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   🚀 SaaS Roundup: Understanding and Benchmarking Your MRR Movements
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   Understanding and being on top of all these MRR movements can sometimes get confusing.
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <strong>
                     SaaS Roundup
                    </strong>
                    <strong>
                     #309
                    </strong>
                   </span>
                  </h1>
                  <br/>
                  <br/>
                  Hi there,
                  <br/>
                  <br/>
                  Your monthly recurring revenue (MRR) moves every day. It’s because of all the underlying dynamics of customers joining, upgrading, canceling, or downgrading.
                  <br/>
                  <br/>
                  Understanding and being on top of all these MRR movements can sometimes get confusing. That's why in
                  <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                   our latest blog post
                  </a>
                  , we unpack and go through the basics of MRR movements.
                  <br/>
                  <br/>
                  We also analyze data from ChartMogul and share key benchmarks.
                  <br/>
                  <br/>
                  Happy reading,
                  <br/>
                  <strong>
                   Sid @ ChartMogul
                  </strong>
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                     Understanding and Benchmarking Your MRR Movements
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                     Sid Jain
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                   How big a driver is expansion MRR for the growth of your SaaS startup? How about reactivation?
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                  <br/>
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                   In our latest blog post, we analyze data from ChartMogul to better understand the dynamics behind MRR movements.
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                  </font>
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                 <blockquote style="border: 0px;padding: 20px;margin: 0px;background: #EBEAEC;font-style: italic;color: black;text-size-adjust: 100%;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    "As businesses grow, one of the key drivers for their growth is expansion revenue. Does your pricing strategy take this into account?"
                   </span>
                  </font>
                 </blockquote>
                 <div style="text-align: left;">
                  <br/>
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <a style="color: #1c79ed;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;font-weight: normal;" target="_blank">
                     Read more
                    </a>
                   </span>
                  </font>
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				<tr>
				<![endif]-->
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				<![endif]-->
             <table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="max-width: 100%;min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
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                <td class="mcnTextContent" style="padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;" valign="top">
                 <div style="padding-top: 20px; padding-bottom: 20px; font-family:open sans,helvetica neue,helvetica,arial,sans-serif;">
                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     Our top SaaS reads.
                    </span>
                   </strong>
                  </h1>
                 </div>
                </td>
               </tr>
              </tbody>
             </table>
             <!--[if mso]>
				</td>
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             <!--[if mso]>
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				<![endif]-->
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                  Management
                 </a>
                </td>
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              </tbody>
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            </td>
           </tr>
          </tbody>
         </table>
         <table border="0" cellpadding="0" cellspacing="0" class="mcnTextBlock" style="min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
          <tbody class="mcnTextBlockOuter">
           <tr>
            <td class="mcnTextBlockInner" style="padding-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" valign="top">
             <!--[if mso]>
				<table align="left" border="0" cellspacing="0" cellpadding="0" width="100%" style="width:100%;">
				<tr>
				<![endif]-->
             <!--[if mso]>
				<td valign="top" width="600" style="width:600px;">
				<![endif]-->
             <table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="max-width: 100%;min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
              <tbody>
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                <td class="mcnTextContent" style="padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;" valign="top">
                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Where’s the Best Headquarters for a SaaS Startup Now?
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Jason Lemkin, SaaStr
                    </font>
                   </span>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    Where is the best place to launch a B2B startup — when almost all of us are now running distributed teams? Jason Lemkin looks at data to answer that question.
                   </span>
                  </font>
                 </p>
                </td>
               </tr>
              </tbody>
             </table>
             <!--[if mso]>
				</td>
				<![endif]-->
             <!--[if mso]>
				</tr>
				</table>
				<![endif]-->
            </td>
           </tr>
          </tbody>
         </table>
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	<table align="center" border="0" cellspacing="0" cellpadding="0" width="100%">
	<![endif]-->
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            <td class="mcnBoxedTextBlockInner" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" valign="top">
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				<td align="center" valign="top" ">
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                <td style="padding-top: 9px;padding-left: 18px;padding-bottom: 9px;padding-right: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                 <table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
                  <tbody>
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                    <td class="mcnTextContent" style='padding: 18px;color: #202020;font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size: 13px;font-style: italic;font-weight: normal;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;' valign="top">
                     "Even with all the changes since March 2020, SF Bay Area still has 2.5x the SaaS density of New York, and 4x London, and 8x Austin. That’s something. At least, for some SaaS startups.  If no longer all of them."
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
             <!--[if gte mso 9]>
				</td>
				<![endif]-->
             <!--[if gte mso 9]>
                </tr>
                </table>
				<![endif]-->
            </td>
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          </tbody>
         </table>
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                  Industry
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				<tr>
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				<![endif]-->
             <table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnTextContentContainer" style="max-width: 100%;min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
              <tbody>
               <tr>
                <td class="mcnTextContent" style="padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;" valign="top">
                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   The Rise of No-Code: Data Report
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
                   <font color="#999999">
                    Zapier
                   </font>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    This report dives into the current state of no-code users. It summarises who are the current adopters, looks at which departments are impacted the most, and discusses some of the key challenges and opportunities for the future.
                   </span>
                  </font>
                 </p>
                </td>
               </tr>
              </tbody>
             </table>
             <!--[if mso]>
				</td>
				<![endif]-->
             <!--[if mso]>
				</tr>
				</table>
				<![endif]-->
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          </tbody>
         </table>
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            <td class="mcnBoxedTextBlockInner" style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" valign="top">
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				<td align="center" valign="top" ">
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             <table align="left" border="0" cellpadding="0" cellspacing="0" class="mcnBoxedTextContentContainer" style="min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
              <tbody>
               <tr>
                <td style="padding-top: 9px;padding-left: 18px;padding-bottom: 9px;padding-right: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                 <table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
                  <tbody>
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                    <td class="mcnTextContent" style='padding: 18px;color: #202020;font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size: 13px;font-style: italic;font-weight: normal;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;' valign="top">
                     "More than one-third of users report that no-code tools have saved them individually 10 to 20 hours worth of work, while 10% of users say that such tools have saved them at least an entire 40-hour workweek."
                    </td>
                   </tr>
                  </tbody>
                 </table>
                </td>
               </tr>
              </tbody>
             </table>
             <!--[if gte mso 9]>
				</td>
				<![endif]-->
             <!--[if gte mso 9]>
                </tr>
                </table>
				<![endif]-->
            </td>
           </tr>
          </tbody>
         </table>
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              <tbody>
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                 <span>
                 </span>
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              </tbody>
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                  Fundraising
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                   State of Current Venture Market
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                    Logan Bartlett, Redpoint Ventures
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                  <br/>
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                    A comprehensive presentation by Redpoint Ventures on the state of the current venture market. Pair this with Logan's
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                     Twitter thread here
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                    .
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