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Snack giant Mondelez is moving some Toblerone chocolate production to Slovakia. Swiss law states that only 100% Swiss-made milk-based products can use Swiss symbols, so the packaging’s Matterhorn peak will be replaced with… a generic mountain.
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Premiumization:
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Will it disrupt the economy?
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Chart:
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E-bikes are hot… No, literally.
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Body doubling:
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A trend in remote work.
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Around the Web:
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AI and beer, a fun game, a curious greeting, and more cool internet finds.
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The big idea
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Will ‘premiumization’ disrupt the economy?
</h2>
<div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Companies want to sell higher-priced goods to fewer customers.
</div>
<div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
2023-03-07T00:00:00Z
</div>
<div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden;width: 0;">
Mark Dent
</div>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
<p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
Ever notice that when a neighborhood gets trendier and more expensive, the family-owned dessert shop
<a style="color: #192733; text-decoration: underline !important;">
gets replaced
</a>
by a gourmet popsicle store that sells fancy Dilly Bars for $5 each?
</p>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
The same thing is happening to America’s economy,
<a style="color: #192733; text-decoration: underline !important;">
according to
<em>
The New York Times
</em>
</a>
. Prepare for the gentrification of everything — or, in corporate speak: premiumization.
</p>
<h4 style="font-size:17px; height:100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
What is premiumization?
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
It’s when companies emphasize luxury versions of their products and sell them at elevated prices. By attracting higher-income clientele, companies believe they’ll be able to maintain or improve profits while selling fewer goods.
</p>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
The trend is well under way:
</p>
<ul style="font-size: 16px; line-height:20px;padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
The
<em>
NYT
</em>
counted ~60 mentions of premiumization in recent earnings calls and investor meetings.
</li>
<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
Krispy Kreme plans to sell fancier donuts around holidays and other occasions.
</li>
<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
WD-40 rolled out a pricier version of its lubricant with
<a style="color:#192733; text-decoration: underline !important;">
a “smart straw.”
</a>
</li>
</ul>
<h4 style="font-size:17px;height:100%; letter-spacing: 0px; line-height:22px; padding-top: 8px; margin: 0px;">
<strong>
There’s an obvious downside
</strong>
</h4>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
When brands prioritize selling premium goods to higher-income consumers, they may provide fewer products and experiences for the middle class.
</p>
<ul style="font-size: 16px;line-height:20px; padding-bottom:10px;padding-left: 12px; margin: 0;">
<li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
Across the US auto industry in 2017, 36 car models were available for less than $25k, comprising ~13% of new car sales.
</li>
<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
Last year, the number of models under $25k fell to 10, taking up 4% of new car sales.
</li>
</ul>
<p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
By reducing the number of goods produced, premiumization could also keep inflation high.
</p>
<h4 style="font-size:17px;height:100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Is premiumization sustainable?
</strong>
</h4>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
In this early stage of the trend, it’s difficult to gauge the long-term effects, or even a brand’s likelihood of success.
</p>
<p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
Last year, for instance, Six Flags offered fewer discounts while jacking up prices. Despite a 22% increase in per-guest spending, its profits fell ~10%.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Then again, have you ever heard of
<a style="color: #192733; text-decoration: underline !important;">
Popbar
</a>
?
</p>
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TRENDING
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<strong>
Think you’re having
</strong>
a bad day at work? At least you’re not the
<a style="color: #192733; text-decoration: underline !important;">
sole engineer
</a>
at Twitter whose “bad configuration change” nearly brought down the site yesterday. Musk, who has laid off ~5.7k workers, called the platform “brittle” — and he wasn’t talking about the snack.
</p>
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SNIPPETS
</td>
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<p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
<strong>
SiriusXM
</strong>
will cut
<a style="color: #192733; text-decoration: underline !important;">
475 jobs
</a>
, ~8% of its workforce, a move CEO Jennifer Witz said was necessary to maintain “a sustainably profitable company.”
