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   Here are the best SaaS reads and resources this week
  </div>
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   ‌ ‌ ‌
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                     <span style="color:#888888;font-size:14px;">
                      Edition #413, 26-April-2024
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                     <span style="background-color:transparent;">
                      <strong>
                       Time with customers and the SaaS community is time well spent.
                      </strong>
                      April was a busy month for us with customer meetups in
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Bethesda
                      </a>
                      and
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Vancouver
                      </a>
                      , as well as involvement in
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       SaaSOpen
                      </a>
                      in Austin,
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       SaaSiest
                      </a>
                      in Malmö and the
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       RevOps Festival
                      </a>
                      .
                     </span>
                     <span style="background-color:transparent;">
                      Coming up in June we'll be at
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       SaaStr Europa
                      </a>
                      in London and
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       SaaStanak
                      </a>
                      in Zagreb, and in July at
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Turing Fest
                      </a>
                      in Edinburgh. Reach out if you'll be attending any of these events or would like more information, we'd love to say hi 👋 in person.
                      <br/>
                      <br/>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     A final shout out to join us next Tuesday, April 30th, for an honest discussion about how to rekindle SaaS growth and identify new experiments to test
                     <span style="background-color:transparent;">
                      👉
                      <strong>
                       <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                        Register to join us
                       </a>
                      </strong>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     As usual, the best SaaS reads from the week can be found below,
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      @Nick_Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      @ChartMogul
                     </a>
                    </p>
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                    <span style="font-weight:700;">
                     New from ChartMogul
                    </span>
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                    <strong>
                     <strong>
                      <span style="color: #0775ff;">
                       <strong>
                        <strong>
                         <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                          <span style="color: #0775ff;">
                           <strong>
                            <strong>
                             <span style="color: #0775ff;">
                              <strong>
                               <strong>
                                When is product-led growth the right approach?
                               </strong>
                              </strong>
                             </span>
                            </strong>
                           </strong>
                          </span>
                         </a>
                        </strong>
                       </strong>
                      </span>
                     </strong>
                    </strong>
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                   <br/>
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                    <strong>
                     Esben Friis-Jensen
                    </strong>
                    <br/>
                   </span>
                  </h3>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     <span style="font-size:14px;">
                      Two-time founder Esben Friis-Jensen, shares his quick thoughts on when PLG is the right way to go to drive growth and what signals to look out for. Esben was speaking on a panel discussion alongside Nicholas Mills from Pitch, Seth DeHart frm point9 and ChartMogul's own Sara Archer. Watch the full panel on
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       whether PLG today means PLS
                      </a>
                      .
                     </span>
                     <span style="font-size:14px;">
                      <br/>
                     </span>
                    </p>
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                              ">
                    <span style="font-weight:700;">
                     This week's best SaaS reads
                    </span>
                   </div>
                  </div>
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<center style="color:#9caab3; font-family:Arial, sans-serif; font-size:12px">
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                   <div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
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                     <span style="word-break: break-word; line-height: 24px;">
                      <strong>
                       PRODUCT-LED GROWTH
                      </strong>
                     </span>
                    </span>
                   </div>
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                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Bring your strategy to life with a visual north star
                    </a>
                    <br/>
                   </span>
                  </h1>
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                   <strong>
                    Ben Williams,
                   </strong>
                   The Product-led Geek
                  </h3>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      A great product strategy translates the company's vision, mission and strategy into a tangible product roadmap. While most product strategies are "walls of text," Bill argues that some of the most successful product leaders use visual concepts and mock-ups to help communicate and refine their strategy.
                     </span>
                    </p>
                   </div>
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       margin-top:10px;
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       margin-left:10px;
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       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Ben on using visuals to communicate:
                    </span>
                    "In the early stages of product development, ideas are usually conceptual and abstract. They’re often complicated for stakeholders to understand, and easy to misinterpret. This is the problem that a large majority of product strategies face. Leveraging visualisation in the form of sketches, flowcharts, and mockups, makes our abstract ideas tangible. It brings them to life."
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                   <!--[if mso]>
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                      <strong>
                       MARKETING
                      </strong>
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                    </span>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
                   <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    Don't launch your user conference before answering these 4 Q's
                   </a>
                   <br/>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
                   <strong>
                    Maya Spivak,
                   </strong>
                   Elena's Growth Scoop
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                  <div style="font-family:sans-serif">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      There's nothing like connecting with your users in person. But deciding to run a user conference, whether for just 50 people or over 2,000 take a lot of effort and resource to pull off. Here, Maya outlines the four questions you need to ask before making that decision.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-17" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Maya on the internal benefits of a user conf:
                    </span>
                    “When I was at Segment, our CEO Peter Reinhardt said that his favorite thing about our first user conference, Synapse, was not the glitz and glam, or the fabulous customer speakers, or even what they had to say—it was the aligning function the conference served for the entire company. Rarely had every team had so much interesting and pressing work in common.”
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                      <strong>
                       FOUNDER EXPERIENCE
                      </strong>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
                   <span class="tinyMce-placeholder">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     12 things you'll look back on in SaaS... and regret
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
                   <span style="color: #000000;">
                    <strong>
                     <span class="tinyMce-placeholder">
                      Jason Lemkin,
                     </span>
                    </strong>
                    <span class="tinyMce-placeholder">
                     SaaStr
                    </span>
                   </span>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      SaaS growth compounds. So what decisions will you regret when you look back at your growth over time? Jason crowd sourced 12 common regrets and what to do instead.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-22" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Jason on excessive fear:
                    </span>
                    "Worrying about the competition is healthy.  But what I find is that most founders read too many tweets and press releases from the competition, and don’t focus enough on what really matters.  What does?  Agility.   If there are multiple competitors in a space, each past Initial Traction, the most agile one often wins these days."
                   </div>
                  </div>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-23" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <div class="our-class" style="font-family:Helvetica Neue;
       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Post of the week
                    </span>
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                  </div>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-24" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      <strong>
                       Here's how GTM metrics should evolve as you do.
                      </strong>
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Sangram Vajre
                      </a>
                      and the team from GTM Partners just released research into which metrics matter most to your go-to-market depending on your stage and model. Read the full article
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       here.
                      </a>
                     </span>
                    </p>
                   </div>
                  </div>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-25" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                     <img alt="GTM Partner's diagram of GTM metrics" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252Feditor_images%252F8724e405-89c7-44fa-8fec-480a6a951a25-01HWCRJE7TYAC6R9JC6MWZH2TD.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3MTQxNDM4MTQuMDYwMjA4fQ:1s0N6s:_iEnDOAbHvvVyx9-uNfBnN0T_LhVG9_7N_oCGngo7SI" style="display:block;height:auto;border:0;width:100%" title="GTM Partner's diagram of GTM metrics" width="600"/>
                    </a>
                   </div>
                  </div>
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              <table border="0" cellpadding="10" cellspacing="0" class="text_block block-26" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;color:#555;line-height:1.2">
                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="font-size:12px;">
                      <span style="color:#000000;">
                       Source:
                      </span>
                     </span>
                     <span style="font-size:12px;">
                      <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Sangram Vajre
                      </a>
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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