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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: How does Taboola make money? Brought to you by The Hustle together with Paycom.
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                  January 27, 2021
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   Walgreens is tapping Starbucks COO Roz Brewer -- a long-time executive with a perfect last name for the coffee biz -- as its next CEO. Once appointed, she’ll be the only Black female at the helm of a Fortune 500 company.
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               The Big Idea
              </td>
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               <img alt="Apple VR headset" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FApple_VR.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 3px 0px;">
                Is an Apple VR headset coming?
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Since its founding in 1976, Apple has set out to make computing more personal. In recent years, the move from iPhone to Watch to AirPods has fulfilled this vision.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For many, the next logical step was augmented reality (AR) glasses… like the Google Glass but way less sucky.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to a recent
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  Bloomberg
                 </em>
                </a>
                report, Apple plans on releasing a virtual reality (VR) headset as a bridge to AR.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The product is not aimed at the mass market
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Apple Insiders believe the product will cost much more than the $300-$900 price tag of commercial VR headsets (e.g., Facebook, Pico, Sony).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Meant to leverage the company’s most advanced chips and display tech, Apple’s VR headset could run as high as a ~$6k Mac Pro desktop.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Upon a projected 2023 launch,
                <em>
                 Bloomberg
                </em>
                writes that Apple might only move ~180k units a year -- a far cry from Apple’s typical product volumes that run in the tens of millions.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 To reduce weight, Apple plans to use a fabric exterior...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … which is slightly different than the slick metal you’re probably holding in your hand while reading this.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With a VR headset on the market, the Cupertino spaceship can perfect the tech, bring developers on board, and create a content pipeline.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Apple’s acquisition of
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 NextVR
                </a>
                -- a startup that records concerts and sporting events for VR -- was one tangible breadcrumb...
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 … and another breadcrumb dropped on Monday
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Apple announced that its hardware chief, Dan Riccio, will be transitioning roles and taking over an unspecified project.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  MacRumors
                 </em>
                </a>
                , there are at least 3 possibilities for this mysterious-sounding venture:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  VR/AR:
                 </strong>
                 Obviously.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Car:
                 </strong>
                 Apple’s self-driving car project has been picking up steam, but it’s already under the leadership of the company’s AI chief, John Giannandrea.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Title downgrade:
                 </strong>
                 Riccio’s new title (VP of engineering) is a downgrade, so the 23-year vet may just be taking a “step back.”
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Whatever Riccio ends up doing, we already know Apple’s AR/VR product will be huge and how the product cycle will play out:
               </p>
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                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" width="30"/>
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               Snippets
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  ‘Substack is Twitter’s paywall’
                 </strong>
                 is a popular tech joke. Many writers do turn tweets into Substack subscriptions. Twitter clearly paid attention: It’s acquiring Dutch newsletter platform
                 <a style="color: #d62829; text-decoration: none;">
                  Revue
                 </a>
                 (while, just last week,
                 <a style="color: #d62829; text-decoration: none;">
                  Forbes
                 </a>
                 announced a mass rollout of paid newsletters).
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Stripe invests $102m into Fast,
                 </strong>
                 the fintech company that lets users “log into websites and check out, without having to enter information more than once,” per
                 <a style="color: #d62829; text-decoration: none;">
                  <em>
                   CNBC
                  </em>
                 </a>
                 .
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  GE saw cash flow jump
                 </strong>
                 at the end of 2020, boosted by its renewables and power
                 <a style="color: #d62829; text-decoration: none;">
                  unit
                 </a>
                 . (We previously covered how GE is building the world’s biggest
                 <a style="color: #d62829; text-decoration: none;">
                  wind turbine
                 </a>
                 .)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Amazon East:
                 </strong>
                 The ecommerce giants announced
                 <a style="color: #d62829; text-decoration: none;">
                  3k
                 </a>
                 new job opportunities in the Boston area. It’s the latest in what has been a torrid hiring run: Amazon added 400k+ employees in 2020, putting its global workforce # at 1.1m+.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  YouTube CEO Susan Wojcicki
                 </strong>
                 <a style="color: #d62829; text-decoration: none;">
                  said
                 </a>
                 the company paid $30B+ to creators over the last 3 years, and the YouTube ecosystem contributed ~$16B to the US GDP in 2019.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Beyond Meat looks beyond meat:
                 </strong>
                 The company’s stock jumped as much as 31% Tuesday after
                 <a style="color: #d62829; text-decoration: none;">
                  announcing
                 </a>
                 a joint venture with Pepsi to make plant-based drinks and snacks.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Microsoft set the tone
                 </strong>
                 for a busy earnings season by reporting faster-than-expected
                 <a style="color: #d62829; text-decoration: none;">
                  growth
                 </a>
                 in LinkedIn’s
                 <del>
                  recruiter spam
                 </del>
                 ad business. Facebook and Google saw stocks rise after hours on the news.