</p>
<p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
<strong>
Fly together:
</strong>
The DOT’s new
<a style="color: #192733; text-decoration: underline !important;">
dashboard
</a>
will let travelers see which airlines seat families with young children together for free. Read our previous coverage
<a style="color: #192733; text-decoration: underline !important;">
here
</a>
.
</p>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
<strong>
A BET bet:
</strong>
Paramount is
<a style="color:#192733; text-decoration: underline !important;">
weighing
</a>
a sale of BET Media Group, which Viacom originally bought for ~$3B in stock and debt. Paramount also owns CBS, MTV, Nickelodeon, and Paramount Pictures.
</p>
<p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
<strong>
Holy smoke!
</strong>
Marlboro parent Altria announced
<a style="color:#192733; text-decoration: underline !important;">
plans
</a>
to buy e-cig startup NJOY for $2.75B, just days after exiting its $12.8B stake in Juul, which was worth just $250m last year.
</p>
<p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
<strong>
Good luck:
</strong>
TikTok execs are trying to
<a style="color: #192733; text-decoration: underline !important;">
convince
</a>
UK government officials of the platform’s data safety plan. Called “Project Clover,” it references data centers TikTok plans to build in Ireland.
</p>
<p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Chipmaker TSMC,
</strong>
which makes ~90% of the world’s super-advanced chips, plans to add
<a style="color: #192733; text-decoration: underline !important;">
6k+
</a>
jobs in Taiwan in 2023.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Make beautiful PowerPoints:
</strong>
Time to ride the slides.
<strong>
</strong>
Use these 10
<a style="color: #192733; text-decoration: underline !important;">
templates
</a>
to posterize your speeches, pitch decks, and presentations.
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FROM THE BLOG
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<strong>
Feeling stretched thin at work?
</strong>
Being asked to do more with less? The latest installment of
<a style="color: #192733; text-decoration: underline !important;">
Ask
<em>
The Hustle
</em>
</a>
advises a reader who needs more resources from her boss.
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Chart
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<img alt="e-bike battery fires over time" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Febike_fires.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pZVYc:BEV3ylOKfEN7GaeZwLsrrLzjkwCM56bPa-f09mXzKNg" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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Singdhi Sokpo
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<h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
The e-bike industry is hot… No, literally
</h2>
<div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
And it’s getting hotter — OK, enough with the puns.
</div>
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2023-03-07T00:00:00Z
</div>
<div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Jacob Cohen
</div>
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<tr>
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<p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
Many electric bikes are blazing fast, but some… well, they’re just blazing.
</p>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
Last year, there were
<a style="color: #192733; text-decoration: underline !important;">
216
</a>
e-bike battery fires in New York City, according to
<em>
The Wall Street Journal
</em>
, where micromobility-related fires have injured 40 people and killed two this year.
</p>
<ul style="font-size: 16px; line-height:20px;padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
A 2022 poll of the 300-member National Bicycle Dealers Association found 10% of stores have faced overheating battery or fire incidents.
</li>
<li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px;">
In 2021, London’s transportation network banned e-scooters because of battery fire risks.
</li>
</ul>
<p style="font-size: 16px;line-height:140%; margin: 5px 0px 10px;">
<strong>
The thing is…
</strong>
The battery-powered transit industry is booming. In 2020, the US imported 450k e-bikes. Last year, that number was 1.1m. Also last year, electric cars represented 5.8% of new auto sales, up 65% YoY.
</p>
<ul style="font-size:16px;line-height: 20px; padding-bottom:10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
In February, Ford paused F-150 Lightning manufacturing after a battery caught fire.
</li>
</ul>
<p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
Last week, the New York City Council voted on laws to further regulate the safety of electric micromobility devices.
</p>
<p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
<strong>
Cool stuff:
</strong>
Fire-resistant batteries are in development, though ones large enough to power cars aren’t here just yet.
</p>
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<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252F3-7-23.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pZVYc:BEV3ylOKfEN7GaeZwLsrrLzjkwCM56bPa-f09mXzKNg" style="width: 100%; max-width:600px;height: auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
</td>
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<tr>
<td>
<h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size:22px;line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Test-drive HubSpot’s new AI tools
</h2>
</td>
</tr>
<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
We’re on the train.
