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<span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
PLUS: Roblox vs. trolls, explained.
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January 24, 2022
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<img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fth.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1nBxcm:Eq4dwTXlXfZzlkz7ll7sf-C7yNdmsIYFq6Y8SeRAk1s" style="width: 250px;" width="250"/>
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<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
If anyone here is looking for a house, a 30k-square-foot 16th-century villa in Rome filled with priceless Western artifacts was put up for auction last Tuesday at $534m, following an inheritance fight between a Texas-born princess and her stepsons. Phew, that was a mouthful.
</p>
<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
<strong>
Today’s rundown:
</strong>
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Peloton’s problems:
</strong>
The latest in a rough year for the connected fitness leader.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Roblox:
</strong>
How the sandbox gaming platform curbed a troll.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Digits:
</strong>
EV ads, a close call, and a Staten Island ferry.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Around the web:
</strong>
Emojis at scale, melody makers, and more cool internet finds.
</li>
</ul>
<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
Let’s do it.
</p>
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<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
The big idea
</td>
</tr>
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<td style="padding: 0 0 6px;">
<a style="color: #121212; text-decoration: underline !important;">
<img alt="Peloton ad meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fpelo_ad.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nBxcm:eJumejkp4ixh7dNNZmA3Tfl83FQ09v_QALx_E_vq7z8" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
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<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Peloton’s problems have gone from bad to worse
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
One reason Peloton’s equipment is so popular is its ability to make subscribers sweat. Now it seems the connected fitness pioneer is the one sweating.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
After a series of
<a style="color: #121212; text-decoration: underline !important;">
fumbles
</a>
led to subpar earnings in Q4 2021, Peloton’s outlook has grown increasingly dire as the company has seen its valuation
<a style="color: #121212; text-decoration: underline !important;">
shed
</a>
<strong>
$40B
</strong>
in the past year, per
<em>
CNBC
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
So what’s wrong now?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As consumers have become more comfortable with going back to old fitness habits (e.g., the gym and boutique fitness classes), Peloton has struggled to adjust.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Just in the last week, the firm was the subject of 3 troubling headlines:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Peloton
<a style="color: #121212; text-decoration: underline !important;">
cited
</a>
inflation and supply chain issues as reasons for raising prices beginning Jan. 31 (adding $250 per bike and $350 per treadmill)
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The firm
<a style="color: #121212; text-decoration: underline !important;">
hired
</a>
management consulting firm McKinsey to help with “cost structure,” a move many expect will result in layoffs
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The company
<a style="color: #121212; text-decoration: underline !important;">
admitted
</a>
falling demand and announced it would halt production on its treadmills and bikes
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The pause in production is especially surprising given Peloton spent much of the pandemic fighting to catch up to demand.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
But it won’t last forever
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Peloton’s plan is to halt production of its Bike for 2 months, and its Tread for 6 weeks starting in February.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Decreasing demand doesn’t exactly bode well for the company’s newest product — Peloton Guide, a $495 strength training product that connects to a user’s TV and was originally supposed to debut last Oct.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In the midst of it all, Peloton CEO John Foley remains optimistic,
<a style="color: #121212; text-decoration: underline !important;">
tweeting
</a>
his appreciation for the Peloton team as its subscriber base approaches 3m users.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If the recent struggles are making him sweat, Foley’s not showing it.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nBxcm:eJumejkp4ixh7dNNZmA3Tfl83FQ09v_QALx_E_vq7z8" width="30"/>
</a>
</td>
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<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nBxcm:eJumejkp4ixh7dNNZmA3Tfl83FQ09v_QALx_E_vq7z8" width="30"/>
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<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nBxcm:eJumejkp4ixh7dNNZmA3Tfl83FQ09v_QALx_E_vq7z8" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nBxcm:eJumejkp4ixh7dNNZmA3Tfl83FQ09v_QALx_E_vq7z8" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Pay me in code:
</strong>
NYC Mayor Eric Adams kept his word and
<a style="color: #121212; text-decoration: underline !important;">
received
</a>
his 1st paycheck in crypto.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Creator cash flow:
</strong>
Following Instagram’s lead, TikTok
<a style="color: #121212; text-decoration: underline !important;">
started testing
</a>
creator subscriptions.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Going autonomous:
</strong>
Mercedes-Benz
<a style="color: #121212; text-decoration: underline !important;">
partnered
</a>
with Luminar, a company that will help build lidar technology directly into the manufacturer’s new vehicles.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
New solution:
</strong>
After losing 13 employees to addiction, DV8 Kitchen, a restaurant in Kentucky, vowed to fight the opioid epidemic by only
<a style="color: #121212; text-decoration: underline !important;">
employing
</a>
recovering addicts.
