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   🚀 SaaS Roundup: Our Pricing Migration Story
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   A pricing migration enabled ChartMogul to retain the right customers and grow our business.
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <strong>
                     SaaS Roundup
                    </strong>
                    <strong>
                     #306
                    </strong>
                   </span>
                  </h1>
                  <br/>
                  <br/>
                  Hi there,
                  <br/>
                  <br/>
                  A pricing migration enabled ChartMogul to retain the right customers and grow our business. Ingmar Zahorsky, our VP of Customer Success, shares the story in our
                  <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                   latest blog post
                  </a>
                  .
                  <br/>
                  <br/>
                  Also in the SaaS roundup this week: i) How should you split your Sales/Marketing Expense? ii) Net Revenue Retention = Valuation &amp; iii) Confessions of the Pricing Man.
                  <br/>
                  <br/>
                  PS: We're hiring an Account Executive in North America.
                  <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                   Apply here
                  </a>
                  if you'd like to join us.
                  <br/>
                  <br/>
                  Happy reading,
                  <br/>
                  <strong>
                   Sid @ ChartMogul
                  </strong>
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                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
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                                      Share
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                                      <img alt="Tweet" class="" height="24" src="https://inboxflows.com/_/image/https%253A%252F%252Fcdn-images.mailchimp.com%252Ficons%252Fsocial-block-v2%252Fcolor-twitter-48.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjZG4taW1hZ2VzLiJ9:1nUZiQ:QtuoFaevmk_DHcPhcgumD4QltswWVKNeKMkKO3HiY8M" style="display: block;border: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;" width="24"/>
                                     </a>
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                                    <td align="left" class="mcnShareTextContent" style="padding-left: 5px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" valign="middle">
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                                      Tweet
                                     </a>
                                    </td>
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                                     </a>
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                                      Forward
                                     </a>
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                              </tbody>
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                 <div style="padding-top: 20px; padding-bottom: 20px; font-family:open sans,helvetica neue,helvetica,arial,sans-serif;">
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                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     New from ChartMogul.
                    </span>
                   </strong>
                  </h1>
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             <!--[if mso]>
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                 </a>
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               <tr>
                <td class="mcnTextContent" style="padding: 9px 18px;color: #F2F2F2;font-family: Helvetica;font-size: 14px;font-weight: normal;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;" valign="top" width="546">
                 <h3 style="font-weight: 400;line-height: 28px;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 20px;font-style: normal;letter-spacing: normal;text-align: left;">
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                    <span style="font-size:21px">
                     How a Pricing Migration Enabled ChartMogul To Retain the Right Type of Customers
                    </span>
                   </font>
                  </font>
                  <br/>
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Ingmar Zahorsky
                    </font>
                   </span>
                  </span>
                 </h3>
                 <div style="text-align: left;">
                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   Here is the behind the scenes story of how ChartMogul experimented with its pricing and honed into its current pricing model. An empathetic approach to the migration allowed us to successfully migrate a large number of thriving customers that saw true value in ChartMogul's subscription analytics platform.
                  </font>
                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                  </font>
                 </div>
                 <blockquote style="border: 0px;padding: 20px;margin: 0px;background: #EBEAEC;font-style: italic;color: black;text-size-adjust: 100%;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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                    "We lost 178 accounts. From 322 subscribers in September 2018, we went to 144 in February 2020. Account retention was 44.7%. At first glance, this was a huge loss for the business. However, looking at MRR in that same segment tells a different story. We went from $57,640 to $85,838 and attained almost 148.9% MRR retention.
                   </span>
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                    "
                   </span>
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                 </blockquote>
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                  <br/>
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                    <a style="color: #1c79ed;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;font-weight: normal;" target="_blank">
                     Read More
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                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
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                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     Our top SaaS reads.
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                  Marketing
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   The Sales/Marketing Expense Ratio
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-size:13px">
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                     Dave Kellogg
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                  <br/>
                  <br/>
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                   <span style="font-size:14px">
                    How should you split your sales &amp; marketing budget within its two components? In this blog, Dave Kellogg digs deep into that question.
                   </span>
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             <!--[if mso]>
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                     "Make them understand that squeezing marketing too hard for purely top-down reasons increases their risk on the plan.  Get them to go to bat for you saying, we need to ensure we feed the sellers enough pipeline."
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                  Fundraising
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Even With Stock Market Downturn, Net Revenue Retention Still = Valuation
                  </a>
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                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
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                    Nick Mehta, Nick Walker, Gainsight
                   </font>
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                  <br/>
                  <br/>
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                   <span style="font-size:14px">
                    Nick Mehta / Nick Walker talk about how Net Revenue Retention (NRR) has become the go to metric for public SaaS investors. And how a companies valuation relates to this metric.
                   </span>
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                     "NRR isn’t just owned by one team – it’s the entire company from Sales to Customer Success to Marketing to Product. A few years ago, you would have been hard-pressed to find those three letters in the annual reports of publicly traded SaaS companies. Now, you find that ~70% of public cloud companies are adding in their NRR rates to their SEC filings."
                    </td>
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             <!--[if gte mso 9]>
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                  Management
                 </a>
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Confessions of the Pricing Man by Hermann Simon
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
                   <font color="#999999">
                    James Clear
                   </font>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    James Clear masterfully summarizes this brilliant book on pricing strategy. The summary has some invaluable nuggets in it.
                   </span>
                  </font>
                 </p>
                </td>
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              </tbody>
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				</td>
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              <tbody>
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                <td style="padding-top: 9px;padding-left: 18px;padding-bottom: 9px;padding-right: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                 <table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
                  <tbody>
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                    <td class="mcnTextContent" style='padding: 18px;color: #202020;font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size: 13px;font-style: italic;font-weight: normal;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;' valign="top">
                     "Ultimately, profit is the only valid metric for guiding a company and there are only three ways to influence profit: price, volume, and cost. Of these three factors, prices get the least attention, but have the greatest impact. The price a customer is willing to pay, and therefore the price a company can achieve, is always a reflection of the perceived value of the product or service in the customer’s eyes."
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                </td>
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                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     Chart of the week.
                    </span>
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                  </h1>
                 </div>
                </td>
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				</td>
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                    Subscription-based apps on Google Play and Apple App Store saw their consumer spending grow by 41% in 2021 to $18.3 billion, up from $13.0 billion in 2020.
                   </span>
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                  <img align="center" alt="" class="mcnImage" src="https://inboxflows.com/_/image/https%253A%252F%252Fmcusercontent.com%252Fa4c2738e44c3a9e98f352fbf5%252Fimages%252F72ced1f8-dfca-dc42-9891-119c69c36be9.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtY3VzZXJjb250ZSJ9:1nUZiQ:EdThY0QSfCypwVsZhUD5q5KexBne-BVFFOQSXT9UloU" style="max-width: 1918px;padding-bottom: 0;display: inline !important;vertical-align: bottom;border: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;" width="564"/>
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                 <p style="margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
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                    Chart Credit:
                    <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                     Sensor Tower
                    </a>
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                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                     Help your business achieve predictable growth.
                    </span>
                   </strong>
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                  <br/>
                  <br/>
                  <a style="font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 600;font-size: 0.9em;padding: 0.8em 1.2em;background: #fff;color: #33838E;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                   Start your free trial
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