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border-right-width: 16px;
}
}
@media screen and (max-width: 540px) {
.audio-player-wrapper-fancy .audio-player .audio-player-progress .audio-player-progress-bar .audio-player-progress-bar-popup {
top: -54px;
}
}
@media (min-width: 250px) {
.audio-player-wrapper-fancy .audio-player {
padding: 32px;
}
.audio-player-wrapper-fancy .audio-player .btn-group {
display: flex;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button:last-of-type {
display: block;
}
}
@media (min-width: 300px) {
.audio-player-wrapper-fancy .audio-player .btn-group {
display: block;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-type {
display: block;
}
}
@media (min-width: 350px) {
.audio-player-wrapper-fancy .audio-player .audio-player-substack-logo {
display: block;
}
.audio-player-wrapper-fancy .audio-player .audio-player-title {
margin-top: 16px;
}
.audio-player-wrapper-fancy .audio-player .audio-player-hero-image-container {
padding-top: 15%;
width: 15%;
display: block;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-type {
display: block;
}
.audio-player-wrapper-fancy .audio-player .audio-player-substack-logo {
display: block;
}
}
@media (min-width: 350px) {
.audio-player-wrapper-fancy .audio-player .audio-player-hero-image-container {
padding-top: 25%;
width: 25%;
display: block;
}
.audio-player-wrapper-fancy .audio-player .btn-group {
display: flex;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-type {
display: block;
}
}
@media (min-width: 400px) {
.audio-player-wrapper-fancy .audio-player .audio-player-hero-image-container {
padding-top: 40%;
width: 40%;
}
}
@media (max-width: 400px) {
.audio-player-wrapper-fancy .audio-player .btn-group {
margin-top: 12px;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button {
font-size: 13px;
padding: 6px 12px;
height: auto;
margin-top: 10px;
}
}
@media (min-width: 600px) {
.audio-player-wrapper-fancy .audio-player .audio-player-hero-image-container {
padding-top: 55%;
width: 55%;
}
}
@media (min-width: 631px) {
.sm\:tw-my-8 {
margin-top: 2rem !important;
margin-bottom: 2rem !important;
}
.sm\:tw-mx-0 {
margin-left: 0px !important;
margin-right: 0px !important;
}
.sm\:tw-mt-0 {
margin-top: 0px !important;
}
.sm\:tw-ml-3 {
margin-left: 0.75rem !important;
}
.sm\:tw-mb-0 {
margin-bottom: 0px !important;
}
.sm\:tw-mb-1 {
margin-bottom: 0.25rem !important;
}
.sm\:tw-block {
display: block !important;
}
.sm\:tw-inline-block {
display: inline-block !important;
}
.sm\:tw-flex {
display: flex !important;
}
.sm\:tw-hidden {
display: none !important;
}
.sm\:tw-h-screen {
height: 100vh !important;
}
.sm\:tw-h-64 {
height: 16rem !important;
}
.sm\:tw-w-full {
width: 100% !important;
}
.sm\:tw-w-auto {
width: auto !important;
}
.sm\:tw-w-64 {
width: 16rem !important;
}
.sm\:tw-max-w-lg {
max-width: 32rem !important;
}
.sm\:tw-max-w-none {
max-width: none !important;
}
.sm\:tw-translate-y-0 {
transform: translate(var(--tw-translate-x), var(--tw-translate-y)) rotate(var(--tw-rotate)) skewX(var(--tw-skew-x)) skewY(var(--tw-skew-y)) scaleX(var(--tw-scale-x)) scaleY(var(--tw-scale-y)) !important;
