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<span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
PLUS: States are caking off weed taxes.
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January 13, 2022
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<img alt="The Hustle" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fth.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1n7yJk:Mn2HfjFwBkbsobuJ3FtVB_n2OL4AUEUjciOH3T-_93w" style="width: 250px;" width="250"/>
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Wordle, the viral word game taking over the internet, already has copycats. One developer created a clone in Apple’s App Store, and charged $30 for a premium version. After a flurry of downloads, he boastfully tweeted about “going to the moon.” Shortly after, Apple removed his game, along with other clones. The lesson? Don’t mess with Wordle.
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Today’s rundown:
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<strong>
Ryan’s World:
</strong>
How a 10-year-old became YouTube’s top earner.
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<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Not enough ears:
</strong>
The number of podcasts is skyrocketing. Are listeners?
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Pot of gold:
</strong>
States have made $10.4B in cannabis tax revenue.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Around the web:
</strong>
Lego apps, a database of Black hair for video games, birding guides, and more cool internet finds.
</li>
</ul>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Let’s do it.
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The Big Idea
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<img alt="Ryan’s World" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-toys_20220113045456.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n7yJk:giy0HyLtrJ3o4g5aHDT-kZVpV9_F3cmbRBDKsuBM8AA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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How a 10-year-old became the king of toys, and YouTube
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Many parents struggle to figure out how much time to let their kids spend in front of screens.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Loann and Shion Kaji have the opposite problem — figuring out how much time to let their son spend
<em>
in front
</em>
of the camera.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Their 10-year-old, Ryan, is the star of “Ryan’s World,” a toy-centric YouTube empire that
<a style="color: #121212 !important; text-decoration: underline !important;">
earned
</a>
the family
<strong>
$25m+
</strong>
in 2020, per
<em>
The New York Times
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
“Ryan’s World” started small
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The 1st video features 3-year-old Ryan making his “pick of the week” in the toy aisle at Target (he picked a Lego train).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Worried that buying a new toy every week would get expensive, the Kajis set a weekly production budget of $20. When one of Ryan’s videos went viral, they no longer had to worry about that.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
After experiencing explosive growth from his toy review and unboxing videos, both parents eventually quit their jobs to help build Ryan’s brand.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The key to their success?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
There’s no shortage of toy videos on YouTube, but the Kajis realized most of them are focused on the toy brand. They differentiated by making Ryan the star of the show — leading to monster growth:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
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The
<a style="color: #121212 !important; text-decoration: underline !important;">
channel
</a>
now counts
<strong>
31.3m
</strong>
subscribers
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
“Ryan’s World” branded merchandise brought in
<strong>
$250m
</strong>
in 2020
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Ryan landed his own Nickelodeon show, “Ryan’s Mystery Playdate”
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The next chapter is about expanding beyond Ryan
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The Kajis have done so by creating animated characters under the “Ryan’s World” banner. Two examples are “Combo Panda” and “Gus the Gummy Gator,” which have ~2m and ~1.3m YouTube subscribers, respectively.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
By offloading hosting duties to cartoons, the Kajis are able to limit Ryan’s time in front of the camera.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If they’re successful enough, they just might have to start limiting his screen time, like any other 10-year-old.
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<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n7yJk:WLJFvbcPuHLzTQOyBOuqtm6QZUZMYNn5s0aLgZ4hX3E" width="30"/>
</a>
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<a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n7yJk:WLJFvbcPuHLzTQOyBOuqtm6QZUZMYNn5s0aLgZ4hX3E" width="30"/>
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<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n7yJk:WLJFvbcPuHLzTQOyBOuqtm6QZUZMYNn5s0aLgZ4hX3E" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n7yJk:WLJFvbcPuHLzTQOyBOuqtm6QZUZMYNn5s0aLgZ4hX3E" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
NFTs for all:
</strong>
The Associated Press
<a style="color: #121212 !important; text-decoration: underline !important;">
announced
</a>
plans to launch an NFT marketplace where collectors can purchase the agency’s historic photojournalism.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Foxtrot,
</strong>
a startup aiming to reinvent the convenience store,
<a style="color: #121212 !important; text-decoration: underline !important;">
raised
</a>
<strong>
$100m
</strong>
and plans to expand its physical footprint by opening 25 new stores in 2022.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Return season:
</strong>
UPS
<a style="color: #121212 !important; text-decoration: underline !important;">
announced
</a>
it will handle
<strong>
60m
</strong>
returns between Nov. 14 and Jan 22, a new record for the company and a 10% jump from last year.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
3 high-performing copywriting tips:
</strong>
By Trendster Bobby Durben, who’s
<a style="color: #121212 !important; text-decoration: underline !important;">
copywritten
</a>
for The Boston Beer Company, Salesforce, DoorDash, and Dunkin’.
