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                  June 3, 2020
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                  TOGETHER WITH
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                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   <strong>
                    Here’s a cool story from our Trends community:
                   </strong>
                   After the pandemic tabled her plans to start a coworking space for women, Kirstyn Shaw turned her passion for baking into a business called
                   <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                    The Very Best Cookie in the Whole Wide World
                   </a>
                   . Since launching in April, she’s brought in almost $13k -- and this week, she’s donating 100% of the sales of her bestselling Cookies for Equality to the Black Lives Matter movement.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; margin: 0px; padding-bottom: 10px;">
                   For the other entrepreneurs out there: We’re writing stories about how black-owned businesses are getting by in such a tough moment. Every business is hurting lately, but black-owned companies have been hit especially hard.
                   <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                    Fill out our survey
                   </a>
                   to tell us about your black-owned business, or one near you.
                  </p>
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               Blackout Flameout
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 5px 0px;">
                The music biz pressed pause for Blackout Tuesday, but it didn’t go smoothly
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Notice a lot more black squares and a lot less beach on your Instagram feed yesterday?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That’s because the music biz took part in an event that came to be known as
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Blackout Tuesday
                </a>
                . The organizers wanted to hold the music biz accountable for its history of “profiting predominantly from Black art.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Here’s where the trouble started
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Brands everywhere posted black squares to their feeds -- but many of them used the wrong hashtag.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                By tagging their posts with #BlackLivesMatter (and not #BlackoutTuesday or
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 #TheShowMustBePaused
                </a>
                , tags more closely tied to yesterday’s event), critics
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 said
                </a>
                the brands actually
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 drowned out
                </a>
                important protest resources.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 It wasn’t supposed to be this way
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The recording execs Brianna Agyemang and Jamila Thomas founded the campaign, citing the industry’s obligation to “protect and empower” black communities.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There’s no denying the effort was a hit: As of midday Tuesday,
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 14.6m Instagram posts
                </a>
                used the #BlackoutTuesday hashtag.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Now for the more important question
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                What will music industry leaders, y’know,
                <em>
                 do
                </em>
                ?
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 The responses
                </a>
                were all over the dial:
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Spotify, Apple Music, and YouTube Music all got into the action, with social media freezes, donations, and radio show cancelations.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Universal Music Group canceled upcoming releases, pledged donations to bail funds and charities, and launched an “inclusion task force.”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 One company took the long view: Every Juneteenth (June 19th), Bandcamp will
                 <a style="color: #d62829; text-decoration: none;">
                  donate 100% of its share of sales
                 </a>
                 to the NAACP Legal Defense Fund.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Others stayed vague. Columbia Records and Sony Music released statements calling for a day of reflection, but stopped short of sharing how and if they would contribute more concretely.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Some artists wanted more
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Kehlani, Lil Nas X, and others said the Blackout Tuesday flurry
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 wasn’t effective
                </a>
                . The Weeknd called on major labels and streaming services to “
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 go big and public
                </a>
                ” with donations.
               </p>
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           <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 12px; text-transform: uppercase;">
            TLDR: 10 Quick Takes to Catch You Up
           </td>
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           <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             <em>
              The first lawsuit over President Trump’s social media order arrives, Carole Baskin takes a round from the Tiger King, and the nation’s cartoonists will pay tribute to workers on the front lines.
             </em>
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             1️⃣
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              The Center for Democracy &amp; Technology
             </a>
             , an advocacy group focused on tech policy, sued President Trump over his executive order on social media (remember, from the ancient history of 6 days ago?).
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             2️⃣
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              The US government
             </a>
             is launching an investigation into taxes on ecommerce that have been adopted or are being considered in 9 countries and the EU.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             3️⃣
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Wells Fargo will stop
             </a>
             accepting loan applications from most independent car dealers, over concerns about defaults.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             4️⃣
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Black workers
             </a>
             lost their jobs at over twice the rate of white workers since the pandemic started, according to a
             <em>
              Fortune
             </em>
             poll.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             5️⃣  Delivery apps are
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              still taking orders
             </a>
             during curfews in New York, Philadelphia, and DC even as they’ve paused night service in other cities.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             6️⃣  Here’s a depressing sign of the times: Downloads of police-scanner apps are
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              skyrocketing
             </a>
             .
