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Delivra - The Inbox Newsletter subscriber
Subscribed 1 year, 7 months ago
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Yes — let's talk about them. Forms are the unsung hero of personalization, first-party data, and better email marketing.
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<td colspan="1" height="1" rowspan="1" style="width:20%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTAyOTIxNn0:1to63u:LqX8wiMhg9ahhJLXcdW--yGcVsaP0r6uzVaEj04FD8Q" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
</td>
<td colspan="3" rowspan="1" style="vertical-align:middle;text-align:center;width:60%;line-height:1.2;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<img alt="" class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Fthe-inbox-logo-dark3x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTAzMTExNH0:1to63u:kLQaR9QbAZUhclrX-FPtu2oE6h-ONKTE3A5Qj49rtO8" style="padding:0;max-height:63px;width:360px;vertical-align:middle;" width="360"/>
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
<span style="color:#FFFFFF">
<br/>
</span>
<span style="color:#FFFFFF">
<span style="color:#16233E">
</span>
</span>
</h3>
<div style="text-align: center; list-style-position: inside">
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
The definitive marketing email.
<br class="k-br"/>
</h3>
<br/>
<span style="font-size:16px;font-family:DM Sans,sans-serif">
March 13, 2024
</span>
</div>
<span style="color:#FFFFFF;font-size:20px;font-variant-ligatures:common-ligatures;background-color:#6699FF">
</span>
</td>
<td colspan="1" height="1" rowspan="1" style="width:20%;height:1px;vertical-align:top;text-align:left;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fspacer.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTAzMjk0NX0:1to63u:u_5kbPMRp7mCsOrIg850ydteO7Rht9N7nIgna69s7hM" style="mso-hide:all;display: none;width:0px;height:0px;border:0;"/>
</td>
</tr>
</tbody>
</table>
<!--[if gte mso 9]></td></tr></table></div></div></v:textbox></v:rect><![endif]-->
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:middle;padding:48px 24px 12px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fmeme-img2x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTAzNDQ0Mn0:1to63u:xHOlceuNpOCMluEsDiZKQBcuY_henl9N2EDS2hSOX3I" style="width:552px;max-height:520px;vertical-align:middle;" width="552"/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;width:100%;line-height:1.5;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
</div>
What do you do when a brand misses the mark on personalization?
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
42% of consumers in a recent study said they immediately unsubscribe
</a>
if they receive an incorrect message.
<br/>
<br/>
Yikes.
<br/>
<br/>
That leaves us, email marketers,
with only one option: double down on data. Because the better data we have, the better we're able to personalize messages with highly-relevant content that builds a relationship over time.
<br/>
<br/>
Data can come from your integrations and IT team (
<em>
please, please help us!
</em>
) or...you could simply ask your subscribers to tell you.
<br/>
<br/>
That's right, this edition is all about the humble, absolutely critical web form.
<br/>
<br/>
<strong>
— The Inbox team
</strong>
<div style="text-align: left">
<em style="font-size: 14px">
</em>
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:48px 40px 12px;line-height:1.5;font-family:DM Sans,sans-serif;font-weight:bold;color:#16233E;width:100%;background-color:#FFF4CE;font-size:16px;mso-line-height-rule:exactly">
<span style="font-size: 14px">
SKIP THE SCROLL
</span>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 24px 48px;background-color:#FFF4CE;width:100%;color:#0270DE;font-weight:normal;line-height:1.5;font-family:DM Sans,sans-serif;font-size:16px;mso-line-height-rule:exactly">
<ul>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
Email forms are first-party data powerhouses
</a>
</li>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
Embedding interactive forms in email: why you should think twice
</a>
</li>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
How to boost your engagement with web forms
</a>
</li>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
Is Gmail shutting down?
</a>
</li>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
How to spot a bad apple (a brand that’s sold your email)
</a>
</li>
<li>
<a style="color:#0270DE;text-decoration:underline;" target="_self">
You’re on top form ol' chap
</a>
</li>
</ul>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="EmailFormsAreFirstPartyData" name="EmailFormsAreFirstPartyData" style="color:#0270DE;" title="EmailFormsAreFirstPartyData">
</a>
FEATURED
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
Email forms are first-party data powerhouses
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
As privacy regulations continue to shift for digital marketers, the importance of (good) first-party data has never been so critical.