}
.sm\:tw-scale-95 {
transform: translate(var(--tw-translate-x), var(--tw-translate-y)) rotate(var(--tw-rotate)) skewX(var(--tw-skew-x)) skewY(var(--tw-skew-y)) scaleX(var(--tw-scale-x)) scaleY(var(--tw-scale-y)) !important;
}
.sm\:tw-scale-100 {
transform: translate(var(--tw-translate-x), var(--tw-translate-y)) rotate(var(--tw-rotate)) skewX(var(--tw-skew-x)) skewY(var(--tw-skew-y)) scaleX(var(--tw-scale-x)) scaleY(var(--tw-scale-y)) !important;
}
.sm\:tw-flex-row-reverse {
flex-direction: row-reverse !important;
}
.sm\:tw-items-start {
align-items: flex-start !important;
}
.sm\:tw-gap-2 {
gap: 0.5rem !important;
}
.sm\:tw-gap-4 {
gap: 1rem !important;
}
.sm\:tw-space-y-0 > :not([hidden]) ~ :not([hidden]) {
margin-top: calc(0px * calc(1 - var(--tw-space-y-reverse))) !important;
margin-bottom: calc(0px * var(--tw-space-y-reverse)) !important;
}
.sm\:tw-border {
border-width: 1px !important;
}
.sm\:tw-p-0 {
padding: 0px !important;
}
.sm\:tw-p-6 {
padding: 1.5rem !important;
}
.sm\:tw-py-16 {
padding-top: 4rem !important;
padding-bottom: 4rem !important;
}
.sm\:tw-px-6 {
padding-left: 1.5rem !important;
padding-right: 1.5rem !important;
}
.sm\:tw-py-2 {
padding-top: 0.5rem !important;
padding-bottom: 0.5rem !important;
}
.sm\:tw-pb-4 {
padding-bottom: 1rem !important;
}
.sm\:tw-text-left {
text-align: left !important;
}
.sm\:tw-align-middle {
vertical-align: middle !important;
}
.sm\:tw-text-sm {
font-size: 0.875rem !important;
line-height: 1.25rem !important;
}
.sm\:tw-text-4xl {
font-size: 2.25rem !important;
line-height: 2.5rem !important;
}
.sm\:tw-font-medium {
font-weight: 500 !important;
}
.sm\:tw-text-pub-secondary-text {
color: #767676 !important;
}
.sm\:tw-opacity-70 {
opacity: 0.7 !important;
}
.sm\:hover\:tw-opacity-100:hover {
opacity: 1 !important;
}
}
@media (min-width: 768px) {
.md\:tw-bottom-4 {
bottom: 1rem !important;
}
.md\:tw-right-4 {
right: 1rem !important;
}
.md\:tw-block {
display: block !important;
}
.md\:tw-flex {
display: flex !important;
}
.md\:tw-pl-4 {
padding-left: 1rem !important;
}
}
</style>
</head>
<body class="email-body" style="font-kerning: auto;">
<img alt="" border="0" height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fmailgun.substack.com%252Fapi%252Fv1%252Femail%252Fopen%253Ftoken%253DeyJtIjoiPDIwMjIwNTE2MTQwMDM3LjMuZWY5YjY3OWY0ZGU0NDljMUBtZzIuc3Vic3RhY2suY29tPiIsInUiOjE1NjU2NTkzLCJyIjoiYTNlYzkyYmVAdWlmZWVkLmNvbSIsImQiOiJtZzIuc3Vic3RhY2suY29tIiwicCI6NTQ2MjY4MzksInQiOiJuZXdzbGV0dGVyIiwiYSI6ImV2ZXJ5b25lIiwicyI6MSwiYyI6InBvc3QiLCJmIjp0cnVlLCJwb3NpdGlvbiI6InRvcCIsImlhdCI6MTY1MjcwOTg1NSwiaXNzIjoicHViLTAiLCJzdWIiOiJlbyJ9.aUGyGiGcQjSm4tqwCJAzTLBVe_xcZYNakShBhShZLz4/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYWlsZ3VuLnN1YiJ9:1nqbNP:IFUy6E61CQHggiDSHVKMMIkg1fOGZ-08qs4UrdhORuI" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;" width="1"/>
<div class="preview" style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
Based on promising early results, we’re excited to see that when one writer recommends another, everyone wins. Writers who make a recommendation are three times more likely to be recommended in return.
