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<td colspan="2" style="color: #ffffff; font-family: 'Courier New',courier,monospace; font-size: 1px; letter-spacing: -1px; line-height: 120%; padding: 20px 0;">
Show this to your boss next time he/she gives you a “target” to hit.
</td>
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This edition of The Hustle was brought to you by
<a style="color: #ed4d1f; text-decoration: none;">
Kettle & Fire
</a>
... got bones?
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The Hustle
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Issue #37
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<img alt="The Hustle, Monday, January 21, 2019 (MLK DAY)" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fheader_20190119053637.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOpT:hCSlk-LLQHSRXFX5OskG6VtcCIxXDJ0ApruR5wvm50w" style="display: block; height: auto; width: 100%;"/>
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Monday, January 21, 2019 (MLK DAY)
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<h2 style="font-family: arial, sans-serif; font-size: 30px; font-weight: bold; line-height: 120%; margin-bottom: 6px; margin-top: 36px;">
<strong>
When targets and metrics are bad for business
</strong>
</h2>
<p style="color: #737373; font-family: arial, sans-serif; font-size: 18px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 10px;">
How the never-ending quest to quantify worker productivity can go terribly, terribly wrong.
</p>
<p style="font-family: arial, sans-serif; font-size: 13px; line-height: 120%; margin: 0; padding-bottom: 24px;">
<strong>
BY
<a style="color: #ed4d1f; text-decoration: none; text-transform: uppercase;">
Zachary Crockett
</a>
</strong>
</p>
</td>
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<!-- START BODY TEXT -->
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<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
There’s an old fable from Soviet Russia that goes something like this:
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
A nail factory owner (we’ll call him “Big Boss”) wants his workers to produce
<em>
more, more, more
</em>
— so he decides to measure their output with a metric.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
First, Big Boss settles on the
<u>
number
</u>
of nails produced. A few days later, he is dismayed to find that his workers have produced thousands of
<em>
tiny
</em>
nails, more in volume but a fraction of the usual size.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
He hastily switches the metric to
<u>
pounds
</u>
of nails per day. When he visits the factory a second time, he can't believe his eyes: One
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
enormous nail
</a>
dangles from the rafters.
</p>
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***
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<td>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
This tale isn’t so different from the modern workplace. Our value as employees is often boiled down to the quantifiable, whether it’s our output of nails, the number of products we sell, or the number of pageviews we get on our articles.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But there’s a problem with that: When a metric becomes a
<em>
target
</em>
— that is, when it becomes the primary focus of a job — it ceases to be effective.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
To demonstrate why, we’ll turn things over to our pal, Otis:
</p>
</td>
</tr>
<!-- END BODY TEXT -->
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<td>
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<p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
(Zachary Crockett / The Hustle)
</p>
</td>
</tr>
<!-- START BODY TEXT -->
<tr>
<td>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Otis is just about the most interesting dude we know. He’s worked nearly every job there is — and along the way, he’s had some harrowing encounters with the dark side of metrics.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Take, for instance, his first gig as a grocery checkout clerk.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Like
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
other cashiers
</a>
, Otis was given an efficiency quota of 800 items bagged per hour. One day, as the apples, and Pop Tarts, and Greek yogurt containers flew down the conveyor, he found himself falling behind.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
If Otis made a habit of missing his quota, he risked a bad performance review (we all know what bad performance reviews can
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
lead to
</a>
). So, he resorted to bagging items without scanning them.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Otis hit his company-ordained metric, but in the process hurt the business.