<br/>
<br/>
<div style="margin-left: 30px">
<strong>
First-party data (n.)
</strong>
: the data you collect directly from your customers and audiences via channels you own (transactions,
website visits, web forms, etc.)
<br/>
<br/>
</div>
With first-party data, your customers are giving you express permission to know more about them. That consent is incredibly powerful because that information is what your customer
<em>
wants
</em>
you to know about them. Use that data effectively and to your customers’ benefit. Take care to tailor product recommendations, offers, and email content.
<br/>
<br/>
Use web forms to strategically gather first-party data from your customers, but keep two things in mind:
<br/>
<ul>
<li>
<strong>
Tailor questions
to your audience
</strong>
<br/>
First-party data is most effective when it’s specific. It’s unlikely that one set of questions will be relevant to your entire audience. To maximize how much quality data you gather and how many people engage your question list shouldn’t be one-size-fits-all, but deployed across segments.
<br/>
<br class="k-br"/>
</li>
<li>
<strong>
Only ask for new information
</strong>
<br/>
Avoid repeating form fields like requesting multiple email addresses or asking questions that are too closely related. And, if you can help it,
avoid asking questions for information you already have, like a contact’s phone number, age range, or email preferences.
</li>
</ul>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<div style="text-align: center">
For all your questions about establishing a first-party data strategy, check out this article from Litmus,
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Email: The Perfect Place for Building First-Party Data
</a>
.
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;border-style:none;background-repeat:no-repeat;background-size:auto;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="EmbeddingInteractiveFormsInEmail" name="EmbeddingInteractiveFormsInEmail" style="color:#0270DE;" title="EmbeddingInteractiveFormsInEmail">
</a>
MARKETER’S PLAYBOOK 📚
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
Embedding interactive forms in email: why you should think twice
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
Yes, you can embed a web form directly inside your email body instead of just linking to a landing page. Logically, that would make it easier for subscribers to fill out your form, so why isn’t everyone doing it?
<br/>
<br/>
<strong>
#1 - Email clients are inconsistent
</strong>
<br/>
Formatting and functionality will vary
between email clients. Even the big guys like Gmail IOS or the Apple Mail app don’t support embedded forms. That means you’d be taking a gamble sending out an embedded form unless you’re confident all your subscribers are desktop users.
<br/>
<br/>
<strong>
#2 - You’ll risk a security warning
</strong>
<br/>
Even if your message gets to your recipient and your embedded form functions as it should, when they hit “Submit” some email clients will display a pop-up security warning. Doesn’t inspire confidence, does it?
<br/>
<br/>
The safest and most
reliable solution is linking to a web form on a landing page rather than embedding it.
<br/>
<br/>
Accounting for all the potential pitfalls of email clients, more of your subscribers will be able to see it and use it—meaning overall participation will increase.
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
If you’re determined, check out this article from Litmus to see a REALLY good chart on
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
which mail clients
<em>
do
</em>
support embedded forms
</a>
(scroll down
a few times) and how to make one.
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="HowToBoostEngagementWithWebForms" name="HowToBoostEngagementWithWebForms" style="color:#0270DE;" title="HowToBoostEngagementWithWebForms">
</a>
MARKETER’S PLAYBOOK 📚
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
How to boost your engagement with web forms
<br/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;padding:12px 40px;mso-line-height-rule:exactly">
If you’re linking to a web form from your email, the first step is to compel your subscribers to click a link. That requires two things: a clear CTA and a reason to care (
<em>
what’s in it for me?).
</em>
<br/>
<br/>
Make your CTA bold either as a visual button or as bolded text in a plain-text email. First-person CTA text
tends to result in a higher CTR. More importantly, give your audience a reason to fill out a form. Maybe it’ll be educational or entertaining, or maybe you’re offering a sweet incentive.
<br/>
<br/>
Ok, so you’ve secured a click. How do you make your web form as successful as possible?
<br/>
<ul>
<li>
<strong>
Keep it simple
</strong>
<br/>
You probably don’t want to fill in a form with 20 fields just to get access to an ebook. Make sure the payoff (your incentive or offer) outweighs the effort required to submit a form.
<br/>
<br class="k-br"/>
</li>
<li>
<strong>
Check your systems
</strong>
<br/>
Where is all your form data going? You want an automation that sends form submissions to your email service provider. You’ll have organized data on which contacts engaged, who filled out the form, and what their responses were—all in one place.
