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                A roundup of our readers’ favorite longform features this year — and a few that didn’t make the cut.
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                This edition of The Hustle was brought to you by
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                ... Making careers count.
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                     The Hustle
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                    Issue #140
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                     <img alt="The Hustle, Sunday, January 3, 2021" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FBest_of_2020.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kw1pN:Fq3HNXvV45ZkAwU4T2J4dyGjqaZFuS0J5cG0uqgMMdo" style="display: block; height: auto; max-width: 600px; width: 100%;" width="600"/>
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                    Sunday, January 3, 2021
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                The Hustle is proud to deliver original longform journalism to your inbox every Sunday. This work would not be possible without the support of our sponsor,
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                 CMA®
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                . Please support them so we can continue to bring you the most interesting stories you'll find anywhere.
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                <h2 style="font-size: 30px; font-weight: bold; line-height: 120%; margin-bottom: 6px; margin-top: 25px;">
                 <strong>
                  The Hustle’s best Sunday stories of 2020
                 </strong>
                </h2>
                <p style="color: #737373; font-family: Helvetica, sans-serif; font-size: 18px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 10px;">
                 A roundup of our readers’ favorite longform features this year — and a few that didn’t make the cut.
                </p>
                <p style="font-family: Helvetica, sans-serif; font-size: 13px; line-height: 120%; margin: 0; padding-bottom: 24px;">
                 <strong>
                  BY
                  <a style="color: #D62829; text-decoration: none; text-transform: uppercase;">
                   Zachary Crockett
                  </a>
                 </strong>
                </p>
               </td>
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                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 At
                 <em>
                  The Hustle
                 </em>
                 , we generally like to stay out of our stories and let the characters do the talking.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 But this week, I’m going to break the 4th wall.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 I
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   launched
                  </u>
                 </a>
                 our Sunday email back in April of 2018 with a deceivingly simple goal: To send out one long-ish business/tech feature per week.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Since then, our team has put out
                 <strong>
                  139
                 </strong>
                 Sunday stories.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 We’ve gone deep on some pretty odd stuff: an economist who
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   won the lottery 14 times
                  </u>
                 </a>
                 ,
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   trust funds for pets
                  </u>
                 </a>
                 ,
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   drunk shopping
                  </u>
                 </a>
                 , the
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   fake Amazon review
                  </u>
                 </a>
                 economy,
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   free car giveaways
                  </u>
                 </a>
                 at malls, and even a yodeler who
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   sued
                  </u>
                 </a>
                 Yahoo.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 For a typical Sunday story, I’ll conduct 5-10+ interviews, run surveys, comb through datasets and newspaper archives, and make visuals (animations, illustrations, charts, graphs, comics).
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 I get help from an incredibly smart editor (
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   Brad Wolverton
                  </u>
                 </a>
                 ), a back-end coding wizard (Kaylee Jenzen), the maestro of our Monday-Friday email (
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   Trung Phan
                  </u>
                 </a>
                 ), and a growing stable of talented freelancers.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Our typical Sunday email has a
                 <strong>
                  47% open rate
                 </strong>
                 and is read by
                 <strong>
                  600k+
                 </strong>
                 people. The web versions often attract hundreds of thousands of views.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 For
                 <em>
                  this
                 </em>
                 email, I wanted to focus on some of our favorite work from 2020, along with some stories that didn’t make the cut.
                </p>
                <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                 <strong>
                  Our favorite Sunday stories of 2020
                 </strong>
                </h4>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 In 2020, our team wrote
                 <strong>
                  52
                 </strong>
                 Sunday stories that collectively totaled
                 <strong>
                  93,887
                 </strong>
                 words. Some highlights:
                </p>
                <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <strong>
                   16
                  </strong>
                  stories made the front page of Hacker News
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <strong>
                   5
                  </strong>
                  articles received option inquiries for film and TV
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  Our reporting helped raise
                  <strong>
                   $75k+
                  </strong>
                  to assist small business owners and rideshare drivers
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  Our stories led to
                  <strong>
                   dozens
                  </strong>
                  of podcast &amp; radio features, including interviews with
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    Slate Money
                   </u>
                  </a>
                  ,
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    NPR
                   </u>
                  </a>
                  , and
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    Radio New Zealand
                   </u>
                  </a>
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  We received
                  <strong>
                   citations and pick-ups
                  </strong>
                  in CNN,
                  <em>
                   The Washington Post
                  </em>
                  , The Today Show, and many other outlets
                 </li>
                </ul>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 We wrote about everything from
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   Warren Buffett’s chocolate obsession
                  </u>
                 </a>
                 to the sleaziness of the
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   cruise ship industry
                  </u>
                 </a>
                 .
