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   Here are the best SaaS reads and resources this week
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   ‌ ‌ ‌
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="color:#888888;font-size:14px;">
                      Edition #411, 12-April-2024
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                    <p style="margin:0;mso-line-height-alt:28px">
                     We keep hearing that the boom days of SaaS are over, except we just had our
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      best ever quarter
                     </a>
                     for free trial signups, and the vast majority of our signups are newly formed SaaS companies. I'm fairly sure new SaaS company formation hasn't even peaked yet, if anything it appears to still be accelerating! Long live SaaS 🚀
                     <br/>
                     <br/>
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                     <span style="background-color:transparent;">
                      If you're seeing signs of growth and want to add fuel to the fire, join us in two weeks when we'll be talking with leaders from Pavilion, TravelPerk and Aquire.com about how they are driving new growth and what might work for you too.
                     </span>
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                      👉
                      <strong>
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                        Register to join us.
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                     As usual, the best SaaS reads from the week can be found below,
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      @Nick_Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      @ChartMogul
                     </a>
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                     New from ChartMogul
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                    <strong>
                     <strong>
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                        <strong>
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                          <span style="color: #0775ff;">
                           <strong>
                            <strong>
                             <span style="color: #0775ff;">
                              <strong>
                               <strong>
                                Do you need an AI play to raise investment?
                               </strong>
                              </strong>
                             </span>
                            </strong>
                           </strong>
                          </span>
                         </a>
                        </strong>
                       </strong>
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                   <span class="tinyMce-placeholder">
                    <strong>
                     Chirstoph Janz
                    </strong>
                    , with Rachel Whitehead, Ingrid Bonde Ă…kerlind and Danil Kislinskiy
                    <br/>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     <span style="font-size:14px;">
                      With VC money streaming towards AI-powered startups, should you rush to figure out your AI play before you raise? Christoph Janz, MP at Point Nine Capital said that while every investor is going to ask, you should be figure it out anyway.
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Watch the full panel
                      </a>
                      for more advice on raising in 2024.
                     </span>
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                    <span style="font-weight:700;">
                     This week's best SaaS reads
                    </span>
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                       FINANCING
                      </strong>
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                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     North American startup investment perked up a bit In Q1
                    </a>
                    <br/>
                   </span>
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                   <strong>
                    Joanna Glasner,
                   </strong>
                   Crunchbase News
                  </h3>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      While startup investing isn't what it was a few years ago, Crunchbase reports some positive signs that things are slowly getting better stateside.
                     </span>
                     <span style="font-size:14px;">
                      Over in Europe,
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Sifted also reported
                      </a>
                      that investors seem more upbeat despite startup investments in Q1 bring down on Q4.
                     </span>
                    </p>
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                              ">
                    <span style="font-weight:700;">
                     Joanna looking back on Q1:
                    </span>
                    "All in all, we’d say it wasn’t the most rollicking quarter. But there were a few indicators to bolster optimists’ case for a recovering startup investment climate. For one, public investors showed there is appetite for large tech IPOs. And while we’ve seen better quarters for M&amp;A, we saw that acquirers are still willing to write big checks. Seeing early-stage investment continuing to rise over the course of several quarters also looks encouraging."
                   </div>
                  </div>
                 </td>
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              <table border="0" cellpadding="0" cellspacing="0" class="button_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-left:5px;text-align:left">
                  <div align="left" class="alignment">
                   <!--[if mso]>
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                     <span style="word-break: break-word; line-height: 24px;">
                      <strong>
                       FINANCING
                      </strong>
                     </span>
                    </span>
                   </div>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
                   <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    VC money makes you dumb
                   </a>
                   <br/>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
                   <strong>
                    OnlyCFO
                   </strong>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      Focusing too much on specific success markers, especially after securing VC funding, can quickly derail startups. A common pitfall is fixating on one metric, like Quota:OTE ratio, at the expense of the bigger picture. The key? Maintain smart, resourceful strategies as if funds were limited.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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       padding:5px;
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       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     OnlyCFO on how funding affects decisions:
                    </span>
                    “Raising money isn’t a bad thing. But VC money often pushes people to make stupid decisions. When cash is abundant then people find a way to spend it... However, when cash is scarce then creativity is abundant. The trick is balancing between having the VC cash so you can use it as appropriate to fuel growth, but staying smart and creative as if cash is scarce.”
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                   <div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
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                      <strong>
                       PRODUCT
                      </strong>
                     </span>
                    </span>
                   </div>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
                   <span class="tinyMce-placeholder">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Humor for Growth: The Strategy You’re Missing
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
                   <span style="color: #000000;">
                    <strong>
                     <span class="tinyMce-placeholder">
                      Tim Orbach,
                     </span>
                    </strong>
                    <span class="tinyMce-placeholder">
                     Product Growth by Aakash Gupta
                    </span>
                   </span>
                  </h3>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      Using examples from Google, Mailchimp, Asana, Gusto, Slack and more, Tim illustrates how humor can engage and motivate users to spend more time in your product and even share it with others. In fact, adding authentic and industry-specific humor can help drive growth.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-22" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Tim on using humor in onboarding:
                    </span>
                    "The key is making onboarding feel less like a chore or homework assignment, and more like an exploration with fun surprises along the way. Humor helps disarm new users and gets them excited to dive into your product."
                   </div>
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       padding:15px;
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       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Tweet of the week
                    </span>
                   </div>
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                     <img alt="Jason Lemkin's call to take action" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1712919058074_Screen%2520Shot%25202024-04-12%2520at%252012.50.44_01HV8YX63Z1YV4MFBDRZEEEG0S.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3MTI5MjY0NTEuMTM4MDI2NX0:1rvGPz:iKxy41qGCkwn6qEPzHD9MZza_O56u-ulSDE6maSwdnQ" style="display:block;height:auto;border:0;width:100%" title="Jason Lemkin's call to take action" width="548"/>
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                       Source:
                      </span>
                     </span>
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                      <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Jason Lemkin
                      </a>
                     </span>
                    </p>
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