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           PLUS: Printed steaks are here.
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                  January 4, 2022
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   In 2009, BlackBerry had 20% of the global smartphone market. Yesterday, Apple hit a $3T market cap. The lesson: Name your company after fruit. It’ll work out — sometimes.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   🚨Reminder: This week we’re giving away $4k in Airbnb gift cards. Enter the raffle by sharing
                   <em>
                    The Hustle
                   </em>
                   using your unique referral link below. The raffle ends Jan. 7, 2022, at 11:59pm ET.*
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   <strong>
                    Today’s rundown:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     AirTags:
                    </strong>
                    Apple’s $29 privacy problem.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Lab-grown meat:
                    </strong>
                    The numbers behind the meat of the future.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Not so fab:
                    </strong>
                    Semiconductors have a serious job shortage.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    Hard-drinking hamsters, 5 ways to stick to your New Year’s resolutions, and more wild internet finds.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The Big Idea
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               <a style="color: #121212; text-decoration: underline !important;">
                <img alt="Apple AirTag gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-ifob_20220104014143.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n4i1d:96gj2gOd6RSqh3AVEvfYlvv6e90VF-1fD3c8J76mqCQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Apple’s AirTag problem, explained
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Apple’s website
                <a style="color: #121212; text-decoration: underline !important;">
                 states
                </a>
                that “privacy is a fundamental human right,” but one of its new products apparently didn’t get the memo.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                AirTags, the company’s coin-sized location trackers, have reportedly been
                <a style="color: #121212; text-decoration: underline !important;">
                 used
                </a>
                for stalking, and it’s freaking people out, per
                <em>
                 The New York Times
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 First, what are AirTags?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                AirTags are 1.26-inch discs equipped with Bluetooth and location-tracking capabilities, and are part of Apple’s “Find My” suite of tools that help users track items.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While “Find My” tracks Apple products automatically, AirTags let users track everything else (e.g., wallet, purse, puppy).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                AirTags use the entire iOS device network to report location — and since Apple products are everywhere — that means more exact locations than other tracking devices.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Now the scary part
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Bad actors have been dropping the tags in purses and behind license plates to track people unknowingly.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Despite Apple adding safety features, victims have reported a range of issues, including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Late notice:
                 </strong>
                 Victims of unsolicited tracking receive a vague notification reading “AirTag detected near you,” but some report it taking 4+ hours or even days to get the notification.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Difficulty finding the AirTag:
                 </strong>
                 The tiny size of AirTags makes them hard to find, causing victims stress.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Weak responses:
                 </strong>
                 Apple encourages victims to reach out to law enforcement, but some say police don’t always take the claims seriously.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Also, if you don’t have an iPhone, you won’t get a notification at all.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Apple has pushed several new safety features…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … including an update prompting AirTags to beep when they’ve been away from their paired device for one day, and an app allowing Android users to manually scan for AirTags in their proximity.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Critics argue the beeping noise is faint, and the Android app requires proactive use.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But it’s not all bad —
                <a style="color: #121212; text-decoration: underline !important;">
                 here
                </a>
                are 10 creative (noncriminal) ways to use AirTags for good.
               </p>
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               SNIPPETS
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                <strong>
                 2021 hit-and-miss predictions:
                </strong>
                Trends
                <a style="color: #121212; text-decoration: underline !important;">
                 delivered
                </a>
                150+ niche industry signals in 2021. See last year’s best hits (and misses).
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Hot sector:
                </strong>
                Supply chain startups
                <a style="color: #121212; text-decoration: underline !important;">
                 raised
                </a>
                <strong>
                 $24B+
                </strong>
                in the 1st 3 quarters of 2021, up
                <strong>
                 58%
                </strong>
                from all of 2020.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 No games:
                </strong>
                China’s ban on new video games has
                <a style="color: #121212; text-decoration: underline !important;">
                 led
                </a>
                to
                <strong>
                 ~14k
                </strong>
                gaming companies shutting down in the last few months.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Crypto from the couch:
                </strong>
                Samsung
                <a style="color: #121212; text-decoration: underline !important;">
                 announced
                </a>
                its 2022 TV models will support NFT displays.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Milestone:
                </strong>
                Apple
                <a style="color: #121212; text-decoration: underline !important;">
                 became
                </a>
                the 1st company to reach a valuation of
                <strong>
                 $3T
                </strong>
                .
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                Hey —
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                <img alt="timeline of cost of growing cell-based shrimp" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-lab_grown_shrimp_20220104014747.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n4i1d:96gj2gOd6RSqh3AVEvfYlvv6e90VF-1fD3c8J76mqCQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The lab-grown meats are coming
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Honey, I was thinking of printing some steaks for dinner.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We’re not that far away from that phrase being used colloquially.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A lot’s happening with lab-grown meat at the moment, and, interestingly, significant innovation in the space is coming from the Holy Land.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last year, Jerusalem-based Future Meat, which lab-grows chicken, lamb, and beef products, raised
                <a style="color: #121212; text-decoration: underline !important;">
                 $347m
                </a>
                ; Aleph Farms raised
                <a style="color: #121212; text-decoration: underline !important;">
                 $105m
                </a>
                ; and Redefine Meat raised
                <a style="color: #121212; text-decoration: underline !important;">
                 $29m
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Even the meat eaters are interested: Tyson Foods, one of America’s largest meat producers, participated in Future Meat’s funding.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Is the meat affordable?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Not yet, but it’s getting there. Back in 2013, lab-grown burgers cost
                <a style="color: #121212; text-decoration: underline !important;">
                 $330k
                </a>
                per patty.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Today, Future Meat can make 1 lb. of chicken for $7.70, down from $18 last year. And Singapore-based Shiok Meats hopes to
                <a style="color: #121212; text-decoration: underline !important;">
                 launch
                </a>
                lab-grown shrimp at $37/kg. next year, down from $7.4k in 2019.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As to how the meat looks, while
                <a style="color: #121212; text-decoration: underline !important;">
                 the image
                </a>
                of steak being printed from tubes labeled “fat,” “blood,” and “muscle” is not especially appetizing, consider this: Is a chopped-up cow much better?
