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   Download the SaaS Retention Report
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   ‌ ‌ ‌
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                    SaaS Roundup #356
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                    Hi there,
                   </p>
                   <p style="margin:0;margin-bottom:24px">
                    I’m super excited to bring you the inaugural edition of the ChartMogul SaaS Retention Report.
                    <br/>
                    <br/>
                    In this report, we analyze
                    <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                     retention trends and benchmarks
                    </a>
                    based on data from 2,100 SaaS startups. I hope you’ll find it insightful!
                   </p>
                   <p style="margin:0">
                    Happy reading,
                    <br/>
                    <strong>
                     Sid @ ChartMogul
                     <br/>
                     <br/>
                    </strong>
                    P.S. Notice something different? It's because we migrated our e-mail tool. Let me know if something is amiss.
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                       <span style="">
                        Retention Benchmarks and Insights From Studying Over 2,100 SaaS Businesses
                       </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:23.400000000000002px;letter-spacing:normal">
                     <span style="color:#999999;font-size:13px;">
                      Sid Jain
                      <br/>
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     <br/>
                     <span style="font-size:14px;">
                      Retention isn’t a silver bullet, but in SaaS, it’s the closest thing to it.
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     <span style="font-size:14px;">
                      Why is retention so pivotal? What does good retention look like? And does higher retention mean higher growth? We analyzed it all in our inaugural ChartMogul SaaS Retention Report.
                     </span>
                    </p>
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                    "Companies with best-in-class retention grow at least 1.5-3x faster than their peers. On average, SaaS businesses with a net retention rate of over 100% grow 43.6% per annum. In comparison, businesses with a net retention rate of less than 60% grow at just 13.1% per annum.”
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                       Read More
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                   <strong>
                    Our top SaaS reads.
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                      Data
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                       What's the Modern Data Stack?
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                      Justin Gage, Technically
                     </span>
                     <br/>
                     <br/>
                     In this post, Justin cuts through the noise and focuses on what’s actually important in the Modern Data Stack. How is it helping data teams be more effective? And what specific tools people are using to do that?
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                    "There are a million ways to cut the data stack, but generally it will fit into a few categories: i) Something to pull in data from where it’s generated, ii) A place to store your data, iii) Something to transform your data with and iv) Something to visualize and analyze your data with.”
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                      Growth
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                    "I’ve seen companies with language/market fit normally get conversion rates from 8% - 40%, which results in much stronger unit economics. Why the sudden jump? Visitors to your site or app store listing bring different levels of intent. It’s easy to convert high-intent users."
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                      Pricing
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                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman &amp; More
                      </a>
                     </span>
                    </p>
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                     <span style="color:#999999;font-size:13px;">
                      Pete Flint, NFX
                     </span>
                     <br/>
                     <br/>
                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     It’s remarkable how much growth you can unlock once you understand the counterintuitive truths of pricing. Here's a guide on how you can put pricing as part of your product-market fit validation.
                    </p>
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                    "You can either build your products and then slap on a price and have that more painful conversation — spray and pray. Or you can actually have this pricing conversation much earlier in the innovation process, test and learn, and then truly try to understand whether people value the product and are willing to pay for it."
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                   <strong>
                    Chart of the week.
                   </strong>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <strong>
                      Retention in 2022 was harder than ever.
                     </strong>
                     More than half of SaaS businesses had lower retention in 2022 compared to 2021. A challenging macroeconomic environment meant that subscribers re-assessed and cut their SaaS spend. This is in sharp contrast to 2021 which saw almost 70% of businesses having a higher retention rate in 2021 when compared to 2020.
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                     Source:
                     <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                      ChartMogul SaaS Retention Report
                     </a>
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