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<html>
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  <title>
   Grow: How Erik Hoel triggered thousands of subscribers by making topics roomier
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 <body class="email-body" style="font-kerning: auto;">
  <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmailgun.substack.com%252Fapi%252Fv1%252Femail%252Fopen%253Ftoken%253DeyJtIjoiPDIwMjIwNDI3MTUwMDQwLjMuNjU1ZmJhZmNlYThlOGMyM0BtZzIuc3Vic3RhY2suY29tPiIsInUiOjE1NjU2NTkzLCJyIjoiYTNlYzkyYmVAdWlmZWVkLmNvbSIsImQiOiJtZzIuc3Vic3RhY2suY29tIiwicCI6NTI4MTY3MzMsInQiOiJuZXdzbGV0dGVyIiwiYSI6ImV2ZXJ5b25lIiwicyI6MSwiYyI6InBvc3QiLCJmIjp0cnVlLCJwb3NpdGlvbiI6InRvcCIsImlhdCI6MTY1MTA3NjQ3NywiaXNzIjoicHViLTAiLCJzdWIiOiJlbyJ9.IiidroDlBC6cPNSCaiA94uIfpuPOMav8Fn0mPbkum1A/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYWlsZ3VuLnN1YiJ9:1njkRH:kNy3qejRCC-J-SGyEbktr1jy6jQDPawopMvLgBPPw6o" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;" width="1"/>
  <div class="preview" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
   We invited Erik Hoel, who writes The Intrinsic Perspective, to share his insights on returning to topics with fresh takes and allowing room for interaction and speculation, to boost virality.   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
  </div>
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          Grow: How Erik Hoel triggered thousands of subscribers by making topics roomier
         </a>
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           <time datetime="2022-04-27T16:18:43.219Z">
            Apr 27
           </time>
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        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-top: 0;">
         <em>
          This is the continuation of our
          <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
           Grow
          </a>
          interview series, designed to share the nuts and bolts of how writers have gone independent and grown their audiences on Substack.
         </em>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          We invited
          <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
           Erik Hoel
          </a>
          , who writes
          <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
           The Intrinsic Perspective
          </a>
          , to share his insights on returning to topics with fresh takes and allowing room for interaction and speculation, to boost virality.
         </em>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          This interview has been lightly edited for length and clarity.
         </em>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
        </p>
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               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/c0406e33-8f62-4c9c-9eba-c341435f7efb_1200x874.png","fullscreen":null,"imageSize":null,"height":874,"width":1200,"resizeWidth":null,"bytes":1424212,"alt":null,"title":null,"type":"image/png","href":null}' height="400.5833333333333" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fc0406e33-8f62-4c9c-9eba-c341435f7efb_1200x874.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1njkRH:iDHLFfTDf5LNMj5FV3N4n4EmitIJ8MBawNH-VN5AdG8" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           Erik Hoel
          </figcaption>
         </figure>
        </div>
        <div class="embedded-publication-wrap" data-attrs='{"id":332996,"name":"The Intrinsic Perspective","logo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/65b925d8-5ba5-47c8-8d02-860abf28e91a_350x350.png","base_url":"https://erikhoel.substack.com","hero_text":"Bridging the two cultures of science and the humanities","author_name":"Erik Hoel","show_subscribe":true,"logo_bg_color":"#ffffff"}' style="font-size: 16px; line-height: 26px;">
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             <h3 class="embedded-publication-name" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: 600; line-height: 24px; margin: 0 0 6px;">
              <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: none;">
               The Intrinsic Perspective
              </a>
             </h3>
             <div class="embedded-publication-hero-text" style="font-size: 15px; line-height: 21px; margin-bottom: 8px;">
              <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: none;">
               Bridging the two cultures of science and the humanities
              </a>
             </div>
             <div class="embedded-publication-author-name" style="color: #767676; font-size: 14px; line-height: 21px;">
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               By Erik Hoel
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        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
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               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/a7f52a4b-f9d7-471e-ad2e-0608f6a98616_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":20288,"alt":null,"title":null,"type":"image/png","href":null}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fa7f52a4b-f9d7-471e-ad2e-0608f6a98616_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1njkRH:iDHLFfTDf5LNMj5FV3N4n4EmitIJ8MBawNH-VN5AdG8" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         What’s your Substack about in one sentence?
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Intellectual investigations that merge the arts and the sciences, or, in one word, “consilience.”
        </p>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         Why did you start The Intrinsic Perspective?