</p>
</td>
</tr>
<tr>
<td>
<hr color="#dddddd" size="1px" width="50%"/>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 5px 0px 12px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
Hey —
<em>
enjoy getting quick updates on what you care about?
</em>
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 0px;">
<strong>
Take
<a style="color: #121212 !important; text-decoration: underline !important;" target="_blank">
20 seconds
</a>
to personalize your Snippets.
</strong>
Pick your preferences👇 and we’ll send you more of what you love. Boom.
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 5px;">
<a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; border-radius: 15px; display: inline-block; miso-padding-alt: 0; padding: 7px 20px;" target="_blank">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
Personalize my Email →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
All ears
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #121212 !important; text-decoration: underline !important;">
<img alt="number of podcasts to monthly active users" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-podcast_graphic_20220113050434.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n7yJk:giy0HyLtrJ3o4g5aHDT-kZVpV9_F3cmbRBDKsuBM8AA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
The podcast conundrum
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The number of podcasts on Spotify is growing far more rapidly than the number of ears that can listen to them.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Over the last few years, Spotify’s user base grew
<strong>
84%
</strong>
while the number of podcasts available skyrocketed
<strong>
1630%
</strong>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The result: For listeners, it’s harder to discover stuff to listen to. For podcasters, it’s harder to find underserved markets to podcast for.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Consequently, you aren’t often seeing major hits. On average, the top 10 podcasts in the US in 2021 were
<a style="color: #121212 !important; text-decoration: underline !important;">
7+
</a>
years old. A few of them are 10+ years old. Among the top 50, just a handful are less than 2 years old.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This speaks to the challenge major studios now face in making a hit (Spotify alone has spent
<strong>
$500m
</strong>
on 3 studios).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
(P.S. If listening’s your thing, we’ve got something cool coming soon.)
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
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<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n7yJk:WLJFvbcPuHLzTQOyBOuqtm6QZUZMYNn5s0aLgZ4hX3E" width="30"/>
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<a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n7yJk:WLJFvbcPuHLzTQOyBOuqtm6QZUZMYNn5s0aLgZ4hX3E" width="30"/>
</a>
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<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n7yJk:WLJFvbcPuHLzTQOyBOuqtm6QZUZMYNn5s0aLgZ4hX3E" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n7yJk:WLJFvbcPuHLzTQOyBOuqtm6QZUZMYNn5s0aLgZ4hX3E" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
Free Resource
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #121212 !important; text-decoration: underline !important;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-CPA_20220112190701.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n7yJk:giy0HyLtrJ3o4g5aHDT-kZVpV9_F3cmbRBDKsuBM8AA" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
Cost-per-action ad marketing, explained
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In 2022, paying for impressions and clicks is old news.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
CPA ads directly link marketing campaigns with business success,
</strong>
since you only pay when a desired action (like signing up, filling out, or making a purchase) is performed.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Learn about CPA marketing options and strategies for top advertising platforms like Google, Facebook, and Pinterest.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
HubSpot Marketing explains
</strong>
<a style="color: #121212 !important; text-decoration: underline !important;">
<strong>
high-ROI CPA marketing
</strong>
</a>
<strong>
(YouTube):
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
CPA advertising overview (i.e., affiliate, native, socials)
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
How platforms prioritize bidding
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
3 tips to improve Facebook quality rankings
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Best-practice Pinterest CPA ad examples
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Choosing the right “lookback” metric
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
More on getting the best bang for your buck below.
