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PLUS: The startup making the workplace safer.
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January 25, 2022
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<img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fth.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1nCK2g:rCRxjiQSVaIFsIoBb2eFnCSpip6-u15rjfAPRqP7bps" style="width: 250px;" width="250"/>
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<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
Residents of fast-growing Hoboken, New Jersey, will be voting today on a $241m proposal for a new high school building. Critics say the money could be better spent, though we have a feeling Hoboken’s youth think the proposed building — complete with a rooftop football field and indoor ice rink — is an absolute must-buy.
</p>
<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
<strong>
Today’s rundown:
</strong>
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Technical difficulties:
</strong>
Why are tech stocks in the red?
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Like Watermelon Oreos?
</strong>
You may be a “harbinger customer.”
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Phylagen:
</strong>
The startup making the return to work safer.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Around the web:
</strong>
Robot bricklayers, how to make perfect pour-over coffee, and more wild web finds.
</li>
</ul>
<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
Let’s do it.
</p>
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The big idea
</td>
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</a>
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
High-growth tech stocks are tumbling. Why?
</h2>
</td>
</tr>
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<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In recent years, the face of innovation investing has been Cathie Wood and her Ark Innovation ETF (ARKK).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The fund — which includes hot tech
<a style="color: #121212; text-decoration: underline !important;">
names
</a>
like Tesla, Roku, Zoom, Twilio, Coinbase, Square and Spotify — had a huge runup in the first year of the pandemic.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But the high-tech growth investing story has had a very very very ugly 2022, though. (Like, really ugly.)
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
ARKK is down 24% year-to-date…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… which is much worse than the 8% loss for the broad market S&P 500 index.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
An even more interesting comparison is Ark and Berkshire Hathaway, Warren Buffett’s ~$680B conglomerate, which has significant stakes in much less sexy industries like energy, utilities, insurance, housing, and railroads.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Since the beginning of
<em>
last year
</em>
(2021), Ark is down 40%+ while Berkshire is up 30%+.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
What’s happening?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
According to the
<a style="color: #121212; text-decoration: underline !important;">
<em>
Financial Times
</em>
</a>
<em>
,
</em>
the recent market gyration is a rotation from growth to value stocks:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Growth
</strong>
<strong>
investors
</strong>
prefer companies “that may not be profitable but are expanding rapidly” (like many of the aforementioned Ark names)
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Value investors
</strong>
are “are more price-sensitive, and often look for bargains in dowdier or beaten-up industries [energy, banks]”
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The shift is being brought on…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… by the US Federal Reserve, which plans to hike interest rates and pull back on the loose monetary policy enacted to boost the economy during covid.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Higher interest rates will help to fight rising inflation. But it also historically hurts high-growth tech stocks.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Why? Because the valuation of these companies are
<a style="color: #121212; text-decoration: underline !important;">
based
</a>
on future profits, which are worth less in a higher interest rate environment.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Today, the Fed
<a style="color: #121212; text-decoration: underline !important;">
begins
</a>
a 2-day meeting to discuss the central bank interest rate and bond-purchasing plans. Depending on what they decide, things could get uglier still.
</p>
</td>
</tr>
<tr>
<td>
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</td>
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<tr>
<td style="width: 100%;">
<table style="width: 100%;">
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<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Slurpee subscription:
</strong>
7-Eleven
<a style="color: #121212; text-decoration: underline !important;">
launched
</a>
7Now Gold Pass, a $5.95-per-month subscription that allows customers to choose from an inventory of 3k+ items for free delivery.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Hot sector:
</strong>
AR/VR startups
<a style="color: #121212; text-decoration: underline !important;">
raised
</a>
<strong>
$1.9B
</strong>
in funding in 2021, capitalizing on excitement around the metaverse, and other potential applications for the technology (e.g., healthcare).
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Delivery unicorn:
</strong>
Deliverect, a startup that integrates the ordering and delivery processes for restaurants,
<a style="color: #121212; text-decoration: underline !important;">
raised
</a>
$150m at a
<strong>
$1.4B
</strong>
valuation.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Air taxis are coming?
</strong>
Boeing
<a style="color: #121212; text-decoration: underline !important;">
invested
</a>
<strong>
$450m
</strong>
in Wisk, a joint venture with Google founder Larry Page that builds small, pilotless planes for short trips around cities.
</p>
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Hey —
<em>
enjoy getting quick updates on what you care about?
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<strong>
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to personalize your Snippets.
</strong>
Pick your preferences👇 and we’ll send you more of what you love. Boom.
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<td style="width: 100%;">
<table style="width: 100%;">
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Is this you?
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #121212; text-decoration: underline !important;">
<img alt="harbinger customers' effect on product success" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fharbingerchart-final_1.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nCK2g:8CS5GogKioGE3kDv8kNiSX_LA1V4b0qBcOFsuCRzcyo" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
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<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
What do you call someone who buys Watermelon Oreos?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In 2015, a team of researchers at Northwestern and MIT analyzed 6 years’ worth of transaction data from 130k customers at a large national retail chain.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
They found that ~25% of customers — known as “harbingers” — consistently buy products that end up flopping within 3 years. Think Watermelon Oreos, Frito-Lay Lemonade, or Cheetos Lip Balm.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Though harbingers’ purchase activity throws a wrench in sales forecasts, that doesn’t mean corporate America should attempt to ferret them out and ignore them.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Harbingers can teach us what doesn’t work. And sometimes, in business, that’s just as important.