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             7️⃣  Wiping away those incriminating old pics from college just got easier, thanks to Facebook’s new
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              bulk deletion tool
             </a>
             .
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             8️⃣
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Score one for Carole Baskin
             </a>
             : A federal judge in Oklahoma awarded ownership of Joe Exotic’s zoo to Big Cat Rescue Corp.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             9️⃣
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              A bright spot
             </a>
             on the hellscape of modern media:
             <em>
              Grist
             </em>
             , a magazine focused on sustainability and social justice, acquired
             <em>
              Pacific Standard
             </em>
             , which shut down last year. Pacific Standard’s archives will stay up.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             🔟  This Sunday’s paper might be worth the investment:
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Cartoonists
             </a>
             will be honoring essential workers in their comic strips.
            </p>
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               The Zoom Boom
              </td>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 5px 0px;">
                Our pandemic pivot to Zoom Everything brought the company some big gains
               </h2>
              </td>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The tectonic shift to remote work crowned Zoom as one of the pandemic era’s biggest winners. Come Tuesday, one of the only questions left for Zoom to answer (beyond those pesky security woes) was:
                <em>
                 Just how big of a winner are we talking about?
                </em>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company’s quarterly earnings report yesterday
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 brought some answers
                </a>
                . Here are a few highlights:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Q1 revenues grew by 169% over last year.
                 </strong>
                 They hit $328.2m, surpassing analysts’ estimates and even the company’s own outlook (it
                 <a style="color: #d62829; text-decoration: none;">
                  expected
                 </a>
                 revenues of ~$200m).
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  The company doubled its full-year revenue forecast.
                 </strong>
                 <a style="color: #d62829; text-decoration: none;">
                  Up to ~$1.8B
                 </a>
                 , from ~$905m.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Also growing: Zoom’s costs.
                 </strong>
                 Its cost of revenue was up 330%, to $103.7m. The increase ate into its gross margin.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 And there was another hiccup
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Even Zoom’s CEO, Erin Yuan, has tech issues sometimes. From
                <em>
                 CNBC
                </em>
                ’s
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Jordan Novet
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                :
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               Moderation station
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 5px 0px;">
                Facebook’s political speech headache has turned into a full-blown migraine
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Turns out, there’s no statement more evergreen than this: Zuck had a bad day yesterday.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Facebook’s head honcho has been dodging internal criticism since he
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 decided
                </a>
                not to add a warning to a post by the president that said, in part, “when the looting starts, the shooting starts.” Twitter said the post glorifies violence.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On Tuesday, Zuck held a company town hall to explain his decision not to take action. Basically, Zuck said Facebook’s policies mandated it. It was a “tough decision,” he
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 told
                </a>
                staff, but he was “pretty thorough” in his process.
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At one point, ~22k employees
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 tuned in
                </a>
                -- almost half of the company’s 48k workers. The most up-voted employee question, according to CNN, asked that the company change its policies on political speech -- but Zuck wouldn’t budge.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Facebook’s long, long 24 hours
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A lot has happened since Monday, when hundreds of employees
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 staged
                </a>
                a virtual walkout:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Zuck’s Monday-night conversation with civil rights leaders got universal
                 <a style="color: #d62829; text-decoration: none;">
                  1-star reviews
                 </a>
                 : Rashad Robinson, president of Color of Change, said that the CEO “lives in a bubble” and doesn’t understand America’s history of racism.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A software engineer whose job involved cracking down on misinformation
                 <a style="color: #d62829; text-decoration: none;">
                  very publicly resigned
                 </a>
                 , writing that the tech giant is “on the wrong side of history.”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A nonprofit group called Accountable Tech is hitting Zuck on his home turf: The org
                 <a style="color: #d62829; text-decoration: none;">
                  took out
                 </a>
                 ads targeting Facebook workers that use the tech kingpin’s own words against him. One example: “We do have to take action if people are doing things that are going to promote violence.”
