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           <td class="zephyr-syntax" colspan="2" style="color: transparent; display: none; font-size: 0px; line-height: 100%; padding: 0px;">
            PLUS: The battle of TV remotes.
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                  January 20, 2021
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                  <img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fth.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Cdv:2njVgItE8OjKxd1rnFbbCGIZRUujypgOulikjTPgr6A" style="width: 250px;" width="250"/>
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   #InaugurationDay #StaySafeOutThere
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               The Big Idea
              </td>
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="Boston Dynamics" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fboston_dynamics_dancing.GIF/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Cdv:2njVgItE8OjKxd1rnFbbCGIZRUujypgOulikjTPgr6A" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 4px 5px 10px;">
                Not even a little bit unsettling (Source: Boston Dynamic)
               </p>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 3px 0px;">
                The pandemic is ushering in a new wave of office and warehouse robots. Will the trend continue?
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s an internet tradition.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The robotics company Boston Dynamics releases a video of its latest robot doing some advanced human-looking stuff and Twitter loses its mind.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last month, the firm caught the viral wave with its robots getting their
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  dance on
                 </u>
                </a>
                . While the video was no doubt impressive, the practical applications -- unless we’ve completely lost the plot here -- weren’t readily apparent.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you’re looking for practical examples of robots at work, a recent report from
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  <em>
                   The Economist
                  </em>
                 </u>
                </a>
                says the pandemic has ushered in a new wave of automation that’s here to stay.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The installed base of factory robots is growing…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … forecast to reach 3.2m units by the end of this year, double the count from 2015 -- per research firm Robo Global. Within 5 years, the total spend on industrial robots could hit $73B, up 60% from today.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And COVID-19 is only accelerating the trend.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Despite the long-term cost savings from automation, corporate managers have to manage investor expectations when it comes to huge upfront cash outlays.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The pandemic -- which is forcing all industries to re-imagine work -- provides cover for big robotics investments.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What type of robots we talkin’ bout here?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <em>
                 The Economist
                </em>
                , there are a few categories:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Retail delivery
                 </strong>
                 : UK-based Ocado is an online-only grocer that operates automated warehouses for grocery deliveries and has rolled out its tech to Kroger in the US
                 <br/>
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Remote location monitoring
                 </strong>
                 : US-based Emerson and Swiss-Swedish ABB combine AI, cameras, and sensors to help users remotely monitor chemical factories, paper mills, marine vessels, and more
                 <br/>
                 <br/>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Paperwork
                 </strong>
                 : Romania’s UiPath automates business processes (and just filed for a $20B IPO) while America’s Workato has raised $100m+
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 It's not all doom and gloom for labor, though
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We’ve also seen increased demand for “collaborative robots” (AKA “cobots”) -- from firms such as GreyOrange and Amazon-owned Kiva -- which are designed to work with people.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Cobots are in particularly high demand for ecommerce warehouses, which are obviously booming.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We have no idea when the next viral Boston Dynamics vid will drop, but we hope that its next robot is 1% as useful as these army of cobots:
               </p>
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                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fcobot_jokes.GIF/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Cdv:2njVgItE8OjKxd1rnFbbCGIZRUujypgOulikjTPgr6A" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                But can these cobots deliver jokes? (Source: YouTube/YourStory)
               </p>
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                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
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               Snippets
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Cruise: powered by Microsoft.
                 </strong>
                 Autonomous vehicle service Cruise
                 <a style="color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   raised
                  </u>
                 </a>
                 $2B at a $30B valuation -- on a combined 0 total customers -- with Microsoft as a key investor and Cruise agreeing to use Azure for cloud computing services.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Bumble
                 </strong>
                 -- the dating app founded by Whitney Wolfe Herd (co-founder of Tinder) -- could be worth $10B, more than 3x its last private round, per
                 <a style="color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   <em>
                    Reuters
                   </em>
                  </u>
                 </a>
                 . In comparison, Match Group (owner of OkCupid, Hinge, Tinder etc.) is up ~2x in the past year.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Parler comeback story:
                 </strong>
                 The blacklisted app
                 <a style="color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   appears
                  </u>
                 </a>
                 to have found refuge with DDos-Guard (the Russian equivalent of Cloudflare), known for hosting 8kun and sites for the Russian government.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Tesla’s Model Y hits Chinese streets
                 </strong>
                 with the first
                 <a style="color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   deliveries
                  </u>
                 </a>
                 of the car there starting this week. Tesla produces the car in a $2B Shanghai factory to lower shipping costs and avoid import taxes and delays.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Netflix CRUSHES:
                 </strong>
                 After adding a record 36.6m subs in 2020 (it has 200m+ total), the streamer says it won’t need to raise any more debt and will be break-even next year, per
                 <em>
                  Bloomberg
                 </em>
                 ’s
                 <a style="color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   Lucas Shaw
                  </u>
                 </a>
                 . $NFLX was up 12%+ after hours.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Goodsend
                 </strong>
                 -- a social
                 <a style="color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   app
                  </u>
                 </a>
                 for direct giving -- is rolling out an interesting program: paying
                 <a style="color: #d62829; text-decoration: none;">
                  <u style="color: #d62829; text-decoration: none; underline: none;">
                   expenses
                  </u>
                 </a>
                 (e.g., gas, phone bills) for underprivileged jobseekers...so they can go and find jobs.