               </p>
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               Silicon Swag
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                We’ve got a massive semiconductor worker shortage
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The semiconductor industry is in a pickle.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Intel has earmarked
                <strong>
                 $100B+
                </strong>
                on chip fabrication plants in coming years. Its competitors — Samsung and Taiwan Manufacturing Semiconductor Company (TMSC) — are putting up similar sums.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 All this money…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … can’t buy enough people to actually run the plants. Per
                <a style="color: #121212; text-decoration: underline !important;">
                 <em>
                  The New York Times
                 </em>
                </a>
                , there will be a shortage of up to
                <strong>
                 300k
                </strong>
                semiconductor workers in the US by 2025.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The skill shortage runs the gamut from technicians to run the plants to researchers to design the newest chips.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One big issue: Silicon isn’t sexy. Today, university grads with engineering degrees — especially Ph.D.s — are taking their degrees to software, which often pays better too.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 How to train the next generation
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The semiconductor firms are implementing new recruiting plans, per
                <em>
                 NYT
                </em>
                :
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  US chip manufacturers
                 </strong>
                 are lobbying for more foreign work visas to fill the gap
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Leading Taiwanese universities
                 </strong>
                 are launching semiconductor-specific courses together with TMSC
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  12 Chinese universities
                 </strong>
                 have already created chip-focused colleges to fill the void
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With semiconductor chips a geopolitical flashpoint for the 21st century, making silicon sexy is a matter of national security.
               </p>
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               TRENDS
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 2021 year in review, by Trends
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That was a funky rebound year. Unexpected, even.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Some icons to cherish it by: More remote work living. The new-age space race. Metaverses. NFTs.
                <a style="color: #121212; text-decoration: underline !important;">
                 Squid game memes
                </a>
                . A 400-meter ship blocking the Suez Canal that foreshadowed our bottlenecking global supply chain.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 We made 150+ market predictions last year…
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … by stripping trends and digging data. See our
                <a style="color: #121212; text-decoration: underline !important;">
                 top 2021 hits and misses
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Trendsters got the early word on simmering niche industries like
                <a style="color: #121212; text-decoration: underline !important;">
                 biohacking
                </a>
                , mental fitness,
                <a style="color: #121212; text-decoration: underline !important;">
                 sextech
                </a>
                , pet funerals,
                <a style="color: #121212; text-decoration: underline !important;">
                 exclusive health clubs
                </a>
                , and much more.
               </p>
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                2022 is full of new opportunities, and we’re always delivering.
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                For inside scoops, access our newsletter and community of 17k members.
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              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
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              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🚗
                <strong>
                 On this day:
                </strong>
                In 1996, General Motors
                <a style="color: #121212; text-decoration: underline !important;">
                 announced
                </a>
                its first electric car, the EV1, at the Greater Los Angeles Auto Show. It made ~2.5k of them before production ceased.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                😴
                <strong>
                 That’s interesting:
                </strong>
                A
                <a style="color: #121212; text-decoration: underline !important;">
                 study
                </a>
                found that sleeping more at night had no real impact on workers in a poor urban environment in India, but afternoon naps improved productivity, cognition, and well-being.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                💡
                <strong>
                 Useful:
                </strong>
                <a style="color: #121212; text-decoration: underline !important;">
                 Uptime
                </a>
                is an app that turns books, classes, and documentaries into 5-minute “knowledge hacks.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🤓
                <strong>
                 How to:
                </strong>
                If you made a resolution for the new year, try these
                <a style="color: #121212; text-decoration: underline !important;">
                 5 science-backed techniques
                </a>
                to ensure you keep it.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🤯
                <strong>
                 Whoa:
                </strong>
                This optical illusion is
                <a style="color: #121212; text-decoration: underline !important;">
                 super trippy
                </a>
                . Just stare at the center of this page for 30 seconds and then…
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🐹
                <strong>
                 Wait, what:
                </strong>
                Hamsters not only
                <a style="color: #121212; text-decoration: underline !important;">
                 love to drink
                </a>
                , but they can also hold their liquor. A single hamster can drink the human equivalent of 1.5 liters of Everclear a day.
               </p>
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               Meme of the Day
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               <img alt="AirTag meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-airtag_20220104015622.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n4i1d:96gj2gOd6RSqh3AVEvfYlvv6e90VF-1fD3c8J76mqCQ" style="height: auto; width: 100%; max-width: 500px;" width="500"/>
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               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
                Genius. (Source:
                <a style="color: #5f696c !important; text-decoration: underline !important;" target="_blank">
                 Memedroid
                </a>
                )
               </p>
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