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<html>
 <head>
  <title>
   Podcasting, but better
  </title>
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 <body class="email-body" style="font-kerning: auto;">
  <img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmailgun.substack.com%252Fapi%252Fv1%252Femail%252Fopen%253Ftoken%253DeyJtIjoiPDIwMjIwNDA1MTIwMDQyLjIuNjk1MWJmYmM2NzBlMDY5Yy5uMm1rbm5wbEBtZzIuc3Vic3RhY2suY29tPiIsInUiOjE1NjU2NTkzLCJyIjoiYTNlYzkyYmVAdWlmZWVkLmNvbSIsImQiOiJtZzIuc3Vic3RhY2suY29tIiwicCI6NTE2Mjk0MTIsInQiOiJwb2RjYXN0IiwiYSI6ImV2ZXJ5b25lIiwicyI6MSwiYyI6InBvc3QiLCJmIjp0cnVlLCJpYXQiOjE2NDkxNjAxOTcsImlzcyI6InB1Yi0wIiwic3ViIjoiZW8ifQ.zI3-uCrg1B-R5p0ajU6mNBQ1EjSkNqJAVT-SIH1j-A4/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYWlsZ3VuLnN1YiJ9:1nbhuV:nXNjIYZX6BNbcYUpIPk5dG-21yay6gMQN_cNwUQXzeY" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;" width="1"/>
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   Listen now | Now we're really talking. The best thing about being a podcaster is the joy of a really good conversation. It feels like that moment at a cocktail party when you find yourself in a corner by the cheese table, chatting with the most interesting person there. And then it gets even better: you get to share that conversation—with your listeners, who come along for the ride and experience it with you.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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      <div class="post typography" dir="auto" style="font-size: 16px; line-height: 26px; padding: 9.6px 0;">
       <div class="post-header" style="font-size: 16px; line-height: 26px;">
        <h1 class="post-title short published" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 40px; font-weight: bold; line-height: 130%; margin: 0.378em 0 0 0;">
         <a style="color: #1a1a1a; text-decoration: none;">
          Podcasting, but better
         </a>
        </h1>
        <h3 class="subtitle" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #767676; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 20px; font-weight: normal; line-height: 1.16em; margin: 4px 0 8px; margin-top: 8px;">
         Now we're really talking
        </h3>
        <table class="meta-author-wrap with-photo" style="margin: 1em 0;">
         <tr class="meta-author-wrap-row">
          <td>
           <div class="user-head" style="font-size: 16px; line-height: 26px;">
            <a>
             <div class="profile-img-wrap" style="font-size: 16px; line-height: 26px; position: relative;">
              <img alt="" height="45" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_90%252Ch_90%252Cc_fill%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F6c3c9679-1ebd-4c14-b3e8-216cf25cff70_2316x3088.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nbhuV:b9JSSXL7m-GxUr1xvCQpYn4LJTzOtwAJvAPa_VYFpVw" style="border: none !important; border-radius: 50%; cursor: pointer; display: block; height: 45px; max-width: 550px; vertical-align: middle; width: 45px;" width="45"/>
             </div>
            </a>
           </div>
          </td>
          <td class="meta-author-contents">
           <div class="meta-right-column" style="font-size: 16px; line-height: 1em; margin-left: 12px;">
            <div class="meta-author" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; line-height: 17px;">
             <a style="color: #1a1a1a; text-decoration: none;">
              Hanne @ Substack
             </a>
            </div>
            <table cellpadding="0" cellspacing="0" class="post-meta custom" style="margin: 4px 0 0 0;">
             <tr>
              <td class="post-meta-item post-date" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; line-height: 100%; padding: 0px 12px 0px 0; padding-bottom: 2px; padding-top: 2px; position: relative; text-decoration: none; vertical-align: middle; white-space: nowrap;" title="2022-04-05T12:02:51.128Z">
               <time datetime="2022-04-05T12:02:51.128Z">
                Apr 5
               </time>
              </td>
              <td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; line-height: 100%; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; vertical-align: middle; white-space: nowrap;">
               <span class="post-meta-icon">
                <a class="like-button" style="display: block; text-decoration: none;">
                 <img alt="" height="14" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_28%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FHeartIconRounded%253Fv%253D3%2526height%253D28%2526fill%253D%252523757575%2526stroke%253D%252523757575%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nbhuV:b9JSSXL7m-GxUr1xvCQpYn4LJTzOtwAJvAPa_VYFpVw" style="border: none !important; display: inline-block; float: left; height: 14px; max-width: 14px; vertical-align: top; width: auto;" width="14"/>
                </a>
               </span>
              </td>
              <td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; line-height: 100%; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; vertical-align: middle; white-space: nowrap;">
