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<span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
PLUS: CNN’s streaming play.
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January 27, 2022
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<img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fth.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1nD3vR:jQYWAyWiuyoARXiiF2LmUz6NKSjj2HhsTggazb1CiPw" style="width: 250px;" width="250"/>
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Amazon abandoned a social media campaign where it paid warehouse workers to tweet positive comments about the company. Why, you ask? The firm blamed poor reach and embarrassing backfires, but we found another reason: Workers were instructed to be both “blunt” and “polite” in their tweets, which honestly seems really hard in 280 characters.
</p>
<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
<strong>
Today’s rundown:
</strong>
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<strong>
Mixed messaging:
</strong>
The dark side of
<strong>
“
</strong>
buy now, pay later” apps.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Crypto winter:
</strong>
It’s getting chilly on the blockchain.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
CNN+:
</strong>
The news institution is joining the streaming wars.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Around the web:
</strong>
Shazam for cheese, underwater photo winners, and more awesome internet finds.
</li>
</ul>
<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
Let’s do it.
</p>
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The big idea
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<img alt="buy now pay later gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-gif_20220127010413.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1nD3vR:eAC6MnTf2vChqa4hbGX37PX05ZbG11KczPecpv3_oHA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
The dark side of ‘buy now, pay later’
</h2>
</td>
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Ready for a fun stat? One out of 3 millennials
<a style="color: #121212; text-decoration: underline !important;">
say
</a>
their biggest fear is credit card debt (more than death or going to war).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If that sounds like a business opportunity to you — you’re not wrong.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
According to prof. G (AKA Scott Galloway), that fear has
<a style="color: #121212; text-decoration: underline !important;">
helped fuel
</a>
monster growth in “buy now, pay later” (BNPL) services, with
<strong>
75%
</strong>
of users in the US either millennials or Gen Z.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The ironic part?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
BNPL is still a form of credit, which brings to light the questionable marketing practices used by key players — Affirm, Afterpay, and Klarna — to attract new customers.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
For the unfamiliar, BNPL services allow consumers to purchase products in installments, typically paying 25% up front and the rest in 3-4 payments over a fixed time frame. Users that miss payments are typically charged either interest or late fees.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
On the consumer side…
</strong>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… BNPL companies highlight how the fixed payment structure is safer than using credit cards because users:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Pay a percentage of each purchase up front
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Can’t roll over their balance and continue racking up debt
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Get cut off if they miss multiple payments
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
But BNPLs offer a conflicting pitch to merchants. Namely, that their technology causes users to spend more than other shoppers:
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Klarna touts its ability to
<a style="color: #121212; text-decoration: underline !important;">
boost
</a>
average order value by
<strong>
41%
</strong>
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Affirm claims it
<a style="color: #121212; text-decoration: underline !important;">
increases
</a>
average order value by
<strong>
85%
</strong>
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Afterpay cites a
<strong>
17%
</strong>
increase in shopping cart volume and a 12% boost in sales
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
The result?
</strong>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Many users are landing in the same place they feared with credit cards — in debt. Case in point:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
In Australia, 15% of BNPL users had to take out a loan to pay off their purchases
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
One UK bank reported 10% of users who made BNPL payments overdrew their checking accounts in the same month
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The lesson? Before you BNPL, make sure you have the funds to PL.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
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<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nD3vR:VOrg5A-7YQx22IsvYhAW0kr6yg5kdmlP9GIC9v_LKRY" width="30"/>
</a>
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</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Hot take:
</strong>
Ryan Breslow, CEO of 1-click checkout unicorn Bolt,
<a style="color: #121212; text-decoration: underline !important;">
accused
</a>
Stripe and Y Combinator of colluding to stifle competition in a wild Twitter thread, sparking debate on both sides.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Celeb jpegs:
</strong>
Jimmy Fallon and Paris Hilton
<a style="color: #121212; text-decoration: underline !important;">
revealed
</a>
they both own Bored Ape Yacht Club NFTs.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Powerful partners:
</strong>
Spotify
<a style="color: #121212; text-decoration: underline !important;">
partnered
</a>
with Stripe to help podcasters generate subscription revenue.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Free tests:
</strong>
A new poll found 40%+ of US adults have
<a style="color: #121212; text-decoration: underline !important;">
ordered
</a>
the government’s free at-home covid tests.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Find your flock:
</strong>
Twitter is
<a style="color: #121212; text-decoration: underline !important;">
developing
</a>
a new feature called Flock that lets users send tweets to curated groups.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Climate tech
</strong>
was a
<strong>
$26B+
</strong>
industry in 2021 (+75% YoY). That scares us, but also
<a style="color: #121212; text-decoration: underline !important;">
sparks
</a>
a slew of innovative extreme-weather solutions.
