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   One year of Substack Notes—now with video and external embeds
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  </style>
 </head>
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               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/d2aca62f-434a-4f02-bae9-8e8972a425cc_2912x2096.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1048,"width":1456,"resizeWidth":null,"bytes":1663340,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":false,"topImage":true,"internalRedirect":"https://on.substack.com/i/143634972?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2aca62f-434a-4f02-bae9-8e8972a425cc_2912x2096.png"}' height="395.8791208791209" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Fd2aca62f-434a-4f02-bae9-8e8972a425cc_2912x2096.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ1MjExOH0:1rwkLz:gDYx3D39qVPk_jufsA4TbSYrX9tWA7OjUsaVQmEvFvU" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         The past two decades of social media have shown that conversation is the most powerful driver of online discovery. Facebook, Twitter, and Instagram in particular have proved that they can bring attention to stories, video, and audio at a scale never seen before.
        </p>
        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          A year ago, we introduced our own place for online conversation:
         </span>
         <a rel="" style="color: rgb(54, 55, 55); text-decoration: underline;">
          Substack Notes
         </a>
         <span>
          . For the first time, people in Substack had a place where they could “snack” on content and discover, discuss, and share great works and writers from around the ecosystem.
         </span>
        </p>
        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         In the past 30 days, Notes has generated more than 3,000 paid subscriptions and 230,000 free subscriptions for writers and creators on Substack.
        </p>
        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          Individual notes now have the power to send publishers thousands of dollars in paid subscriptions. One note on its own—an
         </span>
         <a rel="" style="color: rgb(54, 55, 55); text-decoration: underline;">
          11-word post
         </a>
         <span>
          announcing a new research report—resulted in $8,000 worth of subscriptions. Another—a
         </span>
         <a rel="" style="color: rgb(54, 55, 55); text-decoration: underline;">
          one-paragraph TL;DR
         </a>
         <span>
          that introduced a news story about political espionage—drove more than 50 paid subscriptions. A note by
         </span>
         <span class="_mention_1qvs5_1" data-component-name="MentionStatic" style="background: #eeeeee; border-radius: 9999px; color: #363737; cursor: pointer; font-weight: 700; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: rgb(54, 55, 55); text-decoration: none;">
           Parker Molloy
          </a>
         </span>
         <span>
         </span>
         <a rel="" style="color: rgb(54, 55, 55); text-decoration: underline;">
          celebrating the recent launch of Zeteo
         </a>
         <span>
          sent
         </span>
         <span class="_mention_1qvs5_1" data-component-name="MentionStatic" style="background: #eeeeee; border-radius: 9999px; color: #363737; cursor: pointer; font-weight: 700; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: rgb(54, 55, 55); text-decoration: none;">
           Mehdi Hasan
          </a>
         </span>
         <span>
          ’s new venture close to $2,000 in subscriptions.
         </span>
        </p>
        <a class="pencraft pc-display-block pc-padding-16 pc-reset _border-detail_1729d_25 pc-borderRadius-md _color-primary_1k90y_183 _note_qk0le_1" data-component-name="EmailCommentEmbed" style="background-color: rgb(255, 255, 255); border: 1px solid rgba(0, 0, 0, .1); border-radius: 12px; color: rgb(54, 55, 55); display: block; list-style: none; margin: 10px auto; padding: 16px; text-decoration: none;">
        </a>
        <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;" width="auto">
         <tr>
          <td style="vertical-align: top;">
           <img class="custom-css-email-avatar _avatar_xsv8v_65" height="48" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Ff_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Fa5a720d7-0602-4115-802e-831750a027e6_1168x1170.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ1NDA5NX0:1rwkLz:yc1B67ifoHKR0Xyq_jkSWvoKZ4yYjGNzmJ0iL6-LBzc" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 500000px; box-sizing: border-box; display: inline; height: 48px; margin: 0px; max-width: 100%; min-height: 48px; min-width: 48px; object-fit: cover; vertical-align: middle; width: 48px;" width="48"/>
          </td>
          <td style="min-width: 12px" width="12">
          </td>
          <td style="vertical-align: top; width: 100%;">
           <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="line-height: 0; width: 100%;" width="auto">
            <tr>
             <td>
              <div class="pencraft pc-reset" style="font-size: 16px; line-height: 26px; list-style: none; text-decoration: unset;">
               <div class="pencraft pc-reset _line-height-20_1k90y_95 _font-text_1k90y_121 _size-15_1k90y_55 _weight-regular_1k90y_159 _reset_1k90y_1" style="color: unset; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-weight: 400; letter-spacing: -.23px; line-height: 20px; list-style: none; margin: 0; text-decoration: unset;">
                <span class="pencraft pc-reset _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: unset; font-weight: 600; list-style: none; margin: 0; text-decoration: unset;">
                 David McIlroy
                </span>
                <span class="pencraft pc-reset _color-secondary_1k90y_186 _reset_1k90y_1" style="color: rgb(119, 119, 119); list-style: none; margin: 0; text-decoration: unset;">
                 1mo
                </span>
               </div>
               <div class="pencraft pc-reset _line-height-20_1k90y_95 _font-text_1k90y_121 _size-15_1k90y_55 _weight-regular_1k90y_159 _reset_1k90y_1" style="color: unset; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-weight: 400; letter-spacing: -.23px; line-height: 20px; list-style: none; margin: 0; text-decoration: unset;">
                This 8-word post has got me over 100 subscribers (so far) since yesterday.