<br/>
<br class="k-br"/>
</li>
<li>
<strong>
What happens next?
</strong>
<br/>
Be clear about what happens after submission. If a subscriber has signed up for a demo, will they receive a link to schedule it? Will someone call them? Eliminate the
ambiguity!
<br/>
</li>
</ul>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
Read Mailmodo’s full blog post to
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
get all the insider tips on maximizing your email forms
</a>
for more data efficiency, more conversions, and better product development.
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="IsGmailShuttingDown" name="IsGmailShuttingDown" style="color:#0270DE;" title="IsGmailShuttingDown">
</a>
THE PULSE 🗞
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
Is Gmail shutting down?
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:12px 24px;background-color:#FFF4CE;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fgmail-shutting-down-img2x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTAzNjA5N30:1to63u:CeZM8gLVYdqD0B_APUT3UkREoBd7a2OMuGO29DHs2bA" style="width:552px;max-height:581px;vertical-align:middle;" width="552"/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FFF4CE;mso-line-height-rule:exactly">
A fake email screenshot posted to X (Twitter) revealed plans that Google was going to sunset Gmail in 2024. That single tweet rocked the internet and sent some of us spiraling (shout out to the email marketers who went panic mode).
<br/>
<br/>
Google quickly stepped in and assured us that its 2 billion users weren’t
going anywhere. All shockwaves aside, it was a great reminder for the world that we are all
<em>
so very
</em>
dependent on our emails. Get the
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
full Gmail hoax breakdown
</a>
from
Forbes.
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="HowToSpotABadApple" name="HowToSpotABadApple" style="color:#0270DE;" title="HowToSpotABadApple">
</a>
PROTECT YOUR INBOX (AND YOUR SANITY) 🧠
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
How to spot a bad apple (a brand that’s sold your email)
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;padding:12px 40px;mso-line-height-rule:exactly">
Have you ever handed over your email to a brand and noticed an uptick in spam? As email marketers, we love using forms to collect leads but as consumers, it’s a real pain in the a** when we can’t trust a company to handle our data securely.
<br/>
<br/>
Today’s tip is for you as an email receiver, not so much an email
sender. Here’s how you can find out which brand dropped the ball on privacy:
<br/>
<br/>
<strong>
#1 - Add a prefix to your address
</strong>
<br/>
Gmail allows you to add more text to your email using the + sign. email@gmail.com → email+test@gmail.com. Gmail ignores the plus sign and any text after it. Each time you hand out your email, change the ‘+’ text to something unique like email+brandname@gmail.com.
<br/>
<br/>
When unwanted emails start showing up, check the “Send to” field—whatever address was used will lead you right back to the brand that
gave you away.
<br/>
<br/>
<strong>
#2 - Dodge the problem
</strong>
<br/>
If all else fails (or you don’t have the energy to enter a unique email every time), create a secondary email address you only use for sign-ups, downloads, and purchases. Sure you might get spam, but at least it’s not in your main account.
<br/>
<br/>
<strong>
#3 - Use InboxFlows
</strong>
<br/>
Create a free
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
InboxFlows
</a>
account and generate a new email address (or multiple!). You can sign up for as many email lists as you want, and they’ll never clutter your personal inbox. Use InboxFlows in tandem with tip no. 1 if you don’t want to keep track of all your addresses and check
multiple accounts.
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#E2E8F6;mso-line-height-rule:exactly">
<div style="text-align: center; list-style-position: inside">
Find more ways to protect your inbox from unwanted senders—and what to do once you catch a brand that’s sold your email—in this
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
blog post from Make Use Of
</a>
.
