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   Purple - The World's First Comfort Tech Company Backed by Science
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  <!-- MonitorCampaignID: 05/02/2022_PR_IG_NMP_HeroWeek-->
  <!-- == Preheader Section == -->
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        We're celebrating all week long!
       </td>
      </tr>
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    </td>
   </tr>
  </table>
  <!-- == //Preheader Section == -->
  <!-- == Header Section == -->
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      <tr>
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            <img alt="Purple" border="0" class="g_img_ia" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.cordial.com%252F927%252F561x173%252Fpurple_logo_white_lg.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuY29yZCJ9:1nljgM:EU9R3xNOXJ8h0FeKHQJlxiSGnXkhlxMfUcWr3jFQKXE" style="border: 0 !important; color: #ffffff; display: block; font-family: Arial, sans-serif; font-size: 16px; font-weight: bold; line-height: 20px; max-width: 99px; outline: none !important;" width="99"/>
           </a>
          </td>
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       </td>
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  <!-- == Body Section == -->
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     <div>
      <!--Banner Section -->
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          <img alt="An image of a firefighter on a fire truck" border="0" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.cordial.com%252F927%252F811x744%252Fheroweek.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuY29yZCJ9:1nljgM:EU9R3xNOXJ8h0FeKHQJlxiSGnXkhlxMfUcWr3jFQKXE" style="border: 0 !important; display: block; outline: none !important; color: #000000; font-family: Arial, sans-serif; font-size: 16px; font-weight: bold; line-height: 20px; ;" width="600"/>
         </a>
        </td>
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      <!--//Banner Section -->
     </div>
     <div>
      <!--Content Section -->
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           </td>
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            HERO WEEK
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           </td>
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            Spotlight On: Heroes
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            Join us in thanking the people who make life better all week long. Nominate your hero for a chance to win a Purple Sleep Suite! Head over to the official Purple Instagram account for more details.
           </td>
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           </td>
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               <div>
                <!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://www.instagram.com/purple?utm_medium=em&utm_source=em&utm_content=em_ig_t3&utm_term=rt&utm_campaign=05/02/2022_PR_IG_NMP_HeroWeek_NonPurchasers&mcid=927:626c15c8be3abd5235786aff:ot:5d88fe2817295b2bb9d48836:1&linkid=" style="height:48px;v-text-anchor:middle;width:202px;" arcsize="50%" stroke="f" fillcolor="#ffffff"><w:anchorlock/><center><![endif]-->
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                 Learn More
                </a>
                <!--[if mso]></center></v:roundrect><![endif]-->
               </div>
              </td>
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           </td>
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           </td>
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        </td>
       </tr>
      </table>
      <!--//Content Section -->
     </div>
     <div>
      <!--Content Section -->
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        <td align="center" class="aside15_ia" style="border-collapse: collapse; mso-line-height-rule: exactly; padding: 0px 40px 0px 40px;" valign="top">
         <table align="center" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; mso-table-lspace: 0px; mso-table-rspace: 0px; table-layout: fixed;" width="100%">
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           <td class="h25_ia" height="64" style="border-collapse: collapse; height: 64px; mso-line-height-rule: exactly;">
           </td>
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           <td align="left" class="defaultlink_ia" style="color:#43268F; font-family: 'Montserrat', Arial, sans-serif; font-size: 16px; line-height: 22px; text-transform:uppercase; font-weight:600;">
            NATIONAL firefighter’s DAY
           </td>
          </tr>
          <tr>
           <td class="h20_ia" height="20" style="height:20px; line-height:0px; font-size:0px;">
           </td>
          </tr>
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           <td align="left" class="defaultlink_ia font64_ia pbottom_ia" style="border-collapse: collapse; mso-line-height-rule: exactly; color: #43268F; font-family: 'Montserrat', Arial, sans-serif; font-size: 64px; font-weight: 700; letter-spacing: -1px; line-height: 70px; padding-bottom: 20px;">
            Thank you, Local Heroes!
           </td>
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            Firefighters and First Responders: Get 10% off your order
           </td>
          </tr>
          <tr>
           <td align="left" class="defaultlink_ia font24_ia" style="border-collapse: collapse; mso-line-height-rule: exactly; color: #43268F; font-family: 'Montserrat', Arial, sans-serif; font-size: 18px; font-weight: 300; line-height: 22px; padding-bottom: 20px;">
            We want to thank you, the heroic men and women who put your lives at risk every day for our safety. Verify your first responder eligibility below and receive a discount code for 10% off any Purple order.
           </td>
          </tr>
          <tr>
           <td class="h20_ia" height="30" style="border-collapse: collapse; height: 30px; mso-line-height-rule: exactly;">
           </td>
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            <table align="left" border="0" cellpadding="0" cellspacing="0" style="border-collapse: collapse; mso-table-lspace: 0px; mso-table-rspace: 0px; table-layout: fixed;">
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               <div>
                <!--[if mso]><v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" href="https://buy.purple.com/purple-discounts/?utm_medium=em&utm_source=em&utm_content=em_ig_t3&utm_term=rt&utm_campaign=05/02/2022_PR_IG_NMP_HeroWeek_NonPurchasers&mcid=927:626c15c8be3abd5235786aff:ot:5d88fe2817295b2bb9d48836:1&linkid=" style="height:48px;v-text-anchor:middle;width:130px;" arcsize="50%" stroke="f" fillcolor="#43268f"><w:anchorlock/><center><![endif]-->
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                 Get Verified
                </a>
                <!--[if mso]></center></v:roundrect><![endif]-->
               </div>
              </td>
             </tr>
            </table>
           </td>
          </tr>
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            Terms Apply
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          </tr>
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           </td>
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        </td>
       </tr>
      </table>
      <!--//Content Section -->
     </div>
    </td>
   </tr>
  </table>
  <!-- == //Body Section == -->
  <!-- == Footer Section == -->
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