</p>
</td>
</tr>
<tr>
<td>
<hr color="#dddddd" size="1px" width="50%"/>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 5px 0px 12px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
Hey —
<em>
enjoy getting quick updates on what you care about?
</em>
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 0px;">
<strong>
Take
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
20 seconds
</a>
to personalize your Snippets.
</strong>
Pick your preferences👇 and we’ll send you more of what you love. Boom.
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 5px;">
<a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; border-radius: 15px; display: inline-block; miso-padding-alt: 0; -webkit-text-fill-color: #ffffff; padding: 7px 20px;" target="_blank">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
Personalize my Email →
</span>
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</a>
</td>
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<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Noblox
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #121212; text-decoration: underline !important;">
<img alt="Roblox app" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Froblox_app.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nBxcm:eJumejkp4ixh7dNNZmA3Tfl83FQ09v_QALx_E_vq7z8" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Roblox went to court to ban a troll
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Apparently, Roblox doesn’t want you to upload photos of yourself wearing only a lampshade.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="color: #121212; text-decoration: underline !important;">
Roblox
</a>
is a popular social gaming platform full of user-created games. It’s worth $40B in market cap and has
<a style="color: #121212; text-decoration: underline !important;">
~43.2m
</a>
daily users, 67% of whom are under 16.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
And like any platform, it has its trolls
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In November, Roblox
<a style="color: #121212; text-decoration: underline !important;">
sued
</a>
Benjamin Simon, AKA YouTuber Ruben Sim, claiming he was the ringleader of a “cybermob.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The complaint accused Sim of:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Glamorizing the deadly 2018
<a style="color: #121212; text-decoration: underline !important;">
YouTube shooting
</a>
and threatening a copycat attack on Roblox’s San Mateo headquarters
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Posting fake terrorist threats that temporarily shut down the Roblox Developers Conference in 2021 (and cost Roblox $50k)
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Cyberbullying the company’s employees and users
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Racial and homophobic slurs
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Sexual harassment
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Trying to upload photos of Hitler and “a nude image of himself with only a lampshade covering his genitals”
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
While this alleged behavior got his IP banned from the platform, Roblox also accused Sim of hacking other users’ accounts to get back in.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Despite initially seeking $1.65m+…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… Roblox has instead agreed to $150k and has banned Sim from the platform — and going near its IRL office — for several years,
<a style="color: #121212; text-decoration: underline !important;">
per
</a>
<em>
Polygon
</em>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Sim, whose channel has
<a style="color: #121212; text-decoration: underline !important;">
850k+
</a>
subscribers, is refuting Roblox’s allegations via YouTube, starting by
<a style="color: #121212; text-decoration: underline !important;">
claiming
</a>
that Roblox does nothing to stop child predators who groom victims on Discord.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And he’s not alone there. YouTube channel People Make Games’s exploration into Roblox’s moderation issues has racked up
<a style="color: #121212; text-decoration: underline !important;">
4.1m+
</a>
views.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Related:
</strong>
Harassment in the metaverse? Yeah, it’s
<a style="color: #121212; text-decoration: underline !important;">
a problem
</a>
.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
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</a>
</td>
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<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nBxcm:eJumejkp4ixh7dNNZmA3Tfl83FQ09v_QALx_E_vq7z8" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
Free Resource
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #121212; text-decoration: underline !important;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F1-24A.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nBxcm:eJumejkp4ixh7dNNZmA3Tfl83FQ09v_QALx_E_vq7z8" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
The 2022 marketing trends: Survey results
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If you thought business got funky
<em>
last
</em>
year…
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… Well, more paradigm shifts are coming. But you can start prepping your campaigns for success as soon as right now.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
HubSpot tapped over 1k global B2B and B2C marketers to collect the survey data featured in this article.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<a style="color: #121212; text-decoration: underline !important;">
<strong>
28 marketing trends of tomorrow
</strong>
</a>
<strong>
(deep
</strong>
<em>
<strong>
</strong>
</em>
<strong>
(like
</strong>
<em>
<strong>
deep
</strong>
</em>
<strong>
) blog post)
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Top 12 to watch in 2022
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Content marketing
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Social media marketing
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
SEO marketing
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Privacy marketing
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
AI and automation
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If you didn’t know: 34% of marketers say they’ll hit up influencers, and 89% of short-form video marketers plan to invest the same or more.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Read the whole thing here. Stay ahead of the curve.
