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                       <h2 style="margin:0;line-height:24px;mso-line-height-rule:exactly;font-size:20px;font-style:normal;font-weight:bold;color:#3F3F3F">
                        An update from Winnie
                       </h2>
                      </td>
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                        Hey ,
                        <br/>
                        <br/>
                        I wanted to give you an update as I know it has been a while since you have heard from us and you might have been wondering what's going on.
                        <br/>
                        <br/>
                        As some of you may know, we have been going through a transition period. We've been head down building out our sister company, Carra - an AI-driven platform to
                        <br/>
                        <strong>
                         cut out the guesswork and put a stop to the
                        </strong>
                        <strong>
                         endless frustrating cycle of finding the right hair care routines and products
                        </strong>
                        .
                        <br/>
                        <br/>
                       </p>
                       <p style="margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;line-height:24px;color:#3F3F3F;font-size:16px">
                        <b>
                         WHY?
                        </b>
                       </p>
                       <p style="margin:
 0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;line-height:24px;color:#3F3F3F;font-size:16px">
                        <i>
                         We are really just tired of hearing that it is difficult to care for curly hair - this seems bonkers to me given that there are 60% of us across the globe.
                        </i>
                       </p>
                       <p style="margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;line-height:24px;color:#3F3F3F;font-size:16px">
                        <br/>
                       </p>
                       <p style="margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;line-height:24px;color:#3F3F3F;font-size:16px">
                        <i>
                         We are tired of hearing that we spend 9 times more on our hair
                        </i>
                       </p>
                       <p style="margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;line-height:24px;color:#3F3F3F;font-size:16px">
                        <br/>
                       </p>
                       <p style="margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;line-height:24px;color:#3F3F3F;font-size
 :16px">
                        <i>
                         We are tired of reading deep dives like the latest McKinsey report highlighting lack of textured hair data and active ingredients testing on multicultural hair
                        </i>
                       </p>
                       <p style="margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;line-height:24px;color:#3F3F3F;font-size:16px">
                        <br/>
                       </p>
                       <p style="margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;line-height:24px;color:#3F3F3F;font-size:16px">
                        <i>
                         We are not really cool with stats like this and have often found ourselves asking why... Does it really need to be this way? What if it was different?
                        </i>
                       </p>
                       <p style="margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;line-height:24px;color:#3F3F3F;font-size:16px">
                        <strong>
                         <i>
                          Better? Simpler? More fun?
                         </i>
                        </strong>
                       </p>
                       <p style="margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;line-height:24px;color:#3F3F3F
 ;font-size:16px">
                        <br/>
                        As a team, we've spent the last year laying the technical groundwork with our Carra Textured Hair Engine™, amassing millions of textured hair data that will help us bring you the best version of your hair.
                        <br/>
                        <br/>
                        We are now working on something mega-exciting that will take your haircare experience to the next level -
                        <strong>
                         an all-in-one app that will cater to all your haircare needs, from expert support, products to hair style inspiration.
                        </strong>
                        <br/>
                        <br/>
                        We really want to make sure that what we build is what you need.
                        <br/>
                        Interested in sharing your input and becoming one of our early co-creators (there will be lots of perks in it for you)?
                        <br/>
                        <br/>
                        <strong>
                         <span style="background-color:#FF8C00">
                          SIMPLY HIT 'REPLY' TO THIS EMAIL
                         </span>
                        </strong>
                        <br/>
                        and I will be in touch with more deets. Looking forward to hearing from you.
                        <br/>
                        <br/>
                        Lots of love
                        <br/>
                        Winnie x
                       </p>
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                       <h2 style="margin:0;line-height:24px;mso-line-height-rule:exactly;font-size:20px;font-style:normal;font-weight:bold;color:#3F3F3F">
                        But first, let's meet your hair goals
                       </h2>
                      </td>
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                        We've partnered with Kiyo Beauty to bring you a special package for your Carra personalised haircare plan and product recommendations.
                        <strong>
                         For a limited time only, book your first session for £20 only and get 10% off your recommended products.
                        </strong>
                       </p>
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 to;text-align:center" target="_blank">
                         Book now →
                        </a>
                       </span>
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        Antidote Street, 86-90 Paul Street · England · London · EC2A 4NE · United Kingdom
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