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            <tr>
             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
               <tr>
                <td align="left" style="padding:0;Margin:0;padding-bottom:15px">
                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                  A/B testing is a powerful data-driven approach that pits two variations (A and B) of a webpage, email, or advertisement against each other to determine the most effective option.
                 </p>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
       </td>
      </tr>
     </table>
     <table align="center" cellpadding="0" cellspacing="0" class="es-content" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%">
      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#fff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:650px">
         <tr>
          <td align="left" style="padding:0;Margin:0;padding-left:40px;padding-right:40px">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
               <tr>
                <td align="left" style="padding:0;Margin:0;padding-bottom:25px">
                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                  The primary aim is to pinpoint user preferences, elevate the user experience, and ultimately drive higher conversion rates.
                 </p>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
       </td>
      </tr>
     </table>
     <table align="center" cellpadding="0" cellspacing="0" class="es-content" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%">
      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#ffffff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:650px">
         <tr>
          <td align="left" style="padding:0;Margin:0;padding-left:20px;padding-right:20px;padding-bottom:30px">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="center" style="padding:0;Margin:0;width:610px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
               <tr>
                <td align="center" style="padding:0;Margin:0;font-size:0px">
                 <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#004CFF;font-size:18px" target="_blank">
                  <img alt="" class="adapt-img" data-cf-ir-is-resized="true" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.app-us1.com%252Fcdn-cgi%252Fimage%252Fonerror%253Dredirect%252Cwidth%253D650%252Cdpr%253D2%252Cfit%253Dscale-down%252Cformat%253Dauto%252FMEmz%252F2024%252F02%252F27%252F6bc54ad1-64ce-4701-bb14-eb6cd2290d9f.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmFwcCIsInRpbWUiOjE3MDk2NDQ2NjcuNjMzMzQ1NH0:1rhUfz:Kl0EsPdjYS3Md8dNBGGB3J33xJQLRFo7_iQ-z6zUA1Y" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="610"/>
                 </a>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
       </td>
      </tr>
     </table>
     <table align="center" cellpadding="0" cellspacing="0" class="es-header" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%;background-color:transparent;background-repeat:repeat;background-position:center top">
      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#FFFFFF" cellpadding="0" cellspacing="0" class="es-header-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:transparent;width:650px">
         <tr>
          <td align="left" style="padding:0;Margin:0;padding-bottom:15px;padding-left:40px;padding-right:40px">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
               <tr>
                <td align="left" style="padding:0;Margin:0;padding-bottom:15px">
                 <h3 style="Margin:0;line-height:16px;mso-line-height-rule:exactly;font-family:Poppins, sans-serif;font-size:16px;font-style:normal;font-weight:normal;color:#333333">
                  <strong>
                   When and why use A/B testing:
                  </strong>
                 </h3>
                 <ul>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:21px;Margin-bottom:15px;color:#333333;margin-left:0;font-size:14px;display:none">
                   <br/>
                  </li>
                 </ul>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
       </td>
      </tr>
     </table>
     <table align="center" cellpadding="0" cellspacing="0" class="es-content" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%">
      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#fff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:650px">
         <tr>
          <td align="left" style="padding:0;Margin:0;padding-left:40px;padding-right:40px">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
               <tr>
                <td align="left" style="padding:0;Margin:0;padding-bottom:15px">
                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                  A/B testing is great for identifying visitor pain points, reducing bounce rates, and increasing engagement. It can also help drive higher ROI from campaigns and give you a historical view of what works and what didn't.
                 </p>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
       </td>
      </tr>
     </table>
     <table align="center" cellpadding="0" cellspacing="0" class="es-header" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%;background-color:transparent;background-repeat:repeat;background-position:center top">
      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#FFFFFF" cellpadding="0" cellspacing="0" class="es-header-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:transparent;width:650px">
         <tr>
          <td align="left" style="padding:0;Margin:0;padding-top:15px;padding-left:40px;padding-right:40px">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
               <tr>
                <td align="left" style="padding:0;Margin:0;padding-bottom:15px">
                 <h3 style="Margin:0;line-height:16px;mso-line-height-rule:exactly;font-family:Poppins, sans-serif;font-size:16px;font-style:normal;font-weight:normal;color:#333333">
                  <strong>
                   Types of A/B testing:
                  </strong>
                 </h3>
                 <ul>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:21px;Margin-bottom:15px;color:#333333;margin-left:0;font-size:14px;display:none">
                   <br/>
                  </li>
                 </ul>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
       </td>
      </tr>
     </table>
     <table align="center" cellpadding="0" cellspacing="0" class="es-content" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%">
      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#fff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:650px">
         <tr>
          <td align="left" style="padding:0;Margin:0;padding-left:40px;padding-right:40px">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
               <tr>
                <td align="left" style="padding:0;Margin:0">
                 <ul>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#1F2129;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                    <strong>
                     A/B testing:
                    </strong>
                    Simple comparison between two versions
                   </p>
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#1F2129;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                    <strong>
                     Split Testing:
                    </strong>
                    Similar to A/B testing but can involve more than two variations.
