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<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "//www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html lang="en" style='min-height: 100%; background-color: #ffffff !important; font-family: "Apercu Pro", Helvetica, Arial, sans-serif;' xml:lang="en" xmlns="//www.w3.org/1999/xhtml">
 <head>
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  <meta content="IE=edge" http-equiv="X-UA-Compatible"/>
  <meta content="width=device-width" name="viewport"/>
  <title>
   5X your traffic with just 1 headline
  </title>
  <style>
   body {
width: 100% !important; min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; margin: 0; padding: 0; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box;
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img {
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body {
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body {
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a:hover {
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a:active {
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}
body .cta-button:hover {
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.cta-button:hover {
color: #ffffff !important; background-color: #4D32CC !important; border: 3px solid #4D32CC !important;
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body .cta-button-secondary {
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}
body .cta-button-secondary:hover {
color: #ffffff !important; background-color: #603EFF !important; border: 3px solid #603EFF !important;
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html .cta-button-secondary:hover {
color: #ffffff !important; background-color: #603EFF !important; border: 3px solid #603EFF !important;
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.cta-button-secondary:hover {
color: #ffffff !important; background-color: #603EFF !important; border: 3px solid #603EFF !important;
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table.button:hover table tr td a {
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table.button table tr td a:visited {
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table.button.large:hover table tr td a {
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table.button.large:active table tr td a {
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table.button:hover table td {
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table.button:visited table td {
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table.button:active table td {
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table.button:visited table a {
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table.button:active table a {
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table.button.secondary:hover table td {
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table.button.secondary:hover table a {
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table.button.secondary:hover table td a {
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table.button.secondary:active table td a {
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table.button.secondary table td a:visited {
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table.button.success:hover table td {
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table.button.success:hover table a {
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body {
font-family: "Apercu Pro", Helvetica, Arial, sans-serif; background: #ffffff !important;
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background: #ffffff;
}
body .body-drip {
border-top: 8px solid #663399;
}
body .header {
background: #ffffff;
}
body .header img.logo {
width: 150px !important;
}
body .header a {
text-align: right !important; margin-top: 3rem;
}
body table.hero-img-container {
max-width: 600px; width: 100%;
}
body table.button.facebook table td {
background: #3B5998 !important; border-color: #3B5998;
}
body table.button.twitter table td {
background: #1daced !important; border-color: #1daced;
}
body table.button.google table td {
background: #DB4A39 !important; border-color: #DB4A39;
}
body .wrapper.secondary {
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}
body .button {
margin-top: 36px;
}
body h1 {
color: #0F0C09; text-align: left; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700;
}
body h2 {
color: #0F0C09; text-align: left; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700;
}
body h3 {
color: #0F0C09; text-align: left; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700;
}
body h4 {
color: #0F0C09; text-align: left; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700;
}
body h5 {
color: #0F0C09; text-align: left; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700;
}
body h6 {
color: #0F0C09; text-align: left; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700;
}
body h1 {
font-size: 2rem; line-height: 36px; letter-spacing: -0.4px;
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body h1:first-child {
margin-top: 36px;
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body h2 {
font-size: 1.5rem; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; line-height: 38px; font-weight: normal;
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body h3 {
line-height: 36px;
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body h4 {
line-height: 28px; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: 700;
}
body h5 {
font-family: 'Space Mono', monospace; font-size: 14px; font-weight: normal; -webkit-font-smoothing: antialiased; color: #878584; letter-spacing: 5px; line-height: 24px; text-align: center; text-transform: uppercase;
}
body a {