</div>
</td>
</tr>
<tr style="padding-top:48px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;padding:48px 40px 12px;font-family:DM Sans,sans-serif;font-size:14px;color:#16233E;font-weight:bold;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="YoureOnTopForm" name="YoureOnTopForm" style="color:#0270DE;" title="YoureOnTopForm">
</a>
KUDOS TO YOU 👏
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;line-height:1.5;font-family:DM Sans,sans-serif;font-size:32px;color:#16233E;font-weight:bold;padding:12px 40px;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
You’re in top
<em>
form
</em>
old chap
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:12px 24px;background-color:#FEFEFE;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Femail-form-img2x.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTAzNzY5Nn0:1to63u:g1YzOC1t8xWn47wbibiwP2l6XFJxRlzDW8LhE_MRoXs" style="width:552px;max-height:667px;vertical-align:middle;" width="552"/>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<td class="td100" colspan="6" style="text-align:left;vertical-align:top;padding:12px 40px 48px;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;line-height:1.5;width:100%;background-color:#FEFEFE;mso-line-height-rule:exactly">
Ok yes, you got us, this isn’t a traditional form…but hear us out. If you can’t shake the idea of being able to embed a form in your email, we’d like to present you with the next best thing.
<br/>
<br/>
This is a smart take on an interactive quiz using simple skills every email marketer can master—three CTA
buttons, directing subscribers to three different pages. With each click, you’ll gather information from each subscriber on their preferences, just like you would with a form.
<br/>
<br/>
You’ll capture that information on the spot, so it delivers the instant validation of an embedded form, but you won’t have to risk all the downsides of embedding a form in your emails.
<br/>
<br/>
(Scroll down to see how we’re doing the same).
</td>
</tr>
<tr style="padding-top:40px;padding-bottom:12px">
<!--[if !mso]><!-- -->
<td class="td100 mobilehide desktophide" colspan="6" style="text-align:center;vertical-align:top;padding:40px 24px 12px;background-color:#FEFEFE;width:100%;font-family:DM Sans,sans-serif;font-size:32px;font-weight:bold;line-height:1.5;color:#16233E;display:none;mso-hide:all;mso-line-height-rule:exactly">
<a class="dEditorAnchor" id="SurveyAndGiveaway" name="SurveyAndGiveaway" style="color:#0270DE;" title="SurveyAndGiveaway">
</a>
How did you pick your email platform?
</td>
<!--<![endif]-->
</tr>
<tr style="padding-top:24px;padding-bottom:12px">
<!--[if !mso]><!-- -->
<td class="td100 mobilehide desktophide" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 12px;width:100%;background-color:#FEFEFE;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
<img class="img100" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fgiveaway-img.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTAzOTM5Nn0:1to63u:r0PFni5QJlfRtfvMJHs2IlIhNU6uOYCw42fXNhwLuAQ" style="width:552px;max-height:447px;vertical-align:middle;" width="552"/>
</td>
<!--<![endif]-->
</tr>
<tr style="padding-top:24px;padding-bottom:12px">
<!--[if !mso]><!-- -->
<td class="td100 mobilehide desktophide" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 12px 20px;width:100%;line-height:1.5;background-color:#FEFEFE;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<div style="text-align: left">
</div>
Share your experience to help other marketers and get a chance to
<strong>
win a $75 Amazon gift card
</strong>
. (It takes less than 10 minutes to answer our survey!)
<br/>
<br/>
Your responses will help the Delivra team develop a template that will help marketers streamline the vetting process and ultimately make a better buying decision.
<br/>
<em>
<span style="color:#16233E">
</span>
</em>
</td>
<!--<![endif]-->
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<!--[if !mso]><!-- -->
<td class="td100 mobilehide desktophide" colspan="6" style="text-align:center;vertical-align:top;padding:12px 20px 48px;width:100%;line-height:1.5;background-color:#FEFEFE;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E;mso-line-height-rule:exactly">
<div style="text-align: left">
</div>
<strong>
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
</a>
<div style="text-align: center; list-style-position: inside">
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
<strong style="color:#16233E">
</strong>
</a>
<a style="color:#0270DE;text-decoration:underline;" target="_blank">
Enter to win a $75 gift card ›
</a>
<strong style="color:#16233E">
</strong>
</div>
</strong>
<em>
<span style="color:#16233E">
</span>
</em>
</td>
<!--<![endif]-->
</tr>
<tr style="padding-top:40px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 20px 12px;background-color:#FFF4CE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
Did a friend forward you this email?
