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   I'm excited to host a live panel on SaaS growth trends next week. Join us for the discussion!
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   ‌ ‌ ‌
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                    SaaS Roundup #367
                   </span>
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                   <p style="margin:0;margin-bottom:24px">
                    Hi there,
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    Each week we curate the best SaaS content just for you. This week we share our top reads covering SaaS metrics that matter, pricing pages that convert, and how to approach M&amp;A.
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    We're also hosting a
                    <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                     live panel on SaaS growth
                    </a>
                    next week. Don't miss out on the opportunity to learn from industry leaders.
                   </p>
                   <p style="margin:0">
                    <span style="background-color: transparent;">
                     Happy reading
                    </span>
                    ,
                    <br/>
                    <strong>
                     Sid @ ChartMogul
                    </strong>
                   </p>
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                    New from ChartMogul.
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                     <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                     </a>
                     <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      <span style="font-size:20px;">
                       Live Panel: SaaS Growth Trends in 2023
                      </span>
                     </a>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:23.400000000000002px;letter-spacing:normal">
                     <span style="color:#999999;font-size:13px;">
                      Best for CEO/Co-Founder, Finance Leader, GTM Leader
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px;letter-spacing:normal">
                     2020 and 2021 were two incredible years for the SaaS industry. But things took a turn in 2023. And guess what? 2023 hasn't been much different...yet. But hold on, our latest research shows that the tide might just be turning.
                     <br/>
                     <br/>
                     Now, here's the exciting part: We're hosting a panel discussion where you'll get to hear directly from industry experts who know the ins and outs of this market. They'll be diving deep into the latest growth trends and sharing what's truly working in the world of SaaS.
                    </p>
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       background-color:#ebeaec;
       padding:15px;
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       margin-bottom:15px;
       margin-left:5px;
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       ">
                    We'll be joined by three industry leaders who have decades of experience in SaaS:
                    <br/>
                    <br/>
                    1. Christoph Janz, Managing Partner at Point Nine Capital
                    <br/>
                    2. Daria Danilina, Co-founder &amp; Chief Customer Officer at Salesroom
                    <br/>
                    3. Peter Walker, Head of Insights at Carta
                   </div>
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                      <span style="font-size:14px;">
                       Save Your Seat
                      </span>
                     </a>
                    </p>
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                   <strong>
                    Our top SaaS reads.
                   </strong>
                  </h1>
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                      Metrics
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:32.4px">
                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       SaaS Metrics That Matter
                      </a>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:32.4px">
                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       Dave Kellogg
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <br/>
                     <span style="font-size:14px;">
                      In this insightful presentation, Dave Kellogg shares the key SaaS metrics that matter in 2023. He also discusses what "good" looks like and how the importance of these metrics has changed over time.
                     </span>
                    </p>
                   </div>
                  </div>
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               </tbody>
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       background-color:#ebeaec;
       padding:15px;
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       margin-bottom:35px;
       margin-left:5px;
	   margin-right:5px;
       ">
                    "I don't think we are in a brief blip phase where 2021 will return anytime soon. I think we are at the start of an extended back-to-basics phase with focus on building real businesses."
                   </div>
                  </div>
                 </td>
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                     <span dir="ltr" style="word-break: break-word; line-height: 28px;">
                      Fundraising
                     </span>
                    </span>
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               </tbody>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:32.4px">
                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       The Complete Guide to Running an M&amp;A Process as a Founder
                      </a>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:32.4px">
                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       First Round
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p dir="ltr" style="margin:0;mso-line-height-alt:23.400000000000002px">
                     You've been building your business for a while. The company is working, but it's not on fire. Looking ahead you want to sell it. Where should you even start? Here is an in-depth guide on how to approach M&amp;A as a founder.
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
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       ">
                    "I don’t like the frequently-spouted startup rule of thumb to never talk to corporate M&amp;A people because they’re terrible. That’s a very bad piece of advice. Instead, lean on M&amp;A teams to open the right doors and guide you to the right people inside the org who have the power to get a deal done."
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                      Pricing
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                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       What Does an Awesome Pricing Page Look Like?
                      </a>
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      </a>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:32.4px">
                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       Elena Verna
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     Pricing pages play a crucial role in converting visitors and free users into paying customers. The goal of a pricing page should be to provide potential customers with information to make a decision. Here is a short post on designing an awesome pricing page.
                    </p>
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       margin-left:5px;
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       ">
                    "Don’t reinvent the pricing page design. Customers are used to a certain format, so you should use it to your advantage. Avoid treating the pricing page like it’s a home page. It’s not. It has to be optimized for function."
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                   <strong>
                    Chart of the week.
                   </strong>
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                     <strong style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px">
                      <strong>
                       Ever wondered how venture capitalists spend their time?
                      </strong>
                     </strong>
                     <span style="font-size:14px;">
                      VCs dedicate a significant portion of their time (36%) to evaluating and structuring deals. They also devote a considerable amount of time (33%) to supporting their portfolio companies. The remainder is divided between networking (18%) and supporting fund operations (13%), such as reporting and raising capital.
                     </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                      Data-driven VC Landscape Report
                     </a>
                    </p>
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