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    <img class="logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fcarbon-media.accelerator.net%252F00000000001%252FfAhPXMcC71xf5HLAsy0g26%253B330x63.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYXJib24tbWVkaSJ9:1pXR2M:yuaLKDsEznMY2NeDQHSkACWy2K_kLfkcYYDmer_sLCo" style="max-width:165px;margin-top:30px;"/>
   </div>
   <h1 style="max-width:400px;margin:auto;">
    How to write case studies people actually read
   </h1>
   <div class="block">
    <p>
     In Carbonmade, we call them projects. They're the stories you tell and visuals you share for the client, campaign or artwork you worked on. And they're important!
    </p>
    <p>
     Sadly, most people spend way too much time writing case studies that nobody actually reads. Here's how to write better case studies in less time.
    </p>
   </div>
   <div class="block">
    <h2>
     1. Focus on the success story
    </h2>
   </div>
   <div class="block">
   </div>
   <div class="block">
    <p>
     Think less about hitting all the right points, and more about what you want us to take away from reading this. Why was this project a success? What made it a valuable experience to you?
    </p>
   </div>
   <div class="block">
    <h2>
     2. Start with just one short paragraph
    </h2>
   </div>
   <div class="block">
   </div>
   <div class="block">
    <p>
     If you were submitting this project for an award and only had 300 characters of space, what would you say? This constraint not only helps you start, but forces you to edit and crystallize your message.
    </p>
   </div>
   <div class="block">
    <h2>
     3. Think less about process, and more about your strengths &amp; interests
    </h2>
   </div>
   <div class="block">
   </div>
   <div class="block">
    <p>
     Instead of forcing us to trudge through every step of your process, focus on the parts that were important and relevant to you. That’s all we want to know reading it, anyway.
    </p>
   </div>
   <div class="block">
    <h2>
     4. Choose the best possible images
    </h2>
   </div>
   <div class="block">
   </div>
   <div class="block">
    <p>
     When we scan your portfolio, we’re jumping straight to your images. And if we don't like them, we won't read at all (it hurts, but it's the truth!). So make your visuals incredible, to the best of your ability.
    </p>
    <p>
     ✨
    </p>
    <p>
     My final piece of advice: Don't wait to launch until every case study is perfect. Launch with 1-2 projects and keep improving them and adding more from there. Ready to get your work out there?
    </p>
   </div>
   <div class="block">
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   <div class="centered block">
    <a class="cta" style="color:#fff">
     FINISH YOUR PORTFOLIO
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     </td>
     <td style="width:100%;font-family: 'Avenir Next', 'Arial';">
      <p style="margin:0;">
       Let's do this!
      </p>
      <p style="margin:0;">
       ✨Zoe from Carbonmade✨
      </p>
     </td>
    </tr>
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