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Small business
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Brand voice 101: How to create a consistent brand
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If you've ever frantically Googled "what is brand voice," welcome to the club. It can feel like a fuzzy concept, and yet it's one that everyone's telling you to focus on.
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<span style="line-height: inherit; font-size: 16px;">
Here, the team at Looka explains what brand voice is (spoiler: "a mix of what you say and how you say it") and walks you step-by-step through the process of developing your own brand voice—all the way down to the last comma.
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Find your voice
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Small business
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Grow your business with Super Mario
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<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Power up
</a>
</span>
</strong>
</p>
</div>
</div>
<!--[if mso]></td></tr></table><![endif]-->
<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
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<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
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<table align="center" border="0" cellpadding="0" cellspacing="0" class="divider_content" height="30" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-top: 20px solid transparent; height: 30px; width: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="30" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
<span style="line-height: inherit;">
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<div align="center" class="img-container center autowidth fullwidth" style="line-height: inherit; padding-right: 0px; padding-left: 0px;">
<!--[if mso]><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr style="line-height:0px"><td style="padding-right: 0px;padding-left: 0px;" align="center"><![endif]-->
<a style="line-height: inherit; outline: none;" tabindex="-1" target="_blank">
<img align="center" border="0" class="center autowidth fullwidth" src="https://inboxflows.com/_/image/https%253A%252F%252Fd15k2d11r6t6rl.cloudfront.net%252Fpublic%252Fusers%252FIntegrators%252F669d5713-9b6a-46bb-bd7e-c542cff6dd6a%252Fe2cfe0ff47af4b66b47d47e6db9ec57a%252Feditor_images%252Fbulletproofing-your-niche-00-hero.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMTVrMmQxMXI2dCJ9:1liXY4:aySoh2Wek6Gjt_1Ai3chDbrhkTcxFRzUPC560oDuPwY" style="line-height: inherit; text-decoration: none; -ms-interpolation-mode: bicubic; height: auto; border: 0; width: 100%; max-width: 280px; display: block;" width="280"/>
</a>
<!--[if mso]></td></tr></table><![endif]-->
</div>
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<div style="color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 20px; padding-right: 0px; padding-bottom: 5px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="line-height: 1.2; font-size: 12px; color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 14px;">
<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<span style="line-height: inherit; color: #333333;">
<strong style="line-height: inherit;">
Small business
</strong>
</span>
</p>
</div>
</div>
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<div style="color: #354147; font-family: 'Open Sans', Helvetica, Arial, sans-serif" line-height: 1.5; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="font-size: 12px; line-height: 1.5; color: #354147; font-family: 'Open Sans', Helvetica, Arial, sans-serif" mso-line-height-alt: 18px;">
<p style="margin: 0; font-size: 14px; line-height: 1.5; word-break: break-word; text-align: left; mso-line-height-alt: 21px; margin-top: 0; margin-bottom: 0;">
<span style="line-height: inherit; color: #333333;">
<span style="line-height: inherit; font-size: 22px;">
<strong style="line-height: inherit;">
Building a business that's hard to compete with
</strong>
</span>
</span>
</p>
</div>
</div>
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<div style="color: #555555; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 10px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="font-family: Open Sans, Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.2; color: #555555; mso-line-height-alt: 14px;">
<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; text-align: left; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Bulletproof your niche
</a>
</span>
</strong>
</p>
</div>
</div>
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<!--[if !mso]><!-->
<div class="desktop_hide" style="line-height: inherit; mso-hide: all; display: none; max-height: 0px; overflow: hidden;">
<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td class="divider_inner" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="divider_content" height="20" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-top: 20px solid transparent; height: 20px; width: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="20" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
<span style="line-height: inherit;">
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</div>
<!--<![endif]-->
<!--[if (!mso)&(!IE)]><!-->
</div>
<!--<![endif]-->
</div>
</div>
<!--[if (mso)|(IE)]></td></tr></table><![endif]-->
<!--[if (mso)|(IE)]></td><td align="center" width="300" style="background-color:#ffede6;width:300px; border-top: 0px solid transparent; border-left: 0px solid transparent; border-bottom: 0px solid transparent; border-right: 0px solid transparent;" valign="top"><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding-right: 10px; padding-left: 10px; padding-top:5px; padding-bottom:0px;background-color:#ffede6;"><![endif]-->
<div class="col num6" style="line-height: inherit; display: table-cell; vertical-align: top; max-width: 320px; min-width: 300px; background-color: #ffede6; width: 300px;">
<div class="col_cont" style="line-height: inherit; width: 100% !important;">
<!--[if (!mso)&(!IE)]><!-->
<div style="line-height: inherit; border-top: 0px solid transparent; border-left: 0px solid transparent; border-bottom: 0px solid transparent; border-right: 0px solid transparent; padding-top: 5px; padding-bottom: 0px; padding-right: 10px; padding-left: 10px;">
<!--<![endif]-->
<div align="center" class="img-container center autowidth fullwidth" style="line-height: inherit; padding-right: 0px; padding-left: 0px;">
<!--[if mso]><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr style="line-height:0px"><td style="padding-right: 0px;padding-left: 0px;" align="center"><![endif]-->
<a style="line-height: inherit; outline: none;" tabindex="-1" target="_blank">