               <a class="" style="display: block; text-decoration: none;">
                <img alt="Comment" class="comment-icon post-meta-icon" height="14" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_28%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FCommentIconRounded%253Fv%253D3%2526height%253D28%2526fill%253D%252523757575%2526stroke%253D%252523757575%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nbhuV:b9JSSXL7m-GxUr1xvCQpYn4LJTzOtwAJvAPa_VYFpVw" style="border: none !important; display: inline-block; float: left; height: 14px; max-width: 14px; vertical-align: top; width: auto;" width="14"/>
               </a>
              </td>
              <td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; line-height: 100%; margin-right: 0; padding: 0px 12px 0px 0; padding-bottom: 0; padding-right: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; vertical-align: middle; white-space: nowrap;">
               <span>
                <a style="display: block; text-decoration: none;">
                 <img alt="Share" class="recommend-icon post-meta-icon" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FRecommendIconRounded%253Fv%253D2%2526height%253D32%2526fill%253D%252523757575%2526stroke%253Dnone%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nbhuV:b9JSSXL7m-GxUr1xvCQpYn4LJTzOtwAJvAPa_VYFpVw" style="border: none !important; display: inline-block; float: left; height: 16px; max-width: 550px; vertical-align: top; width: 16px;" width="16"/>
                </a>
               </span>
              </td>
             </tr>
            </table>
           </div>
          </td>
         </tr>
        </table>
       </div>
      </div>
      <div class="post typography" dir="auto" style="font-size: 16px; line-height: 26px; padding: 9.6px 0;">
       <div class="audio-player-wrapper" style="font-size: 16px; line-height: 26px; margin-bottom: 2em; margin-top: 0.5em;">
        <div class="audio-player" style="-moz-user-select: none; -ms-user-select: none; -webkit-user-select: none; background-color: white; border: 1px solid rgba(204, 204, 204, 0.5); border-radius: 4px; cursor: default; font-size: 16px; line-height: 26px; min-height: 0; padding: 0; position: relative; user-select: none;">
         <div class="audio-player-buttons" style="border-bottom: 21px solid transparent; border-top: 41px solid transparent; font-size: 16px; height: 48px; line-height: 26px;">
          <table class="custom" style="border-spacing: 0; height: 48px; margin: 0; width: 100%;">
           <tr>
            <td class="audio-player-buttons-spacing" style="height: 48px; padding: 0; vertical-align: middle;">
            </td>
            <td class="audio-player-backward" style="height: 48px; padding: 0; vertical-align: middle; width: 30px;">
             <a aria-pressed="false" class="button" role="button" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-color: transparent; border: none; border-radius: 4px; box-sizing: border-box; cursor: pointer; display: inline-block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: normal; height: 42px; line-height: 20px; margin: 0; opacity: 1; outline: none; padding: 10px 20px; text-align: center; text-decoration: none; white-space: nowrap;" tabindex="0">
              <img alt="" class="skip-icon" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_54.54545454545455%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FBack15Icon%253Fv%253D2%2526height%253D60%2526fill%253D%2525233c3c3c%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nbhuV:b9JSSXL7m-GxUr1xvCQpYn4LJTzOtwAJvAPa_VYFpVw" style="border: none !important; height: 30px; max-width: 27.272727272727273px; vertical-align: middle; width: 30px;" width="27.272727272727273"/>
             </a>
            </td>
            <td class="audio-player-play waiting" style="height: 48px; overflow: hidden; padding: 0; position: relative; text-align: center; vertical-align: middle; width: 120px;">
             <a aria-pressed="false" class="button" role="button" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-color: transparent; border: none; border-radius: 4px; box-sizing: border-box; cursor: pointer; display: inline-block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: normal; height: 58px; line-height: 20px; margin: 0; opacity: 1; outline: none; padding: 10px 20px; text-align: center; text-decoration: none; white-space: nowrap;" tabindex="0">
              <img src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_96%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Fimg%252Faudio-player-play.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nbhuV:b9JSSXL7m-GxUr1xvCQpYn4LJTzOtwAJvAPa_VYFpVw" style="border: none !important; height: 48px; max-width: 550px; vertical-align: middle; width: 48px;"/>
             </a>
            </td>
            <td class="audio-player-forward" style="height: 48px; padding: 0; vertical-align: middle; width: 30px;">