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 But 5 stories in particular stood out.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;" target="_blank">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftosh.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kw1pN:Fq3HNXvV45ZkAwU4T2J4dyGjqaZFuS0J5cG0uqgMMdo" style="height: auto; max-width: 600px; padding-top: 10px; width: 100%;" width="600"/>
                </a>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  1.
                 </strong>
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   <strong>
                    The man feeding a remote Alaska town with a Costco card and a ship
                   </strong>
                  </u>
                 </a>
                 <em>
                  (May 3, 2020)
                 </em>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  Summary:
                 </strong>
                 <em>
                  When Gustavus, Alaska, was cut off from its grocery supply chain, one resident decided to take matters into his own hands.
                 </em>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  Why I like it:
                 </strong>
                 Sometimes, the hardest (and most important) part of the Sunday process is
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  finding
                 </u>
                 a story worth telling. This was a completely original piece of reporting, sourced through virtual town hall meetings in remote Alaska and conversations with the town’s 446 residents.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 It’s a story about ingenuity in the face of insane logistical and geographical barriers. But it’s also an ode to the camaraderie of isolated communities.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 It was our most widely read story of 2020 and was picked up by nearly every major news outlet in the country.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;" target="_blank">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fbuffet.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kw1pN:Fq3HNXvV45ZkAwU4T2J4dyGjqaZFuS0J5cG0uqgMMdo" style="height: auto; max-width: 600px; padding-top: 10px; width: 100%;" width="600"/>
                </a>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  2
                 </strong>
                 <em>
                  <strong>
                   .
                  </strong>
                 </em>
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   <strong>
                    The economics of all-you-can-eat buffets
                   </strong>
                  </u>
                 </a>
                 <em>
                  <strong>
                   (
                  </strong>
                 </em>
                 <em>
                  January 26, 2020)
                 </em>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  Summary:
                 </strong>
                 <em>
                  How does an industry that encourages its customers to maximize consumption stay in business? We looked at the dollars and cents behind these strange culinary institutions.
                 </em>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  Why I like it:
                 </strong>
                 I’m obsessed with digging into the economics of ridiculous everyday things. This one was particularly enjoyable.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 I had a lot of fun doing the math on
                 <em>
                  precisely
                 </em>
                 how much food you have to eat to “beat” the buffet. It was also a treat to learn about all the tricks buffet owners use to maximize revenue, from front-loading carb-heavy dishes to using smaller plates.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;" target="_blank">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fvending_machine.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kw1pN:Fq3HNXvV45ZkAwU4T2J4dyGjqaZFuS0J5cG0uqgMMdo" style="height: auto; max-width: 600px; padding-top: 10px; width: 100%;" width="600"/>
                </a>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  3.
                 </strong>
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   <strong>
                    The economics of vending machines
                   </strong>
                  </u>
                 </a>
                 <em>
                  (October 4, 2020)
                 </em>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  Summary:
                 </strong>
                 <em>
                  The pandemic has boosted interest in vending machine ownership. But just how lucrative is the business? We spoke to 20+ operators to find out.
                 </em>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  Why I like it:
                 </strong>
                 I talked to more than 20 vending machine owners all over the US for this story, joined multiple private vending machine Facebook groups, and collected a dataset that shed some light on the per-unit economics of these weird machines.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 I’d always wondered who (if anyone) was making money on these things. The answer turned out to be a bit more complex than I thought.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;" target="_blank">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fcost.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kw1pN:Fq3HNXvV45ZkAwU4T2J4dyGjqaZFuS0J5cG0uqgMMdo" style="height: auto; max-width: 600px; padding-top: 10px; width: 100%;" width="600"/>
                </a>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  4.
                 </strong>
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   <strong>
                    Why it only costs $10k to ‘own’ a Chick-fil-A franchise
                   </strong>
                  </u>
                 </a>
                 <em>
                  (January 19, 2020)
                 </em>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  Summary:
                 </strong>
                 <em>
                  The chicken chain is known for having the lowest entry cost of any major fast-food franchise — but there’s a catch.