</p>
</td>
</tr>
<tr>
<td>
<hr color="#dddddd" size="1px" width="50%"/>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 5px 0px 12px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
Hey —
<em>
enjoy getting quick updates on what you care about?
</em>
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 0px;">
<strong>
Take
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
20 seconds
</a>
to personalize your Snippets.
</strong>
Pick your preferences👇 and we’ll send you more of what you love. Boom.
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 5px;">
<a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; border-radius: 15px; display: inline-block; miso-padding-alt: 0; -webkit-text-fill-color: #ffffff; padding: 7px 20px;" target="_blank">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
Personalize my Email →
</span>
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</a>
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<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Don’t cry(pto)
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #121212; text-decoration: underline !important;">
<img alt="crypto losses" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-crypto_billionaires%2520_20220127010902.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1nD3vR:eAC6MnTf2vChqa4hbGX37PX05ZbG11KczPecpv3_oHA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
What’s happening with crypto?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Crypto prices have declined for months. At one point this week, bitcoin was
<a style="color: #121212; text-decoration: underline !important;">
50%
</a>
below its all-time high in November. So why is this happening?
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
It’s likely a combo of reasons:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
We may be entering “crypto winter,”
</strong>
which wouldn’t be unheard of. The last one took place in 2018 when bitcoin plunged
<a style="color: #121212; text-decoration: underline !important;">
80%
</a>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Institutions:
</strong>
As large investors have taken crypto positions, prices are increasingly impacted by traditional markets (which are also down).
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
The Fed and regulators:
</strong>
Traders fear the potential for interest rate hikes and crypto regulations is high.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Side note: There are now
<a style="color: #121212; text-decoration: underline !important;">
81.4k
</a>
crypto wallets containing $1m+ in bitcoin, and 7.1k containing $10m+.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nD3vR:VOrg5A-7YQx22IsvYhAW0kr6yg5kdmlP9GIC9v_LKRY" width="30"/>
</a>
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<a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nD3vR:VOrg5A-7YQx22IsvYhAW0kr6yg5kdmlP9GIC9v_LKRY" width="30"/>
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</a>
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<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nD3vR:VOrg5A-7YQx22IsvYhAW0kr6yg5kdmlP9GIC9v_LKRY" width="30"/>
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</table>
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</td>
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<tr>
<td style="padding-bottom: 5px;">
</td>
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<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
Free Resource
</td>
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<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #121212; text-decoration: underline !important;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-1-27A_20220126185734.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1nD3vR:eAC6MnTf2vChqa4hbGX37PX05ZbG11KczPecpv3_oHA" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
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<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
Snag the all-in-one sales plan template
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A lot of entrepreneurs and small- to mid-sized business professionals are cruising along with a busted sales blueprint.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
That’s a bad look for good things — alignment, collaboration, scaling.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But getting everyone on the same page is a simple fix. One sweeping template can help your team start to move like a smooth machine.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The
</strong>
<a style="color: #121212; text-decoration: underline !important;">
<strong>
stacked sales plan template
</strong>
</a>
<strong>
, by Aircall and HubSpot:
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Company history and mission
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Team structure
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Target market
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Softwares and tools
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Marketing and prospecting strategy
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Goals and action plans
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Budgeting
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Sales cadence (new, glorious add)
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Take it. Break it. Bake it. Whatever. Every piece you need to tidy up is here, and we’re not looking.
