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Why Americans Are Spending 44% Less on Valentine's This Year
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Plus: Wall Street giant gives CEO record raise, two friends hit $1M on Valentine's Day, and Wendy's plans hundreds more closures. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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<div style="padding: 16px 20px 20px 20px;">
<p style="font-weight: bold; font-size: 17px; margin-bottom: 6px; color: #111111;">
FEBRUARY 14, 2026
</p>
<p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
What's on deck today:
</p>
<ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
<li>
A Wall Street giant just gave its CEO a record raise
</li>
<li>
Two friends built a business set to hit $1M on Valentine's Day
</li>
<li>
Wendy's plans hundreds more closures through mid-2026
</li>
<li>
7 AI tools running entire one-person businesses this year
</li>
</ul>
<hr style="border: 0; border-top: 1px solid #e0e0e0; margin: 18px 0;"/>
<p style="font-weight: bold; font-size: 15px; margin-bottom: 10px; color: #0073e6;">
Market snapshot:
</p>
<ul style="margin-top: 0; margin-bottom: 0; padding-left: 22px; color: #333333;">
<li>
S&P 500
<span style="color: green;">
▲ 0.07%
</span>
</li>
<li>
Dow Jones
<span style="color: green;">
▲ 0.12%
</span>
</li>
<li>
NASDAQ
<span style="color: red;">
▼ 0.25%
</span>
</li>
</ul>
</div>
</div>
<p>
</p>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
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<div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17430072232353" style="color: inherit; font-size: inherit; line-height: inherit;">
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<h2 align="left" style="margin:0; font-size:22px; line-height:160%; text-align:left; font-weight:normal">
<span style="font-family: Tahoma, sans-serif;">
<span style="font-family: Georgia, serif;">
<span style="font-family: Tahoma, sans-serif;">
<span style="color: #000000;">
<a data-hs-link-id="0" data-hs-link-id-v2="R1ml3JMF" rel="noopener" style="text-decoration:none; font-weight:bold; color:#000000" target="_blank">
Americans Are Spending Half as Much on Valentine’s Day This Year. Here’s What They’re Buying Instead.
</a>
</span>
</span>
</span>
</span>
</h2>
</div>
</div>
</td>
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</tbody>
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<p style="line-height:175%">
Romance is in the air, but Americans are slashing Valentine’s Day spending by 44% in 2026. The average person plans to spend $87 on their partner, down from $155 last year, according to a
<a data-hs-link-id="0" data-hs-link-id-v2="80GLRB2U" style="color:#2563eb" target="_blank">
CouponFollow survey
</a>
of 1,005 Americans in relationships.
</p>
<p style="line-height:175%">
</p>
<p style="line-height:175%">
But here’s the twist: Americans aren’t ditching romance altogether—they’re just going old school. Sixty-one percent say their ideal Valentine’s Day gift is a romantic dinner. Another 57% want an experience like a trip or concert, and 51% of women and 39% of men want a handwritten card or letter. People are being more selective about where their money goes.
</p>
<p style="line-height:175%">
</p>
<p style="line-height:175%">
Inflation is likely the culprit. Since early 2020, cumulative inflation has risen roughly 26%, according to the Bureau of Labor Statistics.
</p>
</div>
</div>
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<strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
Read the full story
</strong>
</a>
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Today's Must-Reads:
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Business news
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This Wall Street Giant Just Gave Its CEO a Record-Setting Raise — Here’s What’s Inside the Pay Package.
</a>
</p>
<p class="roboto" style="margin:0;line-height:22px;color:#374151;font-size:16px;">
The 32% increase in compensation is the highest among all major Wall Street chief executives.
</p>
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Leadership
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📈 BUSINESS BREAKDOWN
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<p style="line-height:175%">
In 2022, Mena Barakat and Sarah Goldring were friends, living in
<a data-hs-link-id="0" data-hs-link-id-v2="qK5hU8FZ" style="color:#2563eb" target="_blank">
New York City
</a>
and working in finance. Both women loved to eat out at the city’s buzziest restaurants, but had different approaches when it came to the whole planning ahead part.
</p>
<p style="line-height:175%">
</p>
<p style="line-height:175%">
“Mena is the type of person who knows all the hottest reservations to get and always makes them a month in advance,” Goldring says, “and I was the type of person who would text her every Friday and say,
<em>
Hey, do you have an extra reservation for me and my friends?"
</em>
</p>
<p style="line-height:175%">
</p>
<p style="line-height:175%">
The friends spotted potential in a service that facilitated reservation trades and helped diners avoid last-minute cancellation fees. So, in 2022, they launched their business
<a data-hs-link-id="0" data-hs-link-id-v2="2NI1Yr7T" style="color:#2563eb" target="_blank">
ResX
</a>
, a reservation swap platform.
</p>
<p style="line-height:175%">
</p>
<p style="line-height:175%">
The pair rolled the concept out via an Instagram account, which “exploded,” Goldring recalls, with thousands of users in a matter of months.
</p>
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<p style="line-height:175%">
<!-- /wp:paragraph -->
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Read full story
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Quick Hits
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Wendy’s Will Continue Closing Hundreds of Stores Through Mid-2026 →
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Don’t Cling to Your Old Job After Being Promoted →
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7 AI Tools That Run a One-Person Business in 2026 →
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Do This Today ✅
</span>
</h2>
</div>
</div>
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<p style="line-height:175%; font-weight:normal">
<span style="font-weight: bold;">
Send a genuine thank-you message to someone who helped your career
</span>
—a mentor, former colleague or that person who took a chance on you. Skip the generic LinkedIn note. Text or call them directly. Express specific gratitude for what they did. Valentine's Day reminds us that appreciation shouldn't wait for annual reviews or special occasions.
</p>
<p style="line-height:175%">
</p>
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<p data-end="273" data-start="62" style="line-height:175%">
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<p style="line-height:175%; font-weight:normal">
<span style="font-weight: bold;">
More on this idea:
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<a data-hs-link-id="0" data-hs-link-id-v2="Jy3i6Pn1" rel="noopener" style="color:#2563eb" target="_blank">
Why You Should Live with Empathy Every Day — Not Just on Valentine’s Day.
</a>
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3 months, 3 weeks ago - info@n.entrepreneur.com
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