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   🚀 SaaS Roundup: When SaaS Companies Acquire Communities
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   Mind the Product CEO &amp; co-founder, James Mayes speaks with Bianca Wilk in the latest episode of SaaS Open Mic
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <strong>
                     SaaS Roundup
                    </strong>
                    <strong>
                     #315
                    </strong>
                   </span>
                  </h1>
                  <br/>
                  <br/>
                  Hi there,
                  <br/>
                  <br/>
                  Today, we bring you a brand new episode of SaaS Open Mic.
                  <br/>
                  <br/>
                  Bianca Wilk
                  <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                   speaks with James Mayes
                  </a>
                  , the co-founder and CEO of Mind the Product, the world’s largest community of product managers.
                  <br/>
                  <br/>
                  They talk about why Mind the Product decided to exit, why they sold to Pendo, and what’s next for the community.
                  <br/>
                  <br/>
                  Happy listening,
                  <br/>
                  <strong>
                   Sid @ ChartMogul
                  </strong>
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                                      Tweet
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                                      Forward
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                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     New from ChartMogul.
                    </span>
                   </strong>
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                 <h3 style="font-weight: 400;line-height: 28px;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 20px;font-style: normal;letter-spacing: normal;text-align: left;">
                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                    <span style="font-size:21px">
                     When SaaS Companies Acquire Communities with James Mayes of Mind the Product
                    </span>
                   </font>
                  </font>
                  <br/>
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Bianca Wilk
                    </font>
                   </span>
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                 </h3>
                 <div style="text-align: left;">
                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   Mind the Product is the world’s largest community of product managers. It recently announced its acquisition by Pendo.
                   <br/>
                   <br/>
                   In this episode of SaaS Open Mic, Bianca speaks with James Mayes, the co-founder and CEO at Mind the Product.
                   <br/>
                   <br/>
                   They talk about what software companies should consider before acquiring a community. James also shares advice on things that community leaders should contemplate when considering an exit
                  </font>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   .
                  </font>
                  <br/>
                  <font color="#000000" face="open sans, helvetica neue, helvetica, arial, sans-serif">
                  </font>
                 </div>
                 <blockquote style="border: 0px;padding: 20px;margin: 0px;background: #EBEAEC;font-style: italic;color: black;text-size-adjust: 100%;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
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                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    "I think the first thing is to make sure that they’ve really understood what the potential acquirer wishes to do. Are they going to invest in the team? Do they see it as a sales engine? Is it a brand play? Is it a customer education Adventure? What, where specifically, does it fit within the organization? Why? How?
                   </span>
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                    ”
                   </span>
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                 </blockquote>
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                  <br/>
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                    <a style="color: #1c79ed;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;font-weight: normal;" target="_blank">
                     Listen Here
                    </a>
                   </span>
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                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
                   <strong>
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                     Our top SaaS reads.
                    </span>
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                  Industry
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Why NRR is Probably The Wrong Core Metric for Your Customer Success Team
                  </a>
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                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-size:13px">
                   <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif">
                    <font color="#999999">
                     Jason Lemkin, SaaStr
                    </font>
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                  <br/>
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                    In SaaS, most customer success teams are measured on the company's Net Retention Rate (NRR). In this post, Jason questions whether that is the right choice.
                   </span>
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                     "The thing is in SaaS, if your product is pretty good and it has a strong market position, you’ll end up with decent NRR even with a mediocre Customer Success team. It’s true. And as your CS team scales, any individual rep may not be able to influence overall NRR all that much."
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                  Pricing
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Level Up Your Pricing Game
                  </a>
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                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
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                    Spiros Kod, IndieHackers
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                  <br/>
                  <br/>
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                    Here is a quick 101 guide on Pricing. How to price your product? Which models to use? And some bonus tips and tricks to hone your pricing/plans to grow your startup and reduce churn.
                   </span>
                  </font>
                 </p>
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                     "Don't Discount over 20%. Discounts create higher churn. Big discounts get people to convert, but they don't stick around."
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                  Growth
                 </a>
                </td>
               </tr>
              </tbody>
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            </td>
           </tr>
          </tbody>
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                 <h4 class="null" style="display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 18px;font-style: normal;font-weight: bold;line-height: 125%;letter-spacing: normal;text-align: left;">
                  <a style="color: #1c79ed;font-family: open sans,helvetica neue,helvetica,arial,sans-serif;font-weight: 400;text-decoration: none;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" target="_blank">
                   Bootstrapping a SaaS Product to $36k MRR
                  </a>
                 </h4>
                 <p style="padding-bottom: 5px;margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:13px">
                   <font color="#999999">
                    Jon Yongfook, Bannerbear
                   </font>
                  </span>
                  <br/>
                  <br/>
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    In this video, Jon recaps his journey over the last 3 years of growing a SaaS product. From zero revenue to profitability, to now employing a small team — all without any outside capital.
                   </span>
                  </font>
                 </p>
                </td>
               </tr>
              </tbody>
             </table>
             <!--[if mso]>
				</td>
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             <!--[if mso]>
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              <tbody>
               <tr>
                <td style="padding-top: 9px;padding-left: 18px;padding-bottom: 9px;padding-right: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
                 <table border="0" cellspacing="0" class="mcnTextContentContainer" style="min-width: 100% !important;background-color: #EBEAEC;border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" width="100%">
                  <tbody>
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                    <td class="mcnTextContent" style='padding: 18px;color: #202020;font-family: "Open Sans", "Helvetica Neue", Helvetica, Arial, sans-serif;font-size: 13px;font-style: italic;font-weight: normal;text-align: left;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;word-break: break-word;line-height: 150%;' valign="top">
                     "I decided to switch to a very strict cycle of one week of coding and then one week of marketing. A 50:50 split between coding and marketing has worked really well for me."
                    </td>
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                  </tbody>
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                </td>
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                  <h1 class="null" style="font-weight: 400;text-align: center;display: block;margin: 0;padding: 0;color: #202020;font-family: Helvetica;font-size: 26px;font-style: normal;line-height: 125%;letter-spacing: normal;">
                   <strong>
                    <span style="font-family:open sans,helvetica neue,helvetica,arial,sans-serif; font-size:26px">
                     Chart of the week.
                    </span>
                   </strong>
                  </h1>
                 </div>
                </td>
               </tr>
              </tbody>
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				</td>
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             <!--[if mso]>
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                 <p style="margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
                  <font face="open sans, helvetica neue, helvetica, arial, sans-serif">
                   <span style="font-size:14px">
                    Web3 (Crypto/Blockchain) startup deals were the most popular type of funding deals last quarter followed by FinTech &amp; HealthTech.
                   </span>
                  </font>
                 </p>
                </td>
               </tr>
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                 <p style="margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
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                    Chart Credit:
                    <a style="mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline;" target="_blank">
                     AngelList State of U.S. Venture Report
                    </a>
                   </span>
                  </font>
                 </p>
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