             <a aria-pressed="false" class="button" role="button" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); background-color: transparent; border: none; border-radius: 4px; box-sizing: border-box; cursor: pointer; display: inline-block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: normal; height: 42px; line-height: 20px; margin: 0; opacity: 1; outline: none; padding: 10px 20px; text-align: center; text-decoration: none; white-space: nowrap;" tabindex="0">
              <img alt="" class="skip-icon" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_54.54545454545455%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FForward30Icon%253Fv%253D2%2526height%253D60%2526fill%253D%2525233c3c3c%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nbhuV:b9JSSXL7m-GxUr1xvCQpYn4LJTzOtwAJvAPa_VYFpVw" style="border: none !important; height: 30px; max-width: 27.272727272727273px; vertical-align: middle; width: 30px;" width="27.272727272727273"/>
             </a>
            </td>
            <td class="audio-player-buttons-spacing" style="height: 48px; padding: 0; vertical-align: middle;">
            </td>
           </tr>
          </table>
         </div>
         <div class="audio-player-progress" style="border-bottom: 22px solid transparent; border-left: 24px solid transparent; border-right: 24px solid transparent; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; height: 24px; line-height: 26px; position: relative;">
          <table class="custom" style="height: 24px; margin: 0;">
           <tr>
            <td class="audio-player-progress-past" style="color: #939393; font-family: Helvetica, monospace; font-size: 14px; height: 18px; line-height: 18px; min-width: 40px; padding-right: 10px; text-align: right; vertical-align: middle;">
             --:--
            </td>
            <td class="audio-player-progress-bar" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); cursor: pointer; height: 18px; position: relative; vertical-align: middle; width: 100%;">
             <div class="audio-player-progress-bar-track" style="background: #dad7d7; border-radius: 1.5px; font-size: 16px; height: 3px; left: 0; line-height: 26px; margin-top: 0; position: relative; top: 0; width: 100%;">
             </div>
             <div class="audio-player-progress-bar-filled" style="background: #FF7731; border-radius: 1.5px; display: none; font-size: 16px; height: 3px; left: 0; line-height: 26px; margin-top: 9px; position: absolute; top: 0; transition: all 250ms linear; width: 0%;">
             </div>
             <div class="audio-player-progress-bar-current" style="background: white; display: none; font-size: 16px; height: 3px; left: 0%; line-height: 26px; margin-left: -1.5px; margin-top: 9px; position: absolute; top: 0; transition: all 250ms linear; width: 3px;">
             </div>
             <div class="audio-player-progress-bar-button" style="background: #FF7731; border: 2px solid white; border-radius: 10px; display: none; font-size: 16px; height: 16px; left: 0%; line-height: 26px; margin-left: -9px; position: absolute; top: 0; transition: all 250ms linear; width: 16px;">
             </div>
            </td>
            <td class="audio-player-progress-left" style="color: #939393; font-family: Helvetica, monospace; font-size: 14px; height: 18px; line-height: 18px; min-width: 40px; padding-left: 10px; text-align: left; vertical-align: middle;">
             --:--
            </td>
           </tr>
          </table>
         </div>
        </div>
        <div class="audio-player-add-to-podcast-link" href="https://on.substack.com/account/add-podcast/email?email=a3ec92be%40uifeed.com" style="font-size: 16px; line-height: 26px; text-align: right;">
         <a rel="noopener" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px;" target="_blank">
          Listen in podcast app
         </a>
        </div>
       </div>
       <div class="body markup" dir="auto" style="font-family: Lora,sans-serif; font-size: 16px; font-weight: 400; line-height: 26px; margin-bottom: 12px; text-align: initial; width: 100%; word-break: break-word;">
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; margin-top: 0; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1456">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; margin-bottom: 0; margin-top: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/113bae71-489b-41aa-82fc-925c8a677349_3000x1992.jpeg","fullscreen":null,"imageSize":null,"height":967,"width":1456,"resizeWidth":null,"bytes":1204632,"alt":null,"title":null,"type":"image/jpeg","href":null}' height="365.2815934065934" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_2912%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F113bae71-489b-41aa-82fc-925c8a677349_3000x1992.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nbhuV:b9JSSXL7m-GxUr1xvCQpYn4LJTzOtwAJvAPa_VYFpVw" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         The best thing about being a podcaster is the joy of a really good conversation. It feels like that moment at a cocktail party when you find yourself in a corner by the cheese table, chatting with the most interesting person there. And then it gets even better: you get to
         <em>
          share
         </em>
         that conversation with your listeners, who come along for the ride and experience it with you.