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 15px; display: inline-block; miso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
<em>
You thief
</em>
→
</span>
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</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
New News
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #121212; text-decoration: underline !important;">
<img alt="CNN+ on a tv screen" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-CNN_plus_20220127011121.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1nD3vR:eAC6MnTf2vChqa4hbGX37PX05ZbG11KczPecpv3_oHA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Can CNN make streaming work?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The ubiquitous news channel CNN has been on a bumpy ride.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In December, the network fired its top-rated news anchor, Chris Cuomo, who was caught up in a scandal involving his brother (and former New York Gov.) Andrew Cuomo.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
More broadly, the cable news industry saw ~4m households drop subscriptions. Analysts call the decline the “post-Trump slump,” referring to declining news interest.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
In March, CNN will launch its streaming service…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… and, naturally, it’s going to be called CNN+. Per
<a style="color: #121212; text-decoration: underline !important;">
<em>
The New York Times
</em>
</a>
, the offering — which hasn’t announced pricing — will have 3 types of content:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Loyal viewers
</strong>
who want more Anderson Cooper, Fareed Zakaria and Jake Tapper (cool)
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Younger groups
</strong>
that don’t pay for cable
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Nonfiction
</strong>
geeks who want more documentaries and news
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
A successful streaming service can bolster CNN, which lags behind Fox and MSNBC in total viewers.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Bring on the star power
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
To make its launch a hit, CNN+ is shelling out huge bucks for stars, per
<em>
NYT
</em>
.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Instagram celeb
</strong>
<strong>
Alison Roman
</strong>
will host a cooking show
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Actress Eva Longoria
</strong>
will host a culinary travelogue
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
NPR host Audie Cornish
</strong>
will helm a weekly streaming show
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
CNN+ will not lack resources: Its parent company, WarnerMedia, is in the process of merging with content giant Discovery.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As Netflix’s recent
<a style="color: #121212; text-decoration: underline !important;">
stumbles
</a>
show, people may be streamed out… no matter how much Anderson Cooper is on offer.
</p>
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AROUND THE WEB
</td>
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🌏
<strong>
On this day:
</strong>
In 1888, the National Geographic Society, founded to further geographic knowledge,
<a style="color: #121212; text-decoration: underline !important;">
signed
</a>
a certificate of incorporation.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🧀
<strong>
Haha:
</strong>
Shazam identifies music.
<a style="color: #121212; text-decoration: underline !important;">
Cheezam
</a>
, built by data scientists at
<a style="color: #121212; text-decoration: none !important;">
Prevision.io
</a>
, identifies cheese.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🙅♀️
<strong>
Useful:
</strong>
<a style="color: #121212; text-decoration: underline !important;">
This website
</a>
generates templates for saying no, including to meetings, investors, dates, and pushy people.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
👨💻
<strong>
How to:
</strong>
When it comes to meetings, less may be more. Here’s
<a style="color: #121212; text-decoration: underline !important;">
a guide
</a>
to running a 15-minute meeting.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🍰
<strong>
That’s cool:
</strong>
In Japan, vending machines will sell you
<a style="color: #121212; text-decoration: underline !important;">
cake in a can
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🐙
<strong>
Wow:
</strong>
Check out these
<a style="color: #121212; text-decoration: underline !important;">
extraordinary images
</a>
from the Ocean Art 2021 underwater photo competition.
</p>
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Stat of the day
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<img alt="millenial worries" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-millenial_fears_20220127011907.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1nD3vR:eAC6MnTf2vChqa4hbGX37PX05ZbG11KczPecpv3_oHA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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Millennials REALLY don’t want to go into credit card debt. (Source:
<a style="color: #5f696c; text-decoration: underline !important;">
Klarna
</a>
)
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Today's email was brought to you by
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
Trung Phan
</a>
,
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
Jacob Cohen
</a>
,
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
Juliet Bennett Rylah
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,
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
Rob Litterst
</a>
.
<br/>
Editing by: Mark “Buying now, paying never” Dent.
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2 years, 11 months ago - news@thehustle.co
💸 Credit cards vs. buy now pay later
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