</div>
<table border="0" cellpadding="0" cellspacing="0" class="email-body-container" role="presentation" width="100%">
<tr>
<td>
</td>
<td class="content" width="550">
</td>
<td>
</td>
</tr>
<tr>
<td>
</td>
<td align="left" class="content" width="550">
<div style="font-size: 16px; line-height: 26px; margin: 0 auto; max-width: 550px; overflow-wrap: break-word; width: 100%;">
<div markup="" style="font-size: 16px; line-height: 40px; margin-bottom: 8px; text-align: right;">
<a class="tw-font-body tw-text-ssm tw-text-substack-secondary" style="color: rgb(102,102,102) !important; font-family: SF Pro Text, -apple-system, BlinkMacSystemFont, Inter, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol !important; font-size: 13px !important;">
Open in browser
</a>
</div>
<div class="post typography" dir="auto" style="font-size: 16px; line-height: 26px; padding: 9.6px 0;">
<div class="post-header" style="font-size: 16px; line-height: 26px;">
<h1 class="post-title long published" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.625em; font-weight: bold; line-height: 130%; margin: 0.378em 0 0 0;">
<a style="color: #1a1a1a; text-decoration: none;">
Your favorite writer’s favorite writers: Our new recommendations feature
</a>
</h1>
<h3 class="subtitle" style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #767676; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 20px; font-weight: normal; line-height: 1.16em; margin: 4px 0 8px; margin-top: 8px;">
Writers are growing by recommending each other
</h3>
<table cellpadding="0" cellspacing="0" class="post-meta custom" style="margin: 1em 0;">
<tr>
<td class="post-meta-item post-date" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; line-height: 100%; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; vertical-align: middle; white-space: nowrap;" title="2022-05-16T14:03:43.201Z">
<time datetime="2022-05-16T14:03:43.201Z">
May 16
</time>
</td>
<td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; line-height: 100%; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; vertical-align: middle; white-space: nowrap;">
<span class="post-meta-icon like-reaction-button">
<a class="like-button" style="color: #767676; display: block; text-decoration: none;">
<img alt="" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideHeart%253Fv%253D2%2526height%253D32%2526fill%253Dtransparent%2526stroke%253D%252523757575%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1nqbNP:s1_DaUEXrVQxdL7NqlDgwBcisn9VbLr0G_sPRWPnu6M" style="border: none !important; display: inline-block; float: left; height: 14px; max-width: 16px; vertical-align: top; width: auto;" width="16"/>
</a>
</span>
</td>
<td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; line-height: 100%; padding: 0px 12px 0px 0; padding-bottom: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; vertical-align: middle; white-space: nowrap;">
<a class="" style="color: #767676; display: block; text-decoration: none;">
<img alt="Comment" class="comment-icon post-meta-icon" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideComments%253Fv%253D2%2526height%253D32%2526fill%253Dtransparent%2526stroke%253D%252523757575%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1nqbNP:s1_DaUEXrVQxdL7NqlDgwBcisn9VbLr0G_sPRWPnu6M" style="border: none !important; display: inline-block; float: left; height: 14px; max-width: 16px; vertical-align: top; width: auto;" width="16"/>
</a>
</td>
<td class="post-meta-item icon" style="color: #767676; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; font-weight: 400; height: 14px; line-height: 100%; margin-right: 0; padding: 0px 12px 0px 0; padding-bottom: 0; padding-right: 0; padding-top: 0; position: relative; text-decoration: none; text-indent: 3px; vertical-align: middle; white-space: nowrap;">
<span>
<a style="color: #767676; display: block; text-decoration: none;">
<img alt="Share" class="recommend-icon post-meta-icon" height="16" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_32%252Cc_scale%252Cf_png%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fsubstack.com%252Ficon%252FLucideShare%253Fv%253D2%2526height%253D32%2526fill%253Dtransparent%2526stroke%253D%252523757575%2526strokeWidth%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1nqbNP:s1_DaUEXrVQxdL7NqlDgwBcisn9VbLr0G_sPRWPnu6M" style="border: none !important; display: inline-block; float: left; height: 14px; max-width: 16px; vertical-align: top; width: auto;" width="16"/>
</a>
</span>
</td>
</tr>
</table>
</div>
</div>
<div class="post typography" dir="auto" style="font-size: 16px; line-height: 26px; padding: 9.6px 0;">
<div class="body markup" dir="auto" style="font-family: Lora,sans-serif; font-size: 16px; font-weight: 400; line-height: 26px; margin-bottom: 12px; text-align: initial; width: 100%; word-break: break-word;">
<div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; margin-top: 0; text-align: center;">
<figure style="display: inline-block; margin: 0 auto; width: 100%;">
<table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
<tbody>
<tr>
<td style="text-align: center;">
</td>
<td align="left" class="content" style="text-align: center;" width="556">
<a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; margin-bottom: 0; margin-top: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
<img alt="" class="wide-image" data-attrs='{"src":"https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F18305704-20a3-40fb-a895-edfe6731f2fa_3000x1992.jpeg","fullscreen":null,"imageSize":null,"height":1992,"width":3000,"resizeWidth":556,"bytes":null,"alt":null,"title":null,"type":null,"href":null}' height="365.2" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Ff_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F18305704-20a3-40fb-a895-edfe6731f2fa_3000x1992.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1nqbNP:s1_DaUEXrVQxdL7NqlDgwBcisn9VbLr0G_sPRWPnu6M" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
</a>
</td>
<td style="text-align: center;">
</td>
</tr>
</tbody>
</table>
</figure>
</div>
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
One month ago, we released a small but mighty feature called
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
recommendations
</a>
for writers to directly endorse each other’s publications on Substack and readers to find more great things to read.
