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                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; padding-top: 0; text-align: left !important">
                   Hi there,
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Here’s a little trick to help you unlock some savings in your budget. It revolves around the principle of awareness.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Remember, budgeting isn’t about cutting back, restricting, or spending less for its own sake. Budget is about having your money do exactly what you want it to do—nothing more, nothing less.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   When you raise your spending awareness, you’ll naturally see where spending isn’t aligning with your priorities and you’ll stop the spending. It doesn’t happen because you have tremendous willpower. It happens because you don’t
                   <i>
                    want
                   </i>
                   to spend the money. Once you’re aware of it, you naturally stop it.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   The first place to look for spending that isn’t aligned with your priorities is in the non-granular, miscellaneous, catch-all types of categories. Perhaps you have a category called “Miscellaneous” or “Other.” Those are breeding grounds for money that’s just doing its own thing, without any accountability!
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <a style="color: #1251ba" target="_blank">
                    Open YNAB
                   </a>
                   and look at the spending in any categories you have that fit this description. Look over the spending. Are a few more specific categories starting to show themselves? Is that “Miscellaneous” category full of “Gas Station Food?” (No judgment, just thinking about myself!) Maybe it’s time you made a category called “Gas Station Food” so we can at least call a duck a duck and decide if that apple fritter is really worth it (probably is…).
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   The key is this: Find those black holes of spending, and build out some more granular categories to check your spending alignment. If things are out of alignment with your priorities? Bam. Instant savings because you’ll stop that misaligned spending.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   That’s the whole key to the idea of financial peace. It’s not about bucket loads of money. It’s about whatever money you do have doing just what you’d like it to—nothing more, nothing less.
                  </p>
                  <div align="left" class="intercom-container intercom-align-left" style="margin-bottom: 16px; text-align: left !important">
                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fuploads.intercom-mail-200.com%252Fi%252Fo%252F5788133%252Fdb12650501043b2ae6dbc678%252Fimageedit_1_9645299613.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1cGxvYWRzLmludCJ9:1kXPQ1:tG2aFFjS6Y7xeYSdpBV1dABixqN-a8biURz5sZ-VVF4" style="margin: 17px 0; max-width: 100%"/>
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                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   P.S. What are some spending black holes you found after you opened YNAB?
                   <a style="color: #1251ba" target="_blank">
                    Head on over to our Support Forum
                   </a>
                   and join the conversation!
                  </p>
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