font-size: 18px; color: #575452; line-height: 28px; text-align: left; -webkit-font-smoothing: antialiased;
}
body p {
font-size: 18px; color: #575452; line-height: 28px; text-align: left; -webkit-font-smoothing: antialiased;
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body li {
font-size: 18px; color: #575452; line-height: 28px; text-align: left; -webkit-font-smoothing: antialiased;
}
body .button a {
text-align: center; font-weight: 600;
}
body .button a:hover {
background-color: #4D32CC; border-color: #4D32CC;
}
html .button a:hover {
background-color: #4D32CC; border-color: #4D32CC;
}
.body .button a:hover {
background-color: #4D32CC; border-color: #4D32CC;
}
body li {
font-size: 18px; line-height: 1.5rem; margin-bottom: 1.125rem;
}
body li:last-of-type {
margin-bottom: 2rem;
}
body p.intro {
font-size: 24px; line-height: 38px;
}
body h1 {
margin: 0 0 2.25rem 0;
}
body h2 {
margin: 0 0 2.25rem 0;
}
body h5 {
margin: 0 0 2.25rem 0;
}
body h6 {
margin: 0 0 2.25rem 0;
}
body p {
margin: 0 0 2.25rem 0;
}
body img {
margin: 0 0 2.25rem 0;
}
body img {
margin: 0 0 2.25rem 0;
}
body blockquote {
margin: 0 0 2.25rem 0;
}
body .cta-banner {
margin: 0 0 2.25rem 0;
}
body h3 {
margin: 0 0 24px 0;
}
body h4 {
margin: 0 0 24px 0;
}
body a {
color: #603EFF;
}
body .view-in-browser th {
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body .view-in-browser a {
display: block !important; text-align: right !important; font-size: 14px !important; line-height: 18px !important; color: #878584 !important;
}
body .background-blue {
background-color: #E8F0FE;
}
body .background-gray {
background-color: #F7F7F7;
}
body .cta-banner {
padding: 3rem 1.875rem; margin: 6rem auto;
}
body .final-content h3 {
text-align: center !important;
}
body .final-content p {
text-align: center !important;
}
body .cta-banner h3 {
text-align: center !important;
}
body .cta-banner p {
text-align: center !important;
}
body .final-content h3 {
color: #0F0C09 !important; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: bold !important; line-height: 2rem;
}
body .cta-banner h3 {
color: #0F0C09 !important; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: bold !important; line-height: 2rem;
}
body .final-content p {
color: #575452 !important; margin: 0 !important;
}
body .cta-banner p {
color: #575452 !important; margin: 0 !important;
}
body .final-content a {
color: #603EFF; text-decoration: none;
}
body .cta-banner a {
color: #603EFF; text-decoration: none;
}
body hr {
border: 1px solid #e7e6e6; width: 100%; height: 0px; margin: 4rem auto;
}
body blockquote {
background-color: #FEF9F1; background-position: center; background-repeat: no-repeat; background-size: cover; width: 100%; margin-top: 3rem; margin-bottom: 3rem;
}
body blockquote h5.name {
font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-size: 18px; color: #0F0C09; letter-spacing: 0px; text-align: center; text-transform: none; line-height: 28px; font-weight: 600; margin: 12px;
}
body blockquote p {
font-size: 22px; font-family: "Value Serif", "Georgia", serif; -webkit-font-smoothing: antialiased; color: #E28F44; letter-spacing: 0; margin: 0 auto; max-width: 600px; text-align: center; padding: 0 2rem;
}
body blockquote p.title {
font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-size: 13px; color: #878584; text-align: center; line-height: 16px; font-style: normal;
}
body blockquote p:first-child {
padding-top: 3em; padding-bottom: 2em;
}
body blockquote p:last-child {
padding-bottom: 4rem;
}
body .list-item img {
margin-top: 5px !important;
}
body .list-item img.check {
width: 12px !important;
}
body .list-item img.dot {
width: 8px !important;
}
body .final-content-hr {
margin: 36px auto 24px;
}
body table.final-content {
margin: 0 auto 24px; text-align: center;
}
body table.final-content th {
text-align: center;
}
body .footer {
background: #F7F7F7 !important; text-align: center !important; padding: 48px !important; margin: 24px auto 0 !important;
}
body .footer .container {
background: #F7F7F7 !important; text-align: center !important;
}
body .footer table {
background: #F7F7F7 !important;
}
body .footer * {
max-width: 600px !important;
}
body .footer a img {
width: 34px !important; padding: 0 0 36px !important;
}
body .footer img.logo-icon {
padding: 48px 0 36px !important; margin: 0 auto;
}
body .footer h5 {
font-size: 13px !important; font-family: 'Space Mono', monospace; color: #8c8c8c !important; letter-spacing: 5px !important; text-align: center !important; line-height: 24px !important; text-transform: uppercase !important;
}
body .footer .social {
margin: 0 0.5rem 0.75rem 0.5rem !important; padding: 0 !important; display: inline-block;
}
body .footer img.social {
width: 16px !important;
}
body .footer .address * {
font-size: 0.8125rem !important; color: #878584 !important; letter-spacing: 0 !important; text-align: center !important; line-height: 1.125rem !important;
}
body .footer .disclaimer * {
font-size: 0.8125rem !important; color: #878584 !important; letter-spacing: 0 !important; text-align: center !important; line-height: 1.125rem !important;
}
@media only screen and (max-width: 616px) {
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  table.body img {
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  table.body center {
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  table.body .container {
    width: 90% !important;
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  table.body .columns {
    height: auto !important; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box; padding-left: 16px !important; padding-right: 16px !important;
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  table.body .columns .columns {
    padding-left: 0 !important; padding-right: 0 !important;