Notes is the most effective way to grow on Substack right now.
               </div>
              </div>
             </td>
            </tr>
            <tr height="12">
             <td>
             </td>
            </tr>
            <tr>
             <td>
              <div class="pencraft pc-reset _color-accent-cyan_1k90y_225 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-13_1k90y_45 _weight-regular_1k90y_159 _reset_1k90y_1" style="color: rgb(24, 160, 251); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 13px; font-weight: 400; letter-spacing: -.08px; line-height: 20px; list-style: none; margin: 0; text-decoration: unset;">
               https://substack.com/@thedavidmcilroy/note/c-51269883
              </div>
             </td>
            </tr>
            <tr height="12">
             <td>
             </td>
            </tr>
            <tr>
             <td>
              <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;" width="100%">
               <tr>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideHeart%253Fv%253D4%2526height%253D32%2526fill%253Dnone%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ1NjEyOX0:1rwkLz:CGY4XvArKHMwjIQqOuE5WQGKEz3d2M9VIWE4F6oan9Q" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                  767
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FNoteReplyIcon%253Fv%253D4%2526height%253D32%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ1ODExN30:1rwkLz:-iwIrqnB-T7cXpt-lG7ntNMWFefJim6mBBD63TbHgO4" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FNoteForwardIcon%253Fv%253D4%2526height%253D32%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ2MDMzNH0:1rwkLz:VSU-1fbCDGrKLL0W_ZI8GkYFF4cWybgelsXCUJHPKWQ" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                  25
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FMoreIcon%253Fv%253D4%2526height%253D32%2526fill%253D%252523808080%2526stroke%253D%252523808080%2526strokeWidth%253D4/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ2MjM4Mn0:1rwkLz:-XLkiQlDfp_s2qAg66Wn5p4OlyMjeiXcPL7O8cw1D40" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
        <a class="pencraft pc-display-block pc-padding-16 pc-reset _border-detail_1729d_25 pc-borderRadius-md _color-primary_1k90y_183 _note_qk0le_1" data-component-name="EmailCommentEmbed" style="background-color: rgb(255, 255, 255); border: 1px solid rgba(0, 0, 0, .1); border-radius: 12px; color: rgb(54, 55, 55); display: block; list-style: none; margin: 10px auto; padding: 16px; text-decoration: none;">
        </a>
        <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;" width="auto">
         <tr>
          <td style="vertical-align: top;">
           <img class="custom-css-email-avatar _avatar_xsv8v_65" height="48" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Ff_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F3b346851-0f36-45ee-8624-cbd13260d7ab_1168x1170.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ2NDV9:1rwkLz:S98-rGKyJ9DZ057fEAW3uhNWmqXxric29treSKU9eX0" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 500000px; box-sizing: border-box; display: inline; height: 48px; margin: 0px; max-width: 100%; min-height: 48px; min-width: 48px; object-fit: cover; vertical-align: middle; width: 48px;" width="48"/>
          </td>
          <td style="min-width: 12px" width="12">
          </td>
          <td style="vertical-align: top; width: 100%;">
           <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="line-height: 0; width: 100%;" width="auto">
            <tr>
             <td>
              <div class="pencraft pc-reset" style="font-size: 16px; line-height: 26px; list-style: none; text-decoration: unset;">
               <div class="pencraft pc-reset _line-height-20_1k90y_95 _font-text_1k90y_121 _size-15_1k90y_55 _weight-regular_1k90y_159 _reset_1k90y_1" style="color: unset; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-weight: 400; letter-spacing: -.23px; line-height: 20px; list-style: none; margin: 0; text-decoration: unset;">
                <span class="pencraft pc-reset _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: unset; font-weight: 600; list-style: none; margin: 0; text-decoration: unset;">
                 Kevin Alexander
                </span>
                <span class="pencraft pc-reset _color-secondary_1k90y_186 _reset_1k90y_1" style="color: rgb(119, 119, 119); list-style: none; margin: 0; text-decoration: unset;">
                 15h
                </span>
               </div>
               <div class="pencraft pc-reset _line-height-20_1k90y_95 _font-text_1k90y_121 _size-15_1k90y_55 _weight-regular_1k90y_159 _reset_1k90y_1" style="color: unset; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-weight: 400; letter-spacing: -.23px; line-height: 20px; list-style: none; margin: 0; text-decoration: unset;">
                I found more readers via Notes in the first 7-10 days than I had in ~2 years on Twitter.