</p>
</td>
</tr>
<!-- END BODY TEXT -->
<tr>
<td>
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fgrocery-noborder_20190119034150.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOpT:hCSlk-LLQHSRXFX5OskG6VtcCIxXDJ0ApruR5wvm50w" style="height: auto; padding-top: 10px; width: 100%;"/>
<p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
(Zachary Crockett / The Hustle)
</p>
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<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Plagued by
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
repetitive stress injuries
</a>
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
</a>
from scanning cabbages all day, Otis set his sights on a career in sales.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Here, he encountered a different type of measurement. The bulk of his compensation hinged on a sliding scale of performance metrics: If he sold less than $50k worth of vacuum cleaners per month, he’d net a 3% commission; $50-99k, and the commission would increase to 5%; $100k+, and he’d get 7%.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
On the last day of the month, Otis noticed a curious trend: Everyone on the sales team was on the phone trying to reel in last-minute deals, push into the $100k+ zone, and increase their commission rate. But in order to land the sales, they were gratuitously giving out discounts usually only reserved for special circumstances.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The targets, Otis found, encouraged his colleagues to sell at all costs — even if it resulted in
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
diminished margins
</a>
for the company at large.
</p>
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<td>
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fsales_20190119034303.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOpT:hCSlk-LLQHSRXFX5OskG6VtcCIxXDJ0ApruR5wvm50w" style="height: auto; padding-top: 10px; width: 100%;"/>
<p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
(Zachary Crockett / The Hustle)
</p>
</td>
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<td>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Eventually, Otis grew wary of guzzling sugar water and listening to his sales manager talk about Bob Seger. It was time to move on to a brighter pasture: Online advertising.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In this world,
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
</a>
Click Through Rate (
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
CTR
</a>
, or the % of people who click on an ad when they see it) was the prevailing metric. Unfortunately, Otis’s clients often made this metric a
<em>
target
</em>
by demanding that their ads achieved an unrealistically lofty CTR. They didn’t care for supplemental metrics, like
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
bounce rate
</a>
or
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
conversion rate
</a>
.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
One night, Otis got a late request: Ferrari, the luxury car maker, wanted him to make a Facebook ad with a
<em>
15%
</em>
CTR — 16x the industry average of
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
0.90%
</a>
.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Toiling in a midnight delirium, Otis had no choice but to optimize the ad to get the maximum number of possible clicks. He found a flashy image of a sports car, wrote some scammy copy, and targeted 13- to 17-year-old male Facebook users.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Ferrari hit its metric, but the clicks were entirely meaningless — and Otis, an ad man with moral fortitude, once again began to question his place in the professional world.
</p>
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<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fads_20190119034324.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOpT:hCSlk-LLQHSRXFX5OskG6VtcCIxXDJ0ApruR5wvm50w" style="height: auto; padding-top: 10px; width: 100%;"/>
<p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
(Zachary Crockett / The Hustle)
</p>
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<td>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Leveraging his clickbait-writing experience, Otis pivoted to journalism.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
He came into the industry with lofty ambitions: He’d tackle hard-hitting stories! He’d rustle the feathers of humanity! He’d write with vigor and passion, and grasp for the truth — a contemporary Upton Sinclair!
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
His first assignment: “10 Aardvarks That Look Like Liza Minelli.”
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
See, Otis had a
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
quota
</a>
to hit — 2 million pageviews per month — and if he routinely fell short, he risked being usurped by the next fresh-face out of Columbia School of Journalism. To get the views, he had to rely on the tried on true: Sensational headlines, memes, and, cats.
</p>
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<td>
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fjournalist2_20190119034345.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOpT:hCSlk-LLQHSRXFX5OskG6VtcCIxXDJ0ApruR5wvm50w" style="height: auto; padding-top: 10px; width: 100%;"/>
<p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
(Zachary Crockett / The Hustle)
</p>
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<td>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Luckily, there was a fall-back option for smart kids who didn’t know what else to do in life: Computer programming.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
With code, most tech companies had adopted a “
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
less is more
</a>
” approach: It wasn’t about the length or girth of your Python; it was how you
<em>
used
</em>
it. Unfortunately, Otis’s new boss saw things a bit differently.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The only programmer at a non-technical business, Otis was given a quota of
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
300 lines of code
</a>
per week. He was an impressive coder— he’d had lots of time to learn the craft on the side while writing listicles about “hot Disney princes” — but he struggled to stretch his minimal, elegant work to meet the ordained metric.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
He found himself taking on jobs that required the largest volume of code rather than the those most critical to the company’s infrastructure. For jobs requiring less code, he beefed up line count by writing meaningless “filler.”
