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   Land your emails in the inbox. Email deliverability is a huge factor in your success — but if you make common deliverability mistakes you could miss the inbox. Here’s how to avoid missing and make sure you get your emails delivered.
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                    Are your emails landing in the inbox, or do they miss?
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                     <span style="font-family: Helvetica, sans-serif, 'IBM Plex Sans';">
                      Email deliverability can be complicated. It takes things like spam complaints, bounces, and your domain reputation into account — and all these things can help or harm your ability to reach the inbox.
                      <br/>
                      <br/>
                      But there’s one factor that doesn’t get talked about too often that has a
                      <strong>
                       huge
                      </strong>
                      impact on your deliverability —
                      <strong>
                       email engagement
                      </strong>
                      . What is email engagement? How does it affect deliverability? What steps can you take to improve your email engagement and, ultimately, your email deliverability?
                      <br/>
                      <br/>
                      Join senior members of the ActiveCampaign deliverability team for a free webinar about email engagement and deliverability on Thursday, May 6!
                     </span>
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                         Save your seat
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                    <span style="font-family: Helvetica, sans-serif, 'Poppins';">
                     How Bonjoro gets 70+% open rates and 44% CTR with great deliverability
                    </span>
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                      <span style="font-family: Helvetica, sans-serif, 'IBM Plex Sans';">
                       How does Bonjoro shatter industry standards and get incredible email engagement?
                       <br/>
                       <br/>
                       "People just don’t know how the system works. They say, I’m getting horrible opens here so I’m going to go to this other tool that will give me good open rates. But it’s not going to work. If you don’t fix the problem, the systemic problem, the root cause, and you’re just transferring that to another platform. And that always catches up to you. So it comes back to providing the right education and structure," says Casey Hill, Bonjoro’s head of growth.
                      </span>
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                        See how ▸
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                    <!--[if mso | IE]>

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                    <!--[if mso | IE]>

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                   <table align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;">
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                      <!--[if mso | IE]>
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