                </li>
               </ul>
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               Bottoms Up
              </td>
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              <td style="padding: 0 0 6px;">
               <img alt="Athletic Brewing" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fathletic_brewing.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Cdv:2njVgItE8OjKxd1rnFbbCGIZRUujypgOulikjTPgr6A" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
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               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                You can safely drink Athletic Brewing while kayaking (Source: Athletic Brewing)
               </p>
              </td>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                A former hedge fund trader founded America’s leading nonalcoholic craft beer
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s Dry January… which means somewhere, someone you know is prob having a sip of Athletic Brewing.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Founded in 2017 by Bill Shufelt -- a former hedge fund trader -- Athletic Brewing is one of America’s fastest-growing nonalcoholic (NA) brands,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  <em>
                   Bloomberg
                  </em>
                 </u>
                </a>
                reports.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As quarantine life pushed many to prioritize health at home, the company saw sales grow more than 5x in 2020 to ~$15m.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The entire nonalcoholic beverage industry is $187m
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Within that, Athletic Brewing dominates the craft NA beer segment with a 61% share offering low-cal favorites like Run Wild IPA (70 cals) and gluten-free Upside Dawn Golden Ale (50 cals).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Don’t let the names fool you -- this is not hipster fare.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Shufelt’s trading career was a “performance-based lifestyle” that required him to stay sharp, while investors include A+ athletes like NFL players J.J. Watt and Justin Tuck.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The trend has a number of tailwinds...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … as covered by our Steph Smith in a...err...Trends
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  article
                 </u>
                </a>
                (un-paywalled for 1 week):
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Healthier (low-cal) lifestyle
                 </strong>
                 : 40% of global consumers want to reduce alcohol consumption
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  No restrictions on NA beverages:
                 </strong>
                 Sellers can go D2C or in types of venues (restaurants, gyms) with no red tape
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  A cheaper drink:
                 </strong>
                 No alcohol taxes
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Major alcohol brands (e.g., AB InBev’s Leffe 0.0 or Carlsberg’s Nordic Ale) have gotten in on the action. Everything helps when it comes to keeping that “dry” New Year’s resolution.
               </p>
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                <strong>
                 What would you do with an extra $1,300/year?
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                No, seriously, it’s not a hypothetical -- I just found out I could
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The only issue is, I’m having trouble deciding what to spend it on…
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A post-Covid getaway to Bora Bora?
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                 A life-size marble bust of my stunning beautiful dog, Gus?
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                 Buying the exclusive rights to My First Million and renaming it The Bobby Durben Fan Club Podcast Presented by Sam Parr and Shaan Puri?
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               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 A tough decision, all because I let
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                 <strong>
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                <strong>
                 help me out.
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Their licensed experts work for
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                 you,
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                not insurance companies, so they’ll do everything in their power to make sure you get the lowest rate -- even if that means comparing plans from 30 different insurers at once.
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
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                on their life insurance policies.
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                The only question left?
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                What to do with all that extra cash.
