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   New year, new rebrand?
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   It can get messy. Ensure you get it right.
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   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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        <span style="font-weight: 600;">
         Study: Average rebrand takes 7 months, 215 assets updated
         <br/>
        </span>
        Brand refresh? Our survey reveals the challenges and opportunities.
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        [
        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         <span style="font-weight: 600;">
          See full survey results here
         </span>
        </a>
        ]
        <br/>
        <br/>
        Our recent survey of 1,002 marketers revealed the most challenging aspects of a rebrand, a process which was reported to last seven months and involved updating 215 assets on average.
        <br/>
        <br/>
        According to the results, the most challenging elements of a rebrand were:
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         <li>
          Updating marketing assets (47%)
         </li>
         <li>
          Communicating the rebrand to our audience (42%)
         </li>
         <li>
          Creative alignment (36%) and managing the budget (36%)
         </li>
         <li>
          Gaining internal buy-in (26%)
         </li>
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        <span style="font-weight: 600;">
         Rebranding in 2024: How to do it right?
        </span>
        <br/>
        <br/>
        Despite the challenges, a well-considered rebrand has its benefits: more relevance, new audiences, and the chance to improve brand consistency (which can reportedly boost revenue by
        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         10-20%
        </a>
        ).
        <br/>
        <br/>
        That’s why it’s so crucial to get the rebranding process right.
        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         Follow our rebranding guide
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        to make sure you minimize the challenges, and maximize the potential value for your company.
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        All the best,
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              Victoria
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              <a>
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              <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
               <span style="font-weight: 600;">
                Victoria Morgan
               </span>
              </a>
              <br/>
              Field Marketing Specialist, UK
              <br/>
              27/31 Clerkenwell Close, 5th Floor, Unit 512, London EC1R 0AT
              <br/>
              +44 (0) 207 0432 555
              <br/>
              <br/>
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               Unite. Create. Thrive.
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