</p>
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
Our hope was that recommendations would help writers’ publications be discovered by new readers. We’ve been paying close attention to see if that hunch would prove true.
</p>
<p class="button-wrapper" data-attrs='{"url":"https://on.substack.com/p/recommendations?s=w","text":"Learn about recommendations","action":null,"class":null}' style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; text-align: center;">
<a class="button primary" rel="" style="background-color: #FF7731; border: none; border-radius: 4px; box-sizing: border-box; color: #ffffff !important; cursor: pointer; display: inline-block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: normal; height: auto; line-height: 20px; margin: 0; opacity: 1; outline: none; padding: 12px 20px; text-align: center; text-decoration: none !important; white-space: nowrap;">
<span style="color: #ffffff; text-decoration: none;">
Learn about recommendations
</span>
</a>
</p>
<div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
<figure style="display: inline-block; margin: 0 auto; width: 100%;">
<table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
<tbody>
<tr>
<td style="text-align: center;">
</td>
<td align="left" class="content" style="text-align: center;" width="1200">
<a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
<img alt="" class="wide-image" data-attrs='{"src":"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F69913bfd-3565-45cf-87ff-5197ac3f3f31_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_1456%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F69913bfd-3565-45cf-87ff-5197ac3f3f31_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1nqbNP:s1_DaUEXrVQxdL7NqlDgwBcisn9VbLr0G_sPRWPnu6M" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
</a>
</td>
<td style="text-align: center;">
</td>
</tr>
</tbody>
</table>
</figure>
</div>
<h3 style="-moz-osx-font-smoothing: antialiased; -webkit-font-smoothing: antialiased; color: #1a1a1a; font-family: 'SF Compact Display', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 1.375em; font-weight: bold; line-height: 1.16em; margin: 1em 0 0.625em 0;">
What writers are saying about recommendations
</h3>
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
Writers are reporting back that receiving recommendations has accelerated the growth of their Substack publications, whether they started with a few readers or already had thousands of subscribers.
</p>
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
Will Lawrence
</a>
of
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
Product Life
</a>
:
</p>
<div class="tweet" style="background: #fff; border: 1px solid #e1e8ed; border-radius: 5px; direction: ltr; display: block; font: normal normal 16px/1.4 Helvetica, Roboto, 'Segoe UI', Calibri, sans-serif; font-size: 16px; line-height: 26px; margin: 1em auto; max-width: 520px; padding: 20px 20px 11.6px 20px;">
<a rel="" style="color: black; display: block; text-decoration: none; white-space: pre-wrap;" target="_blank">
<div class="tweet-header" style="display: block; font-size: 16px; line-height: 1.2; margin-bottom: 14px; text-decoration: none;">
<img alt="Twitter avatar for @will_lawrenceTO" class="tweet-user-avatar" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ftwitter_name%252Fw_36%252Fwill_lawrenceTO.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1nqbNP:s1_DaUEXrVQxdL7NqlDgwBcisn9VbLr0G_sPRWPnu6M" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 50%; display: block; float: left; height: 36px; margin: 0 8px 0 0; max-width: 100%; vertical-align: middle; width: 36px;"/>
<span class="tweet-author-name" style="color: #1c2022; display: block; font-weight: 700;">
Will Lawrence ⭕️
</span>
<span class="tweet-author" style="color: #697882; display: block; font-size: 14px;">
@will_lawrenceTO
</span>
</div>
<span class="tweet-fake-link" style="color: #1ca1f2; text-decoration: none;">
@hamishmckenzie
</span>
Can you guess when I started to get recommendations?
