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Small business
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How to create customer success stories that will build your brand's trust
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Customer stories are a win-win-win kind of marketing. They demonstrate how much people love your business, they showcase your awesome customers, and they give people the social proof they're looking for before doing business with you.
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Here, content manager Danche Azmanova talks about how to create customer success stories that will benefit everyone.
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Build trust
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Productivity
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<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Avoid typos
</a>
</span>
</strong>
</p>
</div>
</div>
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<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td class="divider_inner" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="divider_content" height="30" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-top: 20px solid transparent; height: 30px; width: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="30" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
<span style="line-height: inherit;">
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<div align="center" class="img-container center autowidth fullwidth" style="line-height: inherit; padding-right: 0px; padding-left: 0px;">
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<a style="line-height: inherit; outline: none;" tabindex="-1" target="_blank">
<img align="center" border="0" class="center autowidth fullwidth" src="https://inboxflows.com/_/image/https%253A%252F%252Fd15k2d11r6t6rl.cloudfront.net%252Fpublic%252Fusers%252FIntegrators%252F669d5713-9b6a-46bb-bd7e-c542cff6dd6a%252Fe2cfe0ff47af4b66b47d47e6db9ec57a%252Feditor_images%252Fpreparing-for-change-00-hero.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkMTVrMmQxMXI2dCJ9:1leumL:VdOp9i8WfBauHPUVloxg887oz8nFB9x_VkorRQp75Fk" style="line-height: inherit; text-decoration: none; -ms-interpolation-mode: bicubic; height: auto; border: 0; width: 100%; max-width: 280px; display: block;" width="280"/>
</a>
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</div>
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<div style="color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 20px; padding-right: 0px; padding-bottom: 5px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="line-height: 1.2; font-size: 12px; color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 14px;">
<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<span style="line-height: inherit; color: #333333;">
<strong style="line-height: inherit;">
Small business
</strong>
</span>
</p>
</div>
</div>
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<!--[if mso]><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding-right: 0px; padding-left: 0px; padding-top: 0px; padding-bottom: 0px; font-family: Arial"><![endif]-->
<div style="color: #354147; font-family: 'Open Sans', Helvetica, Arial, sans-serif" line-height: 1.5; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="font-size: 12px; line-height: 1.5; color: #354147; font-family: 'Open Sans', Helvetica, Arial, sans-serif" mso-line-height-alt: 18px;">
<p style="margin: 0; font-size: 14px; line-height: 1.5; word-break: break-word; text-align: left; mso-line-height-alt: 21px; margin-top: 0; margin-bottom: 0;">
<span style="line-height: inherit; color: #333333;">
<span style="line-height: inherit; font-size: 22px;">
<strong style="line-height: inherit;">
3 ways to gear up for more change
</strong>
</span>
</span>
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<div style="color: #555555; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 10px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="font-family: Open Sans, Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.2; color: #555555; mso-line-height-alt: 14px;">
<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; text-align: left; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Be prepared
</a>
</span>
</strong>
</p>
</div>
</div>
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<!--[if !mso]><!-->
<div class="desktop_hide" style="line-height: inherit; mso-hide: all; display: none; max-height: 0px; overflow: hidden;">
<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td class="divider_inner" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="divider_content" height="20" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-top: 20px solid transparent; height: 20px; width: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="20" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
<span style="line-height: inherit;">
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</div>
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<!--[if (!mso)&(!IE)]><!-->
</div>
<!--<![endif]-->
</div>
</div>
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<div class="col num6" style="line-height: inherit; display: table-cell; vertical-align: top; max-width: 320px; min-width: 300px; background-color: #ffede6; width: 300px;">
<div class="col_cont" style="line-height: inherit; width: 100% !important;">
<!--[if (!mso)&(!IE)]><!-->
<div style="line-height: inherit; border-top: 0px solid transparent; border-left: 0px solid transparent; border-bottom: 0px solid transparent; border-right: 0px solid transparent; padding-top: 5px; padding-bottom: 0px; padding-right: 10px; padding-left: 10px;">
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<div align="center" class="img-container center autowidth fullwidth" style="line-height: inherit; padding-right: 0px; padding-left: 0px;">
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<a style="line-height: inherit; outline: none;" tabindex="-1" target="_blank">
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</div>
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<strong style="line-height: inherit;">
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<p style="margin: 0; line-height: 1.5; font-size: 22px; word-break: break-word; text-align: left; mso-line-height-alt: 33px; margin-top: 0; margin-bottom: 0;">
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<strong style="line-height: inherit;">
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<div style="color: #555555; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 10px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="font-family: Open Sans, Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.2; color: #555555; mso-line-height-alt: 14px;">
<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; text-align: left; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Use the right app
</a>
</span>
</strong>
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</div>
</div>
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<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td class="divider_inner" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="divider_content" height="30" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-top: 20px solid transparent; height: 30px; width: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="30" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
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</tr>
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</td>
</tr>
</tbody>
</table>
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<a style="line-height: inherit; outline: none;" tabindex="-1" target="_blank">
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</a>
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<div class="txtTinyMce-wrapper" style="line-height: 1.2; font-size: 12px; color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 14px;">
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<strong style="line-height: inherit;">
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<span style="line-height: inherit; font-size: 22px;">
<strong style="line-height: inherit;">
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<div style="color: #555555; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 10px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;">
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<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; text-align: left; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Turn feedback into action
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<div class="desktop_hide" style="line-height: inherit; mso-hide: all; display: none; max-height: 0px; overflow: hidden;">
<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
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<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="20" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
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</td>
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</tbody>
</table>
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<div style="line-height: inherit; background-color: #ffffff;">
<div class="block-grid" style="line-height: inherit; min-width: 320px; max-width: 600px; overflow-wrap: break-word; word-wrap: break-word; word-break: break-word; Margin: 0 auto; background-color: #ffffff;">
<div style="line-height: inherit; border-collapse: collapse; display: table; width: 100%; background-color: #ffffff;">
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3 years, 7 months ago - blog@zapier.com
Build trust with customer success stories
More than a social share or referrals, customer success stories are powerful tools. Here's how to...