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   πŸ—£οΈ "Technology doesn't matter"
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   Said nobody ever...
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Β β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ Β β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ Β β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ Β β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€Œ
  </div>
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        Hi Sarah,
        <br/>
        <br/>
        Bynder loves technology, after all, we make a fair bit of it ourselves. But we wanted to dive into some of the juiciest technology topics in digital marketing, and what better way than by quizzing some of the brightest minds in the industry? Our
        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         Talking Tech
        </a>
        series does just that!
        <br/>
        <br/>
        To get you warmed up, here's some technology-flavored food for thought:
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        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         <span style="font-weight: 600;">
          Brand management isn't just for huge global brands
         </span>
        </a>
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        <ul align="left" class="glist" style="margin:0; margin-left: 16px; padding:0; list-style-type: disc;" type="disc">
         <li>
          Understanding the importance of brand management, and how to develop it to resonate value with your customers is a crucial part of any digital marketing strategy.
         </li>
         <li>
          Developing a recognizable, credible, and original tone of voice and brand style is key to demonstrating authenticity. But like everything worth paying attention to, it has to be consistent. Keeping every team member, agency creative, and freelancer singing from the same songsheet is absolutely crucial.
         </li>
        </ul>
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        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         <span style="font-weight: 600;">
          Content experiences can be the difference between success and failure in 2023
         </span>
        </a>
       </td>
      </tr>
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    </td>
    <td class="mobside" style="width: 10px;" width="10">
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     <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
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        <ul align="left" class="glist" style="margin:0; margin-left: 16px; padding:0; list-style-type: disc;" type="disc">
         <li>
          Prospective customers are no longer satisfied with 'just' a bit of content here and there; they want consistent, fluid content experiences that are personalized, resonate with their pain points, and inspire loyalty to your brand.
         </li>
         <li>
          Creating powerful content experiences off the bat can be challenging, even for experienced marketers. Equipping teams with the right tools, from data sources through to distribution platforms, is absolutely vital to get content engines firing on all cylinders.
         </li>
        </ul>
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        <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
         <span style="font-weight: 600;">
          Demolish content roadblocks and set the foundation for engaging content
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         <li>
          Content roadblocks aren't a rarity; in fact, they're surprisingly common across all industries and teams. Hitting a roadblock is fine, but overcoming it (or bulldozing straight through it), is a lynchpin in the connection between an exciting brand story and a healthy content lifecycle.
         </li>
         <li>
          Content creation processes aren't a one-size-fits-all concept, and every brand will have particular needs, wants, and 'absolutely-nots.' Deploying the correct, optimized technology, and not just 'throwing something and hoping it sticks,' can be the difference between a brand being at a roadblock or diving into the depths of content bliss.
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        Thought you'd enjoy these,
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              Victoria
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               <img alt="" class="" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.emlcdn.net%252Fcdn%252F1002093%252FQH254100209300%252Fbyndergreylogo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuZW1sYyJ9:1pexd5:pAsPuw2MpEtAT6NJDGIzS8lGJySyc0zu81hUyAAiuu0" style="display:block;height:auto" width="91"/>
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              <a style="color: #00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
               <span style="font-weight: 600;">
                Victoria Morgan
               </span>
              </a>
              <br/>
              Field Marketing Specialist, UK
              <br/>
              27/31 Clerkenwell Close, 5th Floor, Unit 512, London EC1R 0AT
              <br/>
              +44 (0) 207 0432 555
              <br/>
              <br/>
              <span style="font-weight: 600;">
               Unite. Create. Thrive.
               <br/>
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