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   Join us for a panel next week, where we’ll discuss the latest B2B SaaS Retention trends.
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   ‌ ‌ ‌
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                    SaaS Roundup #358
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                    Hi there,
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                   <p style="margin:0;margin-bottom:24px">
                    Join us for a
                    <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                     panel next week
                    </a>
                    where we'll discuss the latest B2B SaaS Retention trends. W
                    <span style="background-color: transparent;">
                     hy is retention so pivotal? What does good retention look like? And is retention in 2023 harder than ever?
                    </span>
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                   <p style="margin:0;margin-bottom:24px">
                    Also in this Roundup, find strategies to increase operating efficiency, the state of analytics engineering report, and how to trick investors/VCs.
                   </p>
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                    Happy reading,
                    <br/>
                    <strong>
                     Sid @ ChartMogul
                    </strong>
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                        Live Panel: B2B SaaS Retention Trends
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                      Best for Founders, Customer Success, Sales, and Product Leaders from growing B2B SaaS companies
                     </span>
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                    <p style="margin:0;mso-line-height-alt:25.2px;letter-spacing:normal">
                     Join us for this webinar, where we’ll discuss the latest B2B SaaS Retention trends. Why is retention so pivotal? What does good net retention look like? How can you leverage data to increase retention? And much more.
                    </p>
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       margin-left:5px;
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       ">
                    We'll be joined by three industry leaders who have decades of experience in SaaS:
                    <br/>
                    <br/>
                    1. Daniel Bakh, CEO &amp; Co-founder, Fullview
                    <br/>
                    2. Enzo Avigo, CEO &amp; Co-founder, June.so
                    <br/>
                    3. Parker Moore, Head of Customer Success, Vitally
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                       Save Your Seat
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                   <strong>
                    Our top SaaS reads.
                   </strong>
                  </h1>
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                      Management
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                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       8 Initiatives To Increase Efficiency in an Economic Downturn
                      </a>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     <span style="color:#999999;font-size:13px;">
                      Michael Robinson, Craft Ventures
                     </span>
                     <br/>
                     <br/>
                     In this video presentation, Michael Robinson shares with us the current state of the macro environment. And the steps you can take to increase the operating efficiency of your SaaS business.
                    </p>
                   </div>
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       margin-bottom:35px;
       margin-left:5px;
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       ">
                    "All customers are not created equal. It’s 5x more expensive to acquire versus retain customers. Companies must be maniacal about keeping their ideal customer profile (“ICP”) customers healthy and happy. Sales reps chasing prospects outside of the ICP is highly inefficient."
                   </div>
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                      Data
                     </span>
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                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       State of Analytics Engineering Report
                      </a>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:32.4px">
                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       dbt Labs
                      </span>
                     </span>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      In this first analytics engineering survey, dbt Labs shares benchmarks on data practitioners. They answer questions such as what's the typical size of a data team? What's their function and average salary? And what are the key challenges they face?
                     </span>
                    </p>
                   </div>
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                    "Data titles are notoriously poor indicators of jobs-to-be-done—one team’s Data Analyst is another team’s Data Scientist. This inconsistency can leave practitioners feeling alone in challenges faced."
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                      Finance
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                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       How To Trick Investors &amp; VCs
                      </a>
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                      Only CFO
                     </span>
                     <br/>
                     <br/>
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                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     Here is a post that helps you understand the accounting/finance nuances. Be it capitalization of expenses, stock-based compensation or aggressive cash management there are a lot of ways in which your financials can be misrepresented.
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                    "Under new accounting rules, most sales commissions (90%+ of all commissions) for SaaS companies get capitalized on the balance sheet and then expensed over time. The expense is typically recognized over 3 - 5 years."
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                   <strong>
                    Chart of the week.
                   </strong>
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                     <strong>
                      What does the new business retention curve look like?
                     </strong>
                     The retention curve is exponential decay up to month 11. This means subscribers are more likely to churn in the initial months of subscription, with the likelihood of churn decreasing longer they are subscribed. In months, 11 and 12, we see a big drop in customer retention. This is because of churn on annual plans.
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                      ChartMogul SaaS Retention Report
                     </a>
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