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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Plus: The economics of snow, puzzlers’ top tips, a podcast discovery app, and more.
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              View Online
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                  <p style="padding-bottom: 10px; font-size: 16px; line-height: 140%; margin: 5px 0px 0px;">
                   TSA recently told a woman she could not fly with Bartholomew, her four-foot emotional support boa constrictor. Snakes, contrary to the Samuel L. Jackson film, are
                   <em>
                    not
                   </em>
                   allowed on planes.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 16px; line-height:140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
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                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Disney:
                    </strong>
                    Investor Nelson Peltz wants to “restore the magic.”
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding:0px;">
                    <strong>
                     Chart:
                    </strong>
                    The economics of snow.
                   </li>
                   <li style="font-size: 16px; line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Prime:
                    </strong>
                    Amazon’s next move.
                   </li>
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                    <strong>
                     Around the web:
                    </strong>
                    Game and puzzle secrets, a podcast discovery app, famous art remixes, and more cool internet finds.
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                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s 10-minute podcast
                   </a>
                   to hear Zack and Rob discuss why the latest drama at Disney feels like a
                   <em>
                    Succession
                   </em>
                   episode, a new dating app for “motivated daters,” good news for the metaverse, and more.
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              <td style="color:#bf2434;font-size: 16px;font-weight: bold; letter-spacing: 1.5px;text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
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                <img alt="Disney" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fdisney_1.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pI7bS:BCNsw25y2d4CqWTobDNqsePycR2suYUvvqA5tmnyNV0" style="height: auto; width:100%; max-width: 600px;" width="600"/>
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               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                A tense situation at the happiest place on earth
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                What’s all this fuss about a board seat?
               </div>
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                2023-01-18T00:00:00Z
               </div>
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                Jacob Cohen
               </div>
              </td>
             </tr>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Nelson Peltz wants to “restore the magic” at Disney.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Last week, the renowned 80-year-old activist investor revealed plans to launch a proxy fight for a seat on the company’s board,
                <a style="color: #192733; text-decoration: underline !important;">
                 arguing
                </a>
                Disney has “lost its way, resulting in a rapid deterioration in its financial performance.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Disney quickly said it opposes Peltz’s move, and what ensued has been the securities filing equivalent of a rap battle.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What’s Peltz arguing?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Late last year, Peltz’s Trian Fund Management began accumulating an $800m stake in the company after it released poor earnings results.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                On a 10-year time horizon, Peltz’s snazzy
                <a style="color: #192733; text-decoration: underline !important;">
                 website
                </a>
                points out, Disney stock has underperformed the S&amp;P 500 and its media peers, overpaid executives, failed to craft a successful CEO succession, and eroded shareholder value with its $71B 21st Century Fox acquisition in 2019.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Disney disagreed…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … firing back on Tuesday by
                <a style="color: #192733; text-decoration: underline !important;">
                 outlining
                </a>
                what it views as CEO Bob Iger’s strong record of financial and creative success.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Using Peltz’s own arguments against him, Disney explained how, since 2005, the company has actually outperformed the S&amp;P 500, 554% to 244%, as well as its media peers.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                “Nelson Peltz does not understand Disney’s businesses,” the filing reads, among other disses.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 It’s not Peltz’s first proxy rodeo
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Previously, Peltz gained access to boards in contests at Heinz and Procter &amp; Gamble, where he
                <a style="color: #192733; text-decoration: underline !important;">
                 claims
                </a>
                to have helped improve the companies’ financial performances.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Charles Elson, a corporate governance advocate at the University of Delaware,
                <a style="color: #192733; text-decoration: underline !important;">
                 told
                </a>
                <em>
                 Bloomberg
                </em>
                that Peltz’s chances of winning a seat are good, given how Disney’s challenging 2022 may have soured investor sentiment.