                </li>
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               Valuations
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             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                TikTok’s parent company ByteDance is valued at $180B. It’s worth way more.
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Most of us know ByteDance as the China-based parent company of video app TikTok, which was supposed to be banned in the United States.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s not year clear what’s going on with the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 ban
                </a>
                , but ByteDance’s business didn’t skip a beat last year… in fact, the company’s revenue doubled to ~$37B in 2020, according to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Information
                 </em>
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In addition to TikTok, ByteDance owns 2 huge ad-based Chinese apps:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Douyin
                 </strong>
                 , which is basically China’s version of TikTok
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Toutiao
                 </strong>
                 , a news aggregator powered by a recommendation engine
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ByteDance is currently valued at $180B, but when it goes public -- which it wants to do in 2021 -- it will likely skyrocket based on 2 comparisons:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Facebook:
                 </strong>
                 Despite having ~½ of FB’s revenue ($37B vs. $79B), it’s valued at ~¼ of the American social network ($180B vs. $800B)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Kuaishou:
                 </strong>
                 A competing Chinese social app is aiming for a $60B IPO on ~$4B of revenue; at the same market value-to-sales ratio, ByteDance would be worth $500B+.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In sum:
                <strong>
                 👀 🚀
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Check out our related coverage:
                </strong>
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The Oracle/Walmart/TikTok “
                 <a style="color: #d62829; text-decoration: none;">
                  deal
                 </a>
                 ,” explained
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Why the Chinese government is going after
                 <a style="color: #d62829; text-decoration: none;">
                  Jack Ma
                 </a>
                </li>
               </ul>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" width="30"/>
                   </a>
                  </td>
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                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" width="30"/>
                   </a>
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                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" width="30"/>
                   </a>
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                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
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          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
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           <td style="padding-bottom: 5px;">
           </td>
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           <td style="width: 100%;">
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px; text-transform: uppercase;">
               SPONSORED
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 3 signs your work is too much work:
                </strong>
               </h2>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 You’ve had to awkwardly email someone asking how much PTO you’ve accrued because you have no idea how to see it yourself
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 You’ve tracked your mileage and expenses in your iPhone notepad
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 You’ve had to email three different people in HR (and CC your boss) just to make sure your direct deposit goes to your new bank account
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Let’s call this what it is: absolute nonsense.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Lucky for all of us, Paycom can help fix this.
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Get started by checking out their seriously-useful blog post:
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Why Your Organization Should Embrace the Power of Simplicity
                </a>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It includes everything you (and your company) need to know to simplify processes and make work less work.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Plus, it includes clear directions on how
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Paycom
                </a>
                can help streamline your HR department so you don't have to stress about those pesky extra tasks anymore.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Your work life deserves to be easier. Make it happen here:
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="padding: 10px 0px 15px; text-align: center;">
               <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;" target="_blank">
                Read the blog here →
               </a>
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           </td>
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           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
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          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Business Model
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="Taboola ads" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTaboola_Grid.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
             </tr>
             <tr>
              <td>
               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                A grid of Taboola ads in the Daily Mail (Source: Daily Mail)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                How does Taboola make money?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                You’ve definitely seen it.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A grid of ads with can’t-miss headlines like,
                <em>
                 “You won’t believe what these celebrities looked like in high school”
                </em>
                or
                <em>
                 “64% of seniors who try CBD gummies say it helped them.”