               </div>
              </div>
             </td>
            </tr>
            <tr height="12">
             <td>
             </td>
            </tr>
            <tr>
             <td>
              <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;" width="100%">
               <tr>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideHeart%253Fv%253D4%2526height%253D32%2526fill%253Dnone%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ2NjUzNn0:1rwkLz:J7LTycNb9OIA5TUuNFUB4F1lX8ArXcwN1SgDOeex1po" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                  3
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FNoteReplyIcon%253Fv%253D4%2526height%253D32%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ2OTgyM30:1rwkLz:txGcihoxMO4vUJ5LmFz_8eqfnppZwSS5cGigNgtJPdw" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FNoteForwardIcon%253Fv%253D4%2526height%253D32%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ3MjA5fQ:1rwkLz:xApTf2e2wlPqoDN_yAkgEDT8gizh7vsEaX-aX2hZ-fc" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FMoreIcon%253Fv%253D4%2526height%253D32%2526fill%253D%252523808080%2526stroke%253D%252523808080%2526strokeWidth%253D4/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ3NDIyfQ:1rwkLz:vA0PPAuFbotpJ0ezuYp3spT0GzdVb0vkSdGXcKHd-x4" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         There’s so much more to come. Today, we’re making two important additions to Notes.
        </p>
        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          We want to help Substack writers’ work travel widely across the web, so we’re making it possible for anyone to
         </span>
         <strong>
          embed notes on external web pages
         </strong>
         <span>
          —for example, as part of a news story. To find a note’s embed code, you click on the three-dot menu in the top right corner and select “Embed note.” We hope that these external embeds will help writers’ notes get more reach and recognition outside of the Substack network.
         </span>
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" data-component-name="Image2ToDOMStatic" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1456">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/cfc40ca8-827c-4771-8774-cf8432d83cde_2912x2096.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1048,"width":1456,"resizeWidth":null,"bytes":2368807,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/143634972?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc40ca8-827c-4771-8774-cf8432d83cde_2912x2096.png"}' height="395.8791208791209" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Fcfc40ca8-827c-4771-8774-cf8432d83cde_2912x2096.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ3NjQ4N30:1rwkLz:aXB0dTXEzrY9sNAcywOlE8R2VVkRzGd-xiN0Q4N8bXE" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <blockquote style="border-left: 4px solid #FF7731; margin: 20px 0; padding: 0;">
         <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0; margin-left: 20px;">
          <em>
           <strong>
            Learn more:
           </strong>
           <span>
           </span>
           <a rel="" style="color: rgb(54, 55, 55); text-decoration: underline;">
            How do I embed Substack posts or notes on a website?
           </a>
          </em>
         </p>
        </blockquote>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin: 32px auto;">
         <figure style="margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" data-component-name="Image2ToDOMStatic" style="mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="432">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; position: relative; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="" data-attrs='{"src":"https://substack-post-media.s3.amazonaws.com/public/images/e90054f6-9c58-442c-a27a-d566c8027745_1200x44.png","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":44,"width":1200,"resizeWidth":432,"bytes":22969,"alt":null,"title":null,"type":"image/png","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://on.substack.com/i/143634972?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe90054f6-9c58-442c-a27a-d566c8027745_1200x44.png"}' height="15.84" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_432%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Fe90054f6-9c58-442c-a27a-d566c8027745_1200x44.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ3ODU1Mn0:1rwkLz:aG1qSB3iPZ75zhhHKJv2Rhbe1YHAiOMT7sVlEcHdGL0" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="432"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          Meanwhile, as more writers and creators use Substack’s
         </span>
         <a rel="" style="color: rgb(54, 55, 55); text-decoration: underline;">
          video tools
         </a>
         <span>
          and
         </span>
         <a rel="" style="color: rgb(54, 55, 55); text-decoration: underline;">
          start new shows
         </a>
         <span>
          on the platform, we’re making it easier for them to share their creative work on Notes, too. Beginning today, you can
         </span>
         <strong>
          post videos directly to Notes
         </strong>
         <span>
          in the Substack app and on the web. We’re excited to see more movement and sound in the Notes feed as people explore possibilities beyond images and text. To post a video to Notes, you can select a file from your phone’s camera roll or your desktop—or just open the camera to record a video directly.