</h3>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:40px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;font-weight:bold;padding:12px 20px 40px;background-color:#FFF4CE;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" style="margin: 0px auto;" width="auto">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table align="center" border="0" cellpadding="0" cellspacing="0" style="border:none; border-spacing: 0; border-collapse: collapse; mso-table-lspace:0; mso-table-rspace:0; mso-margin-top-alt:0px; mso-margin-bottom-alt:0px;
mso-padding-alt: 0px 0px 0px 0px;" width="100%">
<tbody>
<tr>
<td height="auto" style="vertical-align:middle;text-align:center;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
<a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF;
text-decoration: none; border: 1px solid #597BC5; display: block; " target="_blank">
</a>
<table bgcolor="#597BC5" cellpadding="0" cellspacing="0" class="newButton" height="auto" style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; padding-right:16px;mso-padding-right-alt: 16px;padding-left:16px;mso-padding-left-alt: 16px;padding-top:12px;mso-padding-top-alt: 12px;padding-bottom:12px;mso-padding-bottom-alt: 12px; " width="100%">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;vertical-align:middle;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E" valign="middle">
<table bgcolor="#597BC5" cellpadding="0" cellspacing="0" style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; " width="100%">
<tbody>
<tr>
<td align="center" bgcolor="#597BC5" style="text-align:center;-webkit-border-radius:8px;-moz-border-radius:8px;border-radius:8px;font-weight:bold;font-family:DM
Sans,sans-serif;font-size:16px;color:#16233E">
<a style="-webkit-border-radius: 8px; -moz-border-radius: 8px; border-radius: 8px; color: #FFFFFF; text-decoration: none; border: 1px solid #597BC5; display: block; " target="_blank">
Click to subscribe
›
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:40px;padding-bottom:12px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:top;padding:40px 20px 12px;background-color:#FEFEFE;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<h3 style="mso-line-height-rule:exactly;Margin:0;font-family:'DM Sans',sans-serif;color:#16233E;font-size:20px;">
Give us some feedback
</h3>
<br/>
Did you like this edition of The Inbox?
</td>
</tr>
<tr>
<td class="snippet td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:24px;padding-bottom:48px">
<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;padding:24px 24px 48px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="33%"/>
<col width="33%"/>
<col width="33%"/>
</colgroup>
<tbody>
<tr style="padding-top:4px;padding-bottom:4px">
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="super-useful" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="super-useful" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fsuper-useful.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTA0MDg3NH0:1to63u:SINyMmUBhfnbRdgA5UVULxs0zTopi6LqKiG-PRh3xjA" style="width:190px;max-height:112px;vertical-align:middle;border:0;" width="190"/>
</a>
</td>
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="not-relevant" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="not-relevant" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fnot-relevant.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTA0MzgxNH0:1to63u:q83gfE_8OkpwiMi_VxkoW-98TNufvFyah3r1VwgYORQ" style="width:190px;max-height:112px;vertical-align:middle;border:0;" width="190"/>
</a>
</td>
<td colspan="1" style="width:33%;text-align:center;vertical-align:top;padding:4px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="barely-made-it" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="barely-made-it" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fbarely-made.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTA0NTMwN30:1to63u:CLsJdpIpyS4ElYZxPKGcxt1ndgsPPpE5jEIm77Aqt9w" style="width:190px;max-height:112px;vertical-align:middle;border:0;" width="190"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:48px">
<!--[if !mso]><!-- -->
<td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;padding:12px 48px 48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
<colgroup>
<col width="100%"/>
</colgroup>
<tbody>
<tr style="padding-top:8px;padding-bottom:8px">
<td class="td100" colspan="1" style="vertical-align:top;text-align:center;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="super-useful-mobile" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="super-useful-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fsuper-useful-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTA0NjczNX0:1to63u:5XQkCPkiAzwqODMSiWv8ab8OHX4ZKWlAZun8wcn_N6w" style="width:488px;max-height:138px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
<tr style="padding-top:8px;padding-bottom:8px">
