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               <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fhustlelogo-outline_20191119195758.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNcY:Toxr10ziExzIoj9mdXkP_C19YbrM3TbNoi-f8RaoJ4g" style="width: 200px;" width="200"/>
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               TOGETHER WITH
              </td>
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                <img alt="ViewSonic" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252F1200px-Viewsonic_logo.svg_20191118191057.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNcY:Toxr10ziExzIoj9mdXkP_C19YbrM3TbNoi-f8RaoJ4g" style="width: 100px;" width="100"/>
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            <p style="margin-left: 24px;">
             <strong>
              Happy Thursday, people.
             </strong>
             Has it been a tough week? Well, Thursday’s a great day to pivot.
            </p>
            <p style="margin-left: 24px;">
             Unsatisfied with your sales manager? No problem –– just pivot and become a magician. Sick of running your small business? Easy –– pivot to a career deep sea spearfishing. Today:
            </p>
            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Crazy-sounding pivots are more common than you think
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Eleven biotech companies failed in 2019 and more are on the brink
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              Sometimes, children’s books really stink
             </li>
            </ul>
            <p style="margin-left: 24px;">
             Have a great day (
             <em>
              wink, wink
             </em>
             ).
            </p>
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          <!-- START HERO -->
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            <h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              It’s a big week for pivots. But what does that even
             </strong>
             <em>
              <strong>
               mean
              </strong>
             </em>
             <strong>
              ? Let’s unpack the ‘pivot’
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             Earlier this week,
             <em>
              TechCrunch
             </em>
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              reported
             </a>
             that Maslo, a startup that started out as a personal mindfulness app, would be pivoting to become an executive coaching app –– and, separately, SocialRank’s team
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              pivoted
             </a>
             from audience analytics to a mobile-first professional networking app.
            </p>
            <p style="margin-left: 24px;">
             News of startups pivoting from one business niche to another –– and often remarkably different –– business niche is common.
            </p>
            <p style="margin-left: 24px;">
             It’s easy to poke fun:
             <em>
              What do you mean you pivoted your gay social network to a flash sales site, and after raising $336m now you’re pivoting to e-commerce
             </em>
             ? (Yes, that
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              actually happened
             </a>
             .)
            </p>
            <p style="margin-left: 24px;">
             But pivots are more complicated –– and more common –– than they may initially appear.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              So, why are pivots so common?
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             Are startup founders just serial opportunists hell-bent on making a buck? In some cases, maybe.
            </p>
            <p style="margin-left: 24px;">
             But more often than not, pivots don’t come about merely due to internal opportunism, but also due to external pressure from investors –– many of whom
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              encourage
             </a>
             pivots to facilitate growth.
            </p>
            <p style="margin-left: 24px;">
             Pivots are possible only when entrepreneurs behind a slumping business
             <em>
              have enough money
             </em>
             to pivot –– and that money
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              often
             </a>
             comes from someone else.
            </p>
            <p style="margin-left: 24px;">
             Sometimes, pivots end in complete failure. But other times companies pivot past their original ideas –– and consumers often don’t even realize it.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              A surprising number of well-known businesses resulted from pivots
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             Here are some other noteworthy companies that pivoted their way to productivity:
            </p>
            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Wrigley
              </strong>
              started out as a soap company that gave away free
              <a style="color: #ff5a41; text-decoration: none;">
               baking powder
              </a>
              and then pivoted to a baking powder company that gave away free gum and then pivoted
              <em>
               again
              </em>
              to focus on the sweet stuff.
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Avon’s
              </strong>
              founder started out as a
              <a style="color: #ff5a41; text-decoration: none;">
               bookseller
              </a>
              who attracted buyers with perfume samples before pivoting to launch a cosmetics company (and, arguably, a
              <a style="color: #ff5a41; text-decoration: none;">
               multi-level marketing
              </a>
              operation).
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Suzuki
              </strong>
              began as company that
              <a style="color: #ff5a41; text-decoration: none;">
               built looms for silk weaving
              </a>
              before pivoting to motorcycles and other machines.
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               YouTube
              </strong>
              started out as
              <a style="color: #ff5a41; text-decoration: none;">
               a dating app
              </a>
              before its founders realized they’d find more success as a general video platform.
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Twitter
              </strong>
              began as a
              <a style="color: #ff5a41; text-decoration: none;">
               podcasting platform
              </a>
              before it pivoted to its current, status-posting form.
             </li>
            </ul>
            <p style="margin-left: 24px;">
             <strong>
              Shopify
             </strong>
             started out as
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              a snowboard store
             </a>
             called Snowdevil before shifting its focus to e-commerce.
            </p>
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            <h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              The hottest trend among the super-rich? Safe-deposit boxes
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             Safe-deposit boxes hidden in subterranean bank vaults are no longer just for European spy movies.