         </span>
        </p>
        <a class="pencraft pc-display-block pc-padding-16 pc-reset _border-detail_1729d_25 pc-borderRadius-md _color-primary_1k90y_183 _note_qk0le_1" data-component-name="EmailCommentEmbed" style="background-color: rgb(255, 255, 255); border: 1px solid rgba(0, 0, 0, .1); border-radius: 12px; color: rgb(54, 55, 55); display: block; list-style: none; margin: 10px auto; padding: 16px; text-decoration: none;">
        </a>
        <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;" width="auto">
         <tr>
          <td style="vertical-align: top;">
           <img class="custom-css-email-avatar _avatar_xsv8v_65" height="48" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Ff_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F6ff2a79b-edd6-496a-85d8-438bf57c6bad_2048x1364.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ4MDU2NH0:1rwkLz:d1PH7MQGx9wTtaPA_SsTepzjmpWFmA31WKyyHRrYJ6Y" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 500000px; box-sizing: border-box; display: inline; height: 48px; margin: 0px; max-width: 100%; min-height: 48px; min-width: 48px; object-fit: cover; vertical-align: middle; width: 48px;" width="48"/>
          </td>
          <td style="min-width: 12px" width="12">
          </td>
          <td style="vertical-align: top; width: 100%;">
           <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="line-height: 0; width: 100%;" width="auto">
            <tr>
             <td>
              <div class="pencraft pc-reset" style="font-size: 16px; line-height: 26px; list-style: none; text-decoration: unset;">
               <div class="pencraft pc-reset _line-height-20_1k90y_95 _font-text_1k90y_121 _size-15_1k90y_55 _weight-regular_1k90y_159 _reset_1k90y_1" style="color: unset; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-weight: 400; letter-spacing: -.23px; line-height: 20px; list-style: none; margin: 0; text-decoration: unset;">
                <span class="pencraft pc-reset _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: unset; font-weight: 600; list-style: none; margin: 0; text-decoration: unset;">
                 Jairaj Sethi
                </span>
                <span class="pencraft pc-reset _color-secondary_1k90y_186 _reset_1k90y_1" style="color: rgb(119, 119, 119); list-style: none; margin: 0; text-decoration: unset;">
                 5d
                </span>
               </div>
               <div class="pencraft pc-reset _line-height-20_1k90y_95 _font-text_1k90y_121 _size-15_1k90y_55 _weight-regular_1k90y_159 _reset_1k90y_1" style="color: unset; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-weight: 400; letter-spacing: -.23px; line-height: 20px; list-style: none; margin: 0; text-decoration: unset;">
               </div>
              </div>
             </td>
            </tr>
            <tr height="12">
             <td>
             </td>
            </tr>
            <tr>
             <td>
              <img class="pencraft pc-width-400 pc-reset pc-borderRadius-md" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_1100%252Ch_618%252Cc_fill%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fl_video_play_base_tu77jd%252Cw_152%252Ce_colorize%253A100%252Cco_rgb%253AE2E0E0%252Fl_video_play_icon_c75z6z%252Cw_120%252Ce_colorize%253A100%252Cco_rgb%253A161718%252Fhttps%253A%252F%252Fsubstack-video.s3.amazonaws.com%252Fvideo_upload%252Fuser%252F154166178%252F141e7387-b7fb-4deb-896a-2891adec8e98%252Ftranscoded-00001.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ4MzQ3M30:1rwkLz:Ck-PuWADB9y1VrF_TFQjxT3DoferTSgUJLA8jdUSzns" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 12px; display: block; height: auto; list-style: none; margin: 0px; max-height: 600px; max-width: 100%; object-fit: cover; text-decoration: unset; vertical-align: middle; width: 400px;"/>
             </td>
            </tr>
            <tr height="12">
             <td>
             </td>
            </tr>
            <tr>
             <td>
              <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;" width="100%">
               <tr>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideHeart%253Fv%253D4%2526height%253D32%2526fill%253Dnone%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ4Nzg2fQ:1rwkLz:nlz6tf8Vz2ePyUYY2_-tKR7Y8TcuRtCPvi2kXv5OP2w" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                  27
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FNoteReplyIcon%253Fv%253D4%2526height%253D32%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ5MDEzNH0:1rwkLz:pPGfFgF2EqTUqjR36m9q1-EJ9n1qmX1tXsaTCBWuAao" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FNoteForwardIcon%253Fv%253D4%2526height%253D32%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ5MjIxM30:1rwkLz:fDRI0RECJHchdjWbDBft7MKwJ7OB8p_8ofgsxqU8X0U" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                  5
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FMoreIcon%253Fv%253D4%2526height%253D32%2526fill%253D%252523808080%2526stroke%253D%252523808080%2526strokeWidth%253D4/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ5NDQ1fQ:1rwkLz:Fo_8s8S1UaNrEa3BZD4nFl9TMPvQrRGBOc7g3NoNTBg" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         We are making these investments in Notes because we think that discovery powered by online conversation is critical for writers and creators but at risk of disappearing.
