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   Here’s what we’re talking about this week at Teachable.
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                                  <b>
                                   In the know
                                  </b>
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                                <div style="text-align: right;">
                                 Volume 9 | March 2022
                                </div>
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                        <i>
                         Join us for a special edition of In the Know with Teachable creator, co-founder of Academy of Animated Art, and guest editor Michael Tanzillo. See what Michael has to say about
                         <b>
                          crafting your voice in marketing
                         </b>
                         and then find a curated list of blog articles to help take your learning one step further.
                        </i>
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                        <span style="font-size:16px; letter-spacing: 2px">
                         <b>
                          EDITOR'S LETTER
                         </b>
                        </span>
                        <br/>
                        <br/>
                        <span style="font-family:Times New Roman,Times,serif;">
                         <span style="font-size:48px; line-height:52px;">
                          by Michael Tanzillo
                         </span>
                        </span>
                        <br/>
                        <br/>
                        <span style="font-size:16px;">
                         Academy of Animated Art
                        </span>
                       </div>
                      </td>
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                                <div style="line-height: 180%;">
                                 <b>
                                  The first time we created marketing content
                                 </b>
                                 for the Academy of Animated Art, we didn’t give the copy much thought. Our school is all about making beautiful images for animated films so who cares about the words, right? Just show them all the pretty pictures! We basically just did an impression of all the other ads we saw and said something like “Learn Lighting from a Pro!”
                                 <br/>
                                 <br/>
                                 As we grew, we started learning the words we used were critical to the success of our marketing. If we chose phrases that didn’t resonate with our audience, it just came off as sales-y and would turn people away. But how do we find those perfect words? How do we connect with our audience through our ads?
                                </div>
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                          <a data-linkto="https://" title="">
                           <img alt='"The answer was simple...we listen to our current students tell their stories."' data-assetid="26848" src="https://inboxflows.com/_/image/https%253A%252F%252Fimage.hello.teachable.com%252Flib%252Ffe2a11727364047c7d1d76%252Fm%252F1%252F9cdee5e5-2057-4c24-9102-c5e99eb8ddb5.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZS5oZWxsbyJ9:1nUZWx:uKGBMExo_K_aGVd0ZnLi7P-TBvHswbaixMafQ7VMuRI" style="display: block; padding: 0px; text-align: center; height: auto; width: 100%; border: 0px;" width="1100"/>
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                       <div style="line-height: 180%;">
                        The answer was simple…we listen to our current students tell their stories.
                        <br/>
                        <br/>
                        We schedule one-on-one time for our students to answer questions like:
                       </div>
                       <ul>
                        <li style="line-height: 180%;">
                         What were you feeling before signing up?
                        </li>
                        <li style="line-height: 180%;">
                         How has joining the school changed your life?
                        </li>
                        <li style="line-height: 180%;">
                         What expectations do you now have for the future?
                        </li>
                        <li style="line-height: 180%;">
                         What advice would you give someone who was on the fence about joining?
                        </li>
                       </ul>
                       <div style="line-height: 180%;">
                        Then we truly focus on listening to what they say. The words they use. The phrases they choose to express themselves. By understanding and utilizing that language, you know you can reach others in a similar boat. Then, you can use those phrases in your marketing copy to cut through all the noise and speak directly to your audience.
                        <br/>
                        <br/>
                        So the best advice we can give is to stop assuming you know what your students want to hear and, instead, listen to them.
                        <br/>
                        <br/>
                        – Michael Tanzillo,
                        <a data-linkto="https://" style="color:#21CD9C;text-decoration:underline;" title="Academy of Animated Art">
                         Academy of Animated Art
                        </a>
                       </div>
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                       <div style="line-height: 180%;">
                        <span style="font-size:22px;">
                         Continued reading
                        </span>
                       </div>
                      </td>
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                                <div style="line-height: 180%;">
                                 <span style="font-size:18px;">
                                  Branding strategy and structure: Useful tips to boost your marketing game
                                 </span>
                                </div>
                               </td>
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