</p>
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Read the full story →
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</td>
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<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
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<tr>
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Cool AF Business
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #121212; text-decoration: underline !important;">
<img alt="pathogen gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fphylagen.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nCK2g:8CS5GogKioGE3kDv8kNiSX_LA1V4b0qBcOFsuCRzcyo" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
How Phylagen uses pathogen monitoring to make the workplace safer
</h2>
</td>
</tr>
<tr>
<td bgcolor="#ececec" style="background-color: #ececec; color: #3e3e3e; padding: 15px 15px 5px;">
<p style="font-size: 16px; line-height: 20px; padding-bottom: 12px; margin: 0px;">
<strong>
WHAT’S THE DEAL?
</strong>
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
Studies conclude that covid can live on nonporous surfaces for up to
<a style="color: #121212; text-decoration: underline !important;">
<u>
3 days
</u>
</a>
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
Office occupancy in the US rose to
<a style="color: #121212; text-decoration: underline !important;">
<u>
40%
</u>
</a>
in December 2021, the highest level since March 2020
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
Following the omicron variant surge, only
<a style="color: #121212; text-decoration: underline !important;">
<u>
28%
</u>
</a>
of the workforce in 10 major cities returned to the office in January 2022
</li>
</ul>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Commuting, bad coffee, and awkward small talk are reasons enough to dread returning to the office. But the pandemic introduced a far greater concern — getting exposed to covid at work.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="color: #121212; text-decoration: underline !important;">
Phylagen
</a>
, founded in
<a style="color: #121212; text-decoration: underline !important;">
2014
</a>
by engineer and scientist Jessica Green, mitigates this risk with its pathogen-monitoring service.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The service…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… called Ecology, alerts employers to the presence of airborne illnesses in the workspace by collecting samples from high-touch surfaces (e.g., vending machine buttons, door handles, and toilet seats).
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Customers use test kits to swab 25 surface test points around the office, then return them to Phylagen for analysis.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The firm’s lab will make results available on its online platform within 24 hours.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
And the results get granular
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Workspace data is broken down by room, and the analysis not only measures if the virus is detected but also how high the viral load is.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The company says that this method of data collection has an edge over traditional testing: sampling from shared workspaces rather than swabbing individuals is both cost-effective and less intrusive.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Next up for Phylagen?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The home office. In September, the company partnered with Scotch-Brite to launch a home cleanliness
<a style="color: #121212; text-decoration: underline !important;">
test kit
</a>
to bring its data collection services to the WFH crowd.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
(Have an idea for a Cool AF Business story? Tell us about it
<a style="color: #121212; text-decoration: underline !important;">
here
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TRENDS
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<center>
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<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
Trends you could’ve known about weeks ago
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Hey. No time to waste.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
From our weekly
</strong>
<a style="color: #121212; text-decoration: underline !important;">
<strong>
Trends flare
</strong>
</a>
<strong>
:
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Abstract line art:
</strong>
<em>
Yup.
</em>
Searches are rising in several regions, so there are a ton of lucrative opportunities to be claimed right now.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
E-scooters in India:
</strong>
They’re expected to comprise ~74% of total scooter sales by 2040, but don’t start Scooter Spiff Express just yet.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Plus insights from Trendsters:
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
The rise of the crypto
<span style="color: #d62829; background-color: #121212">
XXXXXX
</span>
<span style="color: #d62829; background-color: #121212">
XXXXX
</span>
:
</strong>
the bandwagon rages on.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
<span style="color: #d62829; background-color: #121212">
XXXXXXX
</span>
robotics:
</strong>
a growing field that’s bracing to boom in 2022.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Sextech meets
<span style="color: #d62829; background-color: #121212">
XXXXXXXXX
</span>
:
</strong>
your worst nightmare or best dream.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
We deliver Trends articles
<a style="color: #121212; text-decoration: underline !important;">
like this one
</a>
weekly with hard data, deeper digging, and plenty of relevant business ideas.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Try Trends for $1
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to access our full content arsenal and killer community.
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<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
AROUND THE WEB
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
📺
<strong>
On this day:
</strong>
In 1949, the 1st Emmy Awards
<a style="color: #121212; text-decoration: underline !important;">
occurred
</a>
at the Hollywood Athletic Club. Winners included “Pantomime Quiz” for Most Popular Television Program.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
👾
<strong>
Wow:
</strong>
This guy turned his coffee table into a functional, playable
<a style="color: #121212; text-decoration: underline !important;">
pinball machine
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
💻
<strong>
Useful:
</strong>
You can use
<a style="color: #121212; text-decoration: underline !important;">
Nimbus
</a>
for photo and video screenshots. It even works while scrolling.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
☕
<strong>
How to:
</strong>
People wait in lines at cafes for pour-over coffee. Experts
<a style="color: #121212; text-decoration: underline !important;">
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🧱
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That’s interesting:
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Everything
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🎺
<strong>
Haha:
</strong>
And now,
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playing
</a>
a trumpet into a bowl of Jell-O.
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