Seriously though, great work.
<div class="tweet-photos-container" style="display: flex; font-size: 16px; height: 350px; line-height: 26px;">
<div class="tweet-photo-wrapper" style="-moz-box-sizing: border-box; -webkit-box-sizing: border-box; border: 1px solid #e1e8ed; border-radius: 5px; box-sizing: border-box; font-size: 16px; height: 100%; line-height: 26px; width: 100%;">
<img alt="Image" class="tweet-photo" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_600%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fpbs.substack.com%252Fmedia%252FFSk1icuWAAA51Ys.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1nqbNP:s1_DaUEXrVQxdL7NqlDgwBcisn9VbLr0G_sPRWPnu6M" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 5px; display: block; height: 100%; margin: 0 auto; max-width: 100%; object-fit: cover; vertical-align: middle; width: 100%;"/>
</div>
</div>
</a>
<a rel="" style="color: black; display: block; text-decoration: none; white-space: pre-wrap;" target="_blank">
<div class="tweet-footer" style="color: #697882; display: block; font-size: 14px; line-height: 26px; margin-top: 10px; text-decoration: none;">
<p class="tweet-date" style="border-bottom: 1px solid #e1e8ed; color: #697882; display: block; font-size: 14px; line-height: 1.4; margin: 0; margin-bottom: 10px; padding-bottom: 10px;">
May 12th 2022
</p>
<span class="likes" style="display: inline-block; margin-right: 8px;">
<span class="like-count" style="color: #1c2022; font-weight: bold;">
5
</span>
Likes
</span>
</div>
</a>
</div>
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
Nikita Petrov
</a>
of
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
Psychopolitica
</a>
:
</p>
<div class="tweet" style="background: #fff; border: 1px solid #e1e8ed; border-radius: 5px; direction: ltr; display: block; font: normal normal 16px/1.4 Helvetica, Roboto, 'Segoe UI', Calibri, sans-serif; font-size: 16px; line-height: 26px; margin: 1em auto; max-width: 520px; padding: 20px 20px 11.6px 20px;">
<a rel="" style="color: black; display: block; text-decoration: none; white-space: pre-wrap;" target="_blank">
<div class="tweet-header" style="display: block; font-size: 16px; line-height: 1.2; margin-bottom: 14px; text-decoration: none;">
<img alt="Twitter avatar for @NikitaSPetrov" class="tweet-user-avatar" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ftwitter_name%252Fw_36%252FNikitaSPetrov.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1nqbNP:s1_DaUEXrVQxdL7NqlDgwBcisn9VbLr0G_sPRWPnu6M" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 50%; display: block; float: left; height: 36px; margin: 0 8px 0 0; max-width: 100%; vertical-align: middle; width: 36px;"/>
<span class="tweet-author-name" style="color: #1c2022; display: block; font-weight: 700;">
Nikita Petrov
</span>
<span class="tweet-author" style="color: #697882; display: block; font-size: 14px;">
@NikitaSPetrov
</span>
</div>
On
<span class="tweet-fake-link" style="color: #1ca1f2; text-decoration: none;">
@SubstackInc
</span>
's new recommendation system:
I have a small newsletter, 1.2k readers (
</a>
<a class="tweet-url" rel="" style="color: #1ca1f2; display: block; text-decoration: none; white-space: pre-wrap;" target="_blank">
psychopolitica.com
</a>
).
I sent some 150 subscribers to the newsletters I recommend (
<a class="tweet-url" rel="" style="color: #1ca1f2; display: block; text-decoration: none; white-space: pre-wrap;" target="_blank">
psychopolitica.substack.com/recommendations
</a>
).
14% (!) of my current subscribers found me through recs (thanks,
<span class="tweet-fake-link" style="color: #1ca1f2; text-decoration: none;">
@GlennLoury
</span>
).