                </em>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                These ads (often called a “
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 chumbox
                </a>
                ”) are primarily powered by 2 native advertising companies: Taboola and Outbrain, which almost merged last year before a deal fell apart.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On Monday,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Taboola
                </a>
                announced that it would go public via a SPAC, valuing it at $2.6B (with forecast 2020 revenue of $1.2B and payouts to publishers totalling $2B+ in the past 3 years).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 The Hustle
                </em>
                spoke with Taboola’s CEO Adam Singolda to find out about the business:
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 An alternative to the walled gardens of Big Tech
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For publishers like ESPN or NBC, Taboola is a way to monetize web properties outside of the Facebook/Google ad duopoly. Singolda says Taboola is a “counterweight to the tech giants.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per an
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 investor deck
                </a>
                , its ads have a reach of 500m+ daily active users, and the open web opportunity is worth $64B.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 A B2B company that helps publishers make money
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The Taboola ad units are ways for publishers to monetize their digital real estate while providing readers with content and product recommendations.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Facebook wants Facebook to succeed,” says Singolda. “Taboola wins when our publisher partners win.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Providing ‘clickable’ (not ‘clickbait’) content
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A common criticism of the chumbox format is that some content comes off as clickbait. Singolda disagrees with this characterization. He says that the content is “clickable,” which is particularly popular among the younger generation.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “We have clear content
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 guidelines
                </a>
                ,” he told us, noting that Taboola has a 50-person content moderation team that will scale with revenue. “There’s nothing wrong with having a clickable thumbnail title or image. Some people want to read deep dives and others want to read about Kim Kardashian. Both are fine.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 When asked about a favorite case study…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … Singolda cites
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Flare Audio
                </a>
                , which launched headphones in the UK by advertising across publications like the
                <em>
                 Daily Mail
                </em>
                and
                <em>
                 The Independent
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “To break through on Google would have been very hard and expensive,” says Singolda. “But the headphones found the right audience with Taboola.”
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="padding: 10px 10px 0px; width: 100%;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share facebook" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" width="30"/>
                   </a>
                  </td>
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                   <a data-tags="share twitter" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" width="30"/>
                   </a>
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                   <a data-tags="share email" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; padding: 0px 0px 2px; text-align: right;">
                   <a data-tags="share site" style="color: #d62829; padding: 0 8px; text-decoration: none; white-space: nowrap;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Stonks
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <img alt="stonks meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fstonks.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
             </tr>
             <tr>
              <td>
               <p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                We used this image yesterday but its so good, we’re using it again
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                GameStop update because LOLZ
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Yesterday, we talked about the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 GameStop
                </a>
                ($GME), the video game store that has become a meme stock favorite on the subreddit r/WallStreetBets (WSB) and pitted retail investors vs. traditional hedge funds.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We (really) need to update you:
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 One of the hedge funds (Melvin Capital) betting against $GME has lost so much money that 2 other hedge funds (Citadel, Point72) put up
                 <a style="color: #d62829; text-decoration: none;">
                  $2.8B
                 </a>
                 to prop it up.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Billionaire investor Chamath Palihapitiya (AKA the SPAC-man) got into the mix and
                 <a style="color: #d62829; text-decoration: none;">
                  backed
                 </a>
                 $GME with a $100k options bet.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 On Tuesday, $GME skyrocketed, gaining
                 <strong>
                  +92%.
                 </strong>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 For the WSB crowd, the cherry on top of the cake was a tweet from Elon Musk -- noted
                 <a style="color: #d62829; text-decoration: none;">
                  hater
                 </a>
                 of short sellers -- in support of $GME and WSB: “
                 <a style="color: #d62829; text-decoration: none;">
                  Gamestonk!!
                 </a>
                 ”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 $GME was up another
                 <strong>
                  +42%
                 </strong>
                 after hours following the tweet.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In layman’s terms: $GME was trading under $4 in March 2020 and, as of 9pm EST on Tuesday, it was at $209.
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Absolutely
                <del>
                 bonkers
                </del>
                stonkers!
               </p>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 2px 0px; text-transform: uppercase;">
               The Hustle Says
              </td>
             </tr>
             <tr>
              <td>
               <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
                <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                </p>
                <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  This free design platform helps you craft killer visuals for your company.
                 </strong>
                 Projector combines Adobe’s graphics and creative capabilities, Keynote’s approachability and simplicity, and Google Docs’ collaboration.
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  Try it right here.
                 </a>
                 *
                </p>
               </div>
              </td>
             </tr>
             <tr>
              <td>
               <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
                <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                </p>
                <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  We absolutely need this
                 </strong>
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  <strong>
                   hamburger and hot dog vase set
                  </strong>
                 </a>
                 <strong>
                  .
                 </strong>
                 Why? We’re not quite sure, but vintage is in and we love supporting local businesses.
                </p>
               </div>
              </td>
             </tr>
             <tr>
              <td>
               <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
                <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                </p>
                <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  Save up to $1,055 in 2021.