</p>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
Thank us later.
<a style="color: #192733; text-decoration: underline !important;">
Dig in now
</a>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
The days of AI solutions are upon us — here are two that can help you at your job, right away.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Create quality content and smoother workflows, swifter than before.
</strong>
Try out Content Assistant and ChatSpot.AI.
</p>
<h4 style="font-size:17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding: 8px 0px 5px; margin: 0px;">
<strong>
Save time with AI integrations:
</strong>
</h4>
<ul style="font-size: 16px; line-height: 20px; padding-bottom:10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Content Assistant:
</strong>
Produce assets in a flash for emails, blog posts, websites, and more, directly in HubSpot.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
ChatSpot.AI:
</strong>
Level up your productivity with ChatGPT tech baked into a conversational CRM bot.
</li>
</ul>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
These tools are in the beta/alpha testing phases. Put ‘em to work.
</p>
</td>
</tr>
<tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #BF2434; font-size: 16px; font-family: 'Roboto', helvetica, sans-serif; font-weight: bold; text-decoration: none !important; color: #ffffff !important; -webkit-text-fill-color: #ffffff; border-radius:8px; display: inline-block; mso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
AI for your business →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style:solid; border-bottom-width:1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom:5px">
</td>
</tr>
<tr style="display:block; padding: 10px 2px 0px;">
<td style="width:100%">
<table style="width:100%">
<tr>
<td style="color: #bf2434;font-size:16px;font-weight:bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Work Together Apart
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="worker at a laptop" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fbodydouble.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pZVYc:BEV3ylOKfEN7GaeZwLsrrLzjkwCM56bPa-f09mXzKNg" style="height: auto; width:100%;max-width:600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height:26px; font-weight:bold; margin: 10px 0px 5px;">
Body doubles are getting stuff done
</h2>
<div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Body doubling, or parallel work, has grown popular online among people with ADHD and those who desire community.
</div>
<div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
2023-03-07T00:00:00Z
</div>
<div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Juliet Bennett Ryla
</div>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
<p style="font-size: 16px;line-height:140%; margin: 5px 0px 10px;">
If you feel like you get more work done in an office, parallel working or body doubling — working with another person in the room — might be for you.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
For many, another person’s presence can hold them accountable and improve focus.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Experts say it’s particularly useful for people with ADHD: J. Russell Ramsay, professor of clinical psychiatry at the University of Pennsylvania’s Perelman School of Medicine,
<a style="color: #192733; text-decoration: underline !important;">
told
</a>
<em>
CNN
</em>
that they’re often more likely to do something if another person is relying on them.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Of course, many of us have already done this in libraries, offices, and coworking spaces.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
But now it’s taking off online
</strong>
</h4>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
In a WFH world, remote workers are logging into virtual coworking sessions to feel less lonely and boost productivity.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Nicole Onyia, a 24-year-old data analyst, holds daily “work alone together” streams for her 100k+ TikTok followers,
<a style="color:#192733; text-decoration: underline !important;">
per
</a>
<em>
Fortune
</em>
, occasionally pausing work to answer questions from her comment section.
</p>
<p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
<a style="color: #192733; text-decoration: underline !important;">
StudyMD
</a>
, a YouTube channel featuring “study with me” videos — replete with lofi beats, rain noises, and Pomodoro timers — has 462k+ subscribers. (Bonus: Workers can watch whenever they want, camera off.)
</p>
<p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
For the on-camera types, several startups offer virtual coworking sessions:
</p>
<ul style="font-size:16px; line-height: 20px; padding-bottom:10px; padding-left: 12px; margin: 0;">
<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
<a style="color:#192733; text-decoration: underline !important;">
Flown
</a>
features deep-work blocks, morning productivity rituals, guided breathwork, and more.
</li>
<li style="font-size: 16px; line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
<a style="color: #192733; text-decoration: underline !important;">
Focusmate
</a>
matches members for video sessions not limited to work. They can do chores, exercise, make art, or anything that can be done on camera.
