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   Here are the best SaaS reads and resources this week
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   ‌ ‌ ‌
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                     <span style="color:#888888;font-size:14px;">
                      Edition #417, 24-May-2024
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                     <strong>
                      It's been a dream of mine for sometime to be able to deliver this user experience.
                     </strong>
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                    <p style="margin:0;mso-line-height-alt:28px">
                     If you're running a B2B SaaS that uses Intercom and Stripe
                     <strong>
                      ,
                     </strong>
                     we've built something pretty incredible. With our new
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Intercom Integration
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                     and
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                      Automations feature
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                      📽 Let me explain.
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                     As usual, the best SaaS reads of the week below.
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      @Nick_Franklin
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                     <br/>
                     Founder &amp; CEO
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                      @ChartMogul
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                     New from ChartMogul
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                      <strong>
                       New integrations with HubSpot, Segment and Intercom
                      </strong>
                     </a>
                    </strong>
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                    <strong>
                     Katarina Milanovic,
                    </strong>
                    ChartMogul
                    <br/>
                   </span>
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                      We’ve released three new integrations that enhance your ability to segment your customer base and provide visibility over lead and trial data. 👉
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                       Learn more.
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                     This week's best SaaS reads
                    </span>
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                      <strong>
                       FOUNDER ADVICE
                      </strong>
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                     Software Recession Continues
                    </a>
                    <br/>
                   </span>
                  </h1>
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                   <strong>
                    David Cummings
                   </strong>
                  </h3>
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                      Software companies not buying from other software companies is an important reason why the software industry has been struggling for over 2 years, according to David Cummings.
                     </span>
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       margin-left:10px;
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                              ">
                    <span style="font-weight:700;">
                     David's reflections on the economic downturn:
                    </span>
                    "When does it all end? I don’t know. We’re still bouncing along the bottom. At some point, things will pick up, and we’ll get back to a more aggressive growth orientation as a software industry. Hopefully, that’s in 2025, but you never know."
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                      <strong>
                       PRICING
                      </strong>
                     </span>
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                   <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    Understanding the impact of inflation on pricing
                   </a>
                   <br/>
                  </h1>
                 </td>
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               </tbody>
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                   <strong>
                    Jenny Millar,
                   </strong>
                   Untapped Pricing
                  </h3>
                 </td>
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               </tbody>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      Has your business adjusted prices in line with the rate of inflation? If you charged $100 a year ago, you’d need to charge up to $104 now for that revenue to be worth the same, says Jenny Miller.
                      <br/>
                     </span>
                    </p>
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                              ">
                    <span style="font-weight:700;">
                     Jenny on price increases:
                    </span>
                    “Keep pace with small, regular price increases. This avoids the need for hefty price adjustments later down the road in order to compensate for lost time and money.
In fact, recent research published in Harvard Business Review has shown that a number of small regular price increases can actually encourage customers to buy because they expect that prices will rise again soon, prompting them to take action before that happens (Evangelidis &amp; Gunadi, 2023).”
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                      <strong>
                       GROWTH
                      </strong>
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                   <span class="tinyMce-placeholder">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     A Structured Approach to International Expansion
                    </a>
                    <br/>
                   </span>
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                   <span style="color: #000000;">
                    <strong>
                     Scott Coleman,
                    </strong>
                    The FishmanAF Newsletter
                   </span>
                   <br/>
                  </h3>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      In this article, Scott Coleman describes a structured approach for companies to expand their operations internationally, outlining key strategic steps, considerations, and potential challenges to ensure successful global growth.
                     </span>
                    </p>
                   </div>
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                              ">
                    <span style="font-weight:700;">
                     To prioritize market entry, Scott recommends following this process:
                    </span>
                    <br/>
                    "1. Create a baseline approach based on the stage of your company.
                    <br/>
                    2. Create a data frame to capture relevant ranking criteria.
                    <br/>
                    3. Use macro data sources for understanding the country.
                    <br/>
                    4. Find PMF proxy metrics that inform your operating environment.
                    <br/>
                    5. Add risk factors using a risk matrix.
                    <br/>
                    6. Adjust your criteria.
                    <br/>
                    7. Add qualitative insight into your decision-making."
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                     Chart of the week
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      <strong>
                       As companies scale, a more significant portion of ARR comes from expansion and upsell.
                      </strong>
                      The findings of the Emergence Beyond Benchmarks report align with those of the SaaS Growth Report.
                      <br/>
                     </span>
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                     <img alt="Upsell/Expansion is increasingly important as startups scale" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1716499118354_upsell%253Aexpansion_01HYKN3XZS8JTGM01TZ0CVH2W8.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3MTY1NDI3NDUuMjI5Nzg2Nn0:1sARBJ:sThLu761amGIgdgmugceuW0LKvullbj999EqTQ7hsh8" style="display:block;height:auto;border:0;width:100%" title="Upsell/Expansion is increasingly important as startups scale" width="600"/>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="font-size:12px;">
                      <span style="color:#000000;">
                       Source:
                       <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                        Emergence
                       </a>
                      </span>
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