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               Return of the Button
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="Streaming wars" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fstreaming_controllers.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l2Cdv:2njVgItE8OjKxd1rnFbbCGIZRUujypgOulikjTPgr6A" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Streaming wars, 2021: Battle of the buttons
               </h2>
              </td>
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             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2011, Netflix changed our lives -- for better or worse -- by
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  introducing
                 </u>
                </a>
                the Netflix button on remotes. They outdid themselves with the “skip intro” button, but that’s another conversation.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At last week’s CES, one trend stood out among all kinds of remotes: buttons.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 More branded shortcut buttons than ever
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Chinese smart TV maker Hisense
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  introduced
                 </u>
                </a>
                a remote with 6 branded buttons including Netflix, Prime Video, YouTube, Tubi, Disney+, and Peacock.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Vizio “hold my beer’d” them with 7 buttons.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Streaming services dish out ~$1 per remote for the real estate, making the buttons a valuable revenue stream for TV manufacturers looking to offset a ~60%
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  decline
                 </u>
                </a>
                in TV prices between 2014 and 2019.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On the other end -- with the smart TV market expected to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <u style="color: #d62829; text-decoration: none; underline: none;">
                  grow
                 </u>
                </a>
                10.5% annually through 2025 -- streaming services see the buttons as a means toward subscriber growth and increased viewership.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Now, with voice assistants, brands are fighting a 2-front battle
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2020, for instance, LG was supposed to integrate Google Assistant and Alexa into its main mic button, but Google reportedly wasn’t down to share.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This meant that to access Alexa on LG’s remote, users had to long-press the Prime Video button —
                <em>
                 and no one likes a long-press
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This year, things changed: LG gave Google Assistant and Alexa dedicated buttons. But LG also gave its own webOS a button -- meaning LG’s remote now has 3 separate voice assistant buttons.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Seems a little excessive if you ask us.
               </p>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                How has FAAMG done since Inauguration Day 2017?
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              </td>
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             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We hope you’re sitting down for this.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At close on Jan. 20, 2017, the combined market value of FAAMG (Facebook, Amazon, Apple, Microsoft, Google) was
                <strong>
                 $2.43T
                </strong>
                . As of yesterday morning, it was
                <strong>
                 $7.19T
                </strong>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In just 4 short years, these 5 tech giants added
                <strong>
                 $4.8T
                </strong>
                in market value; almost as jarring, Apple itself is today worth almost as much (
                <strong>
                 $2.14T
                </strong>
                ) as the 5 companies combined were in January 2017. 👀
               </p>
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               The Hustle Says
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                </p>
                <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  Peaky Blinders is getting a sixth season
                 </strong>
                 <em>
                  <strong>
                   and
                  </strong>
                 </em>
                 <strong>
                  a movie.
                 </strong>
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  Catch up on the first 5 seasons here.
                 </a>
                </p>
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                </p>
                <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  Winc continues to disrupt the $300b vino industry with their modern wine subscription.
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                 Thanks to bottomless customer insights, they’ll help you discover new wines you’ll love and ship ‘em straight to you.
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                  Get $20 off your first order here
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                 .*
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                </p>
                <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  Invest in Gatsby, the fast-growing app that makes trading options easy.
                 </strong>
                 Their funding round ends on 2/12, or once they hit $5M -- whichever happens first.
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  Don’t miss your chance to invest in the future of options trading.
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                 *
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                  If you’re gonna watch Peaky Blinders with the kids around,
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                 you’ll probably want to snag some
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                  high-quality earplugs
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                 . Cockney accents are cool, your child dropping F-bombs at preschool is
                 <del>
                  also cool
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                 not.
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                 How to stand out from your 9.7 competitors...
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Research shows that if you start a business this year, you’re going to have more competitors than if you had started a business 5 years ago.
                <br/>
                <br/>
                <strong>
                 (9.7 competitors vs. 2.6, on average)
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So, it should come as no surprise that when we asked founders for the #1 skillset a newcomer should have for starting a project in 2021, many gave the same answer:
                <br/>
                <br/>
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                 Branding.
                </strong>
                <br/>
                <br/>
                Branding is what sets you apart from those 9.7 competitors you’re going to be facing.
                <br/>
                <br/>
                Which is why, in last week’s Trends newsletter, we dove deep into best practices that have proven successful and frameworks that you can start leveraging
                <strong>
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                for the competitive edge.
                <br/>
                <br/>
                When you read through last week’s issue, you’ll learn:
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                 The storytelling techniques that helped one startup
                 <strong>
                  $114M
                 </strong>
                 in funding
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                 How to perfect your DSI (dominant selling idea)
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                 How contrarianism and “picking fights” can help you make a name for your project
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                 And much more
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                 Listen, we know you want more robot GIFs…
                </strong>
                so, here you go. Above is a grocery-picking robot that Ocado -- the British online-only grocer -- uses to fill customers’ orders.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This robot uses the latest sensors, visions, and suction technology to pick up to 50 items in 2-3 minutes, according to the company’s CEO
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                  Tim Steiner
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                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Ocado now sells its tech to 3rd parties (e.g., Kroger) and its market value has exploded, growing 10x in the past 5 years to
                <strong>
                 ~$26B
                </strong>
                .
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