            </p>
            <p style="margin-left: 24px;">
             Their demand is steadily increasing among the super-rich, according to
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              <em>
               Bloomberg
              </em>
             </a>
             . Billionaires and millionaires fear recession and climate change and just want some security for their cash, art, and jewels –– security that can cost as much as a mansion.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              That’s right. People are paying millions to store millions
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             At one private club in London, the firm IBV International Vaults offers apartment-size storage areas for $3.2m a year and has been getting calls from interested people every week. Prices aren’t quite as high elsewhere: Some safe-deposit boxes in Switzerland are going for ~$5k a year.
            </p>
            <p style="margin-left: 24px;">
             In Switzerland, which has a population of 8.5m, one wealth management branch alone has 250k boxes. A precious metals dealer in Zurich has been renting five safe-deposit boxes a day, and the dealer expects its supply of 1k boxes to be gone soon.
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              As illicit as you would think
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             Safe-deposit boxes are often more about gaming the system than security. In Switzerland, lawmakers have questioned whether the safe-deposit boxes offered by non-banking entities are havens for money launderers.
            </p>
            <p style="margin-left: 24px;">
             In the US, where banks have stopped installing safe-deposit boxes as more people store sensitive documents electronically, many people who use them are involved with cannabis. Because the federal government still bans weed, marijuana companies need a place to stash their other kind of green.
            </p>
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            <h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              Movie theaters are dying, and the reason why can fit in your back pocket
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             No, it’s not the world’s smallest Coca Cola Freestyle Machine (
             <em>
              dang
             </em>
             ).
            </p>
            <p style="margin-left: 24px;">
             It’s the
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              <strong>
               M1 Mini Projector
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             from ViewSonic.
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             This pocket-sized, ultra-portable LED projector does everything the big screen does… without the overpriced popcorn and sticky floors.
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             Dying to binge all 8 Star Wars before the final release? Not a problem -- ViewSonic equipped the M1 Mini with a battery pack (that means no extension cords required) and a built-in JBL speaker, so a whole movie marathon can fit in your jeans. Dope.
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            <p style="margin-left: 24px;">
             If you like sitting next to strangers on awkward first dates, the theaters are for you. For everyone else, it’s time to give the M1 Mini Projector a shot.
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            <p style="margin-left: 24px;">
             Use promo code
             <strong>
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            From the Trends Community
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             <strong>
              Earlier this month, a Trends subscriber asked,
             </strong>
             “What are some good projects for first-time entrepreneurs who don’t have a ton of money to spend?”
            </p>
            <p style="margin-left: 24px;">
             The Trends community sprang into action with dozens of businesses ideas that could be started quickly on the cheap -- some for less than $1k even. Check it out:
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            <ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Dropshipping website:
              </strong>
              Handle shipping for sellers.
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Printing on demand:
              </strong>
              Combined with direct shipping.
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Your own skills:
              </strong>
              Taking an existing skill and selling as a service. Think copywriting or design
             </li>
             <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
              <strong>
               Matching platform for local trades and services:
              </strong>
              A service that finds the best local handymen, maids, and more.
             </li>
            </ul>
            <p style="margin-left: 24px;">
             Want to see what else Trends members had to say?
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              Join
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             our private community for
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            <h2 style="font-size: 22px; font-weight: 800; letter-spacing: 0px; line-height: 26px; margin: 36px 5px 16px 22px;">
             <strong>
              You call this biotech? It’s more like bio-sketch
             </strong>
            </h2>
            <p style="margin-left: 24px;">
             11 biotech companies
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              filed for bankruptcy
             </a>
             this year, which makes 2019 biotech’s worst year in a decade. Until now, it’s been almost impossible for well-funded biotech companies to fail. But a number of issues ranging from dangerous drugs to unsavory characters have shown that even medicine isn’t too big to fail. So just what went down?
            </p>
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             <strong>
              Oh, opioids
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             OxyContin maker Purdue Pharma is perhaps the most notable name to
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              go down
             </a>
             . Legal liabilities stemming from the opioid crisis have finally fatally bitten this once high-flying bad boy in the ass. Its bankruptcy filing seeks to settle a whopping 2.6k federal and state lawsuits by dedicating all company assets to the betterment of the American public.
            </p>
            <p style="margin-left: 24px;">
             But this isn’t a done deal. Numerous states don’t wanna settle, and argue that Purdue’s assessed value of $10B is based on “optimistic calculations.” In the midst of an epidemic that claims thousands of lives, ain’t nobody got time for that. Other opioid makers are nervously
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              on notice
             </a>
             .
