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   AI generated floods and your favorite customer service blogs
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                      Bingo!
                     </h2>
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                      I gave a talk at
                      <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#304ddb; text-decoration:none !important" target="_blank">
                       Web Directions Summit
                      </a>
                      in Sydney last week, and one of my slides was a “Web Directions Bingo” card, so attendees could check off topics as they came up at the conference:
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                      You will not be surprised to hear that every square could have been crossed off by the afternoon coffee break
                      <span style="font-size: 12px;">
                       <sup>
                        1
                       </sup>
                      </span>
                      on day one. My personal highlight was Maggie Appleton’s talk “The Expanding Dark Forest and Generative AI,” a version of which you can
                      <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#304ddb; text-decoration:none !important" target="_blank">
                       watch on her site
                      </a>
                      .
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      Maggie warns us of an oncoming tide of ever cheaper AI generated content. Content aimed at and optimized for other software in the form of search engines rather than for any human readers.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#304ddb; text-decoration:none !important" target="_blank">
                       Perhaps Plato was right to be wary of writing
                      </a>
                      <span style="font-size: 12px;">
                       <sup>
                        2
                       </sup>
                      </span>
                      .
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      There are real financial incentives to pumping out endless content to capture clicks. It’s a depressing thought, particularly if you enjoyed the earlier, less crushingly commercial stages of the web.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      On the other hand, there are still people and companies putting effort and attention into their blogs, offering valuable insights, making reasoned arguments, and delivering entertainment. Can quality, expensive, human-made content remain above water in a flood of generated mediocrity?
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      Nobody knows. Not for sure. Most of you will have learned a lot from people freely sharing their experiences, ideas, tools, approaches, and opinions. Certainly my own various career stages in web design, support, and writing have all benefited hugely from the writing of other people. I’ve been lucky enough to meet some of them, but others will never even know how important they were to me.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      Not the least of these was the Help Scout blog itself. I was a fan long before I joined the company because it was consistently helpful to me in getting better at my job running and growing a support team.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      If I had a personal AI agent, an idea proposed by several Web Directions speakers, I’d want it to find those sorts of blogs for me. It is feasible that such an agent will eventually exist.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      For today, though, we can at least help each other find the best blogs, and identify the gold amongst the precipitous piles of
                      <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#304ddb; text-decoration:none !important" target="_blank">
                       pyrite
                      </a>
                      .
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      One practical approach is to
                      <a data-hs-link-id="0" style="mso-line-height-rule:exactly; color:#304ddb; text-decoration:none !important" target="_blank">
                       vote for your favorite customer support blog
                      </a>
                      . Help Scout is nominated, along with several other quality publications, but it's the
                      <span style="font-style: italic;">
                       people
                      </span>
                      in the community who might be more helpful to you in the long term. You do need to be a (free) member of Support Driven to vote, but if you’re in online support then you should get yourself into that community.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      Outside of votes and awards, here’s one action I am committing to taking in support of quality content. I will tell people when they created something valuable to me. Just a quick note to say thanks and tell them it helped.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      Writing online can be lonely work, so taking two minutes to let someone know you appreciate their creation is a small price for encouragement. If there’s a blog or an author who helped you, why not make their day today?
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      I’m going to send a message to Maggie Appleton right now.
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      <em>
                       <sup>
                        1
                       </sup>
                       Shout out to the Web Directions crew for consistently delivering on their “best conference coffee” claims.
                      </em>
                     </p>
                     <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                      <em>
                       <sup>
                        2
                       </sup>
                       Of course AI can generate audio, video, and just about anything else now too.
                      </em>
                     </p>
                    </div>
                   </td>
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                        Mat Patterson
                        <br/>
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                         Help Scout
                        </span>
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                          Support Driven
                          <br/>
                          Community Awards
                         </h1>
                         <p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif !important; color:#405261 !important; font-style:normal; font-weight:normal; font-size:16px !important; mso-line-height-rule:exactly; line-height:175%; margin-bottom:18px !important">
                          Browse the nominations to see what your support industry colleagues consider to be worth your time. If you join the community, you can also vote for your favorites.
                         </p>
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                               The people vote
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                        177 Huntington Ave., Ste 1703
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                        PMB 78505  •  Boston, MA 02115
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  /* Tweak the padding up on screens larger than 600px */
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