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           PLUS: The $4B hard seltzer market..
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                  June 3, 2021
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                   Theater chain AMC saw shares nearly double on Wednesday (and the stock is now up 25x in 2021). In an absurd stat: 500m+ AMC shares exchanged hands yesterday. That’s more trading volume than Tesla, Apple, Amazon, Facebook, and Microsoft combined.
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               The big idea
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                Apple’s AssistiveTouch in action (Source: Apple / YouTube)
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                How Apple built a 10-year lead in wearables technology
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                Apple’s latest reveal looks like it belongs in a sci-fi movie.
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                Called AssistiveTouch, the technology allows users to control their Apple Watch without having to touch the screen. Instead, you can pinch and clench your hand or roll your wrist to
                <del>
                 do black magic
                </del>
                activate apps.
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                Tech analyst
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Neil Cybart
                </a>
                says Apple’s latest innovations give it a 10-year lead on the competition.
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                <strong>
                 In 2021, Apple is on pace…
                </strong>
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                … to sell 100m+ wearables units. Including the Watch, AirPods, and select Beats headphones, Cybart estimates that Apple’s wearables division will do $30B in 2021 revenue.
               </p>
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                “That would rank Apple wearables on a combined basis just shy of a Fortune 100 company,” he writes.
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                <strong>
                 How did Apple build such a strong wearables business?
                </strong>
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                Cybart cites 5 reasons:
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Early to the game:
                 </strong>
                 One of Apple’s guiding principles is to make technology more personal, and it started investing in wearables in the early 2010s, including its own silicon chips.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Other companies bet on voice:
                 </strong>
                 Few Big Tech firms have Apple’s hardware expertise, so they invested big on voice (e.g., Amazon’s Echo) as the new computing paradigm. It looks like the wrong bet.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Design expertise:
                 </strong>
                 People have to want to
                 <em>
                  wear
                 </em>
                 wearables. Apple has a track record (and talent) for creating hardware people show off for looks as much as computing power.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Supply chain advantage:
                 </strong>
                 Wearables tech is built on top of parts made for smartphones. Apple has been able to leverage lessons and relationships from its iPhone manufacturing experience.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Ecosystem advantage:
                 </strong>
                 Apple’s entry-level AirPods and Watch are both under $200. It’s able to hit these price points because the wearables effectively share computing power with the iPhone.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At the current pace, Cybart believes Apple’s wearables division will soon hit $50B a year. With a clear lead in such a fast-growing category, Apple execs must be pinching themselves.
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               SNIPPETS
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
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                 The SEC admonished Elon Musk
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                between the Tesla CEO and regulators around his Twitter usage.
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                Etsy acquires Depop -- a Gen Z fashion platform -- for a whopping
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                . The startup is the “
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                 resale home for Gen Z consumers,
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                ” according to Etsy’s CEO.
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                 Amid widespread semiconductor chip shortages
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                , Taiwan Semiconductor Manufacturing Co. (TSMC) announced it broke ground on a
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               Retail
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="White Claw" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwhite_claw.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1lolb7:EoFBxkXaKG_zteu5cmEknV0UzoIn_j87fhVoH1X5XkA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Hard seltzers are bigger than ever
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In case you thought
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 White Claw Summer
                </a>
                ended in 2019, it’s only just begun.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sales of hard seltzer shot up to $4B in 2020 compared to $500m in 2018,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 per
                </a>
                <em>
                 The
                </em>
                <em>
                 New York Times
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Big at bars and at home
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Hard seltzer sales increased by 73% at bars and restaurants in 2019, according to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 NielsenIQ
                </a>
                . But even as those venues closed amid the pandemic, retail sales
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 surged
                </a>
                in 2020.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Analysts told the
                <em>
                 NYT
                </em>
                they predict sales will bubble up to $8B+ in the next 4 years.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Why do people love fizzy adult water so much?
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Seltzers are seen as “
                 <a style="color: #d62829; text-decoration: none;">
                  healthier
                 </a>
                 ” because they have less sugar and fewer calories than beer, wine, and cocktails
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 You can mix them with other beverages
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 They’re generally low-ABV (5%), which reflects the
                 <a style="color: #d62829; text-decoration: none;">
                  changing
                 </a>
                 drinking culture
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Unlike the much-maligned Zima, hard seltzer
                 <a style="color: #d62829; text-decoration: none;">
                  appeals
                 </a>
                 to all genders
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 They’re insanely meme-able -- “ain’t no laws when you’re drinking Claws” (unfortunately,
                 <a style="color: #d62829; text-decoration: none;">
                  not true
                 </a>
                 )
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The top-reigning seltzer champs...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … are currently Mark Anthony Brands’ White Claw and Boston Beer Company’s Truly, accounting for ~70% of the market.