         <span class="footnote-anchor-email" style="font-size: 20px;">
          ¹
         </span>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         But then you click publish, and suddenly the experience of podcasting becomes very one way. Sure, you get some download numbers; maybe you get some Twitter noise around an episode; maybe you get an Apple review. But for the most part, it feels like you push this rich conversation out… into a strange, empty ether.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         That’s what makes podcasting on Substack so different. Suddenly, the podcast can keep the
         <em>
          conversation going
         </em>
         . With most other podcast platforms, the best you can hope for is to keep a listener’s attention for a fleeting moment. But here,
         <strong>
          you know
         </strong>
         <em>
          <strong>
          </strong>
         </em>
         <strong>
          who your listeners are.
         </strong>
         These listeners aren’t just download numbers: you speak to them in a direct relationship, through their email. You bring them into your world, where they read around a bit, maybe comment, maybe even put their email address down right away.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         In this new relationship, your listeners know you more intimately, too. You talk to them not just through the podcast but through writing; through more video, and audio, and images; through show notes that might be more album notes or essays than blurbs. In this podcasting universe, podcasters are more than podcasters, and listeners become more than listeners:
         <strong>
          they become a community.
         </strong>
         They can listen, and read, comment, and discuss—with you and with each other, online, in email, and in the app—and respond right back.
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
            <tr>
             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="476">
              <a class="image-link" rel="nofollow ugc noopener" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="" data-attrs='{"src":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/be4962fd-da62-474e-945e-677729f5709b_764x570.jpeg","fullscreen":null,"imageSize":null,"height":570,"width":764,"resizeWidth":476,"bytes":60332,"alt":"","title":null,"type":"image/jpeg","href":null}' height="355.130890052356" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn.substack.com%252Fimage%252Ffetch%252Fw_476%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fbe4962fd-da62-474e-945e-677729f5709b_764x570.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4uc3Vic3RhYyJ9:1nbhuV:b9JSSXL7m-GxUr1xvCQpYn4LJTzOtwAJvAPa_VYFpVw" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" title="" width="476"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           The Discussion,
           <em>
            Harry Willson Watrous
           </em>
          </figcaption>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Writers on Substack have done so much more than just create newsletters. They went independent and became media outlets in their own rights. They created new communities. They changed the entire business model of writing, making it unnecessary to pander to algorithms or advertising.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         That’s what’s coming now for podcasting.
         <strong>
          The same way we made it simple to start a paid newsletter, we’re making it just as easy to produce a paid, subscription-based podcast on Substack.
         </strong>
         You can push every new episode to your readers and subscribers, on the Substack app and other podcast players, as easily as publishing a post in your newsletter. Owning your own audience also means something very different here than anywhere else: we make it easier for you to get and keep new listeners, and you’re never locked in with constraints around keeping those emails or payment systems.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Just like Substack gave writers the freedom to be writers again, the Substack model of podcasting will bring the format to its pinnacle. Before, podcasting was a monologue into the void. Now, it’s a rich conversation listeners are invited into, a deeper connection with your own community. The world of ideas doesn’t need to be boiled down to one format—or one direction.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         So take a peek behind the Hollywood curtain with
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          The Ankler
         </a>
         ; explore science and culture with
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          The Origins
         </a>
         ; pick apart the news with
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          The Fifth Column
         </a>
         ; level up your finance game with
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Fatal Conceits
         </a>
         ; unpack diet culture with
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Burnt Toast
         </a>
         ; go deep on foreign policy with
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          American Prestige
         </a>
         ; or understand Internet nonsense with
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          Blocked &amp; Reported
         </a>
         . These podcasts—
         <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
          and so many more
         </a>
         —are part of the new wave changing the form, and expanding what’s possible on Substack.
        </p>
        <div class="footnote" style="align-items: baseline; border-top: solid 1px rgba(204, 204, 204, 0.5); display: flex; flex-direction: row; font-size: 90%; line-height: 26px; margin-bottom: 0; padding-top: 1.5em;">
         <span class="footnote-number" style="display: block; margin-right: 6px; min-width: 24px;">
          1
         </span>
         <div class="footnote-content" style="display: block; font-size: 16px; line-height: 26px;">
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
           With huge thanks to Andreessen Horowitz, who took a risk and hired a book &amp; op-ed publisher to
           <a rel="nofollow ugc noopener" style="color: #1a1a1a; text-decoration: underline;">
            host and produce a podcast
           </a>
           .
          </p>
          <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
          </p>
         </div>
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