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; border-radius: 15px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
Cost-per-action ad tactics →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Puff Puff Tax
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #121212 !important; text-decoration: underline !important;">
<img alt="dollar sign" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-dollar_sign_20220113051047.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n7yJk:giy0HyLtrJ3o4g5aHDT-kZVpV9_F3cmbRBDKsuBM8AA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
States are making bank off weed taxes
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
All that staying home was apparently good for the weed industry. In 2020, US cannabis sales hit a record
<strong>
$17.5B
</strong>
,
<a style="color: #121212 !important; text-decoration: underline !important;">
per
</a>
<em>
Forbes
</em>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But a new
<a style="color: #121212 !important; text-decoration: underline !important;">
report
</a>
from the Marijuana Policy Project found that states are also profiting.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The
<a style="color: #121212 !important; text-decoration: underline !important;">
18 states
</a>
that have legalized recreational cannabis have raked in $10.4B in tax revenue since 2014. A few examples:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Colorado, which kicked off legal adult-use sales in 2014, has collected $1.79B.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Alaska (2016) has generated $95m.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
California (2018) — the largest state by population — has collected $3.1B.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The report does not include local tax revenues…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… but cities pull in money, too.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Denver has generated $237.5m.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
California’s West Hollywood sees itself as a future Amsterdam. It currently has 6 dispensaries in 1.8 square miles,
<a style="color: #121212 !important; text-decoration: underline !important;">
generating
</a>
$2.2m a year.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Where does the money go?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Every state is different, but many support schools, infrastructure, or nonprofits.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
For example, Colorado splits its money among
<a style="color: #121212 !important; text-decoration: underline !important;">
funds
</a>
including the
<a style="color: #121212 !important; text-decoration: underline !important;">
Building Excellent Schools Today
</a>
(BEST) Fund. Since 2014, it has received
<a style="color: #121212 !important; text-decoration: underline !important;">
$325m+
</a>
in excise taxes.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
California has given ~$100m to organizations that work with communities harmed by the war on drugs,
<a style="color: #121212 !important; text-decoration: underline !important;">
per
</a>
<em>
AP News
</em>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Michigan
<a style="color: #121212 !important; text-decoration: underline !important;">
generated
</a>
$45.7m in 2020 from excise taxes and fees, which it splits between its School Aid Fund, the Michigan Transportation Fund, municipalities and counties, and admin costs.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Fun fact:
</strong>
A
<a style="color: #121212 !important; text-decoration: underline !important;">
2021 study
</a>
from the Pew Research Center found that only 8% of US adults think cannabis should be illegal, while 31% are cool with medical use and 60% are fine with recreational use, too.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
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AROUND THE WEB
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🏀
<strong>
On this day:
</strong>
In 1986, the NCAA
<a style="color: #121212 !important; text-decoration: underline !important;">
adopted
</a>
Prop 48, which mandated minimum high school grades and test scores for students who wanted to play sports.
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🐦
<strong>
How to:
</strong>
Need a relaxing hobby? This
<a style="color: #121212 !important; text-decoration: underline !important;">
short guide
</a>
to birding features 10 common birds in Quebec, but also tips for bird-watching anywhere.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🎮
<strong>
That’s cool:
</strong>
Black hair in video games is often poorly designed. Enter the
<a style="color: #121212 !important; text-decoration: underline !important;">
Open Source Afro Hair Library
</a>
, a free database launching in 2023 to which Black artists can contribute 3D assets and art.
</p>
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📸
<strong>
Useful:
</strong>
<a style="color: #121212 !important; text-decoration: underline !important;">
Brickit
</a>
is an app that will scan and catalog your Lego bricks, then suggest models you can build with what you have.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
📫
<strong>
Cure boredom:
</strong>
404PageFound is a
<a style="color: #121212 !important; text-decoration: underline !important;">
collection
</a>
of old websites, like “The Chupacabra Home Page” and a
<em>
You’ve Got Mail
</em>
fansite.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🥚
<strong>
Aww:
</strong>
And now, 2 dwarf mongooses
<a style="color: #121212 !important; text-decoration: underline !important;">
play
</a>
with toy eggs.
</p>
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Meme of the day
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Don’t let it get you down. (Source:
<a style="color: #5f696c !important; text-decoration: underline !important;">
Reddit
</a>
)
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Today's email was brought to you by
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Trung Phan
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,
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Jacob Cohen
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,
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Juliet Bennett Rylah
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,
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Rob Litterst
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.
<br/>
Editing by: Mark “Meet me in Ryan’s World” Dent.
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2 years, 10 months ago - news@thehustle.co
📹 YouTube’s 10-year-old toy king
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