                   </p>
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#1F2129;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                    <strong>
                     Multivariate Testing:
                    </strong>
                    Simultaneously tests multiple variations of different elements.
                   </p>
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#1F2129;margin-left:0;font-size:16px">
                   <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                    <strong>
                     Multipage Testing:
                    </strong>
                    Compares different versions of a website across multiple pages.
                   </p>
                  </li>
                 </ul>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
       </td>
      </tr>
     </table>
     <table align="center" cellpadding="0" cellspacing="0" class="es-header" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%;background-color:transparent;background-repeat:repeat;background-position:center top">
      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#FFFFFF" cellpadding="0" cellspacing="0" class="es-header-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:transparent;width:650px">
         <tr>
          <td align="left" style="padding:0;Margin:0;padding-top:15px;padding-left:40px;padding-right:40px">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
               <tr>
                <td align="left" style="padding:0;Margin:0;padding-bottom:15px">
                 <h3 style="Margin:0;line-height:16px;mso-line-height-rule:exactly;font-family:Poppins, sans-serif;font-size:16px;font-style:normal;font-weight:normal;color:#333333">
                  <b>
                   How to setup A/B testing in 5 simple steps:
                  </b>
                 </h3>
                 <ul>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:21px;Margin-bottom:15px;color:#333333;margin-left:0;font-size:14px;display:none">
                   <br/>
                  </li>
                 </ul>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
       </td>
      </tr>
     </table>
     <table align="center" cellpadding="0" cellspacing="0" class="es-content" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%">
      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#fff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:650px">
         <tr>
          <td align="left" style="padding:0;Margin:0;padding-left:40px;padding-right:40px">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
               <tr>
                <td align="left" style="padding:0;Margin:0">
                 <ol>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#1F2129;margin-left:0;font-size:16px">
                   Determine the goal of your test.
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#1F2129;margin-left:0;font-size:16px">
                   Identify a variable to test using past data.
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#1F2129;margin-left:0;font-size:16px">
                   Use the right testing tool (e.g., ActiveCampaign for email testing).
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#1F2129;margin-left:0;font-size:16px">
                   Set up your test, ensuring a single traffic source for accurate results.
                  </li>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;Margin-bottom:15px;color:#1F2129;margin-left:0;font-size:16px">
                   Track and measure results, considering statistical significance.
                  </li>
                 </ol>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
       </td>
      </tr>
     </table>
     <table align="center" cellpadding="0" cellspacing="0" class="es-header" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%;background-color:transparent;background-repeat:repeat;background-position:center top">
      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#FFFFFF" cellpadding="0" cellspacing="0" class="es-header-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:transparent;width:650px">
         <tr>
          <td align="left" style="Margin:0;padding-top:15px;padding-bottom:15px;padding-left:40px;padding-right:40px">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
               <tr>
                <td align="left" style="padding:0;Margin:0;padding-bottom:15px">
                 <h3 style="Margin:0;line-height:16px;mso-line-height-rule:exactly;font-family:Poppins, sans-serif;font-size:16px;font-style:normal;font-weight:normal;color:#333333">
                  <b>
                   Next steps
                  </b>
                 </h3>
                 <ul>
                  <li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:21px;Margin-bottom:15px;color:#333333;margin-left:0;font-size:14px;display:none">
                   <br/>
                  </li>
                 </ul>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
       </td>
      </tr>
     </table>
     <table align="center" cellpadding="0" cellspacing="0" class="es-content" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%">
      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#fff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:650px">
         <tr>
          <td align="left" style="padding:0;Margin:0;padding-left:40px;padding-right:40px">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
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                  A/B testing is a valuable strategy to optimize your marketing efforts, enhance user experience, and achieve meaningful business results.
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                  For a comprehensive guide to A/B testing (plus examples) keep reading.
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        <table align="center" bgcolor="#FFFFFF" cellpadding="0" cellspacing="0" class="es-header-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:transparent;width:650px">
         <tr>
          <td align="left" bgcolor="#0e1c38" style="padding:0;Margin:0;padding-left:40px;padding-right:40px;background-color:#0e1c38">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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                <td align="center" style="padding:0;Margin:0;padding-top:5px;padding-bottom:5px">
                 <h3 style="Margin:0;line-height:20px;mso-line-height-rule:exactly;font-family:poppins, sans-serif;font-size:20px;font-style:normal;font-weight:normal;color:#ffffff">
                  <strong>
                   Success Strategies
                  </strong>
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      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#FFFFFF" cellpadding="0" cellspacing="0" class="es-header-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:transparent;width:650px">
         <tr>
          <td align="left" bgcolor="#FEF9ED" style="padding:0;Margin:0;padding-left:40px;padding-right:40px;background-color:#fef9ed">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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                 <h2 style="Margin:0;line-height:21px;mso-line-height-rule:exactly;font-family:Poppins, sans-serif;font-size:21px;font-style:normal;font-weight:bold;color:#1f2129">
                  <strong>
                   Email design in 2024
                  </strong>
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           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                  More than 90% of Internet users use email. A number higher among younger audiences. Email design is your greatest tool for standing out in 2024 and increasing audience engagement.