        </p>
        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         Social media is increasingly at odds with the rest of the media ecosystem. Once upon a time, social media was symbiotic with traditional media. The two systems fed each other: social networks pushed traffic to the media, and the media provided content for social networks. Unfortunately for traditional media, the two systems relied on the same business model: advertising. In a zero-sum competition for ad dollars, traditional media didn’t stand a chance. Social media’s success has now been corroding the traditional media business for more than a decade.
        </p>
        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          As ad-based social media platforms have grown, they have increasingly turned away from links to outside media sources, which makes them ever more insular. These companies want people to spend as much time as possible glued to their feeds so that more ads may be put in front of them. Or, as Elon Musk himself
         </span>
         <a rel="" style="color: rgb(54, 55, 55); text-decoration: underline;">
          has put it
         </a>
         <span>
          : “The algorithm is trying to maximize what is most interesting to you, based on time spent on X.” That’s bad news for writers, creators, and publishers, because their links then get treated as irrelevant, or even harmful, to the social media companies’ bottom line. It’s also the reason that X is attempting to replicate the features that Substack offers, and it’s why
         </span>
         <a rel="" style="color: rgb(54, 55, 55); text-decoration: underline;">
          Musk has suppressed Substack’s links
         </a>
         <span>
          on his platform.
         </span>
        </p>
        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          Substack serves as a home for both traditional and social media, encompassing the publishing
         </span>
         <em>
          and
         </em>
         <span>
          the conversation. Notes offers a new place on the internet where posts can go viral—as seen in the poet
         </span>
         <span class="_mention_1qvs5_1" data-component-name="MentionStatic" style="background: #eeeeee; border-radius: 9999px; color: #363737; cursor: pointer; font-weight: 700; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: rgb(54, 55, 55); text-decoration: none;">
           Andrea Gibson
          </a>
         </span>
         <span>
          ’s
         </span>
         <a rel="" style="color: rgb(54, 55, 55); text-decoration: underline;">
          piece in praise of crying
         </a>
         <span>
          , for example, and
         </span>
         <span class="_mention_1qvs5_1" data-component-name="MentionStatic" style="background: #eeeeee; border-radius: 9999px; color: #363737; cursor: pointer; font-weight: 700; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: rgb(54, 55, 55); text-decoration: none;">
           emily north
          </a>
         </span>
         <span>
          ’s
         </span>
         <a rel="" style="color: rgb(54, 55, 55); text-decoration: underline;">
          appeal to bring back dance-floor make-outs
         </a>
         <span>
          —and where readers are only a click away from subscribing.
         </span>
        </p>
        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          Notes is especially valuable for people who don’t have large pre-existing audiences, since it allows them to collaborate with other writers and connect with new communities. Writers such as
         </span>
         <span class="_mention_1qvs5_1" data-component-name="MentionStatic" style="background: #eeeeee; border-radius: 9999px; color: #363737; cursor: pointer; font-weight: 700; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: rgb(54, 55, 55); text-decoration: none;">
           Laurie Stone
          </a>
         </span>
         <span>
          ,
         </span>
         <span class="_mention_1qvs5_1" data-component-name="MentionStatic" style="background: #eeeeee; border-radius: 9999px; color: #363737; cursor: pointer; font-weight: 700; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: rgb(54, 55, 55); text-decoration: none;">
           Tom Cox
          </a>
         </span>
         <span>
          , and
         </span>
         <span class="_mention_1qvs5_1" data-component-name="MentionStatic" style="background: #eeeeee; border-radius: 9999px; color: #363737; cursor: pointer; font-weight: 700; padding: 0 8px; text-decoration: none; white-space: nowrap;">
          <a style="color: rgb(54, 55, 55); text-decoration: none;">
           India Knight
          </a>
         </span>
         <span>
          have dramatically grown their mailing lists through their savvy use of Notes.