                 </strong>
                 How? By
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  re-shopping your home and auto insurance with Policygenius
                 </a>
                 . Just think of all the board games that money could buy…*
                </p>
               </div>
              </td>
             </tr>
             <tr>
              <td>
               <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
                <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                </p>
                <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  Having trouble sleeping?
                 </strong>
                 Time for a mattress upgrade. Check out Wirecutter’s guide to
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  The Best Mattresses Under $400
                 </a>
                 .
                </p>
               </div>
              </td>
             </tr>
             <tr>
              <td>
               <div class="statements" style="font-family: sans-serif; font-size: 15px; padding: 0px 2px;">
                <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                </p>
                <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 12px;">
                 <strong>
                  Want to invest in weed without
                 </strong>
                 <em>
                  <strong>
                   actually
                  </strong>
                 </em>
                 <strong>
                  touching the plant?
                 </strong>
                 Check out Good Earth Organics, the new company supplying the next generation of growers --
                 <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                  you can invest in them right here
                 </a>
                 .*
                </p>
               </div>
              </td>
             </tr>
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              <td>
               <p style="font-family: arial, sans-serif; font-size: 12px; line-height: 120%; margin: 0px; padding: 0px 2px;">
                *This is a sponsored post.
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            TRENDS
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            <center>
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              <img src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fsustainability.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" style="height: auto; max-width: 600px; padding: 15px 0 0; width: 100%;" width="600"/>
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             In last week’s Trends newsletter, we dove deep into the unique set of strategies that built a 48 year old, $1B company:
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <strong>
              Patagonia.
             </strong>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             Our analysts broke down the tactics that separated Patagonia from their competition, and outlined how you can start to apply the same tactics to your own business
             <em>
              <strong>
               immediately.
              </strong>
             </em>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             When you read through our analysis, you’ll learn:
            </p>
            <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              How to align yourself with the
              <strong>
               80%
              </strong>
              of consumers that believe in the importance of sustainability without “greenwashing”
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              How Patagonia’s “Don’t Buy This Jacket” campaign
              <strong>
               increased sales by 30%
              </strong>
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              How to follow Patagonia’s process for
              <strong>
               building in public
              </strong>
             </li>
             <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
              And much more.
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            </ul>
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             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 0px 0px 10px; text-transform: uppercase;">
               Corporate swag of the day
              </td>
             </tr>
             <tr>
              <td align="center" style="padding: 0 0 6px; text-align: center;">
               <img alt="Enron swag" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fcorporate_swag.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1l4jyL:_UIF3JLVLZehxMlVAcf75WalGejGe0c0daswH1S3SEw" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Wall Street Treasures
                </strong>
                is an online
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 retailer
                </a>
                that sells nostalgia-inducing Wall Street trinkets.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Some of the site’s official corporate swag is from defunct firms, with some absurd pieces from Enron (the energy trading giant that imploded in the early 2000s over an outrageous accounting scandal):
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  A business ethics handbook
                 </strong>
                 from 1998 ($395)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  A paperweight cube
                 </strong>
                 that outlines the Enron’s vision including to “work with customers honestly” ($395)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  A $50 Enron common stock certificate
                 </strong>
                 that actually isn’t worth $50 (but, ironically, costs $395)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Accountant Scott Davidson has been selling stuff on Wall Street Treasures for 9 years and tells the
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  New York Times
                 </em>
                </a>
                that “everyone loves a good scandal.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                He further explains Enron’s enduring appeal: “I think it partly has to do with collective identity. So many people owned a piece of Enron at one time, through their mutual funds. Everyone knew the story.”
               </p>
              </td>
             </tr>
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                  SHARE THE HUSTLE
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                   The business secrets, tips, and tricks that have helped founders go from zero to millions -- and even
                   <em>
                    billions
                   </em>
                   -- of dollars.
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                   Want to see ‘em? Just refer 3 more friends to The Hustle and we’ll send you our curated set of interviews with founders from brands like Zola, AWAY, Vungle, Bonobos, and more.
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                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 0px; padding-bottom: 10px;">
                   Here’s a message you can use to share with your friends:
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                  Hey! Do you read The Hustle? It’s the best daily business newsletter out there -- only takes 5 minutes to read and you’ll sound like the smartest person in the room. Sign up here, it’s free:
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                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 0px; padding-bottom: 10px;">
                   <em>
                    P.S. You can always check your referral count
                    <a style="color: #d62829; text-decoration: none;">
                     here
                    </a>
                    .
                   </em>
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