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   We explain GRR and NRR, how to calculate them, why they matter, and what a good retention rate looks like in 2023?
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   ‌ ‌ ‌
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                    SaaS Roundup #359
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                    Hi there,
                    <br/>
                    <br/>
                    In today's roundup, we explore the difference between
                    <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                     gross retention and net retention
                    </a>
                    . We also go into details on how to calculate them, why they matter, and what a good retention rate looks like in 2023.
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                    As always, also find our top reads covering cash management for startups, enterprise software spending, marketing benchmarks, and PLG.
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                    Happy reading,
                    <br/>
                    <strong>
                     Sid @ ChartMogul
                    </strong>
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                       <span style="">
                        Gross vs Net Retention Rates in 2023: A Guide To Revenue Retention Metrics
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                      Bianca Wilk
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                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px;letter-spacing:normal">
                     Gross revenue retention (GRR) and net revenue retention (NRR) are two key metrics that help you understand how well are you executing on the promise you made to your customers.
                    </p>
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                     In this post, we explain what are GRR and NRR, how to calculate them, why they matter, and what a good retention rate looks like in 2023.
                    </p>
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                    "Both GRR and NRR are important metrics to measure customer retention, but they are used in different contexts. GRR answers the question of how well you retain your customers, while NRR digs deeper into your ability to expand revenue from those customers."
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                      Finance
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                       Cash Management at Startups
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                      Christopher Janz, Point Nine
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                     It's been crazy two weeks in the banking world. Both SVB &amp; Credit Suisse imploded. How can you safeguard your cash in this environment? Here is a post that goes over some easy-to-implement tips and tricks.
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                    "The big advantage of buying T-Bills (or similar government-issued short-term securities from countries with an AAA credit rating), is that they are held in your investment account, just like stocks. Even if the bank where you have your investment account goes bust, your T-Bills won’t be affected. This makes them significantly safer than deposit accounts."
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                       Elena Verna, Amplitude
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                    "PLG relies on customers activating and reaching an “aha” moment by themselves. If they still need input from your team to reach that point, you’re not ready for PLG. In PLG, the product drives acquisition and engagement, connecting it to monetization. But that can’t happen until product-led engagement happens."
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                      Marketing
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                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       Web Traffic, Conversion, and Deal Insights from 158k+ Companies
                      </a>
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                     <span style="color:#999999;font-size:13px;">
                      Sara Friedman, The Hustle
                     </span>
                     <br/>
                     <br/>
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                     The team at HubSpot and Hustle aggregated data from 158k+ companies and tracked the changes that took place in 2022 for web traffic, inbound leads, web conversion rates, and more to generate insights.
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                    "Web traffic (-6.07%), sales email open rates (-11.61%), and net promoter scores (-1.19%) were all down YoY, with marketing email open rates dropping most sharply at -12.89%. Inbound leads (6.66%) and ticket close rates both climbed (2.26%); web conversion rates gained the most traction at a 10.95% YoY increase."
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                   <strong>
                    Chart of the week.
                   </strong>
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                     <strong style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px">
                      What
                     </strong>
                     <span style="font-size:14px;">
                      <strong>
                       categories
                      </strong>
                     </span>
                     <strong style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px">
                      are enterprise companies looking to spend their software dollars on?
                     </strong>
                     <span style="font-size:14px;">
                      In the next 12 months, companies with large budgets ( &gt;$20m annually) are hoping to spend most on cloud infrastructure/data warehouse followed by
                     </span>
                     <span style="font-size:14px;">
                      enterprise security and enterprise apps. They hope to spend less on developer tools and product analytics.
                     </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                      State of Cloud Software Spending Report
                     </a>
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