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           PLUS: Take-Two’s $13B bet on Zynga, explained.
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                  January 12, 2022
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                  <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fth.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1n7bq1:PP8HzX8gQeupXVjXFwLnpngMZbgcl9nXcVbSR46PRB0" style="width: 250px;" width="250"/>
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   United Airlines’ CEO said that nearly ⅓ of its Newark staff recently called in sick on the same day. Talk about a headache.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   On that note, congrats to Dylan, Ian, Kaysie, and Scott on winning our Airbnb referral raffle! We’re happy to know we helped someone enjoy a beach getaway while we freeze our butts off in Boston.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   <strong>
                    Today’s rundown:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Brady Brand:
                    </strong>
                    Tommy’s got a new side hustle.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     All-time rug pull:
                    </strong>
                    How a con artist sold investors a fake country.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Opposites attract:
                    </strong>
                    Why Take-Two Interactive bought Zynga for $12.7B.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    Airlifting turtles, tips to avoid distraction, and more wild internet finds.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #121212 !important; text-decoration: underline !important;">
                <img alt="Tom Brady" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-brady_20220112031326.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n7bq1:aP3uoKuF5NWz6ML-KpumKNY5aZJ3vB2jWmyMOZEBVA4" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Is Brady Brand the next Jordan Brand?
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Tom Brady may be the winning-est athlete since Michael Jordan, and today, he’s taking a big step toward matching MJ’s off-court legacy.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Brady Brand is the quarterback’s new apparel line, which officially launched today, and is
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 available
                </a>
                exclusively through its website and Nordstrom, per
                <em>
                 2pm
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What is Brady Brand?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The launch collection includes 145 items across athleisure and office casual styles. The brand also plans to use a monthly drop schedule for new releases.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But there are some major differences from Jordan Brand:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Brady’s goods aren’t meant to be worn on the field — at least, not
                 <em>
                  yet
                 </em>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Unlike Jordan Brand, which is an offshoot of Nike, Brady Brand isn’t tied to a major sports apparel maker
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Under Armour, one of Brady’s biggest sponsors, struggled with its own entry into the athleisure world back in 2016, and passed on the Brady opportunity after bowing out of the fashion world.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As a result, Brady Brand was launched in collaboration with Jens Grede, who co-founded Kim Kardashian’s shapewear line, Skims.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 This isn’t Brady’s first side hustle
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2013, Brady and his trainer Alex Guerrero
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 launched
                </a>
                TB12 Sports Therapy Center, and TB12 has since expanded into a sprawling wellness brand that includes supplements, apparel, and physical therapy.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Brady already has one fan in his corner — his wife, supermodel Gisele Bundchen, who
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 says
                </a>
                he “likes clothes more than I do” and “has great taste.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Want to be the judge of that yourself? Browse the collection
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 here
                </a>
                .
               </p>
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               SNIPPETS
              </td>
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Trends you’re missing out on:
                </strong>
                AC is heating up, neurodiversity is getting recognized, and rare item collectors need help.
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 See the recent Trends flares
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Apponomics:
                </strong>
                Apple
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 announced
                </a>
                developers pulled in
                <strong>
                 ~$60B
                </strong>
                on its platform in 2021, a new record for annual earnings.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Metaverse talent wars:
                </strong>
                Microsoft has reportedly
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 lost
                </a>
                ~100 employees on its HoloLens team in the last year, with 40+ of them going to Meta.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Click and collect:
                </strong>
                Of every $4 spent on curbside pickup in the US in 2021, Walmart
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 collected
                </a>
                ~$1, making up 25.4% of all such orders.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Locket,
                </strong>
                an app that lets users share photos to friends’ homescreens,
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 rocketed
                </a>
                to the top spot in the App Store. The app launched on New Year’s Day and already has
                <strong>
                 2m+
                </strong>
                users.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Pass the ketchup:
                </strong>
                Rapper Snoop Dogg
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 announced
                </a>
                he’s launching a hot dog brand appropriately called “Snoop Doggs.”
               </p>
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                Hey —
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                 to personalize your Snippets.
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                Pick your preferences👇 and we’ll send you more of what you love. Boom.
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               Scam
              </td>
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                <img alt="Gregor MacGregor gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-sunday_20220112031536.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n7bq1:aP3uoKuF5NWz6ML-KpumKNY5aZJ3vB2jWmyMOZEBVA4" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The con artist who sold rich investors a fake country
               </h2>
              </td>
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Nearly 200 years ago, Gregor MacGregor pulled off one of the most brazen real estate scams in history.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On March 20, 1823, after 2 grueling months sailing across the Atlantic Ocean, passengers gathered on the deck of the Kennersley Castle for the first glimpse of their new lives in the country of Poyais.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The view was immaculate: Sun glistening in the shallow waters of a blue lagoon. Mahogany trees drooping over sandy beaches.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It seemed impossible not to prosper. The myriad Poyais advertisements that circulated through Britain had promised fertile land, rivers stocked with fish, and forests teeming with deer.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But as Hastie and the others soon discovered, Poyais was not a country at all. It was one of the most elaborate — and deadliest — frauds in history.
