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                  Director of Marketing Automation at Bumper Leads, Jovana Vujnic, discusses how you can use Marketing Automation to work less and convert more.
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                  In this video, we break down the numbers, illustrating how even capturing just 5% of your leads could translate into substantial growth for your business.
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                  From segmenting leads to personalized communication, you are empowered to work smarter, not harder.
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                 <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#004CFF;font-size:18px" target="_blank">
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                 <h3 style="Margin:0;line-height:16px;mso-line-height-rule:exactly;font-family:Poppins, sans-serif;font-size:16px;font-style:normal;font-weight:normal;color:#333333">
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                   Simplifying complexity: Automate for success
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                  From simplifying complex processes to delivering personalized experiences, discover how to leverage automation to streamline the customer journey and boost sales. From attracting leads to nurturing warm leads and retaining customers.
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                 <!--[if mso]><a href="https://ac.emlnk1.com/lt.php?x=3DZy~GE4U3KZ5pOv_A5NVeFv~nFWuN~uwewyjnQ7J6Gg6sB5-ky.2.Ru2n6jmNL0j-UzYnIWJnHs6pR-zNtGU9" target="_blank" hidden>
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          <td align="left" bgcolor="#EAF6FF" style="Margin:0;padding-bottom:20px;padding-top:35px;padding-left:40px;padding-right:40px;background-color:#eaf6ff">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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                 <h2 style="Margin:0;line-height:20px;mso-line-height-rule:exactly;font-family:Poppins, sans-serif;font-size:20px;font-style:normal;font-weight:bold;color:#1f2129">
                  <strong>
                   Create high-performing emails people want to read
                  </strong>
                 </h2>
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       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#ffffff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:650px">
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              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                  <strong>
                   What do the best email newsletters do differently?
                  </strong>
                  <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
                   Here is a walkthrough of the highlights.
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       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#ffffff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:650px">
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           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                  <strong>
                   Use email marketing as a cost-effective channel to drive engagement and reach your target market.
                  </strong>
                  <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
                   Learn about the effectiveness of newsletters, strategies for creating engaging content, and how to leverage data.
                  </a>
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                  <strong>
                   What should you put in a newsletter?
                  </strong>
                  <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
                   60+ newsletter ideas that'll help you keep readers engaged.
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      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#ffffff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:650px">
         <tr>
          <td align="left" style="padding:0;Margin:0;padding-left:40px;padding-right:40px">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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                <td align="center" style="padding:0;Margin:0;font-size:0px">
                 <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#004CFF;font-size:18px" target="_blank">
                  <img alt="The 2024 Ecommerce Playbook" class="adapt-img" data-cf-ir-is-resized="true" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.app-us1.com%252Fcdn-cgi%252Fimage%252Ffit%253Dscale-down%252Cformat%253Dauto%252Conerror%253Dredirect%252Cwidth%253D650%252Cdpr%253D2%252FMEmz%252F2024%252F03%252F27%252Fb4088e50-9b38-438a-8bed-90486037c3ec.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmFwcCIsInRpbWUiOjE3MTIxMDY3MzAuMDcwNzU2N30:1rrpAg:ROkjHBl6Nb4cQUyZiiBkWd_0krfVgK1013yLeWiJ83s" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" title="The 2024 Ecommerce Playbook" width="570"/>
                 </a>
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                  <strong>
                   Marketing automation &amp; AI: Where are we headed?
                  </strong>
                 </h2>
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                  Imagine a world where your marketing efforts are 100x deeper and more personalized across hundreds of variables. With profiles expanding dynamically with every interaction, manual lead scoring has become a thing of the past.
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                  Campaigns and automations evolve in real-time, adjusting tempo, frequency, and copy based on results.
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                  AI learns about each customer individually, skipping irrelevant emails automatically.
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                  The next era of marketing gurus will prioritize creativity and depth, as automation takes care of processes, templates, and cadences, customizing them for each brand.
                 </p>
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                  <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
                   Read the full story here
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        <table align="center" bgcolor="#fff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#ffffff;width:650px">
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              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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                 <h2 style="Margin:0;line-height:22px;mso-line-height-rule:exactly;font-family:Poppins, sans-serif;font-size:22px;font-style:normal;font-weight:bold;color:#1F2129">
                  <strong>
                   Customer highlight
                  </strong>
                 </h2>
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:22px;color:#1F2129;font-size:16px">
                  MentorShow, an online education hub, needed to manage a flood of leads while ensuring a seamless experience.
                 </p>
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                <td align="left" style="padding:0;Margin:0;padding-bottom:15px">
                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:22px;color:#1F2129;font-size:16px">
                  With 400,000+ leads and 21,000 in one automation, efficiency was key.
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:22px;color:#1F2129;font-size:16px">
                  Operating without a sales team, MentorShow relied on ads and organic traffic. ActiveCampaign ensured consistent communication, directing prospects to webinars and offering tailored follow-ups.
                 </p>
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                <td align="center" style="padding:0;Margin:0;font-size:0px">
                 <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#004CFF;font-size:18px" target="_blank">
                  <img alt="" class="adapt-img" data-cf-ir-is-resized="true" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.app-us1.com%252Fcdn-cgi%252Fimage%252Ffit%253Dscale-down%252Cformat%253Dauto%252Conerror%253Dredirect%252Cwidth%253D650%252Cdpr%253D2%252FMEmz%252F2024%252F03%252F27%252F6a55d360-964b-4060-b7dd-47cecd71ae06.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmFwcCIsInRpbWUiOjE3MTIxMDY3MzAuMDcwOTc0OH0:1rrpAg:Y2facSd2_rTNtkR__yMwcaYRVuyz_2nq8t8efbziVvg" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="570"/>
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                  These automations streamlined MentorShow's operations, handling reminders and renewals and boosting conversions and revenue.
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                  Since implementing ActiveCampaign MentorShow has garnered impressive metrics:
                 </p>
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                <td align="left" style="padding:0;Margin:0">
                 <ul>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#1F2129;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                    Deliverability rate: 99.88%
                   </p>
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#1F2129;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                    Open rate: 43.7% (which has doubled)
                   </p>
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#1F2129;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                    Click rate: 5.56% (up from 1.18%)
                   </p>
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#1F2129;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                    Unsubscribe rate: 0.49% (down from 0.94%)
                   </p>
                  </li>
                 </ul>
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               </tr>
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                  <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
                   Get the full MentorShow + ActiveCampaign story
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                  Ready to try ActiveCampaign
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                  Join 185,000+ customer's globally who grow their business with ActiveCampaign.
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