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  table.body .collapse .columns {
    padding-left: 0 !important; padding-right: 0 !important;
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    display: inline-block !important; width: 8.33333% !important;
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  th.small-6 {
    display: inline-block !important; width: 50% !important;
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  th.small-10 {
    display: inline-block !important; width: 83.33333% !important;
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  th.small-12 {
    display: inline-block !important; width: 100% !important;
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  .columns th.small-12 {
    display: block !important; width: 100% !important;
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  table.menu {
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  table.menu td {
    width: auto !important; display: inline-block !important;
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  table.menu th {
    width: auto !important; display: inline-block !important;
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  table.menu.vertical td {
    display: block !important;
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  table.menu.vertical th {
    display: block !important;
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  table.menu[align="center"] {
    width: auto !important;
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  body h1 {
    font-size: 1.6rem;
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  html h1 {
    font-size: 1.6rem;
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  .body h1 {
    font-size: 1.6rem;
  }
  body p.intro {
    font-size: 1.2rem; line-height: 2rem;
  }
  html p.intro {
    font-size: 1.2rem; line-height: 2rem;
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  .body p.intro {
    font-size: 1.2rem; line-height: 2rem;
  }
}
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 </head>
 <body bgcolor="#ffffff" style='width: 100% !important; min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; background-color: #ffffff !important; margin: 0; padding: 0;'>
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   Learn how to write killer headlines that boost traffic and sales.
  </span>
  <span style="display: none; max-height: 0px; overflow: hidden;">
   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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                  View in Browser
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      <table align="center" bgcolor="#ffffff" class="container float-center" style="border-spacing: 0; border-collapse: collapse; vertical-align: top; text-align: center; background-color: #ffffff; width: 600px; float: none; margin: 0 auto; padding: 0;">
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                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
                   <img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FBroadcast%252BImages%252F10-20-21-digest-leadpages-1%25402x.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1mdTvl:qwUO0BRAUa7YD31n88XEv4riMMfIx0CdfDsnkgIRiKA" style="width: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;"/>
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                  Have You Checked Out Our Virtual Pop-up Shop Yet?
                 </h1>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  October is National Women’s Small Business Month, and to celebrate Leadpages has launched a virtual pop-up shop! We’re showcasing some amazing women-owned businesses doing big things for the future of female entrepreneurship.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  If you haven’t already, make sure to check out the shop to find some awesome products and services from inspiring female business owners.
                 </p>
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                  <span apercu="" pro="" style="">
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                       <span>
                        Pop to the Shop →
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                   <img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FBroadcast%252BImages%252F10-20-21-digest-leadpages-2%25402x.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1mdTvl:qwUO0BRAUa7YD31n88XEv4riMMfIx0CdfDsnkgIRiKA" style="width: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem; border: none;"/>
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                 <h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
                  6 Simple Headline Tricks To Boost Your Traffic, Leads, and Sales
                 </h1>
                 <p align="left" class="intro" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; font-size: 24px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Want to increase your click-throughs by 500%? According to data by CoSchedule, all it takes is one good headline in an ad, on social media, or in an email to make it happen.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Most people will only ever read your headline. If it doesn’t pique their interest they’ll move on without a second thought.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  You can invest days (even months) into a piece of life-changing content. But if your headline is a dud no one will read it.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Everything hinges on your headline (no pressure… but yes, lots of pressure).
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  So, how do you craft a headline that makes people want to read your content?