                 </em>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  Why I like it:
                 </strong>
                 This was one of the more ambitious stories I’ve tackled in one week, as it called for a dozen interviews with franchise owners and an analysis of 20+ financial disclosure documents.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 It was also a heavy lift on the visual side, involving Excel, Photoshop, Illustrator, and a lot of custom formatting.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <a style="color: #d62829; text-decoration: none;" target="_blank">
                 <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fbar_chart.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kw1pN:Fq3HNXvV45ZkAwU4T2J4dyGjqaZFuS0J5cG0uqgMMdo" style="height: auto; max-width: 600px; padding-top: 10px; width: 100%;" width="600"/>
                </a>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  5.
                 </strong>
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   <strong>
                    Amid a pandemic, Uber drivers choose between health and livelihood
                   </strong>
                  </u>
                 </a>
                 <em>
                  (March 22, 2020)
                 </em>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  Summary:
                 </strong>
                 <em>
                  We surveyed and interviewed more than 50 full-time rideshare drivers via phone, email, Facebook Messenger, and text, piecing together a sampling of how the pandemic affected earnings.
                 </em>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  Why I like it:
                 </strong>
                 This wasn’t our most popular story, but it was one of our most important, chronicling the day-to-day experiences of “essential” independent contractors during the pandemic.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 To this day, I’m still in touch with a few of the folks I surveyed or talked to in the course of my reporting. And our readers came through big time, donating more than $25k to the drivers featured in the story.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  Honorable mentions
                 </strong>
                </p>
                <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    The economics of the Tour de France
                   </u>
                  </a>
                  <em>
                   (September 6, 2020)
                  </em>
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    How Mount Everest became a multimillion-dollar business
                   </u>
                  </a>
                  <em>
                   (February 23, 2020)
                  </em>
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    The collectors who spend thousands on rare Hot Wheels
                   </u>
                  </a>
                  <em>
                   (August 1, 2020)
                  </em>
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    Can a corporation ‘own’ a color?
                   </u>
                  </a>
                  <em>
                   (January 12, 2020)
                  </em>
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    Why a small town in Washington is printing its own currency during the pandemic
                   </u>
                  </a>
                  <em>
                   (June 14, 2020)
                  </em>
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    How small business owners survived the Great Recession
                   </u>
                  </a>
                  <em>
                   (April 12, 2020)
                  </em>
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    The end-of-the-world business is booming
                   </u>
                  </a>
                  <em>
                   (March 29, 2020)
                  </em>
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    Silicon Valley’s favorite magician reimagines his act in the age of Zoom
                   </u>
                  </a>
                  (May 10, 2020)
                 </li>
                </ul>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 You can read through the archive of
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   all our 2020 Sunday stories here
                  </u>
                 </a>
                 .
                </p>
                <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                 <strong>
                  A few Sunday story rejects
                 </strong>
                </h4>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 For every Sunday story we publish, there are 10-15 that don’t make the cut for various reasons.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 These rejected story leads go into a cold, dark place I like to call the
                 <strong>
                  story graveyard.
                 </strong>
                 It’s basically a Google Doc full of hundreds of “rabbit holes” I’ve gone down — kind of like a reporter’s equivalent to R&amp;D.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Here are a few stories that didn’t quite pan out in 2020:
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fnickel.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kw1pN:Fq3HNXvV45ZkAwU4T2J4dyGjqaZFuS0J5cG0uqgMMdo" style="height: auto; max-width: 600px; padding-top: 10px; width: 100%;" width="600"/>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  Why an investor bought $1m in nickels
                 </strong>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Back in 2011, a Dallas-based hedge fund manager named Kyle Bass made an
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   unorthodox investment
                  </u>
                 </a>
                 : He bought
                 <strong>
                  20m nickels
                 </strong>
                 (a total of
                 <strong>
                  $1m
                 </strong>
                 ) from the Federal Reserve.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Why?
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Back then, the raw scrap value of the metals in one nickel was
                 <strong>
                  6.8 cents
                 </strong>
                 — more than the face value of the coin itself.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Unfortunately for Bass, melting coins has been illegal in the US since 2007, so scrapping nickels for a profit wasn’t in the cards. And neither was our story.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <img alt="violin" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fviolin.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kw1pN:Fq3HNXvV45ZkAwU4T2J4dyGjqaZFuS0J5cG0uqgMMdo" style="height: auto; max-width: 600px; padding-top: 10px; width: 100%;" width="600"/>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  What makes a Stradivarius worth $1m+?
