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<html>
 <head>
  <title>
   What to Read: Sam Valenti IV is sourcing music for your Sundays
  </title>
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   We interviewed Sam Valenti IV, founder of the record label Ghostly International and a DJ, who writes Herb Sundays, a publication sharing a weekly playlist.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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          What to Read: Sam Valenti IV is sourcing music for your Sundays
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           <time datetime="2022-05-13T15:02:55.688Z">
            May 13
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         <em>
          This week, we interviewed
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Sam Valenti IV
          </a>
          , founder of the record label Ghostly International and a DJ, who writes
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Herb Sundays
          </a>
          , a publication sharing a weekly playlist.
         </em>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          This interview has been lightly edited for length and clarity.
         </em>
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          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           Sam Valenti IV
          </figcaption>
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        </div>
        <div class="embedded-publication-wrap" data-attrs='{"id":503590,"name":"Herb Sundays","logo_url":"https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/496001af-0aae-4d3e-841d-0ce85fc3cc11_854x854.png","base_url":"https://herbsundays.substack.com","hero_text":"Weekly playlists by curators.","author_name":"Sam Valenti IV","show_subscribe":true,"logo_bg_color":null}' style="font-size: 16px; line-height: 26px;">
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             <img class="embedded-publication-logo" height="40" src="https://inboxflows.com/_/image/https%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F496001af-0aae-4d3e-841d-0ce85fc3cc11_854x854.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZidWNrZXRlZXItZSJ9:1npWps:b0yM4mpXlcy0HFN4WPTAubrQd2aHrPYJOgD_pv44zY8" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 4px; display: block; height: 40px; margin: 0 auto; max-width: 100%; vertical-align: middle; width: 40px;" width="40"/>
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               Herb Sundays
              </a>
             </h3>
             <div class="embedded-publication-hero-text" style="font-size: 15px; line-height: 21px; margin-bottom: 8px;">
              <a rel="" style="color: #1a1a1a; text-decoration: none;">
               Weekly playlists by curators.
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             <div class="embedded-publication-author-name" style="color: #767676; font-size: 14px; line-height: 21px;">
              <a rel="" style="color: #767676; text-decoration: none;">
               By Sam Valenti IV
              </a>
             </div>
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        </div>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         <strong>
          What’s your Substack about in one sentence?
         </strong>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Intentional, handcrafted playlists from a new person each week.
        </p>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         <strong>
          Where does the name Herb Sundays come from?
         </strong>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         In 2020 I started tweeting about some of my favorite records here and there, revisiting a lot of the softer or maybe “uncool” side of my collection. The name became a hashtag to tie that all together. The word “herb” is NYC slang for an uncool person, so it’s a little self-deprecating, but it’s a way to encourage my guests to know that it’s a safe space to share some of their secret tastes.
        </p>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         <strong>
          You’ve been in music since you were 18 years old. What motivated you to start a Substack about music now?
         </strong>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         I always feel happier when I’m writing consistently, but I have had a hard time finding a theme I feel comfortable focusing on regularly. This publication is a way to show love to people and records I care about and also acts as a form of memoir for me. Each playlist curator has played a role in my life, so they evoke memories, even if distant.
        </p>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         <strong>
          You interview “world-class music fans” for this newsletter. What does it mean to be a world-class music fan?
         </strong>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         My criteria is that the folks I ask for playlists have dedicated a large portion of their life to the search for music in some capacity. They don’t have to work in music, but music informs their work and is a big part of their inner life or sense of self.
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
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               <img alt="" class="wide-image" data-attrs='{"src":"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2ccbfca-8fab-4001-8189-c39c5bea7f32_1456x972.jpeg","fullscreen":null,"imageSize":null,"height":972,"width":1456,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null}' height="367.1703296703297" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_1456%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fd2ccbfca-8fab-4001-8189-c39c5bea7f32_1456x972.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1npWps:QEPiqSn0FkR0_u2bqKh6WB1IcNeRtBZriJsi_4fdWQ8" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
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             </td>
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           </tbody>
          </table>
          <figcaption class="image-caption" style="color: #767676; font-family: sans-serif; font-size: 14px; font-weight: 300; line-height: 1.4em; text-align: center;">
           Singer and musician Helado Negro (photo by Alessandro Bosio/Pacific Press/LightRocket via Getty Images)
          </figcaption>
         </figure>
        </div>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          <em>
           Read more:
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Herb Sundays 25: Helado Negro
           </a>
           and
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Herb Sundays 37: Sasha Frere-Jones
           </a>
          </em>
         </p>
        </blockquote>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         <strong>
          Why do you ask contributors for their Sunday mix specifically?