               </p>
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               TRENDING
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                  <img alt="eyeball wearing a hat" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwhats-trending-icon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pI7bS:BCNsw25y2d4CqWTobDNqsePycR2suYUvvqA5tmnyNV0" style="width: 70px; height: auto;" width="70"/>
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                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                   <strong>
                    Finding love
                   </strong>
                   is getting expensive. Match Group’s Hinge
                   <a style="color: #192733; text-decoration: underline !important;">
                    is testing
                   </a>
                   a $50-$60 plan for “motivated daters.” Match is also gauging interest in a $500/mo. plan for Tinder.
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               SNIPPETS
              </td>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Today? More like TodAI:
                </strong>
                Microsoft is
                <a style="color: #192733; text-decoration: underline !important;">
                 releasing
                </a>
                its Azure OpenAI integration this week, and Getty Images
                <a style="color: #192733; text-decoration: underline !important;">
                 is suing
                </a>
                Stability AI for unlawfully scraping millions of images from its site.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Microsoft
                </strong>
                is
                <a style="color: #192733; text-decoration: underline !important;">
                 reportedly
                </a>
                preparing to cut 5% of its workforce, or ~11k jobs globally, in the near future.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Discord
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 acquired
                </a>
                Gas, an app popular among teens that lets users anonymously compliment each other.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 General Motors
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 announced
                </a>
                the 2024 Corvette E-Ray, its first hybrid Chevy Corvette.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 988,
                </strong>
                the new $1B Suicide and Crisis Lifeline, saw
                <a style="color: #192733; text-decoration: underline !important;">
                 1.7m+ calls
                </a>
                in its first five months, ~500k more than the old 10-digit number did the same time a year prior. Wait times also dropped from three minutes to 36 seconds.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Roblox stock
                </strong>
                popped
                <a style="color: #192733; text-decoration: underline !important;">
                 on news
                </a>
                that its December daily active user count rose 18% YoY to 61.5m, hours engaged rose 21% to 4.7B, and estimated bookings rose as much as 20% to $439m.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The beleaguered Peloton
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 hired
                </a>
                Leslie Berland as its new CMO. Berland exited Twitter in November following Elon Musk’s takeover.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Scan this, scan that:
                </strong>
                QR code management startup Beaconstac
                <a style="color: #192733; text-decoration: underline !important;">
                 raised $25m
                </a>
                . The company says it has 20k+ customers, up 100% YoY.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Apple
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 announced
                </a>
                its new MacBooks will feature M2 Pro and M2 Max chips, with graphic speeds 30% faster than their M1 Pro chips.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 HBO’s “The Last of Us”
                </strong>
                drew
                <a style="color: #192733; text-decoration: underline !important;">
                 4.7m
                </a>
                viewers its opening weekend, the network’s second-biggest streaming premiere behind “House of the Dragon.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Get shit done
                </strong>
                and do it with structure. Keep yourself in check with this handy project management
                <a style="color: #192733; text-decoration: underline !important;">
                 template
                </a>
                .
               </p>
              </td>
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            FROM THE BLOG
           </td>
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           <td style="width: 100%;">
            <table bgcolor="#ced0f3" style="width:100%; background-color: #ced0f3; border-radius: 10px; padding: 5px;">
             <tr style="padding-top: 10px;">
              <td>
               <table>
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                  <img alt="laptop" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flaptop_icon.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pI7bS:BCNsw25y2d4CqWTobDNqsePycR2suYUvvqA5tmnyNV0" style="width: 80px; height: auto;" width="80"/>
                 </td>
                 <td class="dark-bg h2020 ignore-defaults" style="font-size: 16px; padding: 5px 3px 0px;">
                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                   If you find it hard to make new friends as an adult, it’s not just you: We’re facing a loneliness epidemic. Could friendship apps be the cure?
                   <a style="color: #192733; text-decoration: underline !important;">
                    These startups
                   </a>
                   think so.