                 </strong>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Combing through newspaper archives is one of my favorite ways to find a story. Sometimes, a truly bizarre clip inspires an idea.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Earlier this year, I came across an
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   article from 1999
                  </u>
                 </a>
                 detailing an incident in which the famed musician Yo-Yo Ma forgot his cello in the trunk of an NYC cab. The instrument — a 1733 Stradivari creation worth
                 <strong>
                  $2.5m
                 </strong>
                 — sparked a city-wide manhunt.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Ma’s cello was actually worth small potatoes compared to some other legendary stringed instruments:
                </p>
                <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  The Lady Blunt violin, considered to be one of the best-preserved Stradivari violins on Earth,
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    fetched
                   </u>
                  </a>
                  <strong>
                   $15.9m
                  </strong>
                  at auction in 2011.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  The Vieuxtemps Guarneri violin, built in 1741,
                  <a style="color: #d62829; text-decoration: none;">
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    went for
                   </u>
                  </a>
                  <strong>
                   $16m
                  </strong>
                  in 2012.
                 </li>
                </ul>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 In the course of my research, I found a
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   study
                  </u>
                 </a>
                 that showed violists couldn’t tell the difference between a $1m+ violin and a cheaper new one in a blind sound sample test.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 I set out to trace how Strads became so highly coveted. This included phone Skype calls with a Kentucky-based auctioneer and a rare instrument appraiser from Italy.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Ultimately though, I decided the story didn’t have a wide enough appeal.
                </p>
               </td>
              </tr>
              <tr>
               <td>
                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffish.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1kw1pN:Fq3HNXvV45ZkAwU4T2J4dyGjqaZFuS0J5cG0uqgMMdo" style="height: auto; max-width: 600px; padding-top: 10px; width: 100%;" width="600"/>
               </td>
              </tr>
              <tr>
               <td class="h2020 ignore-defaults" style="padding: 0px 10px;">
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 <strong>
                  The business of extremely expensive fish
                 </strong>
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   Asian arowana
                  </u>
                 </a>
                 fish is often called the “Lamborghini of the sea” — and with good reason.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 The fish is an endangered species but also a highly desirable status symbol in China, where collectors pay upwards of $10k — and as much as
                 <strong>
                  $300k
                 </strong>
                 — for certain species.
                </p>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 Asian arowana are a
                 <strong>
                  $200m/year
                 </strong>
                 global industry, and owners go to great lengths to protect and supercharge their fish:
                </p>
                <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  They buy
                  <strong>
                   400+ gallon tanks
                  </strong>
                  with high-security fences.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  They hire arowana
                  <strong>
                   bodyguards
                  </strong>
                  and
                  <strong>
                   private motorcades
                  </strong>
                  when the fish are transported.
                 </li>
                 <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                  They give their fish
                  <strong>
                   plastic surgery
                  </strong>
                  , shelling out $60 for eye lifts and $90 for chin tucks.
                 </li>
                </ul>
                <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                 I scrapped this one after failing to secure an interview with an arowana dealer. (If you know anyone, shoot me an email!)
                </p>
               </td>
              </tr>
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                     Amazon, IBM, and Microsoft are turning to CMAs to boost their business
                    </strong>
                   </h2>
                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    <em>
                     “The CMA was a credibility builder. Once I got my CMA, I felt more confident going into different interviews within my company to get new roles.”
                    </em>
                   </p>
                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    That’s what Sue Hohenleitner, VP of Finance, Johnson &amp; Johnson says about the CMA -- and she’s not alone.
                   </p>
                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    For 50 years, the CMA (
                    <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                     Certified Management Accountant
                    </a>
                    ) certification has been a sign to the biggest names in business that a candidate can explain not just the “what” but the “
                    <em>
                     why
                    </em>
                    ”.
                   </p>
                   <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                    <strong>
                     Get 40% off your CMA entrance fee and IMA membership
                    </strong>
                   </h4>
                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                     Use code SAVE40 to ramp up your career.
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                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    Once you’re in, you’ll develop the deep knowledge of business and analytics that allows CMAs to go beyond traditional accounting responsibilities.
                   </p>
                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    Tackle big issues for big companies, like:
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                     Risk-proofing organizations for whatever the future holds
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                     And much more
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                   <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                    Now through January 6th,
                    <strong>
                     get 40% off your entrance fee and IMA membership
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                    plus a free CMA success workshop with code SAVE40:
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