         </strong>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         Music sort of hangs in the air differently on Sundays, so there’s a chance to really absorb it that is different than most days.
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         I definitely am a “Sunday scaries” person and have been since I was a kid, so I actually don’t like Sundays, but maybe this is a way to overcome that. The series gives me something to look forward to and always feels like a present to give and receive. Each mix is very personal, and the curator’s personality shines through even with minimal context, so it forms a little conversation. I also send each edition to my friend, the artist and designer
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Michael Cina
         </a>
         , who makes a cover for each one, so it’s a nice process that is low-stakes.
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <h4 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.125em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0; margin-left: 1em;">
          <strong>
           Music sort of hangs in the air differently on Sundays, so there’s a chance to really absorb it that is different than most days.
          </strong>
         </h4>
        </blockquote>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
         <figure style="display: inline-block; margin: 0 auto; width: 100%;">
          <table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
           <tbody>
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             <td style="text-align: center;">
             </td>
             <td align="left" class="content" style="text-align: center;" width="1200">
              <a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
               <img alt="" class="wide-image" data-attrs='{"src":"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc8f7b5-3250-43ba-bb36-39423e727456_1200x76.png","fullscreen":null,"imageSize":null,"height":76,"width":1200,"resizeWidth":null,"bytes":8737,"alt":null,"title":null,"type":"image/png","href":null}' height="34.833333333333336" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_1456%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Fcfc8f7b5-3250-43ba-bb36-39423e727456_1200x76.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1npWps:QEPiqSn0FkR0_u2bqKh6WB1IcNeRtBZriJsi_4fdWQ8" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
              </a>
             </td>
             <td style="text-align: center;">
             </td>
            </tr>
           </tbody>
          </table>
         </figure>
        </div>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         <strong>
          What’s been the most surprising song or playlist shared with you so far?
         </strong>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Dave 1
         </a>
         from Chromeo went really deep into his musical history and into lanes I didn’t expect. This
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Trevor Jackson
         </a>
         playlist really got to me with a sort of a slant of the ’80s.
        </p>
        <blockquote style="border-left: 4px solid #FF7731; margin: 1em 0;">
         <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-left: 1em;">
          <em>
           Read more:
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Herb Sundays 29: Dave 1
           </a>
           &amp;
           <a rel="" style="color: #1a1a1a; text-decoration: underline;">
            Herb Sundays 17: Trevor Jackson
           </a>
          </em>
         </p>
        </blockquote>
        <h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
         <strong>
          Who’s another Substack writer you’d recommend?
         </strong>
        </h3>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         I’ve been consistently surprised by
         <a rel="" style="color: #1a1a1a; text-decoration: underline;">
          Dirt
         </a>
         and its approach to pop culture that somehow ties together although the subjects are diverse.
        </p>
        <div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
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               <img alt="" class="wide-image" data-attrs='{"src":"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7b73301-e5ae-455a-b720-5ab18d064e70_1200x76.png","fullscreen":null,"imageSize":null,"height":76,"width":1200,"resizeWidth":null,"bytes":8737,"alt":null,"title":null,"type":"image/png","href":null}' height="34.833333333333336" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_1456%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252Ff7b73301-e5ae-455a-b720-5ab18d064e70_1200x76.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1npWps:QEPiqSn0FkR0_u2bqKh6WB1IcNeRtBZriJsi_4fdWQ8" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
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          </table>
         </figure>
        </div>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          Browse the Substack publications Sam recommends
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           here
          </a>
          .
         </em>
        </p>
        <p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
         <em>
          Subscribe to Sam’s newsletter,
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Herb Sundays
          </a>
          , and find him on
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Twitter
          </a>
          and
          <a rel="" style="color: #1a1a1a; text-decoration: underline;">
           Instagram
          </a>
          .
         </em>
        </p>
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         <img alt="Publish on Substack" height="40" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_393%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Fimg%252Femail%252Fpublish-on-substack.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1npWps:QEPiqSn0FkR0_u2bqKh6WB1IcNeRtBZriJsi_4fdWQ8" style="border: none !important; margin-top: 3px; max-width: 550px; vertical-align: middle;" width="196"/>
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        <a style="color: #bcbcbc; display: inline-block; margin: 8px 4px 0; text-decoration: none;">
         <img alt="Get the app" height="40" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_277%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Fimg%252Femail%252Fget-the-app.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1npWps:QEPiqSn0FkR0_u2bqKh6WB1IcNeRtBZriJsi_4fdWQ8" style="border: none !important; margin-top: 3px; max-width: 550px; vertical-align: middle;" width="138"/>
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