                 </p>
                </td>
               </tr>
              </table>
             </td>
            </tr>
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          </td>
         </tr>
        </table>
       </td>
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      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#ffffff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:650px">
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          <td align="left" bgcolor="#FEF9ED" style="padding:0;Margin:0;padding-bottom:35px;padding-left:40px;padding-right:40px;background-color:#fef9ed">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
               <tr>
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:27px;color:#1F2129;font-size:18px">
                  <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#004CFF;font-size:16px" target="_blank">
                   Stand out, create better email design ▸
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      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#FFFFFF" cellpadding="0" cellspacing="0" class="es-header-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:transparent;width:650px">
         <tr>
          <td align="left" bgcolor="#FEF9ED" style="padding:0;Margin:0;padding-left:40px;padding-right:40px;background-color:#fef9ed">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
               <tr>
                <td align="left" style="padding:0;Margin:0">
                 <h2 style="Margin:0;line-height:21px;mso-line-height-rule:exactly;font-family:Poppins, sans-serif;font-size:21px;font-style:normal;font-weight:bold;color:#1f2129">
                  <strong>
                   High-performing email marketing strategy
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                 </h2>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
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       </td>
      </tr>
     </table>
     <table align="center" cellpadding="0" cellspacing="0" class="es-content" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%">
      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#ffffff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:650px">
         <tr>
          <td align="left" bgcolor="#FEF9ED" style="padding:0;Margin:0;padding-left:40px;padding-right:40px;background-color:#fef9ed">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
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              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#1F2129;font-size:16px">
                  Sending targeted messages at scale is a must-have. But, many brands are doing it wrong. Create a high-performing email marketing strategy to develop relationships, earn more customers, and drive revenue growth.
                 </p>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
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       </td>
      </tr>
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      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#ffffff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:650px">
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          <td align="left" bgcolor="#FEF9ED" style="padding:0;Margin:0;padding-bottom:35px;padding-left:40px;padding-right:40px;background-color:#fef9ed">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
            <tr>
             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
               <tr>
                <td align="left" style="padding:0;Margin:0">
                 <p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:27px;color:#1F2129;font-size:18px">
                  <a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#004CFF;font-size:16px" target="_blank">
                   9 steps for high-performing emails ▸
                  </a>
                  <span data-cke-bookmark="1" style="display:none">
                  </span>
                 </p>
                </td>
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              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
       </td>
      </tr>
     </table>
     <table align="center" cellpadding="0" cellspacing="0" class="es-header" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:100%;background-color:transparent;background-repeat:repeat;background-position:center top">
      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#FFFFFF" cellpadding="0" cellspacing="0" class="es-header-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:transparent;width:650px">
         <tr>
          <td align="left" bgcolor="#FEF9ED" style="padding:0;Margin:0;padding-left:40px;padding-right:40px;background-color:#fef9ed">
           <table cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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             <td align="center" style="padding:0;Margin:0;width:570px" valign="top">
              <table cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px" width="100%">
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                 <h2 style="Margin:0;line-height:21px;mso-line-height-rule:exactly;font-family:Poppins, sans-serif;font-size:21px;font-style:normal;font-weight:bold;color:#1f2129">
                  <strong>
                   Build newsletters people actually read
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                 </h2>
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               </tr>
              </table>
             </td>
            </tr>
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      <tr>
       <td align="center" style="padding:0;Margin:0">
        <table align="center" bgcolor="#ffffff" cellpadding="0" cellspacing="0" class="es-content-body" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-color:#FFFFFF;width:650px">
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           <!--[if mso]><table style="width:570px" cellpadding="0" cellspacing="0"><tr><td style="width:275px" valign="top"><![endif]-->
           <table align="left" cellpadding="0" cellspacing="0" class="es-left" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;float:left">
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           <!--[if mso]></td>
<td style="width:20px"></td>
<td style="width:275px" valign="top"><![endif]-->
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           <!--[if mso]></td>
</tr>
</table>
<![endif]-->
          </td>
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           <!--[if mso]></td>
<td style="width:20px"></td>
<td style="width:240px" valign="top"><![endif]-->
           <table align="right" cellpadding="0" cellspacing="0" role="none" style="mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px">
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               <tr class="es-mobile-hidden">
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                </td>
               </tr>
              </table>
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           <!--[if mso]></td>
</tr>
</table>
<![endif]-->
          </td>
         </tr>
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       </td>
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