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         I grew up in my mother’s independent bookstore, so I love books. I sold books for a living. I’ve written books. But a huge number of readers have migrated to reading mostly online. People don’t wake up and pick up a book; they wake up and pick up their phones.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         That may sound terrible, but it’s worth remembering that people will, if given the opportunity, read a 5,000-word essay on their phone. And they’ll do it right there, with their head still on the pillow. In those cases, it’s not terrible; it’s wonderful. And if you can capture that, if you can direct that attention to things worth attending to, it’s incredibly powerful. So if you’re a writer, why not go where the action is?
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <h4 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; margin-left: 1em;">
          <strong>
           It’s worth remembering that people will, if given the opportunity, read a 5,000-word essay on their phone. And they’ll do it right there, with their head still on the pillow. In those cases, it’s not terrible; it’s wonderful.
          </strong>
         </h4>
        </blockquote>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
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             </td>
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               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/eb7152f2-c69d-4eb8-88fd-d8f69ac9a407_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":20288,"alt":null,"title":null,"type":"image/png","href":null}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Feb7152f2-c69d-4eb8-88fd-d8f69ac9a407_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1njkRH:iDHLFfTDf5LNMj5FV3N4n4EmitIJ8MBawNH-VN5AdG8" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
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            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         What do you offer readers?
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         My background as both a scientist and a fiction author allows me to cover a lot of ground. Some days I’ll write about the publishing industry, others about artificial intelligence.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         I spend a lot of time polishing each post, such that hopefully everyone reading feels it’s worth their time and they look forward to the next piece. I want people to feel the quality they’re getting rivals that of big think pieces in traditional media outlets, like The Atlantic, The New Yorker, or Aeon. But unlike those places, I can be idiosyncratic and take risks, in terms of both style and subject matter.
        </p>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         Growth by numbers
        </h3>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Started Substack
           </strong>
           : April 2021
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Free subscribers
           </strong>
           : 4,000+
          </p>
         </li>
        </ul>
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             <td align="left" class="content" style="text-align: center;" width="645">
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               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/9c54c61b-2d13-4c0b-9753-73f9c92afaca_645x472.png","fullscreen":null,"imageSize":null,"height":472,"width":645,"resizeWidth":null,"bytes":51123,"alt":null,"title":null,"type":"image/png","href":null}' height="402.48062015503876" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_1290%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F9c54c61b-2d13-4c0b-9753-73f9c92afaca_645x472.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1njkRH:iDHLFfTDf5LNMj5FV3N4n4EmitIJ8MBawNH-VN5AdG8" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         What’s your content strategy?
        </h3>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            I post once every other week:
           </strong>
           A snail’s pace compared to some. I may speed that up in the future, but it’s doubtful I’ll ever go above once a week.
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            There are a number of topics
           </strong>
           <strong>
            I return to again and again
           </strong>
           , but I make sure to move from one to another in order to keep the content fresh. These include takes on artificial intelligence, philosophy, futurism, the neuroscience of consciousness and dreams, and also literature, art, video games, education. A wide net.
          </p>
         </li>
        </ul>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         What has been a meaningful moment for the growth of your publication?
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Recently, I published
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Why we stopped making Einsteins
         </a>
         , on the decline of genius in the modern day. I did a lot of historical research for the post, and its topic (the nature of genius) is something pretty much everyone finds interesting. It triggered a gain of over 1,000 subscribers from it alone.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         More generally, the vast majority of growth has been from posts going viral or getting lots of shares.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Other writers vouching for you also helps a lot. When I was still under 1,500 subscribers,
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Scott Alexander
         </a>
         over at the
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Astral Codex Ten
         </a>
         Substack said that The Intrinsic Perspective was one of the few new Substacks he’s really excited about, which led to a boost.
        </p>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         Do you have thoughts on how something “goes viral”?
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         The thing about virality is it’s always obvious in hindsight but impossible to see ahead of time. However, a big part of something going viral is giving people the opportunity to react: both readers and other online writers who might pen a response piece, and so on. The subject has to be “roomy” enough for multiple opinions. The nature of genius—how people become geniuses, what counts as a genius, and so on—that’s something it’s possible to have a lot of opinions about. If your piece is just an open-and-shut case where there’s an obvious right answer, virality is impossible.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         In the case of “Why we stopped making Einsteins,” the virality occurred on Twitter at first but had a second wave wherein a lot of bloggers and other online writers responded to it. People want to interact, they want to speculate, and, of course, it’s interesting on my end to hear their thoughts, since it often helps clarify my own thinking about an issue.
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <h4 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; margin-left: 1em;">
          People want to interact, they want to speculate, and, of course, it’s interesting on my end to hear their thoughts, since it often helps clarify my own thinking about an issue.