<img align="center" border="0" class="center autowidth fullwidth" src="https://inboxflows.com/_/image/https%253A%252F%252Fd15k2d11r6t6rl.cloudfront.net%252Fpublic%252Fusers%252FIntegrators%252F669d5713-9b6a-46bb-bd7e-c542cff6dd6a%252Fe2cfe0ff47af4b66b47d47e6db9ec57a%252Feditor_images%252FGroup_4182_2.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMTVrMmQxMXI2dCJ9:1liXY4:aySoh2Wek6Gjt_1Ai3chDbrhkTcxFRzUPC560oDuPwY" style="line-height: inherit; text-decoration: none; -ms-interpolation-mode: bicubic; height: auto; border: 0; width: 100%; max-width: 280px; display: block;" width="280"/>
</a>
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</div>
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<div style="color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 20px; padding-right: 0px; padding-bottom: 5px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="line-height: 1.2; font-size: 12px; color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 14px;">
<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<span style="line-height: inherit; color: #333333;">
<strong style="line-height: inherit;">
Automation
</strong>
</span>
</p>
</div>
</div>
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<div style="color: #354147; font-family: 'Open Sans', Helvetica, Arial, sans-serif" line-height: 1.5; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="line-height: 1.5; font-size: 12px; color: #354147; font-family: 'Open Sans', Helvetica, Arial, sans-serif" mso-line-height-alt: 18px;">
<p style="margin: 0; line-height: 1.5; font-size: 22px; word-break: break-word; text-align: left; mso-line-height-alt: 33px; margin-top: 0; margin-bottom: 0;">
<span style="line-height: inherit; font-size: 22px; color: #333333;">
<strong style="line-height: inherit;">
5 simple ways to automate bookkeeping
</strong>
</span>
</p>
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</div>
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<div style="color: #555555; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 10px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="font-family: Open Sans, Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.2; color: #555555; mso-line-height-alt: 14px;">
<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; text-align: left; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Increase efficiency
</a>
</span>
</strong>
</p>
</div>
</div>
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<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td class="divider_inner" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="divider_content" height="30" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-top: 20px solid transparent; height: 30px; width: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="30" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
<span style="line-height: inherit;">
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<div align="center" class="img-container center autowidth fullwidth" style="line-height: inherit; padding-right: 0px; padding-left: 0px;">
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<a style="line-height: inherit; outline: none;" tabindex="-1" target="_blank">
<img align="center" border="0" class="center autowidth fullwidth" src="https://inboxflows.com/_/image/https%253A%252F%252Fd15k2d11r6t6rl.cloudfront.net%252Fpublic%252Fusers%252FIntegrators%252F669d5713-9b6a-46bb-bd7e-c542cff6dd6a%252Fe2cfe0ff47af4b66b47d47e6db9ec57a%252Feditor_images%252Fbest-free-invoice-software-00-hero%2520%25281%2529.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMTVrMmQxMXI2dCJ9:1liXY4:aySoh2Wek6Gjt_1Ai3chDbrhkTcxFRzUPC560oDuPwY" style="line-height: inherit; text-decoration: none; -ms-interpolation-mode: bicubic; height: auto; border: 0; width: 100%; max-width: 280px; display: block;" width="280"/>
</a>
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</div>
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<div style="color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 20px; padding-right: 0px; padding-bottom: 5px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="line-height: 1.2; font-size: 12px; color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 14px;">
<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<strong style="line-height: inherit;">
App picks
</strong>
</p>
</div>
</div>
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<div style="color: #354147; font-family: 'Open Sans', Helvetica, Arial, sans-serif" line-height: 1.5; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="font-size: 12px; line-height: 1.5; color: #354147; font-family: 'Open Sans', Helvetica, Arial, sans-serif" mso-line-height-alt: 18px;">
<p style="margin: 0; font-size: 14px; line-height: 1.5; word-break: break-word; text-align: left; mso-line-height-alt: 21px; margin-top: 0; margin-bottom: 0;">
<span style="line-height: inherit; color: #333333;">
<span style="line-height: inherit; font-size: 22px;">
<strong style="line-height: inherit;">
The best free invoice software of 2021
</strong>
</span>
</span>
</p>
</div>
</div>
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<div style="color: #555555; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 10px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="font-family: Open Sans, Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.2; color: #555555; mso-line-height-alt: 14px;">
<p style="margin: 0; font-size: 16px; line-height: 1.2; word-break: break-word; text-align: left; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 19px; margin-top: 0; margin-bottom: 0;">
<span style="line-height: inherit; font-size: 16px;">
<strong style="line-height: inherit;">
<span style="line-height: inherit;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Find the best app
</a>
</span>
</strong>
</span>
</p>
</div>
</div>
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<!--[if !mso]><!-->
<div class="desktop_hide" style="line-height: inherit; mso-hide: all; display: none; max-height: 0px; overflow: hidden;">
<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td class="divider_inner" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="divider_content" height="20" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-top: 0px solid transparent; height: 20px; width: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="20" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
<span style="line-height: inherit;">
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</div>
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</div>
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</div>
</div>
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</div>
</div>
</div>
<div style="line-height: inherit; background-color: #ffffff;">
<div class="block-grid" style="line-height: inherit; min-width: 320px; max-width: 600px; overflow-wrap: break-word; word-wrap: break-word; word-break: break-word; Margin: 0 auto; background-color: #ffffff;">
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3 years, 7 months ago - blog@zapier.com
If you've done research on how to brand your business, you've probably run into the term "brand v...