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We all want to be smarter about our purchases. We've created a guide -- based on our extensive research in designing our own watches -- to help you tell the difference between the good stuff and the bad.
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<strong>
FROM THE LINJER BLOG
</strong>
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</strong>
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Insights and a behind-the-scenes peek at the Linjer design studio
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<h1 style='color:#222;display:block;font-family:"EB Garamond", "MS Serif", Georgia, serif;font-size:30px;font-style:normal;font-weight:normal;line-height:130%;letter-spacing:normal;margin:0;margin-bottom:15px;text-align:left'>
<a style="word-wrap:break-word;-webkit-text-size-adjust:none;color:#000;text-decoration:none;text-decoration:none" target="_blank">
5 Tips to Identify a High-Quality Watch
</a>
</h1>
<p style='margin:0;padding-bottom:1em;font-family:"Source Sans Pro", Tahoma, sans-serif;font-weight:300;-webkit-text-size-adjust:none'>
<a style="word-wrap:break-word;-webkit-text-size-adjust:none;color:#000;text-decoration:none;font-weight:300" target="_blank">
We all want to be smarter about our purchases.
</a>
<a style="word-wrap:break-word;-webkit-text-size-adjust:none;color:#000;text-decoration:none" target="_blank">
We've created a guide -- based on our extensive research in designing our own watches -- to help you tell the difference between the good stuff and the bad.
</a>
</p>
<p style='margin:0;padding-bottom:1em;font-family:"Source Sans Pro", Tahoma, sans-serif;font-weight:300;-webkit-text-size-adjust:none'>
<strong>
<a style="word-wrap:break-word;-webkit-text-size-adjust:none;color:#000;text-decoration:none;font-weight:300" target="_blank">
<b>
Tip #1: A high price doesn't mean it's high quality
</b>
</a>
</strong>
</p>
<p style='margin:0;padding-bottom:1em;font-family:"Source Sans Pro", Tahoma, sans-serif;font-weight:300;-webkit-text-size-adjust:none'>
<a style="word-wrap:break-word;-webkit-text-size-adjust:none;color:#000;text-decoration:none;font-weight:300" target="_blank">
Price tags don’t tell the whole story.
</a>
</p>
<p style='margin:0;padding-bottom:1em;font-family:"Source Sans Pro", Tahoma, sans-serif;font-weight:300;-webkit-text-size-adjust:none'>
<a style="word-wrap:break-word;-webkit-text-size-adjust:none;color:#000;text-decoration:none;font-weight:300" target="_blank">
A watch brand can make a quartz watch for as cheap as $10. At that price, it’s a safe bet that the quality of the parts is going to be low. You simply can't find world class parts for the price of two lattes at Starbucks.
</a>
</p>
<p style='margin:0;padding-bottom:1em;font-family:"Source Sans Pro", Tahoma, sans-serif;font-weight:300;-webkit-text-size-adjust:none'>
<a style="word-wrap:break-word;-webkit-text-size-adjust:none;color:#000;text-decoration:none;font-weight:300" target="_blank">
The brand can choose to sell this low-quality watch for $50, which at ~4-5x, is the typical retail markups for these watches.
</a>
</p>
<p style='margin:0;padding-bottom:1em;font-family:"Source Sans Pro", Tahoma, sans-serif;font-weight:300;-webkit-text-size-adjust:none'>
<a style="word-wrap:break-word;-webkit-text-size-adjust:none;color:#000;text-decoration:none;font-weight:300" target="_blank">
Or they could really push it with a markup as high as 20x, making that $10 watch now $200+.
</a>
</p>
<p style='margin:0;padding-bottom:1em;font-family:"Source Sans Pro", Tahoma, sans-serif;font-weight:300;-webkit-text-size-adjust:none'>
<a style="word-wrap:break-word;-webkit-text-size-adjust:none;color:#000;text-decoration:none;font-weight:300" target="_blank">
It seems pretty insane that pricing can be so disconnected from quality, but this is how the industry works. In fact, some trendy watch brands are making a killing selling cheap watches for $250 -- and their customers are none the wiser.
</a>
</p>
<p style='margin:0;padding-bottom:0;font-family:"Source Sans Pro", Tahoma, sans-serif;font-weight:300;-webkit-text-size-adjust:none'>
<a style="word-wrap:break-word;-webkit-text-size-adjust:none;color:#000;text-decoration:none;font-weight:300" target="_blank">
Conclusion: you have to dig deeper to understand what you're getting for your money. In our other 4 tips, we'll share some easy ways to identify shortcuts that other brands take.
</a>
</p>
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<a style="word-wrap:break-word;-webkit-text-size-adjust:none;color:#000;text-decoration:none" target="_self">
<img align="left" alt="Scratched mineral glass example" class="kmImage" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252Fqdt3gw%252Fimages%252F55a1bc7c-ce77-4d0a-8ffe-07f5b745734c.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSJ9:1kXPOM:RaYWad8H5dkmFo5Kf3ePBu2WuXtS-fEze4S5sfoLAwY" style="border:0;height:auto;line-height:100%;outline:none;text-decoration:none;padding-bottom:0;display:inline;vertical-align:top;font-size:12px;margin-right:0;max-width:620px;" width="444"/>
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<p style='margin:0;padding-bottom:0;font-family:"Source Sans Pro", Tahoma, sans-serif;font-weight:300;-webkit-text-size-adjust:none;text-align: center;'>
<em>
From Tip #2: avoid mineral glass, which will scratch like in the picture above!
</em>
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Selections
</h3>
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<a style="word-wrap:break-word;-webkit-text-size-adjust:none;color:#000;text-decoration:none" target="_blank">
The Classic Watch, Gunmetal/Tan
</a>
</p>
</td>
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</td>
</tr>
</tbody>
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<img align="left" alt="The Classic Watch, Gunmetal/Navy" class="kmImage" src="https://inboxflows.com/_/image/https%253A%252F%252Fd3k81ch9hvuctc.cloudfront.net%252Fcompany%252Fqdt3gw%252Fimages%252Faafc197f-1bb0-4970-82c5-b655ef22be71.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkM2s4MWNoOWh2dSJ9:1kXPOM:RaYWad8H5dkmFo5Kf3ePBu2WuXtS-fEze4S5sfoLAwY" style="border:0;height:auto;line-height:100%;outline:none;text-decoration:none;padding-bottom:0;display:inline;vertical-align:top;font-size:12px;margin-right:0;max-width:1000px;" width="444"/>
</a>
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<p style='margin:0;padding-bottom:0;font-family:"Source Sans Pro", Tahoma, sans-serif;font-weight:300;-webkit-text-size-adjust:none;text-align: center;'>
<a style="word-wrap:break-word;-webkit-text-size-adjust:none;color:#000;text-decoration:none" target="_blank">
The Classic Watch, Gunmetal/Navy
</a>
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6 years, 6 months ago - Jenn at Linjer <hello@linjer.co>
Read this before you buy your next watch
We all want to be smarter about our purchases. We've created a guide -- based on our extensive re...