<a class="expanded-link" rel="" style="border: 1px solid #e1e8ed; border-radius: 10px; color: black; display: block; font-size: 14px; margin: 10px 0 20px 0; text-decoration: none; white-space: pre-wrap;" target="_blank">
<img class="expanded-link-img" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_256%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F385218e5-3a3c-4adc-a661-a5ae6947b618_360x360.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1nqbNP:s1_DaUEXrVQxdL7NqlDgwBcisn9VbLr0G_sPRWPnu6M" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 10px 10px 0px 0px; cursor: pointer; display: block; height: auto; margin: 0 auto; max-width: 100%; vertical-align: middle; width: auto;"/>
<span class="expanded-link-title" style="display: block; font-weight: bold; margin-top: 10px; padding: 2px 10px;">
Psychopolitica | Nikita Petrov | Substack
</span>
<span class="expanded-link-description" style="display: block; line-height: 18px; padding: 2px 10px;">
Russian psychedelia in exile 🍄. Click to read Psychopolitica, by Nikita Petrov, a Substack publication with thousands of readers.
</span>
<span class="expanded-link-domain" style="color: #8899a6; display: block; margin-bottom: 6px; padding: 2px 10px; text-transform: lowercase;">
psychopolitica.substack.com
</span>
</a>
<a rel="" style="color: black; display: block; text-decoration: none; white-space: pre-wrap;" target="_blank">
<div class="tweet-footer" style="color: #697882; display: block; font-size: 14px; line-height: 26px; margin-top: 10px; text-decoration: none;">
<p class="tweet-date" style="border-bottom: 1px solid #e1e8ed; color: #697882; display: block; font-size: 14px; line-height: 1.4; margin: 0; margin-bottom: 10px; padding-bottom: 10px;">
May 12th 2022
</p>
<span class="retweets" style="display: inline-block; margin-right: 8px;">
<span class="rt-count" style="color: #1c2022; font-weight: bold;">
1
</span>
Retweet
</span>
<span class="likes" style="display: inline-block; margin-right: 8px;">
<span class="like-count" style="color: #1c2022; font-weight: bold;">
10
</span>
Likes
</span>
</div>
</a>
</div>
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
Lenny Rachitsky
</a>
of
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
Lenny’s Letter
</a>
:
</p>
<div class="tweet" style="background: #fff; border: 1px solid #e1e8ed; border-radius: 5px; direction: ltr; display: block; font: normal normal 16px/1.4 Helvetica, Roboto, 'Segoe UI', Calibri, sans-serif; font-size: 16px; line-height: 26px; margin: 1em auto; max-width: 520px; padding: 20px 20px 11.6px 20px;">
<a rel="" style="color: black; display: block; text-decoration: none; white-space: pre-wrap;" target="_blank">
<div class="tweet-header" style="display: block; font-size: 16px; line-height: 1.2; margin-bottom: 14px; text-decoration: none;">
<img alt="Twitter avatar for @lennysan" class="tweet-user-avatar" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ftwitter_name%252Fw_36%252Flennysan.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1nqbNP:s1_DaUEXrVQxdL7NqlDgwBcisn9VbLr0G_sPRWPnu6M" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 50%; display: block; float: left; height: 36px; margin: 0 8px 0 0; max-width: 100%; vertical-align: middle; width: 36px;"/>
<span class="tweet-author-name" style="color: #1c2022; display: block; font-weight: 700;">
Lenny Rachitsky
</span>
<span class="tweet-author" style="color: #697882; display: block; font-size: 14px;">
@lennysan
</span>
</div>
Legit growth inflection right after Substack launched their recommend-other-newsletters feature. Thank you Substack.
