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   Here are the best SaaS reads and resources this week ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #459, 28-March-2025
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                    <p style="margin:0;mso-line-height-alt:28px">
                     <strong>
                      We hit a big milestone this week: we now have 10 customers who’ve been with us, paying every month, for over 10 years straight.
                     </strong>
                     🤯❤️
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     And this number’s only going up as more longtime customers hit their 10-year mark. Our very first paying customer signed up in January 2015, and it’s amazing to see those relationships still going strong. The thought that some of these 10 customers may still be with us in 2035? Wild. And incredibly humbling.
                    </p>
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                    <p style="margin:0;mso-line-height-alt:28px">
                     SaaS isn’t just about building great software. It’s about earning trust and delighting customers year after year. We’ll keep pushing to deliver the value and experience our customers deserve. Thank you for being part of this journey! 🚀
                    </p>
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                     Enjoy the best SaaS reads of the week,
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                    </p>
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                    <span style="font-weight:700;">
                     New from ChartMogul
                    </span>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     How to get your first 100 SaaS customers
                    </a>
                    <br/>
                   </span>
                  </h1>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <strong>
                     Sara Archer
                    </strong>
                    , ChartMogul
                   </span>
                  </h3>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     Sara shares her best advice on the mindset and action plan you need to close your first 100 customers, and build unstoppable momentum. If you're a founder running sales, or looking for some inspiration,
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      watch the full video.
                     </a>
                     <br/>
                     <br/>
                     🔥 Here’s what's covered:
                     <br/>
                     <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                     </a>
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                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       00:49
                      </a>
                      Adopting the right mindset
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       02:20
                      </a>
                      Laying the groundwork: ICP and buyer personas
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       05:05
                      </a>
                      Reaching your audience and connect with buyers effectively
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       07:14
                      </a>
                      How to master research and discovery
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       09:18
                      </a>
                      Closing the deal with confidence (even if sales don’t come naturally to you)
                     </li>
                     <li>
                      <a force-new-state="true" style="text-decoration: underline; color: #0775ff;" tabindex="0" target="">
                       13:24
                      </a>
                      <strong>
                      </strong>
                      Set up sales processes designed to grow with you
                     </li>
                    </ul>
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                    <span style="font-weight:700;">
                     This week's best SaaS reads
                    </span>
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                       HIRING
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                     Stop messing up your growth leader hiring
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                   <span style="word-break: break-word; color: #000000;">
                    <strong>
                     Adam Fishman
                    </strong>
                    , The FishmanAF Newsletter
                   </span>
                   <br/>
                  </h3>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Adam explores how to properly hire growth leaders at various startup stages and highlights common pitfalls like poor alignment, wrong expertise, and premature scaling.
                     </span>
                    </p>
                   </div>
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                </tr>
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                              ">
                    <span style="font-weight:700;">
                     When is the right time to hire a growth leader?
                    </span>
                    "People keep F-ing it up. CEOs, founders, investors. All of ‘em.

Hiring a Growth leader is one of the most pivotal steps in a startup’s evolution and if 40-50% of all newly hired executives depart within ~18 months then the failure rate for Growth leaders is even higher."
                   </div>
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                       INDUSTRY
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                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     a16z- and Benchmark-backed 11x has been claiming customers it doesn’t have
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                   <strong>
                    Dominic-Madori Davis and Marina Temkin,
                   </strong>
                   TechCrunch
                   <strong>
                    <br/>
                   </strong>
                  </h3>
                 </td>
                </tr>
               </tbody>
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                    <p style="margin:0;mso-line-height-alt:25.2px">
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                      AI startup 11x faces scrutiny for falsely claiming customers, high churn rates, and underwhelming product performance.
                     </span>
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                              ">
                    <span style="font-weight:700;">
                     A creative way to calculate ARR:
                    </span>
                    "When reporting annual recurring revenue (ARR), the company didn’t differentiate between trial periods and long-term customers, former and current employees said. The company would calculate ARR based on the full year."
                   </div>
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                      <strong>
                       GROWTH
                      </strong>
                     </span>
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                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     <span class="mce-content-body mce-edit-focus" data-position="30-0-18" data-qa="tinyeditor-root-element" id="c46b80ed-90bc-45ea-ab50-9212a01d7c97" style="word-break: break-word; position: relative;">
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                       No time for research? 3 high-speed research methods for growth
                      </span>
                     </span>
                    </a>
                   </span>
                  </h1>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Kate Syuma
                   </strong>
                   , Growthmates
                  </h3>
                 </td>
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              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
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                  <div style="font-family:sans-serif">
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Pressed for time, teams frequently forgo research activities. Kate shares 3 quick methods for actionable insights: account research, user surveys, and real-time behavior analysis.
                      <br/>
                     </span>
                    </p>
                   </div>
                  </div>
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                </tr>
               </tbody>
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                              ">
                    <span style="font-weight:700;">
                     You don’t need to start with interviews:
                    </span>
                    "Start with a survey that helps you collect better qualitative data first. Then, run follow-up interviews only with the most relevant users who’ve already shown intent or shared something meaningful."
                   </div>
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                    <span style="font-weight:700;">
                     Chart of the week
                    </span>
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                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      <strong>
                       <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                        Sam Corcos
                       </a>
                       , co-founder and CEO of Levels, meticulously tracked every 15-minute block of his time over five years.
                      </strong>
                      This amounted to 17,784 hours of detailed data, offering a raw and insightful glimpse into the reality of life as a startup founder.
                     </span>
                    </p>
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                     <img alt="Sam's time allocation" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252Feditor_images%252FSam%2527s%2520time%2520allocation-01JQCGA1ZGGD5AVYBTK9MKRRKB.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NDMxNjc3MDYuNzg1ODY1OH0:1ty9YA:xxY5STXEOwGRhYb7w2ZntF60MbL2XUP7xUnlMdOhwwE" style="display:block;height:auto;border:0;width:100%" title="Sam's time allocation" width="600"/>
                    </a>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      First Round Capital
                     </a>
                    </p>
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