         </h4>
        </blockquote>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
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           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/c4be8410-821c-4756-bb50-7b4d972e42fc_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":20288,"alt":null,"title":null,"type":"image/png","href":null}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fc4be8410-821c-4756-bb50-7b4d972e42fc_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1njkRH:iDHLFfTDf5LNMj5FV3N4n4EmitIJ8MBawNH-VN5AdG8" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         What is the sharpest insight you can offer other writers about growing a Substack publication?
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <strong>
          Find an aesthetic.
         </strong>
         I collaborate with an artist who creates a unique illustration for each post. I never know what they’ll be; they’re his artistic reactions to the drafts he reads. This creates an aesthetic for the entire newsletter, which in turn makes everything look more professional, which in turn builds the reader’s faith that you’re going to lead them somewhere interesting.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         There’s all sorts of ways to create an aesthetic without having an artist collaborator, though, for example using black-and-white photographs, or cartoons, or old paintings, or frames from movies.
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="970">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/18785f72-2400-4a71-9524-79ae853f0cf2_970x969.png","fullscreen":null,"imageSize":null,"height":969,"width":970,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null}' height="549.4329896907217" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_1940%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F18785f72-2400-4a71-9524-79ae853f0cf2_970x969.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1njkRH:iDHLFfTDf5LNMj5FV3N4n4EmitIJ8MBawNH-VN5AdG8" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           Art from The Intrinsic Perspective
          </figcaption>
         </figure>
        </div>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         What advice have you received about growing your publication that didn’t prove to be helpful?
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         If you didn’t publish often enough, you’d lose subscribers. I found the opposite to be true. My experience is some people unsubscribe when they get a reminder they’re on the list, which is some email you sent. It’s my opinion that too many people publish too often and create subscriber churn. I post every other week, and that works for me.
        </p>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         Who’s another Substack writer you’ve turned to for guidance or inspiration?
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         I’d be remiss now if I didn’t mention Astral Codex Ten, but I subscribe to almost 50 other Substacks as well, everyone from
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Freddie deBoer
         </a>
         to Helena Fitzgerald’s
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Griefbacon
         </a>
         .
        </p>
        <h2 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.625em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         Takeaways
        </h2>
        <ul style="margin-top: 0;">
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Good writing is the best source of growth.
           </strong>
           A good post demonstrates your unique perspective and abilities. It’s the best possible marketing, and it shows in Erik’s case by being shared widely.
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Go where readers are.
           </strong>
           Erik grew up around books and decided to write online because, today, that’s where many readers spend their time.
          </p>
         </li>
         <li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
           <strong>
            Develop a visual identity.
           </strong>
           Visual elements like unique illustrations communicate an overarching message to readers about what to expect from your publication. You don’t have to be an artist or designer to make your publication stand out. There are simple things you can do even from
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            within Substack
           </a>
           .
          </p>
         </li>
        </ul>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/c42e44c6-150a-43f5-877e-62678a529e80_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":20288,"alt":null,"title":null,"type":"image/png","href":null}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2400%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fc42e44c6-150a-43f5-877e-62678a529e80_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1njkRH:iDHLFfTDf5LNMj5FV3N4n4EmitIJ8MBawNH-VN5AdG8" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <div class="embedded-publication-wrap" data-attrs='{"id":332996,"name":"The Intrinsic Perspective","logo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/65b925d8-5ba5-47c8-8d02-860abf28e91a_350x350.png","base_url":"https://erikhoel.substack.com","hero_text":"Bridging the two cultures of science and the humanities","author_name":"Erik Hoel","show_subscribe":true,"logo_bg_color":"#ffffff"}' style="font-size: 16px; line-height: 26px;">
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               The Intrinsic Perspective
              </a>
             </h3>
             <div class="embedded-publication-hero-text" style="font-size: 15px; line-height: 21px; margin-bottom: 8px;">
              <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: none;">
               Bridging the two cultures of science and the humanities
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             <div class="embedded-publication-author-name" style="color: #767676; font-size: 14px; line-height: 21px;">
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               By Erik Hoel
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        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          What questions do you have for Erik that we didn’t ask? Leave them in the comments!
         </em>
        </p>
        <p class="button-wrapper" data-attrs='{"url":"https://substack.com/redirect/a7f5f9be-2df3-46c6-99ba-3cdc79e4ff95?u=15656593","text":"Leave a comment","action":null,"class":null}' style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; text-align: center;">
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        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-bottom: 0;">
         <em>
          To read more from this series on growing your publication, see our interviews with
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