<div class="tweet-photos-container" style="display: flex; font-size: 16px; height: 350px; line-height: 26px;">
<div class="tweet-photo-wrapper" style="-moz-box-sizing: border-box; -webkit-box-sizing: border-box; border: 1px solid #e1e8ed; border-radius: 5px; box-sizing: border-box; font-size: 16px; height: 100%; line-height: 26px; width: 100%;">
<img alt="Image" class="tweet-photo" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_600%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fpbs.substack.com%252Fmedia%252FFQ1DRHzUYAApu1A.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1nqbNP:s1_DaUEXrVQxdL7NqlDgwBcisn9VbLr0G_sPRWPnu6M" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 5px; display: block; height: 100%; margin: 0 auto; max-width: 100%; object-fit: cover; vertical-align: middle; width: 100%;"/>
</div>
</div>
</a>
<a rel="" style="color: black; display: block; text-decoration: none; white-space: pre-wrap;" target="_blank">
<div class="tweet-footer" style="color: #697882; display: block; font-size: 14px; line-height: 26px; margin-top: 10px; text-decoration: none;">
<p class="tweet-date" style="border-bottom: 1px solid #e1e8ed; color: #697882; display: block; font-size: 14px; line-height: 1.4; margin: 0; margin-bottom: 10px; padding-bottom: 10px;">
April 21st 2022
</p>
<span class="retweets" style="display: inline-block; margin-right: 8px;">
<span class="rt-count" style="color: #1c2022; font-weight: bold;">
7
</span>
Retweets
</span>
<span class="likes" style="display: inline-block; margin-right: 8px;">
<span class="like-count" style="color: #1c2022; font-weight: bold;">
182
</span>
Likes
</span>
</div>
</a>
</div>
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
Ali Abouelatta
</a>
of
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
First1000
</a>
:
</p>
<div class="tweet" style="background: #fff; border: 1px solid #e1e8ed; border-radius: 5px; direction: ltr; display: block; font: normal normal 16px/1.4 Helvetica, Roboto, 'Segoe UI', Calibri, sans-serif; font-size: 16px; line-height: 26px; margin: 1em auto; max-width: 520px; padding: 20px 20px 11.6px 20px;">
<a rel="" style="color: black; display: block; text-decoration: none; white-space: pre-wrap;" target="_blank">
<div class="tweet-header" style="display: block; font-size: 16px; line-height: 1.2; margin-bottom: 14px; text-decoration: none;">
<img alt="Twitter avatar for @abouelatta_ali" class="tweet-user-avatar" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ftwitter_name%252Fw_36%252Fabouelatta_ali.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1nqbNP:s1_DaUEXrVQxdL7NqlDgwBcisn9VbLr0G_sPRWPnu6M" style="-ms-interpolation-mode: bicubic; border: none !important; border-radius: 50%; display: block; float: left; height: 36px; margin: 0 8px 0 0; max-width: 100%; vertical-align: middle; width: 36px;"/>
<span class="tweet-author-name" style="color: #1c2022; display: block; font-weight: 700;">
Ali Abouelatta
</span>
<span class="tweet-author" style="color: #697882; display: block; font-size: 14px;">
@abouelatta_ali
</span>
</div>
Shoutout to the growth team
<span class="tweet-fake-link" style="color: #1ca1f2; text-decoration: none;">
@SubstackInc
</span>
!
Just ran my monthly reports and Substack contributed 34% of my growth in April, up from 4% in March!
</a>
<a rel="" style="color: black; display: block; text-decoration: none; white-space: pre-wrap;" target="_blank">
<div class="tweet-footer" style="color: #697882; display: block; font-size: 14px; line-height: 26px; margin-top: 10px; text-decoration: none;">
<p class="tweet-date" style="border-bottom: 1px solid #e1e8ed; color: #697882; display: block; font-size: 14px; line-height: 1.4; margin: 0; margin-bottom: 10px; padding-bottom: 10px;">
May 3rd 2022
</p>
<span class="retweets" style="display: inline-block; margin-right: 8px;">
<span class="rt-count" style="color: #1c2022; font-weight: bold;">
3
</span>
Retweets
</span>
<span class="likes" style="display: inline-block; margin-right: 8px;">
<span class="like-count" style="color: #1c2022; font-weight: bold;">
29
</span>
Likes
</span>
</div>
</a>
</div>
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
Not only that, but we’ve found that when it comes to recommendations, you get what you give:
<strong>
Writers that make a recommendation are three times more likely to be recommended in return.
</strong>
</p>
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
Based on promising early results, we’re excited to see that when one writer recommends another, everyone wins. Readers find new publications to enjoy, receiving writers see their audience growth accelerate, and the “giving” writers see a bump in subscribers themselves.