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 15px; display: inline-block; miso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
1k-in-1 blog post →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
By the numbers
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #121212; text-decoration: underline !important;">
<img alt="Staten Island Ferry" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FSI_ferry.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nBxcm:eJumejkp4ixh7dNNZmA3Tfl83FQ09v_QALx_E_vq7z8" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
You’ll never guess who bought this bad boy (Souce: Barry Winiker / Getty Images)
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Digits: EV ads, a close call, and a Staten Island ferry
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
1)
</strong>
It may seem like car ads haven’t changed in decades, but they are — and fast. In 2019, automakers spent $83m to air 8k commercials for electric vehicles. In 2021, they spent
<a style="color: #121212; text-decoration: underline !important;">
<strong>
$248m
</strong>
</a>
(out of $3.3B total) on 33k electric vehicle ad spots.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
2)
</strong>
Yikes alert. Cracker Barrel was ordered by a Tennessee jury to pay a man
<a style="color: #121212; text-decoration: underline !important;">
<strong>
$9.4m
</strong>
</a>
after accidentally giving him a glass of Eco-San — a commercial sanitizer — instead of water. Seems reasonable.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
3)
</strong>
New York City put a broken-down Staten Island ferry up for auction last week. The winners — SNL stars Pete Davidson and Colin Jost, along with real estate broker Paul Italia — bought it for
<a style="color: #121212; text-decoration: underline !important;">
<strong>
$280k
</strong>
</a>
and plan to turn it into an entertainment space.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
4)
</strong>
Back in 1899, Butch Cassidy famously robbed the Union Pacific Overland Flyer No. 1 in Wyoming. Today, train theft is running rampant in Los Angeles, with rates up
<a style="color: #121212; text-decoration: underline !important;">
<strong>
160%
</strong>
</a>
since 2020, per Union Pacific. Photos show LA train tracks littered with thousands of Amazon boxes.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
5)
</strong>
Descendants of Walt Disney are releasing a documentary critically highlighting the company’s pay inequality. The film contrasts 4 Disney custodians who made $15 an hour with former CEO Bob Iger, who made
<a style="color: #121212; text-decoration: underline !important;">
<strong>
$65.6m
</strong>
</a>
in 2018.
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AROUND THE WEB
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🐟
<strong>
On this day:
</strong>
In 2006, Disney
<a style="color: #121212; text-decoration: underline !important;">
bought
</a>
Pixar, creator of animated hits
<em>
Toy Story
</em>
and
<em>
Finding Nemo
</em>
, for
<strong>
$7.4B
</strong>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🎵
<strong>
Cure boredom:
</strong>
Create a little
<a style="color: #121212; text-decoration: underline !important;">
melody
</a>
. Speed it up. Slow it down. Change notes. Repeat.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🤝
<strong>
How to:
</strong>
Want to volunteer, but not sure where to start? Princeton’s Pace Center for Civic Engagement has
<a style="color: #121212; text-decoration: underline !important;">
a guide
</a>
to volunteering “with purpose and intention.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
✨
<strong>
Useful:
</strong>
Use
<a style="color: #121212; text-decoration: underline !important;">
this site
</a>
to instantly make a glitchy version of a photo.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🥳
<strong>
That’s interesting:
</strong>
An Italian couple
<a style="color: #121212; text-decoration: underline !important;">
defeated
</a>
potential fines and jail time to continue their popular balcony concerts.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🌍
<strong>
Haha:
</strong>
Scroll
<a style="color: #121212; text-decoration: underline !important;">
here
</a>
to view popular emojis at their real-world scale.
</p>
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Tweet of the day
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<img alt="Peloton subscriber growth" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fpeloton_subs.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nBxcm:eJumejkp4ixh7dNNZmA3Tfl83FQ09v_QALx_E_vq7z8" style="height: auto; width: 100%; max-width: 500px;" width="500"/>
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Despite hard times, it’s hard to argue with Peloton’s impact. (Source:
<a style="color: #5f696c; text-decoration: underline !important;" target="_blank">
Twitter
</a>
)
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Hey. Stop keeping us a secret.
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Trung Phan
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,
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Jacob Cohen
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,
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Juliet Bennett Rylah
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,
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
Rob Litterst
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.
<br/>
Editing by: Jennifer “Still holding out for my Peloton Guide” Wang.
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2 years, 10 months ago - news@thehustle.co
🚲 Peloton’s toughest workout yet
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