               </p>
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                Read the full story →
               </a>
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           <td style="width: 100%;">
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Opposites Attract
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #121212 !important; text-decoration: underline !important;">
                <img alt="Take-Two Interactive and Zynga" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-zynga_20220112031516.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n7bq1:aP3uoKuF5NWz6ML-KpumKNY5aZJ3vB2jWmyMOZEBVA4" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why did Take-Two Interactive buy Zynga for $12.7B?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You will be hard-pressed to find more opposite games than “FarmVille” and “Grand Theft Auto” (GTA).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The former involves managing farm crops with your friends. The latter is a sandbox action game blamed for inspiring real-world
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 carjackings
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Both games will now be under one roof
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 <em>
                  The Wall Street Journal
                 </em>
                </a>
                , Two-Take Interactive (the $17B game studio behind GTA) will buy Zynga (FarmVille maker) for $12.7B in a cash-stock deal.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Why? Because — like the aforementioned games — opposites attract.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Take-Two creates dominant PC and console franchises, including “Red Dead Redemption” and “NBA 2K.” Meanwhile, Zynga — which launched on Facebook in 2007 — is a huge mobile player, including the popular “Words With Friends.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The merged company will have 1B+ users…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … and be well positioned to gain share in a gaming industry that notched
                <strong>
                 ~$180B
                </strong>
                in sales last year, per
                <em>
                 WSJ
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There are 3 notable opportunities moving forward:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Mobile:
                 </strong>
                 Take-Two will have the team to port over its (extremely valuable) existing IP to smartphones
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Ads:
                 </strong>
                 Unlike most game makers, Zynga has a growing advertising business (most game studios use 3rd parties)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Web3 (ugh):
                 </strong>
                 While Take-Two tried to avoid buzzwords, they acknowledged that both companies are exploring NFTs and the metaverse
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Take-Two is paying…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … a ~64% premium on Zynga’s stock price. It may be an overpay, but the deal
                <em>
                 is
                </em>
                on trend with recent gaming acquisitions:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Microsoft
                 </strong>
                 acquired “Doom” maker Bethesda Softworks ($7.5B)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  EA
                 </strong>
                 shelled out for Glu Mobile ($2.4B), Playdemic ($1.4B), and Codemasters Group ($1.2B)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Zynga founder and chairman Mark Pincus reflected on the deal by noting that his studio’s 1st Facebook game was
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 poker
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s fitting that Zynga’s story is now bookended by a huge bet from Take-Two.
               </p>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <em>
                 <strong>
                  My First Million
                 </strong>
                </em>
                <strong>
                 : The 5 greatest hits of 2021
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We climbed from
                <strong>
                 100k to
                </strong>
                <em>
                 <strong>
                  2m monthly downloads
                 </strong>
                </em>
                last year.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Otherwise, this episode needs no introduction.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The top 5 MFM moments of 2021
                </strong>
                (
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 listen here
                </a>
                ):
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Michael Jordan’s house:
                 </strong>
                 Sam and Shaan brainstorm how to transform MJ’s 56k-square-foot Chicago home into the next Graceland.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  More gangster tours:
                 </strong>
                 A retired NYPD officer giving guided crime walks from East Village to Little Italy sparks parallel business ideas.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Andrew Wilkinson’s dopamine detox:
                 </strong>
                 He discusses the positive impact of taking a hard 30-day reset from all digital addictions.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Shaan’s goal-setting framework:
                 </strong>
                 A great one to take with you.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Betting on yourself:
                 </strong>
                 Lessons on relentless pursuit with legendary MMA journalist Ariel Helwani.
                </li>
               </ul>
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                Listen to this episode →
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              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ❄️
                <strong>
                 On this day:
                </strong>
                In 1967, psychology professor Dr. James Bedford
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 became
                </a>
                the 1st person to be cryonically preserved in the hopes that technology would eventually revive him.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🗂
                <strong>
                 Useful:
                </strong>
                Enter a subreddit into
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 this site
                </a>
                to get a map of related subreddits.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🧠 How to:
                </strong>
                Distraction is driven by our desire to escape discomfort. Here are some
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 tips
                </a>
                to overcome the urge and keep your focus.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🐢
                <strong>
                 That’s interesting:
                </strong>
                Every year, Turtles Fly Too airlifts stranded sea turtles from chilly New England to warmer seas. Here’s
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 how
                </a>
                it’s done.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🌷
                <strong>
                 Chill out:
                </strong>
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 Grow a garden
                </a>
                . Destroy it. Start over.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🐶
                <strong>
                 And now:
                </strong>
                A
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 little dog
                </a>
                and his big stick.
               </p>
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               Tweet of the day
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               <img alt="Brady meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-brady_meme_20220112031344.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n7bq1:aP3uoKuF5NWz6ML-KpumKNY5aZJ3vB2jWmyMOZEBVA4" style="height: auto; width: 100%; max-width: 430px;" width="430"/>
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                The memes would like a word with Gisele about Tom’s fashion sense. (Source:
                <a style="color: #5f696c !important; text-decoration: underline !important;" target="_blank">
                 Twitter
                </a>
                )
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                  SHARE THE HUSTLE
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                   Hey. Stop keeping us a secret.
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                    Refer just 3 people
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