</p>
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
This feature is available for all writers, podcasters, and other publishers on Substack, so if you haven’t tried it yet,
<strong>
</strong>
here’s how to turn on recommendations:
</p>
<p class="button-wrapper" data-attrs='{"url":"https://support.substack.com/hc/en-us/articles/5036794583828-How-can-I-recommend-other-publications-on-Substack-#:~:text=Head%20to%20your%20Settings%20and,Add%20or%20remove%20recommendations.","text":"How to turn on recommendations","action":null,"class":null}' style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; text-align: center;">
<a class="button primary" rel="" style="background-color: #FF7731; border: none; border-radius: 4px; box-sizing: border-box; color: #ffffff !important; cursor: pointer; display: inline-block; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; font-weight: normal; height: auto; line-height: 20px; margin: 0; opacity: 1; outline: none; padding: 12px 20px; text-align: center; text-decoration: none !important; white-space: nowrap;">
<span style="color: #ffffff; text-decoration: none;">
How to turn on recommendations
</span>
</a>
</p>
<div class="captioned-image-container-static" style="font-size: 16px; line-height: 26px; margin-bottom: 16px; text-align: center;">
<figure style="display: inline-block; margin: 0 auto; width: 100%;">
<table border="0" cellpadding="0" cellspacing="0" class="image-wrapper" style="margin: 8px auto; mso-padding-alt: 1em 0 1.6em;" width="100%">
<tbody>
<tr>
<td style="text-align: center;">
</td>
<td align="left" class="content" style="text-align: center;" width="1200">
<a class="image-link" rel="" style="align-items: center; border: none; display: block; flex-direction: column; height: auto; margin: 0; padding: 0; text-decoration: none; width: auto;" target="_blank">
<img alt="" class="wide-image" data-attrs='{"src":"https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F69913bfd-3565-45cf-87ff-5197ac3f3f31_1200x105.png","fullscreen":null,"imageSize":null,"height":105,"width":1200,"resizeWidth":null,"bytes":null,"alt":null,"title":null,"type":null,"href":null}' height="48.125" src="https://inboxflows.com/_/image/https%253A%252F%252Fsubstackcdn.com%252Fimage%252Ffetch%252Fw_1456%252Cc_limit%252Cf_auto%252Cq_auto%253Agood%252Cfl_progressive%253Asteep%252Fhttps%253A%252F%252Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%252Fpublic%252Fimages%252F69913bfd-3565-45cf-87ff-5197ac3f3f31_1200x105.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdWJzdGFja2NkbiJ9:1nqbNP:s1_DaUEXrVQxdL7NqlDgwBcisn9VbLr0G_sPRWPnu6M" style="-ms-interpolation-mode: bicubic; border: none !important; display: block; height: auto; margin: 0 auto; margin-bottom: 0; max-width: 100% !important; vertical-align: middle; width: auto !important;" width="550"/>
</a>
</td>
<td style="text-align: center;">
</td>
</tr>
</tbody>
</table>
</figure>
</div>
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0;">
Recommendations are just one feature of many that our teams have been working on to help writers grow their publications. Here are a few more of the improvements we’ve rolled out in recent months:
</p>
<ul style="margin-top: 0;">
<li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
<strong>
An upgraded reading experience:
</strong>
With the new
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
Substack iOS app
</a>
,
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
upgraded reader profiles
</a>
,
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
podcast player
</a>
and
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
web reader
</a>
, reading work from your favorite writers has never been better.
</p>
</li>
<li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
<strong>
Improvements to SEO
</strong>
from our dedicated SEO team has been steadily making sure your articles appear in search results.
</p>
</li>
<li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
<strong>
Eight new leaderboards
</strong>
added in the last year:
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
fiction
</a>
,
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
parenting
</a>
,
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
humor
</a>
,
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
fashion & beauty
</a>
,
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
international
</a>
,
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
writer favorites
</a>
, and
<a rel="" style="color: #1a1a1a; text-decoration: underline;">
featured recommenders
</a>
.
</p>
</li>
<li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
<strong>
Expanded search on Substack:
</strong>
Publications covering a wide variety of niche subjects are now easier to discover than ever.
</p>
</li>
<li style="margin-bottom: 4px; margin-left: 8px; margin-right: 0; margin-top: 4px; mso-special-format: bullet;">
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0; margin-bottom: 0;">
<strong>
New reader onboarding experience:
</strong>
Readers signing up to Substack via our homepage are connected with writers and publications matching their interests.
</p>
</li>
</ul>
<p style="color: #1a1a1a; font-size: 16px; line-height: 26px; margin: 0 0 1em 0; margin-bottom: 0;">
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2 years, 6 months ago - on+news@substack.com
Your favorite writer’s favorite writers: Our new recommendations feature
Based on promising early results, we’re excited to see that when one writer recommends another, e...