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   🚀 SaaS Roundup: SaaS Metrics Every Startup Founder Should Know
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <strong>
                     SaaS Roundup
                    </strong>
                    <strong>
                     #310
                    </strong>
                   </span>
                  </h1>
                  <br/>
                  <br/>
                  Hi there,
                  <br/>
                  <br/>
                  What are some key SaaS metrics that you should monitor day-to-day?
                  <br/>
                  <br/>
                  Andrew Gazdecki from MicroAcquire shares with us his take on the
                  <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                   nine SaaS metrics
                  </a>
                  that founders should know and monitor consistently.
                  <br/>
                  <br/>
                  As always, we also share with you our top three reads from the wonderful world of SaaS.
                  <br/>
                  <br/>
                  Happy reading,
                  <br/>
                  <strong>
                   Sid @ ChartMogul
                  </strong>
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                     New from ChartMogul.
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                  <br/>
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                    <span style="font-size:21px">
                     SaaS Metrics Every Startup Founder Should Know
                    </span>
                   </font>
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                  <br/>
                  <span style="font-size:13px">
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                    <font color="#999999">
                     Andrew Gazdecki, MicroAcquire
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                   </span>
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                 </h3>
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                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   You don’t know how your business is doing if you’re not measuring its performance. The best way to keep track of your growth is to monitor your SaaS metrics.
                   <br/>
                  </font>
                 </div>
                 <blockquote style="border: 0px;padding: 20px;margin: 0px;background: #EBEAEC;font-style: italic;color: black;text-size-adjust: 100%;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    "The customer engagement score is an overview of your customers’ level of engagement. You can create your own engagement score with a number of inputs based on the activity and usage of your product or service. For example, a customer who’s using your product daily for more than an hour has a higher customer engagement score than someone who’s only using your product once a month."
                   </span>
                  </font>
                 </blockquote>
                 <div style="text-align: left;">
                  <br/>
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <a style="color: #1c79ed;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;font-weight: normal;" target="_blank">
                     Read more
                    </a>
                   </span>
                  </font>
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
          </tbody>
         </table>
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             <table border="0" cellpadding="0" cellspacing="0" class="mcnDividerContent" style="min-width: 100%;border-top: 3px solid #B4C5D1;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
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         </table>
         <table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
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				<tr>
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              <tbody>
               <tr>
                <td class="mcnTextContent" style="padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;" valign="top">
                 <div style="padding-top: 20px; padding-bottom: 20px; font-family:open sans,helvetica neue,helvetica,arial,sans-serif;">
                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     Our top SaaS reads.
                    </span>
                   </strong>
                  </h1>
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
             <!--[if mso]>
				</td>
				<![endif]-->
             <!--[if mso]>
				</tr>
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				<![endif]-->
            </td>
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          <tbody class="mcnButtonBlockOuter">
           <tr>
            <td align="left" class="mcnButtonBlockInner" style="padding-top: 0;padding-right: 18px;padding-bottom: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" valign="top">
             <table border="0" cellpadding="0" cellspacing="0" class="mcnButtonContentContainer" style="border-collapse: separate !important;border-radius: 0px;background-color: #A9EBF1;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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                <td align="center" class="mcnButtonContent" style='font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size: 14px;padding: 10px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;' valign="middle">
                 <a class="mcnButton" style="font-weight: normal;letter-spacing: normal;line-height: 100%;text-align: center;text-decoration: none;color: #000000;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: block;" target="_blank" title="Management">
                  Management
                 </a>
                </td>
               </tr>
              </tbody>
             </table>
            </td>
           </tr>
          </tbody>
         </table>
         <table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
          <tbody class="mcnTextBlockOuter">
           <tr>
            <td class="mcnTextBlockInner" style="padding-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" valign="top">
             <!--[if mso]>
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				<tr>
				<![endif]-->
             <!--[if mso]>
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				<![endif]-->
             <table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="max-width: 100%;min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
              <tbody>
               <tr>
                <td class="mcnTextContent" style="padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;" valign="top">
                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   A Data-Driven Framework for SaaS Packaging and Pricing
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Jonas Rieke, Personio
                    </font>
                   </span>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    You usually set your product's pricing in the initial stages of your business. And then probably never change it. Here is a guide on how you could use your product usage data to think about your product's packaging and pricing.
                   </span>
                  </font>
                 </p>
                </td>
               </tr>
              </tbody>
             </table>
             <!--[if mso]>
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             <!--[if mso]>
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          </tbody>
         </table>
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	<table align="center" border="0" cellspacing="0" cellpadding="0" width="100%">
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				<td align="center" valign="top" ">
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             <table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnBoxedTextContentContainer" style="min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
              <tbody>
               <tr>
                <td style="padding-top: 9px;padding-left: 18px;padding-bottom: 9px;padding-right: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                 <table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
                  <tbody>
                   <tr>
                    <td class="mcnTextContent" style='padding: 18px;color: #202020;font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size: 13px;font-style: italic;font-weight: normal;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;' valign="top">
                     "A value metric is a single measure that correlates strongly with the value that a product creates for its customers. Products with at least one value metric grow 10 to 25% stronger, especially because of higher organic expansion revenue."
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
             <!--[if gte mso 9]>
				</td>
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             <!--[if gte mso 9]>
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                </table>
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            </td>
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          </tbody>
         </table>
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                  Industry
                 </a>
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				<tr>
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				<![endif]-->
             <table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="max-width: 100%;min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
              <tbody>
               <tr>
                <td class="mcnTextContent" style="padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;" valign="top">
                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Better Wiki: Best Practices From Great Companies
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
                   <font color="#999999">
                    Better Wiki Team
                   </font>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    Here is an in-depth directory of best practices from the leading SaaS companies out there. You'll find a curated list of resources such as career ladders, remote work guides, company handbooks, manager readmes, and much more there.
                   </span>
                  </font>
                 </p>
                </td>
               </tr>
              </tbody>
             </table>
             <!--[if mso]>
				</td>
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             <!--[if mso]>
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				<td align="center" valign="top" ">
				<![endif]-->
             <table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnBoxedTextContentContainer" style="min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
              <tbody>
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                <td style="padding-top: 9px;padding-left: 18px;padding-bottom: 9px;padding-right: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                 <table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
                  <tbody>
                   <tr>
                    <td class="mcnTextContent" style='padding: 18px;color: #202020;font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size: 13px;font-style: italic;font-weight: normal;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;' valign="top">
                     "When it comes to adjusting to personalities, I strongly believe that the person in the more senior position is getting paid, partially, to adjust to the personality styles of the people reporting to them."
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
             <!--[if gte mso 9]>
				</td>
				<![endif]-->
             <!--[if gte mso 9]>
                </tr>
                </table>
				<![endif]-->
            </td>
           </tr>
          </tbody>
         </table>
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              <tbody>
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                <td style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                 <span>
                 </span>
                </td>
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              </tbody>
             </table>
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              <tbody>
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                  Growth
                 </a>
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                   Revenue Is the Best North Star Metric
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
                   <font color="#999999">
                    Bobby Pinero, Equals.app
                   </font>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    Bobby argues that revenue should be the best north star metric for most companies out there. There are companies like Facebook, Twitter, or ByteDance who might obsess over user engagement but these companies are fundamentally different from yours.
                   </span>
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                     "Don’t make revenue the enemy. Embrace it. Instead of building arguments internally on why to focus on a metric other than revenue, help drive a clear understanding of how revenue comes to be."
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                     Tweet of the week.
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