         </span>
        </p>
        <a class="pencraft pc-display-block pc-padding-16 pc-reset _border-detail_1729d_25 pc-borderRadius-md _color-primary_1k90y_183 _note_qk0le_1" data-component-name="EmailCommentEmbed" style="background-color: rgb(255, 255, 255); border: 1px solid rgba(0, 0, 0, .1); border-radius: 12px; color: rgb(54, 55, 55); display: block; list-style: none; margin: 10px auto; padding: 16px; text-decoration: none;">
        </a>
        <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;" width="auto">
         <tr>
          <td style="vertical-align: top;">
           <img class="custom-css-email-avatar _avatar_xsv8v_65" height="48" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Ff_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F4dc80bbc-d407-4ed2-af54-cea33aa695ac_480x640.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ5NjUxNH0:1rwkLz:5Z-n039v_fowQzOUSQh_kDgXtY5mO7iLY7zh4L4GvdE" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 500000px; box-sizing: border-box; display: inline; height: 48px; margin: 0px; max-width: 100%; min-height: 48px; min-width: 48px; object-fit: cover; vertical-align: middle; width: 48px;" width="48"/>
          </td>
          <td style="min-width: 12px" width="12">
          </td>
          <td style="vertical-align: top; width: 100%;">
           <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="line-height: 0; width: 100%;" width="auto">
            <tr>
             <td>
              <div class="pencraft pc-reset" style="font-size: 16px; line-height: 26px; list-style: none; text-decoration: unset;">
               <div class="pencraft pc-reset _line-height-20_1k90y_95 _font-text_1k90y_121 _size-15_1k90y_55 _weight-regular_1k90y_159 _reset_1k90y_1" style="color: unset; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-weight: 400; letter-spacing: -.23px; line-height: 20px; list-style: none; margin: 0; text-decoration: unset;">
                <span class="pencraft pc-reset _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: unset; font-weight: 600; list-style: none; margin: 0; text-decoration: unset;">
                 Laurie Stone
                </span>
                <span class="pencraft pc-reset _color-secondary_1k90y_186 _reset_1k90y_1" style="color: rgb(119, 119, 119); list-style: none; margin: 0; text-decoration: unset;">
                 1mo
                </span>
               </div>
               <div class="pencraft pc-reset _line-height-20_1k90y_95 _font-text_1k90y_121 _size-15_1k90y_55 _weight-regular_1k90y_159 _reset_1k90y_1" style="color: unset; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-weight: 400; letter-spacing: -.23px; line-height: 20px; list-style: none; margin: 0; text-decoration: unset;">
                I am aging exactly the way I have lived every other period of my life: disgracefully.
               </div>
              </div>
             </td>
            </tr>
            <tr height="12">
             <td>
             </td>
            </tr>
            <tr>
             <td>
              <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;" width="100%">
               <tr>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideHeart%253Fv%253D4%2526height%253D32%2526fill%253Dnone%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzQ5ODU1fQ:1rwkLz:TblQwzqhHaFCFSxdLgP10jXvxSPvaByCq3Z3BdI42Ro" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                  162
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FNoteReplyIcon%253Fv%253D4%2526height%253D32%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzUwMDU1fQ:1rwkLz:0nFt4QBF2RXOrTdBRxnJ-YQT6A4ZzgxgMIr7qi8DGk0" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FNoteForwardIcon%253Fv%253D4%2526height%253D32%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzUwMjU1M30:1rwkLz:0xu6pn6yjDWdM13Y1EHmOCJbkGy5FcxoANlVWqTBdfc" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                  8
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FMoreIcon%253Fv%253D4%2526height%253D32%2526fill%253D%252523808080%2526stroke%253D%252523808080%2526strokeWidth%253D4/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzUwNDU5Mn0:1rwkLz:dj5CTgOaBrIL1vBwUTXdET_Bl9PHuMfCzQV92hsnES8" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
        <a class="pencraft pc-display-block pc-padding-16 pc-reset _border-detail_1729d_25 pc-borderRadius-md _color-primary_1k90y_183 _note_qk0le_1" data-component-name="EmailCommentEmbed" style="background-color: rgb(255, 255, 255); border: 1px solid rgba(0, 0, 0, .1); border-radius: 12px; color: rgb(54, 55, 55); display: block; list-style: none; margin: 10px auto; padding: 16px; text-decoration: none;">
        </a>
        <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;" width="auto">
         <tr>
          <td style="vertical-align: top;">
           <img class="custom-css-email-avatar _avatar_xsv8v_65" height="48" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Ff_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F6f0dde3d-d64a-4dce-a8c2-f5820b90e7db_1080x1080.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzUwNjYwMn0:1rwkLz:TvsoXQD1qXvtJH2eZ6G1K-IwQRoT906xXjHlXQmTdlI" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 500000px; box-sizing: border-box; display: inline; height: 48px; margin: 0px; max-width: 100%; min-height: 48px; min-width: 48px; object-fit: cover; vertical-align: middle; width: 48px;" width="48"/>
          </td>
          <td style="min-width: 12px" width="12">
          </td>
          <td style="vertical-align: top; width: 100%;">
           <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="line-height: 0; width: 100%;" width="auto">
            <tr>
             <td>
              <div class="pencraft pc-reset" style="font-size: 16px; line-height: 26px; list-style: none; text-decoration: unset;">
               <div class="pencraft pc-reset _line-height-20_1k90y_95 _font-text_1k90y_121 _size-15_1k90y_55 _weight-regular_1k90y_159 _reset_1k90y_1" style="color: unset; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-weight: 400; letter-spacing: -.23px; line-height: 20px; list-style: none; margin: 0; text-decoration: unset;">