            </p>
            <h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
             <strong>
              And there’s no love lost on a pharmabro
             </strong>
            </h4>
            <p style="margin-left: 24px;">
             Martin Shkreli, the hedge fund manager turned pharmaceutical CEO, was
             <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
              sentenced
             </a>
             to 7 years in prison on federal fraud charges… but not before he purchased a single-copy Wu-Tang Clan album for $2m and raised the price of a 60-year-old drug by 5k%.
            </p>
            <p style="margin-left: 24px;">
             One offense was simply cultural — how does a wanker like that abscond with such a prize?
            </p>
            <p style="margin-left: 24px;">
             The other was far more serious. Daraprim is a life-saving drug used to treat complications in HIV/AIDS and cancer patients. Under Shrkeli’s leadership, it went from $13.50/pill to $750/pill. Shkreli argued he was acting in the best interest of investors, but c’mon.
            </p>
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               We’re feeling fancy as hell this festive season. How fancy, you ask? There’s only one way to tell -- check your email this Saturday 🎅🎅🎅
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                 HERE’S A SNEAK PEEK… →
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             SCORE:
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              An Amazon gift card when you attend a demo of Lola.com, $50 gift card
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              <div style="font-family: 'Helvetica', sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 25px; padding-bottom: 16px;">
               From the innovators at KAYAK comes Lola.com, the new way to book your business travel. Lola.com pulls double-duty, helping you save time and money when booking flights, hotels, and transportation. It could save your company an airplane-load of cash, and you get a nice little gift when you attend a demo. That’s what we call a win-win. *Terms apply
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             SAVE:
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              Every time you shop online with Honey, Free
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              <div style="font-family: 'Helvetica', sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 25px; padding-bottom: 16px;">
               Honey automatically applies every discount available to your shopping cart before checkout. Simply put, it’s the easiest way to save money ever.
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              ♿
              <strong>
               Autonomous wheelchairs are hitting airports in North America.
              </strong>
              A Japanese company called WHILL, which has already launched autonomous wheelchairs in Abu Dhabi, Amsterdam, and Tokyo, will
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               bring its technology to Dallas and Winnipeg
              </a>
              in coming months. The company has raised roughly $80m.
             </p>
             <p dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 24px; max-width: 600px !important; padding-bottom: 12px;">
              🌐
              <strong>
               Net neutrality may be coming back... via local cities and states.
              </strong>
              Thanks to the federal government, internet service providers can slow down or speed up the internet as they please. But
              <em>
               The Conversation
              </em>
              reports that cities and states are
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               fighting
              </a>
              for the people, who widely support net neutrality.
             </p>
             <p dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 24px; max-width: 600px !important; padding-bottom: 12px;">
              💺
              <strong>
               Furniture rental startups are filling up the room.
              </strong>
              A Chicago-based furniture called Inhabitr
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               raised $4m
              </a>
              to expand. As workers become more mobile, paying premium to
              <em>
               not own
              </em>
              furnishings is starting to seem like a good idea — and
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               plenty of startups
              </a>
              are racing to fill the void in the market.
             </p>
             <p dir="ltr" style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0px 0px 0px 24px; max-width: 600px !important; padding-bottom: 12px;">
              📚
              <strong>
               What the hell is going on with children’s books in Baltimore?
              </strong>
              A former Baltimore mayor wrote a children’s book series called “Healthy Holly” (
              <em>
               adorable, right?
              </em>
              ). But then she used the books as cover to commit fraud and earn some $600k — and now she’s been indicted on corruption charges,
              <a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
               according to
              </a>
              <em>
               The New York Times
              </em>
              .
              <em>
               What would Holly think
              </em>
              ?!
             </p>
            </div>
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             How did you like today’s email?
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              <td style="display: inline-block;">
               <a style="color: #ff5a41; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fhate_20191016174739.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNcY:Toxr10ziExzIoj9mdXkP_C19YbrM3TbNoi-f8RaoJ4g" style="height: 35px; padding: 0px 10px; width: auto;"/>
               </a>
               <br/>
               hate it
              </td>
              <td style="display: inline-block;">
               <a style="color: #ff5a41; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmeh_20191016175602.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNcY:Toxr10ziExzIoj9mdXkP_C19YbrM3TbNoi-f8RaoJ4g" style="height: 35px; padding: 0px 10px; width: auto;"/>
               </a>
               <br/>
               meh
              </td>
              <td style="display: inline-block;">
               <a style="color: #ff5a41; text-decoration: none;">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Flove_20191016175447.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNcY:Toxr10ziExzIoj9mdXkP_C19YbrM3TbNoi-f8RaoJ4g" style="height: 35px; padding: 0px 10px; width: auto;"/>
               </a>
               <br/>
               love it
              </td>
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                   Caroline Dohack
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                   Mark Dent
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                   Bobby Durben
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                   Meg Furey-Marquess
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                 Brad "I remember my first pivot" Wolverton
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                Marianna Trench
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