</li>
<li style="font-size:16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
<a style="color: #192733; text-decoration: underline !important;">
Flow Club
</a>
members log in to timed work sessions with optional music, then debrief on their goals with session hosts.
</li>
<li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px;">
<a style="color:#192733; text-decoration: underline !important;">
Caveday
</a>
offers one- and three-hour guided focus sessions for groups.
</li>
</ul>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width:100%; padding: 10px 10px 0px;">
<tbody style="text-align:right">
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<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; padding: 10px 3px 0px;">
AROUND THE WEB
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🎥 On this day:
</strong>
In 2010, Kathryn Bigelow became the first woman to
<a style="color: #192733; text-decoration: underline !important;">
win
</a>
a best director Oscar for
<em>
The Hurt Locker
</em>
. Two women have won the award since: Chloé Zhao for
<em>
Nomadland
</em>
(2020), and Jane Campion for
<em>
The Power of the Dog
</em>
(2021).
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🍺 That’s interesting:
</strong>
AI is truly everywhere these days — even in
<a style="color: #192733; text-decoration: underline !important;">
beer
</a>
.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
📩
<strong>
Must Read:
</strong>
<em>
The Daily Upside
</em>
is a gold mine of business insights with unbiased reporting.
<a style="color: #192733; text-decoration: underline !important;">
Join 900k subscribers
</a>
who trust
<em>
TDU
</em>
’s daily dispatch.
</p>
<p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
<strong>
🐍 Cure Boredom:
</strong>
<em>
The Descent of the Serpent
</em>
is a free
<a style="color: #192733; text-decoration: underline !important;">
browser game
</a>
set in ancient Mesoamerica that’s both cute a
<em>
nd
</em>
educational.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🐈 Aww:
</strong>
And now, what kind of greeting is
<a style="color:#192733; text-decoration: underline !important;">
this
</a>
?
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px;padding-top:15px">
</td>
</tr>
<tr>
<td style="padding-bottom:5px">
</td>
</tr>
</table>
</td>
</tr>
<tr style="padding: 10px 2px 0px;">
<td style="width:100%">
<table style="width:100%">
<tr>
<td style="color:#bF2434;font-size:16px;font-weight:bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
TWEET
</td>
</tr>
<tr>
<td align="center" style="text-align:center; padding: 0 0 6px;">
<img alt="raise and inflation tweet" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fraise.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pZVYd:TYDeI1EGgB6Ou1E64RsbVHdoEqDpGqtrR_G4nrDHttI" style="height: auto; width: 100%; max-width:550px;" width="550"/>
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</tr>
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<td>
<p align="center" style="font-family: 'Roboto', helvetica, sans-serif; color: #192733;font-size:12px;font-style: italic; padding-bottom: 10px;text-align:center; line-height: 20px; margin: 0px;">
When inflation performs better than you. (
<a style="color: #192733; text-decoration: underline !important;" target="_blank">
Link
</a>
)
</p>
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</tr>
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<table style="top: 10px; width:100%">
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<table style="width: 100%; border-spacing: 0px;">
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TELL FRIENDS → GET PRIZES
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<p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
Help your friends aboard our growing pirate ship. Share The Hustle Daily to start winning loot.
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<img alt="all prizes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fthehustle_referralsgiveaway-03.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pZVYd:TYDeI1EGgB6Ou1E64RsbVHdoEqDpGqtrR_G4nrDHttI" style="width: 100%; height: auto; padding: 10px 0 6px;" width="600"/>
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Share The Hustle 🤠 →
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<td style="padding: 5px 3px 0px;">
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Or copy this custom referral link:
<a style="color: #121212; text-decoration: underline !important;">
https://thehustle.co/join/?ref=950fce10a7
</a>
</p>
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Today's email was brought to you by
<a style="color: #192733; text-decoration: underline !important;" target="_blank">
Jacob Cohen
</a>
,
<a style="color: #192733; text-decoration: underline !important;" target="_blank">
Juliet Bennett Rylah
</a>
, and
<a style="color: #192733; text-decoration: underline !important;" target="_blank">
Rob Litterst
</a>
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