                <span class="pencraft pc-reset _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: unset; font-weight: 600; list-style: none; margin: 0; text-decoration: unset;">
                 India Knight
                </span>
                <span class="pencraft pc-reset _color-secondary_1k90y_186 _reset_1k90y_1" style="color: rgb(119, 119, 119); list-style: none; margin: 0; text-decoration: unset;">
                 4d
                </span>
               </div>
               <div class="pencraft pc-reset _line-height-20_1k90y_95 _font-text_1k90y_121 _size-15_1k90y_55 _weight-regular_1k90y_159 _reset_1k90y_1" style="color: unset; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-weight: 400; letter-spacing: -.23px; line-height: 20px; list-style: none; margin: 0; text-decoration: unset;">
                Here is some free advice about writing that nobody asked for but that might be helpful to someone. I see so many posts on this topic promising people the moon and sometimes I think, hmmm. Fwiw I’ve been a journalist on national newspapers here in the UK for 30 years and have written five novels – some of them bestselling – and seven non fiction books, ditto. My newsletter is thriving. You get good at writing through…
               </div>
              </div>
             </td>
            </tr>
            <tr height="12">
             <td>
             </td>
            </tr>
            <tr>
             <td>
              <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;" width="100%">
               <tr>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideHeart%253Fv%253D4%2526height%253D32%2526fill%253Dnone%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzUwODg1fQ:1rwkLz:2uhXohY4SkKpXgtu8Dm1YbzRappfZqvQICbI_Cket6w" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                  475
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FNoteReplyIcon%253Fv%253D4%2526height%253D32%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzUxMDc2NX0:1rwkLz:HsxARE3QCY_TvKzT7T7GlD6gN4OTIpiixKj_g5IYp6I" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FNoteForwardIcon%253Fv%253D4%2526height%253D32%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzUxMjg4NH0:1rwkLz:pqMuwlmv39eP2oAFMwkv4SkJJqz2d2fQc3gB84CMNwY" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                  39
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FMoreIcon%253Fv%253D4%2526height%253D32%2526fill%253D%252523808080%2526stroke%253D%252523808080%2526strokeWidth%253D4/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzUxNDk3fQ:1rwkLz:iwEKPvwXifJZkCeqXVNkNRBORBz7Nm_HTPUBIXnB-zo" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                </td>
               </tr>
              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
        <a class="pencraft pc-display-block pc-padding-16 pc-reset _border-detail_1729d_25 pc-borderRadius-md _color-primary_1k90y_183 _note_qk0le_1" data-component-name="EmailCommentEmbed" style="background-color: rgb(255, 255, 255); border: 1px solid rgba(0, 0, 0, .1); border-radius: 12px; color: rgb(54, 55, 55); display: block; list-style: none; margin: 10px auto; padding: 16px; text-decoration: none;">
        </a>
        <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;" width="auto">
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          <td style="vertical-align: top;">
           <img class="custom-css-email-avatar _avatar_xsv8v_65" height="48" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Ff_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252F8db40470-200e-4ead-92cc-667553478337_1190x1194.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzUxNzEzfQ:1rwkLz:mRtl0_cWInjyjZPHnsSlQnN4PldDZnE7vW48hzbzGn8" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 500000px; box-sizing: border-box; display: inline; height: 48px; margin: 0px; max-width: 100%; min-height: 48px; min-width: 48px; object-fit: cover; vertical-align: middle; width: 48px;" width="48"/>
          </td>
          <td style="min-width: 12px" width="12">
          </td>
          <td style="vertical-align: top; width: 100%;">
           <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="line-height: 0; width: 100%;" width="auto">
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             <td>
              <div class="pencraft pc-reset" style="font-size: 16px; line-height: 26px; list-style: none; text-decoration: unset;">
               <div class="pencraft pc-reset _line-height-20_1k90y_95 _font-text_1k90y_121 _size-15_1k90y_55 _weight-regular_1k90y_159 _reset_1k90y_1" style="color: unset; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-weight: 400; letter-spacing: -.23px; line-height: 20px; list-style: none; margin: 0; text-decoration: unset;">
                <span class="pencraft pc-reset _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: unset; font-weight: 600; list-style: none; margin: 0; text-decoration: unset;">
                 Tom Cox
                </span>
                <span class="pencraft pc-reset _color-secondary_1k90y_186 _reset_1k90y_1" style="color: rgb(119, 119, 119); list-style: none; margin: 0; text-decoration: unset;">
                 21h
                </span>
               </div>
               <div class="pencraft pc-reset _line-height-20_1k90y_95 _font-text_1k90y_121 _size-15_1k90y_55 _weight-regular_1k90y_159 _reset_1k90y_1" style="color: unset; font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 15px; font-weight: 400; letter-spacing: -.23px; line-height: 20px; list-style: none; margin: 0; text-decoration: unset;">
                Several years ago I used to interview famous rock stars for a living and it was quite good fun at times but what is definitely no less enjoyable is venturing out into the countryside on a long walk and chancing upon an old door in a storied garden wall.