                <br/>
                <br/>
                But new challengers are popping up everywhere:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Michelob Ultra
                 <a style="color: #d62829; text-decoration: none;">
                  launched
                 </a>
                 an 80-calorie organic seltzer
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Coca-Cola and Molson Coors Beverage
                 <a style="color: #d62829; text-decoration: none;">
                  teamed up
                 </a>
                 to debut a hard seltzer Topo Chico
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 E&amp;J Gallo Winery’s High Noon
                 <a style="color: #d62829; text-decoration: none;">
                  entered
                 </a>
                 the market as the first brand to use vodka instead of malt liquor
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Even PBR
                 <a style="color: #d62829; text-decoration: none;">
                  got
                 </a>
                 in the game, though its “Stronger Seltzer” is 8% ABV
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The worst seltzer? Probably
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 this Four Loko
                </a>
                that comes in at 12% ABV.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 Want more insights on the hard seltzer market?
                </em>
                Check out this 5-slide
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 deck
                </a>
                that Trends contributor
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Alex Moskov
                </a>
                wrote in 2019.
               </p>
              </td>
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               Free Resource
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Let’s talk about your pitch deck
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Pitch deck ≠ long-winded keynote webinar. It leans more like an elevator pitch, except you have the room, your slides, and ~15 minutes.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We’re talking about a full but stripped
                <em>
                </em>
                presentation that breaks down your business’ story, state of operations, and stellar solutions into
                <em>
                 bite-sized bullets
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This is where you give it your best shot to get that money...
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 … so you best not miss
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                HubSpot has you covered on this too, with an absolutely
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 sound pitch-deck blueprint
                </a>
                . This is simply solid advice that has helped thousands secure the next round.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                (If you read our emails daily and have been thinking, “Wow, HubSpot always hits with their content”... we know.)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Don’t miss the OG pitch decks swiped from Uber and Castle at the bottom of the blog post.
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                Perfect your pitch deck →
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Clean energy
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="7-Eleven sign" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F7_eleven.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1lolb7:EoFBxkXaKG_zteu5cmEknV0UzoIn_j87fhVoH1X5XkA" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
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             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                7-Eleven is adding 500 new places to charge your car
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                What if you could get a Slurpee and a car charge all in one place?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                7-Eleven says it will bring 500 electric vehicle (EV) charging stations to 250 US and Canadian locations by 2023, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  TechCrunch
                 </em>
                </a>
                . The Texas-based convenience store chain currently operates 22 stations at 14 stores in the US.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The convenience chain will own...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … and operate all of the new Direct Current Fast Charging (DCFC) stations.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s a good move for 7-Eleven because it has
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 ~1800
                </a>
                locations -- 19% of its US stores -- in California, which will require all new passenger vehicles sold in the state to be
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 zero-emission
                </a>
                by 2035.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Other retailers are plugging into the trend:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Walgreens currently
                 <a style="color: #d62829; text-decoration: none;">
                  offers
                 </a>
                 EV stations at ~400 locations throughout the US
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 IKEA now offers EV charging at all
                 <em>
                 </em>
                 stores with parking
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But we still need more!
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There are 5k+ EV stations in the US,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 per
                </a>
                the Department of Energy.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But, as Bill McKibben of
                <em>
                 The New Yorkers’
                </em>
                “The Climate Crisis”
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 notes
                </a>
                , some only offer slow charges. This was an issue for him when trying to drive his Kia Niro from rural Vermont to suburban Boston and back.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As an optimistic start, President Biden’s American Jobs Plan
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 includes
                </a>
                $15B to be invested in building 500k stations nationwide.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But is it OK to drive with a brain freeze?
               </p>
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               TRENDS
              </td>
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              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #d62829; text-decoration: none;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fremote_jobboard.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1lolb7:EoFBxkXaKG_zteu5cmEknV0UzoIn_j87fhVoH1X5XkA" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
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               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 0px 5px 10px;">
                Remote job board breakdown (source Trends)
               </p>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 $100k a month from niche job boards
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Are you capitalizing on the niche
                <strong>
                </strong>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  job board market
                 </strong>
                </a>
                ? Our Trends report covers...
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 What you need to know:
                </strong>
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Niche job boards are bringing in
                 <strong>
                  $100k+ a month
                 </strong>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 They can be built using “no code” tools
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The key to monetization and getting traffic for free
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Where the opportunities are:
                </strong>
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Compliance + Hiring
                 </strong>
                 → Job boards are alleviating new pain points for remote work
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Construction, Mining, Trucking
                 </strong>
                 →  Three markets with job shortages, primed for entrances into niches
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 What you should do:
                </strong>
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  <strong>
                   Join our Trends community
                  </strong>
                 </a>
                 to read the full report
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Start your job board
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Watch it scale
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <strong>
                  Sign up for 7 days of access to read the full report.
                 </strong>
                </a>
               </p>
              </td>
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               <a style="color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
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                Source:
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                 Pinterest
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