                  </p>
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                </tr>
               </table>
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             </tr>
            </table>
           </td>
          </tr>
          <tr>
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           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width:100%;">
            <table style="width:100%">
             <tr>
              <td style="color: #bf2434;font-size: 16px;font-weight:bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Chart
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="cost of snow removal" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fsnow.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pI7bS:BCNsw25y2d4CqWTobDNqsePycR2suYUvvqA5tmnyNV0" style="height:auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr valign="top">
              <td align="left" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733; font-size:12px; font-style: italic; padding: 5px 0px 10px;">
               Zachary Crockett
              </td>
             </tr>
             <tr>
              <td>
               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif;font-size: 22px;line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why snow costs America a fortune every year
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-01-18T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Zachary Crockett
               </div>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                In the winter of 1979, a powerful Chicago political dynasty began to collapse.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Michael A. Bilandic,
                </strong>
                a cog in Richard J. Daley’s
                <a style="color: #192733; text-decoration: underline !important;">
                 political machine
                </a>
                , lost the mayoral election in a stunning upset. But there was a simple reason for the defeat: Bilandic didn’t clear the snow quickly enough.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                After a forecast for a couple inches, a blizzard
                <a style="color: #192733; text-decoration: underline !important;">
                 hit Chicago
                </a>
                that January. Buses and trains didn’t run for days, residents couldn’t find anywhere to park their cars, and plows took forever to reach neighborhoods — unless you were lucky enough to live on the same block as Bilandic.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                The lesson? Don’t take snow lightly.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                Beyond closures and clogged roads, it can come with steep financial costs. According to
                <a style="color: #192733; text-decoration: underline !important;">
                 a study
                </a>
                from the Federal Highway Administration, the nation’s tab for snow and ice removal can be upwards of
                <strong>
                 $4B per year
                </strong>
                .
               </p>
               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                Every year, cities and states must decide how to budget for random winter weather events. When they aren’t sufficiently prepared, the costs accumulate.
               </p>
               <p style="font-size: 16px;line-height: 140%; margin: 5px 0px 10px;">
                Where do those billions of dollars go? And how do cities plan for unpredictable weather events?
               </p>
              </td>
             </tr>
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              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="background-color: #BF2434; font-size: 16px; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]><i style="letter-spacing:25px;mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 Read the full story. →
                </span>
                <!--[if mso]><i style="letter-spacing:25px;mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width:1px; padding-top:15px;">
           </td>
          </tr>
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           </td>
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           <td style="width:100%">
            <table style="width:100%">
             <tr>
              <td style="color:#bF2434;font-size:16px;font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Free Resource
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color:#192733; text-decoration: underline !important;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F1-18-23.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pI7bS:BCNsw25y2d4CqWTobDNqsePycR2suYUvvqA5tmnyNV0" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
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             <tr>
              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Eight common website design mistakes
               </h2>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                When regular guy Greg pulls up to your website, he’s subconsciously looking for reasons to trust you.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                If he doesn’t find them within five seconds, his thumb floats to the conveniently placed “back” button, and he’s probably gone forever.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Don’t let Greg go. Read our blog post on
                <a style="color: #192733; text-decoration: underline !important;">
                 eight common web design flaws
                </a>
                to stop scaring folks away.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 From the HubSpot blog:
                </strong>
               </h4>
               <ol style="font-size: 16px;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Don’t neglect accessibility
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Use responsive web design
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Balance function with aesthetic
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Customize your digital storefront
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Avoid flashy, useless features
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Have a cohesive structure
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Simplify the navigation
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Clarify your purpose
                </li>
               </ol>
              </td>
             </tr>
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              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius: 8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 Better website building →
                </span>
                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bf2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Prime Time
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Amazon keyboard" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FAmazon_keyboard.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pI7bS:BCNsw25y2d4CqWTobDNqsePycR2suYUvvqA5tmnyNV0" style="height: auto; width: 100%; max-width:600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px;line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Amazon is playing 4D chess now
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Amazon’s Buy With Prime program stands to benefit both Amazon and third-party sellers.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-01-18T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Samir Javer
               </div>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                When somebody visits Amazon, there’s a good chance they’re going to buy something. Check out these
                <a style="color: #192733; text-decoration: underline !important;">
                 conversion rates
                </a>
                :
               </p>
               <ul style="font-size: 16px;line-height:20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px;">
                 74% for Prime members
                </li>
                <li style="font-size: 16px; line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 13% for non-Prime members
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding:0px">
                 3%-6% for other ecommerce sites
                </li>
               </ul>
               <p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
                Now, Amazon’s bringing its one-click formula to third-party sites.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                “Buy with Prime”, which allows ecommerce sites to integrate with Amazon’s checkout, payment, and shipping services, will be available to all
                <a style="color: #192733; text-decoration: underline !important;">
                 eligible
                </a>
                US merchants by Jan. 31. For Prime members, that means free shipping, free returns, and one-click checkout.