               </div>
              </div>
             </td>
            </tr>
            <tr height="12">
             <td>
             </td>
            </tr>
            <tr>
             <td>
              <img class="pencraft pc-width-400 pc-reset pc-borderRadius-md" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_800%252Ch_800%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack-post-media.s3.amazonaws.com%252Fpublic%252Fimages%252Ff7d682ed-83f1-40e1-aba2-146956daeb94_2333x2333.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzUxOTE2Nn0:1rwkLz:f3lX4v_xGt05yZS-4ZSTBUfXftY38B20J_G-IX7ybYs" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 12px; display: block; height: auto; list-style: none; margin: 0px; max-height: 600px; max-width: 100%; object-fit: cover; text-decoration: unset; vertical-align: middle; width: 400px;"/>
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            </tr>
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             <td>
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              <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;" width="100%">
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                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                  548
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FNoteReplyIcon%253Fv%253D4%2526height%253D32%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzUyNDAwNH0:1rwkLz:mrq2iBw4JnGqfMKhS21137EHlUXzMRNYTTDl3_pABlM" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                 </span>
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                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FNoteForwardIcon%253Fv%253D4%2526height%253D32%2526stroke%253D%252523808080%2526strokeWidth%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzUyNjM0M30:1rwkLz:WNjergeluqNSEbuySM5m9aM6AvWVAD-aUtzUQCZDKKg" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
                 <span class="pencraft pc-reset _color-secondary_1k90y_186 _line-height-20_1k90y_95 _font-text_1k90y_121 _size-12_1k90y_40 _weight-semibold_1k90y_165 _reset_1k90y_1" style="color: rgb(119, 119, 119); font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 12px; font-weight: 600; letter-spacing: 0px; line-height: 20px; list-style: none; margin: 0; margin-left: 4px; text-decoration: unset;">
                  13
                 </span>
                </td>
                <td width="20%">
                 <img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FMoreIcon%253Fv%253D4%2526height%253D32%2526fill%253D%252523808080%2526stroke%253D%252523808080%2526strokeWidth%253D4/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiIsInRpbWUiOjE3MTMyNzk4NTEuNzUyODY1Nn0:1rwkLz:eYt9nBPRsBd45JnQ-E1hpxQ2eggzCLt4vpBM2s-9K1k" style="-ms-interpolation-mode: bicubic; border: none !important; display: inline-block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle;" width="16"/>
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              </table>
             </td>
            </tr>
           </table>
          </td>
         </tr>
        </table>
        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         Notes is a growth machine for writers and creators built right into the place where they also publish their work. What’s more, they get real ownership. They own their mailing lists and their content, and they can take it all with them at any time. And, in contrast to traditional social media, the vast majority of the revenue generated on the platform goes directly into their bank accounts.
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        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         <span>
          Notes blends the fun and immediacy of social media with the creator-friendliness of the Substack model. While other platforms tune their algorithms to maximize ad revenue, we tune the Notes algorithm to maximize value for audiences and money for creators. This machine becomes only more powerful when it operates alongside Substack’s other growth features, including
         </span>
         <a rel="" style="color: rgb(54, 55, 55); text-decoration: underline;">
          Recommendations
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         <span>
          ,
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          Explore pages
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          , and
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          Boost
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          , which handles subscriber conversion and retention without writers having to lift a finger. Today, the Substack network drives more than 50% of all subscriptions on the platform and 25% of paid subscriptions.
         </span>
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        <p style="color: rgb(54, 55, 55); font-size: 16px; line-height: 26px; margin: 0 0 20px 0;">
         We will continue to pour our efforts into making Notes an enjoyable and edifying place to hang out, packed with smart conversations and a different social dynamic than the ones offered by other platforms. It’s the way the internet should be.
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             Get more from Substack Writers in the Substack app
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7 months, 3 weeks ago - on+news@substack.com
One year of Substack Notes—now with video and external embeds
A growth machine for writers and creators͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ...
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