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  We write dozens of headlines every month and test all our copy to see what converts best. But we’ll make it easy for you. Below are all our most valuable findings so you can reap the rewards of our efforts without having to put in the work.
                 </p>
                 <p align="left" class="intro" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; font-size: 24px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Looking for a shortcut? Try these proven headline templates
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  The templates below have proven to drive engagement and conversions.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Our headline for this newsletter is pretty good by our standards. But let’s see what happens when we insert it into some of these templates.
                 </p>
                 <ul>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   <strong>
                    How to…
                   </strong>
                   <em>
                    Starting your headline like this is a great way to introduce helpful information. Example: “How to Write High-Converting Headlines in 6 Easy Steps.”
                   </em>
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   <strong>
                    ___ ways to...
                   </strong>
                   <em>
                    This formula is perfect for introducing a list. Example: 6 Ways to Write More Engaging Headlines.
                   </em>
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   <strong>
                    Are you…
                   </strong>
                   <em>
                    Question headlines like this spark curiosity and allow you to bring up a problem the reader is having. Example: “Are You Tired of Headlines That Don’t Convert? Here are 6 Tips to Help.”
                   </em>
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 1.125rem;">
                   <strong>
                    Who else wants…
                   </strong>
                   <em>
                    This is another type of question headline. It works because it implies that you’ve already helped others solve the problem. Example: “Who Else Wants Headlines That Drive Sales? Follow These 6 Tips.”
                   </em>
                  </li>
                  <li style="font-size: 18px; color: #575452; line-height: 1.5rem; text-align: left; -webkit-font-smoothing: antialiased; margin-bottom: 2rem;">
                   <strong>
                    Get rid of…
                   </strong>
                   <em>
                    Everyone has a problem they’d like to get rid of. This type of headline promises to do just that. Example: Get Rid of Poor Performing Headlines in Just 6 Easy Steps.
                   </em>
                  </li>
                 </ul>
                 <p align="left" class="intro" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; font-size: 24px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Want to hone your headline skills? Follow these tips
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  <strong>
                   Sell the value by being specific
                  </strong>
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Headlines that try to appeal to everyone appeal to no one. So, hone in on your target market and craft a specific headline that’s written just for them.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  You can do this by explaining exactly what you’re offering and who the content is intended for.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Not like this:
                  <em>
                   How to Climb the Corporate Ladder
                  </em>
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  More like this:
                  <em>
                   5 Strategies New Employees Can Use to Climb the Corporate Ladder
                  </em>
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  <strong>
                   Make it all about them, and bring on the benefits
                  </strong>
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  If you want people to read your content you need to tell them what’s in it for them. State the primary benefit right in the headline so readers know what they’re going to get.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Not like this:
                  <em>
                   The Best Sales Tools for Your Business
                  </em>
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  More like this:
                  <em>
                   2X Your Revenue with These 9 Sales Tools
                  </em>
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  <strong>
                   Dig into the digits
                  </strong>
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Have you noticed that a lot of headlines use numbers? That’s because it works. Studies show that including numbers in your headlines increases clickthrough rates by as much as 20%.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  A couple things to keep in mind: odd numbers are better than even numbers, as they’re perceived to be more believable. And numbers (7) convert better than words (seven).
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Not like this:
                  <em>
                   Learn How to Increase Your Landing Page Conversions
                  </em>
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  More like this:
                  <em>
                   7 Tips to That Will Increase Your Landing Page Conversions
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                 </p>
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                  <strong>
                   Use (fabulous, rowdy, compelling) adjectives
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                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  The words you use in your headline can make all the difference. Including adjectives can liven up your headline and make it more emotive, which is great for engagement.
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                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
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                  Fear of missing out (FOMO) is very real. If you tell people they only have so long until an opportunity is gone forever they’ll be much more likely to read your content now, rather than putting it off until later.
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                  <strong>
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                  <br/>
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                   Write headlines multiple times
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                   Finding the right headline takes multiple tries
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                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Don’t just write one headline. Brainstorm a few different variations to find one you really love. Even better, test them against one another to determine which one converts the best.
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                  A good rule of thumb is to write five headlines and keep one.
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                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Now it’s your turn! Apply the templates and tips above to come up with high-converting headlines that drive more leads and sales for your business. Good luck!
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