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   Here are the best SaaS reads and resources this week
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   ‌ ‌ ‌
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                      Edition #405, 01-March-2024
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                     It's the first of March which means new benchmarks data is available in ChartMogul! 🎉
                    </span>
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                    <span style="font-family:Helvetica Neue, Helvetica, Arial, sans-serif background-color: transparent;">
                     <strong>
                      For the fifth month in a row, the median YoY recurring revenue growth rate has remained stable at 24%.
                     </strong>
                     This isn't bad news after the past few years of turbulence, but I know we're all searching for more. Early-stage SaaS companies (under $300k ARR) are seeing some improvement; the top quartile growth rate jumped to 125%, up 6pp since December. For more insights, see
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Sofia's analysis
                     </a>
                     , or explore for yourself in
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      ChartMogul
                     </a>
                     .
                    </span>
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                    <span style="font-family:Helvetica Neue, Helvetica, Arial, sans-serif background-color: transparent;">
                     As usual, the best SaaS reads from the week can be found below,
                    </span>
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                   <p style="margin:0">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     @Nick_Franklin
                    </a>
                    <br/>
                    Founder &amp; CEO
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     @ChartMogul
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                     New from ChartMogul
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                            <strong>
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                              <strong>
                               <strong>
                                What Investors Say About Fundraising in 2024
                               </strong>
                              </strong>
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                    Christoph Janz, Ingrid Bonde Åkerlind, Danil Kislinskiy and Rachel Whitehead
                    <br/>
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                     <img alt="Key Advice for Founders from Investors " src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1709282919555_%2528quotes%2529_raise-in-bear-market_01HQWK71MCHVQCXQX082A3S1JV.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3MDkzMDI2NDguMjcyMjcyM30:1rg3hY:z84xse5nxjHthCrYCH2t2xdsgiOc3RKBbxx8BN41hcU" style="display:block;height:auto;border:0;width:100%" title="Key Advice for Founders from Investors " width="580"/>
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                      This week we hosted a live panel discussion with three SaaS investors about how their approach has changed over the past few years, and what advice they have for founders.
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                       Watch the Panel
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                     This Week's Best SaaS Reads
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                       PRODUCT-LED GROWTH
                      </strong>
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                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     The Ultimate Guide to Product-Led Onboarding
                    </a>
                    <br/>
                   </span>
                  </h1>
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                   <span style="color: #000000;">
                    <strong>
                     <span class="tinyMce-placeholder">
                      Phil Vander Broek and Ben Williams
                     </span>
                    </strong>
                   </span>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
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                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      Citing examples from Loom, Miro and Notion, Phil explains how he approaches onboarding in 10 steps. He reminds us that we can't assume new users will naturally know why, how or what value they can get from your product, but need to be guided through a process which converts ICP users into long-term advocates.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Phil on the habit vs. aha moment:
                    </span>
                    “The habit moment is the milestone that is demonstrative of a user or team building a habit around the use of your product. It will correlate with mid-long term retention even more strongly than the aha moment.”
                   </div>
                  </div>
                 </td>
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               </tbody>
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               <tbody>
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                 <td class="pad" style="padding-left:5px;text-align:left">
                  <div align="left" class="alignment">
                   <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" style="height:30px;width:104px;v-text-anchor:middle;" arcsize="0%" stroke="false" fill="false">
<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
<center style="color:#9caab3; font-family:Arial, sans-serif; font-size:12px">
<![endif]-->
                   <div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
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                     <span style="word-break: break-word; line-height: 24px;">
                      <strong>
                       PRODUCTIVITY
                      </strong>
                     </span>
                    </span>
                   </div>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </div>
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                 <td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
                   <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    9 Ways HyperGrowth Partners Use AI: SEO
                   </a>
                   <br/>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
                   <span style="color: #000000;">
                    <strong>
                     <span class="tinyMce-placeholder">
                      Matteo Tittarelli and Kevin Indig
                     </span>
                    </strong>
                   </span>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-17" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      This post is part of a three-part series explaining tactical use cases for AI to improve growth marketing performance and productivity, starting with SEO. Kevin showcases two vertical AI tools for content creation and programmatic SEO, explaining how he's using them in practice and pitfalls to avoid.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-18" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
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       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Kevin on adopting AI in marketing:
                    </span>
                    “...sole reliance on generalist AI like ChatGPT is already an industry norm in tech, foregoing any competitive edge. On the other hand, sifting through the plethora of emerging vertical AI apps requires expertise to identify truly valuable tools amidst a sea of mediocrity.”
                   </div>
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                  <div align="left" class="alignment">
                   <!--[if mso]>
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<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
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<![endif]-->
                   <div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
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                     <span style="word-break: break-word; line-height: 24px;">
                      <strong>
                       POSITIONING
                      </strong>
                     </span>
                    </span>
                   </div>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
                   <span class="tinyMce-placeholder">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     The Power of a Differentiated Narrative
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
                   <span style="color: #000000;">
                    <strong>
                     <span class="tinyMce-placeholder">
                      Hema Padhu
                     </span>
                    </strong>
                   </span>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-22" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      Do you have a clear brand narrative? Hema explains precisely what this is, and how it will help you attract the right customers and keep them moving through the sales funnel.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-23" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Hema on challenging the status quo:
                    </span>
                    “You’ve built a product that solves a pernicious problem. You chose to solve that problem because you were unhappy with the status quo. Correct?

Start your narrative with that status quo. Why doesn’t it work anymore? What has changed in the world, your industry, or how your customers live and work that demands a different solution?”
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Chart of the week
                    </span>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      <strong>
                       How long does it take startups to reach each venture stage?
                      </strong>
                      Carta's Head of Insights,
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Peter Walker
                      </a>
                      , shared his analysis which clearly highlights the impact of difficult fundraising conditions over the past two years.
                     </span>
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               </tbody>
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                     <img alt="Kick starting founder-led content" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252Feditor_images%252F250ae2ac-3873-4dab-9619-b42d2485fd31-01HQWKV9J91WHMEA0SS2Y2QG4K.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3MDkzMDI2NDguMjcyNDg1fQ:1rg3hY:4psLt8GGwwS613MnSyqthI9jpq61rKjNrfnYAO7Ry8k" style="display:block;height:auto;border:0;width:100%" title="Kick starting founder-led content" width="600"/>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="font-size:12px;">
                      <span style="color:#000000;">
                       Source:
                      </span>
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Peter Walker
                      </a>
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                    </p>
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