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The prioritization of blind output over foundational work proved to be a lose-lose situation: Wasted efficiency for the company, and wasted time for Otis.
</p>
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<td>
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fcoder_20190119034355.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOpT:hCSlk-LLQHSRXFX5OskG6VtcCIxXDJ0ApruR5wvm50w" style="height: auto; padding-top: 10px; width: 100%;"/>
<p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
(Zachary Crockett / The Hustle)
</p>
</td>
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<!-- START BODY TEXT -->
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<td>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
After a few years of pounding the CTRL key, Otis had the finger muscles of a Greek God. It was only natural that he tried his hand as a surgeon.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Before long, he learned that even saving lives was tainted by metrics: Under pressure to maintain low mortality rates for the hospital, Otis found himself
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
turning away
</a>
patients with dire complications. Across the street, in the ER parking lot, patients
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
sat for hours
</a>
in ambulances so emergency rooms could keep their
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
wait time quotas
</a>
down.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The surgeon was disheartened. Was there a profession where inflexible metrics wouldn’t have a perverse effect on his work? Cynically, he went down the list:
</p>
<ul style="margin: 0; padding-bottom: 14px; padding-left: 24px;">
<li style="line-height: 120%; padding: 4px 0;">
Law?
<em>
His worth would be quantified in billable hours, not impact
</em>
...
</li>
<li style="line-height: 120%; padding: 4px 0;">
Academia?
<em>
Publications and clout, not the creation of knowledge...
</em>
</li>
<li style="line-height: 120%; padding: 4px 0;">
Teaching?
<em>
Standardized test score targets, not the enrichment of minds...
</em>
</li>
<li style="line-height: 120%; padding: 4px 0;">
Law Enforcement?
<em>
Monthly ticket quotas...
</em>
</li>
<li style="line-height: 120%; padding: 4px 0;">
Politics?
<em>
He'd sooner be fed to wolves...
</em>
</li>
</ul>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
It seemed Otis was out of luck.
</p>
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<p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
(Zachary Crockett / The Hustle)
</p>
</td>
</tr>
<!-- START BODY TEXT -->
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<td>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But Otis came to learn that metrics weren’t
<em>
inherently
</em>
bad — his bosses had just failed to grasp two important economic principles:
</p>
<ul style="margin: 0; padding-bottom: 14px; padding-left: 24px;">
<li style="line-height: 120%; padding: 4px 0;">
<a style="color: #ed4d1f; text-decoration: none;">
Goodhart’s Law
</a>
: “When a measure becomes a target, it ceases to be a good measure," and
</li>
<li style="line-height: 120%; padding: 4px 0;">
<a style="color: #ed4d1f; text-decoration: none;">
Campbell’s Law
</a>
: The more a metric is used, the more likely it is to “corrupt the process it is intended to monitor.”
</li>
</ul>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
He realized that when his performance was measured with a specific metric, he optimized everything to hit it, regardless of the consequences that arose. As a visiting
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
<u>
professor
</u>
</a>
at the London School of Economics told him, improper targets could:
</p>
<ul style="margin: 0; padding-bottom: 14px; padding-left: 24px;">
<li style="line-height: 120%; padding: 4px 0;">
Encourage “gaming” the system (e.g., bagging free groceries)
</li>
<li style="line-height: 120%; padding: 4px 0;">
Incentivize the wrong aspects of work (e.g., writing trivial code)
</li>
<li style="line-height: 120%; padding: 4px 0;">
Erode morale (e.g., writing clickbait)
</li>
<li style="line-height: 120%; padding: 4px 0;">
Harm customers (e.g., turning away critical surgery patients)
</li>
</ul>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
And so, Otis decided to start his own company — a company where metrics would serve their true purpose: To motivate and align.