               </p>
               <h4 style="font-size: 17px; height:100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 A boon for Amazon?
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                During a pilot program, Buy with Prime increased shopper conversion rates by
                <a style="color: #192733; text-decoration: underline !important;">
                 25%
                </a>
                on average, with some sellers reporting 30%+ increases.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                Meanwhile, Amazon reaps payment processing fees from Buy with Prime purchases, expanding its total addressable market (TAM) to the entire ecommerce market — not just products sold on Amazon.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                The company
                <a style="color:#192733; text-decoration: underline !important;">
                 needs the boost
                </a>
                : Amazon announced layoffs of 18k employees this month, and investors have been discouraged by its slowed growth.
               </p>
               <h4 style="font-size:17px; height:100%; letter-spacing: 0px;line-height: 22px;padding-top:8px; margin: 0px;">
                <strong>
                 The impact on Shopify
                </strong>
               </h4>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                Ecommerce competitor
                <a style="color: #192733; text-decoration: underline !important;">
                 Shopify
                </a>
                has its own one-click payment offering, Shop Pay, which facilitated
                <a style="color:#192733; text-decoration: underline !important;">
                 137m+ orders
                </a>
                in 2020.
               </p>
               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                But if its merchants adopt Buy with Prime instead, Shopify’s revenue growth may be at risk — especially if Amazon’s offering sees higher conversion rates than Shop Pay.
               </p>
               <p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 A perk or a drawback?
                </strong>
                Buy with Prime will also allow merchants to display reviews from
                <a style="color:#192733;text-decoration: none !important;">
                 Amazon.com
                </a>
                on their own site, but they won’t be able to hide the bad reviews.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width:100%; padding: 10px 10px 0px;">
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               AROUND THE WEB
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                🎤
                <strong>
                 On this day:
                </strong>
                In 1975, singer Barry Manilow
                <a style="color: #192733; text-decoration: underline !important;">
                 achieved
                </a>
                his first No. 1 hit with the song “Mandy.”
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 ♟ That’s interesting:
                </strong>
                The top players of games like Scrabble, Jenga, and jigsaw puzzles
                <a style="color: #192733; text-decoration: underline !important;">
                 share
                </a>
                their secrets.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🎨
                <strong>
                 Art:
                </strong>
                A Dutch museum is
                <a style="color: #192733; text-decoration: underline !important;">
                 inviting
                </a>
                the public to submit their own versions of Johannes Vermeer’s “Girl With a Pearl Earring.”
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🎧 That’s cool:
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 Fathom
                </a>
                , an AI-powered podcast discovery platform, lets you highlight and search episodes, and offers personalized, shareable snippets and transcripts from episodes based on users’ preferences. Available on iOS now, Android forthcoming.
               </p>
               <p style="font-size: 16px;line-height:140%; margin: 5px 0px 10px;">
                🌧
                <strong>
                 Aww:
                </strong>
                And now, rainy day
                <a style="color: #192733; text-decoration: underline !important;">
                 fashion
                </a>
                .
               </p>
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               TWEET
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                And an even better place for people who repeat your jokes. (
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                 Link
                </a>
                )
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                 <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 15px;">
                  TELL FRIENDS → GET PRIZES
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                   Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot.
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                    Share The Hustle 🤠 →
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                   Or copy this custom referral link:
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            Today's email was brought to you by
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             Jacob Cohen
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            ,
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             Juliet Bennett Rylah
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            ,
            <a style="color: #192733; text-decoration: underline !important;" target="_blank">
             Samir Javer
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            , and
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             Rob Litterst
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            .
            <br/>
            Editing by: Mark “Magic restorer” Dent.
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            25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
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