                </li>
               </ul>
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                Rents in San Francisco are a-tumblin’
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                San Francisco’s real estate market just took the Wayback Machine to
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 spring 2017
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                After some Silicon Valley titans announced that working from anywhere will soon be a permanent option, a new rent survey offers a
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 possible glimpse
                </a>
                at the city’s future.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In year-over-year terms -- meaning rent in May 2020 compared to May 2019 -- San Francisco’s median 1-bedroom rent fell 9.2%. That’s the biggest drop that the real estate platform Zumper has recorded and the city’s lowest average price since March 2017. (Granted, a 9.2% decrease still means, uh, $3,360 for a 1-bedroom.)
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Teasing out an exact causation is tricky, but you can probably blame the downturn on tech. While 1-bedroom rents fell 0.5% nationally, other nearby tech hubs saw similar trends:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Around Apple’s playground, in Cupertino: -14.3%
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 On Google’s home turf, in Mountain View: -15.9%
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Near YouTube HQ, in San Bruno: -14.9%
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 But wait before you pour one out for the real estate agents
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                San Francisco rents didn’t bottom out overnight: After a mid-2019 peak, the city’s rent had been
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                 declining
                </a>
                even before the pandemic.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Month to month -- AKA May 2020 compared to April 2020 -- the city’s fall was a little more graceful: -2.6%.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So what about other big cities?
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 New York’s May 2020 rents were down (-1%) compared to May 2019.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In Boston, year-over-year rents dropped ~2%.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Seattle’s month-to-month rent actually went up (+0.6%), but they’re still down considerably (-4.3%) compared to May 2019.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 While SF is floundering, people are still flocking to Oakland: That city’s month-to-month (+1.6%) and year-over-year (+4.9%) rents each saw a jump.
                </li>
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            Snippets
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             🎶 How TikTok became a
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              hub
             </a>
             of political organizing.
            </p>
            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             👃 The 7th sense: Even on the phone, you can
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              probably tell
             </a>
             when your friend is making hand gestures.
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             🗺 Russians are pioneering the virtual rally -- by
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              dropping pins
             </a>
             en masse across mapping software.
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             💨
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Meet the market leaders
             </a>
             in the business of tear gas.
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            <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
             🚙 Lamborghini’s new strategy to sell to young people:
             <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
              Launch
             </a>
             a video game.
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                  SHARE THE HUSTLE
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                   <img alt="Ambassador Rewards" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftesla_model_3_20200529212438.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXMiX:wCjP1hLrmwlLF5yrcv77ATVouOniQMxI1e9e6XXrLxY" style="height: auto; padding-top: 10px; width: 100%;" width="600"/>
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                   <strong>
                    Want to win a Tesla?
                   </strong>
                  </h2>
                  <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
                   Well, it’s your lucky day. We’re giving away a Tesla (or $25k in cash) this month.
                  </p>
                  <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
                   <strong>
                    Here’s what you need to do:
                   </strong>
                  </p>
                  <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
                   Step 1: Pick between a Tesla Model 3 or $25k cash
                  </p>
                  <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
                   Step 2: Copy
                   <strong>
                    your personal referral link
                   </strong>
                   below
                  </p>
                  <p style="font-family: Helvetica, sans-serif; font-size: 15px; line-height: 120%; margin: 0px 0px 0px 2px; padding-bottom: 12px;">
                   Step 3: Share your link with everyone you know. Send emails, post it on social, give it to your mailman -- we don’t care, the more the merrier.
                   <em>
                    Every friend that signs up through your link gives you one additional entry in the raffle.
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                   Step 4: Cross your fingers and find out who wins after July 3!
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            251 KEARNY ST. STE 300, SAN FRANCISCO, CA 94108, UNITED STATES • 415.506.7210
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