</p>
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<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffinalgif2_20190119053140.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOpT:hCSlk-LLQHSRXFX5OskG6VtcCIxXDJ0ApruR5wvm50w" style="height: auto; padding-top: 10px; width: 100%;"/>
<p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
(Zachary Crockett / The Hustle)
</p>
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<!-- START BODY TEXT -->
<tr>
<td>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Efficiency, Otis finally realized, isn’t just output; it is the
<em>
value
</em>
of what is produced.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Lightning speed at a checkout stand is less impressive if it leads to inventory loss. Two million pageviews are worthless if the article fails to deliver a promise of quality to readers. Writing 300 lines of code means nothing if it isn’t impactful.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Today, Otis never institutes a target without deeply thinking about what it is he wants to measure, and why it matters. He frequently reassesses metrics. He allows for change, flexibility, innovation, and failure. He relies on human discretion.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
And most importantly, he understands that no measurement — regardless of managerial wrangling — is immune to Goodhart’s Law.
</p>
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<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
2019 is the year of drinking bones
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Okay, in retrospect, we probably could’ve said that in a slightly less creepy manner -- but seriously, it’s a big year for bones.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Specifically bone
<em>
broths,
</em>
like the ones made by
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
Kettle & Fire
</a>
.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
For those of you who aren’t up to speed on their health trends, here’s a quick recap: When you boil bones, liquid gold (AKA collagen) comes out.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
And that’s where the fun starts…
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Collagen is a protein that heals the heart, liver, and joints
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
And each
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
Kettle & Fire
</a>
bone broth is chock full of it.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
What’s it do? Oh, just reduces inflammation, aids in post-workout recovery, and like, 279 other things we don’t have space to list
<br/>
(but you can check out
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
here
</a>
).
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Of course, you could make your own, but last time our resident nutrition nut Jay tried, his roommate walked in on him cooking a vat of bones so… you can imagine how that conversation went.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Save yourself the awkward encounter and get
<a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
Kettle & Fire's
</a>
vacuum-sealed bone broth shipped straight to your door. No sketchy preservatives, just broth from 100% grass-fed, hormone- and antibiotic-free cows and chickens.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Order in the next 72 hours and use code
<strong>
HUSTLE
</strong>
to get 15% off all Kettle & Fire products.
</p>
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Good to the bone →
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Weekend Recap
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Miss an email this week? Here’s a rundown of our top headlines from the past 7 days:
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1. WORDPLAY OF THE WEEK:
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RV there yet?
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Outdoorsy, a company that pairs customers with underutilized RVs and other large vehicles continues to capitalize on the #vanlife phenomenon after raising another $50m in Series C funding.
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2. OUR FAVORITE:
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Investors pour $20m+ into virtual influencers like Lil Miquela
</strong>
</a>
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<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Brud, the company that created Lil Miquela, is closing a round between $20 and $30m from investors, as backers begin to look at synthetic celebrities as a no-brainer.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
3. ‘TODAY I LEARNED’:
</strong>
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There’s a lemon shortage
</strong>
</a>
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On account of bad weather, a lemon shortage has caused lemon prices in Australia to increase more than 300%, making the sour citrus more expensive than mangoes, pineapples -- even Chicken filets and beef burgers.
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4. OLD DOG, NEW TRICKS:
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Goodwill gets into AI
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The 117-year-old nonprofit is teaming with Entrupy’s AI-based program to guarantee the authenticity of luxury accessories sold through its online auction site.
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5. TECH TROUBLES:
</strong>
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<strong>
More controversy equals more security detail for high-profile tech CEOs
</strong>
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You’ve all heard of the insane amount of money that goes into protecting the US president, but billion-dollar tech companies have their fair market share of security detail as well.
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. This '50s jazzman was just trying to hit his block chord quota.
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5 years, 10 months ago - news@thehustle.co
Boss give you another quota to hit?
Show this to your boss next time he/she gives you a “target” to hit. This edition of The Hustle w...