<td class="td100" colspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="not-relevant-mobile" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="not-relevant-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fnot-relevant-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTA0ODE1M30:1to63u:_sQTeyFeN6Uo4AXfNoGCg8dmNHsbaWpRyjrXg1a5njw" style="width:488px;max-height:138px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
<tr style="padding-top:8px;padding-bottom:8px">
<td class="td100" colspan="1" style="vertical-align:top;text-align:left;padding:8px;width:100%;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a prettyname="barely-made-it-mobile" style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-prettyname="barely-made-it-mobile" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252Fbarely-made-mobile.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTA0OTU3fQ:1to63u:xTogiUJjikFM_bFE0D3Y8sqwmMN9e_FhhoXTVAmGnZ0" style="width:488px;max-height:138px;vertical-align:middle;border:0;" width="488"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
<!--<![endif]-->
</tr>
<tr style="padding-top:40px;padding-bottom:24px">
<td class="td100" colspan="6" style="text-align:center;vertical-align:middle;padding:40px 48px 24px;width:100%;background-color:#597BC5;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<strong>
<span style="color:#FFFFFF">
The Inbox is powered by
</span>
</strong>
</td>
</tr>
<tr>
<td class="snippet td100 mobilehide" colspan="6" style="width:100%;text-align:left;vertical-align:top;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-bottom:48px">
<td class="td100 mobilehide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;">
<colgroup>
<col width="50%"/>
<col width="50%"/>
</colgroup>
<tbody>
<tr>
<td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:50%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FDelivra_Logos%252Fdelivra-lockups%2528transparent%2529-inverted-1200x472.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTA1MTIzNn0:1to63u:1dZUpYq8GtKenpdlYjWabQ0wJi1eIH4qrfNmrP5KdKQ" style="width:284px;max-height:112px;vertical-align:middle;border:0;" width="284"/>
</a>
</td>
<td colspan="1" rowspan="1" style="vertical-align:middle;text-align:center;width:50%;padding-right:8px;padding-left:8px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finboxflows-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTA1MjY5OH0:1to63u:BiW8872U646U4sL8vqYG1grU_6ZXvaEeiP06sRqE0AE" style="width:284px;max-height:57px;vertical-align:middle;border:0;" width="284"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr style="padding-bottom:48px">
<!--[if !mso]><!-- -->
<td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;background-color:#597BC5;padding-right:48px;padding-left:48px;padding-bottom:48px;width:100%;display:none;mso-hide:all;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group desktophide" style="border-collapse:collapse;width:100%;table-layout:fixed;display:none;mso-hide:all;">
<colgroup>
<col width="100%"/>
</colgroup>
<tbody>
<tr style="padding-top:12px">
<td class="td100" colspan="1" style="vertical-align:middle;text-align:center;width:100%;background-repeat:no-repeat;padding-right:48px;padding-left:48px;padding-top:12px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252F629c81933ba058ca1a2fe61483cbd148.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTA1NDI1N30:1to63u:G0dYFbu0ekxeiRZ5Dc2yAEhNq_Ov2iVk-UZTf4GHReE" style="width:408px;max-height:122px;vertical-align:middle;border:0;" width="408"/>
</a>
</td>
</tr>
<tr style="padding-top:12px;padding-bottom:12px">
<td class="td100" colspan="1" style="vertical-align:top;text-align:left;background-repeat:no-repeat;width:100%;padding:12px 48px;font-size:1px;font-family:DM Sans,sans-serif;color:#16233E">
<a style="color:#0270DE;" target="_blank">
<img class="img100" data-linktype="Normal" data-target="_blank" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.delivra.com%252Fdvmktg2022%252FThe_Inbox%252Finboxflows-logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmRlbCIsInRpbWUiOjE3NDA3NzEwMTguNTA1NjIxN30:1to63u:KBrIHIAm_8_PbdyCdAP6Ft8b1FiaUTKA_U_D8pXwzqU" style="width:408px;max-height:82px;vertical-align:middle;border:0;" width="408"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
<!--<![endif]-->
</tr>
<tr>
<td class="snippet mobilehide td100" colspan="6" style="text-align:center;vertical-align:middle;width:100%;font-family:DM Sans,sans-serif;font-size:16px;color:#16233E">
<table border="0" cellpadding="0" cellspacing="0" class="email-cell-group" style="border-collapse:collapse;width:100%;table-layout:fixed;" width="100%">
<tbody>
<tr style="padding-top:48px;padding-bottom:16px">
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<tr style="padding-top:40px;padding-bottom:10px">
<!--[if !mso]><!-- -->
<td class="td100 desktophide" colspan="6" style="text-align:left;vertical-align:top;padding:40px 48px 10px;width:100%;font-size:1px;display:none;mso-hide:all;font-family:DM Sans,sans-serif;color:#16233E">
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1 year ago - marketing@delivra.com
Web forms working for you? 👩🏻💻🧑💻👨🏾💻
Yes — let's talk about them. Forms are the unsung hero of personalization, first-party data, and ...